Research #1:

Color Theory
What is a color?

Color, as we perceive it, encompasses characteristics like hue, brightness, and intensity. In the realm of
physics, color is tied directly to specific wavelengths of electromagnetic radiation that fall within the
visible spectrum detectable by human eyes (Nassau, 2024).

In the realm of art and design, color possesses a multitude of qualities that are largely subjective. These
encompass factors like harmony, where the combination of colors evokes a pleasing response, and
temperature, where a color's warmth or coolness is perceived based on its proximity to other hues.
Subjectively speaking, color is experienced as a sensation—a human reaction to a particular hue—
influenced by factors such as our optic nerves, learned associations, and personal exposure to color.
Essentially, our perception of color is deeply rooted in our human senses (Esaak, 2019).

The Color Wheel

 Properties of Color.

Hue

Color hue is what determines where a color falls within the visible spectrum, ranging from red to violet,
as we perceive it. This spectrum is often represented by the color wheel, which illustrates how colors
relate to each other.

Chromaticity

Chromaticity refers to how pure a color appears, indicating the absence of any added white, gray, or
black. Essentially, every color has some level of chromaticity because there's always a hint of hue
present in them.

Achromatic colors lack any distinct hue and aren't part of the spectrum. Examples include
white, black, and all shades of gray found between them.
Saturation

Saturation refers to how intense a color appears compared to a neutral gray of equal brightness. Colors
that are further away from the gray scale are more saturated, while those closer to a shade of gray are
less saturated.

Tint

Tint involves adding white to any hue or blend of pure colors. Pastel colors typically result from tinting.
Tinted colors maintain their original hue but appear lighter or paler than the original

Shade

Shade is created by adding black to a hue or a mixture of pure colors. Unlike tinting, it involves
no addition of white or gray. Adding black to a color darkens it while keeping the hue
unchanged.
 Attributes of Color.

COOL COLORS

Cool colors encompass the range from blue to violet, occupying the section of the color wheel
with shorter wavelengths.

WARM COLORS

Warm colors extend from red to yellow, essentially covering the half of the color wheel
corresponding to longer wavelengths.
 Different types of Color Schemes.

COMPLIMENTARY COLORS

Complementary colors are situated opposite each other on the color wheel. They work to
complement or enhance each other when used together.

CONTRASTING COLORS

Split-complementary colors are located on either side of a color's complement on the color wheel. They
provide similar benefits as complementary colors, but the effect is more nuanced and subtle.
ANALOGOUS COLOR SCHEMES
Analogous color schemes involve using colors that are next to each other on the color wheel,
resulting in hues that are similar or related to each other.

MONOCHROMATIC COLOR SCHEMES

A monochromatic color scheme uses a single hue with variations in the saturation and brightness only.
This approach creates straightforward visuals with a harmonious and unified appearance, devoid
of any contrasting elements.
 Psychology of Colors

Color psychology delves into the impact of various colors on human emotions and behavior. It
investigates how colors can shape emotional reactions and examines how individuals' responses to color
are influenced by factors like age and cultural upbringing. (Cherry, 2024).

Red is associated with passion, energy, and excitement. It can increase heart rate and evoke
strong emotions like love and anger. Red is often used to stimulate appetite and create a sense
of urgency.

Blue is associated with calmness, serenity, and stability. It can promote feelings of relaxation
and reduce stress. Blue is often used to create a sense of trust and security.

Yellow is associated with happiness, optimism, and warmth. It can uplift mood and stimulate
creativity. Yellow is often used to grab attention and create a sense of energy.

Green is associated with nature, growth, and harmony. It can create a sense of balance and
tranquility. Green is often used to represent health, wellness, and environmental awareness.

Purple is associated with luxury, creativity, and spirituality. It can evoke feelings of royalty and
sophistication. Purple is often used to create a sense of mystery and elegance.

Orange is associated with enthusiasm, creativity, and warmth. It can stimulate appetite and
promote feelings of vitality. Orange is often used to create a sense of excitement and energy.

Black is associated with power, elegance, and sophistication. It can create a sense of mystery
and authority. Black is often used to represent formality and professionalism.

White is associated with purity, innocence, and simplicity. It can create a sense of space and
cleanliness. White is often used to represent new beginnings and freshness.
REFERENCES:

https://www.britannica.com/science/color

https://www.thoughtco.com/definition-of-color-in-art-182429

https://bootcamp.uxdesign.cc/color-properties-of-color-color-wheel-3fd2959cb6d5

https://www.beachpainting.com/blog/color-hue-tint-tone-and-shade/

https://www.pantone.com/articles/color-fundamentals/what-are-the-properties-of-color

https://www.verywellmind.com/color-psychology-2795824