COLOR SCHEMES WITH REFERENCE TO MOOD AND SPACE

COLOR SCHEMES
In color theory, a color scheme is the choice of colors used in design for a range of media.
Color and visual cues can have a dramatic impact on conversion rates. There is a clear science to
picking colors that work together. There is a definite element of subjectivity involved (culture,
generational perspectives, and personal preferences), but there is also a set of best practices that
psychologists and designers will stick to.
Color schemes consists of:
 Pures
 Tints
 Shades

• Pure color
These are colors that are not mixed with other hues. They’re usually incorporated into
bright designs. Anything youthful, summery, cheerful, energetic, or ‘cool’ can benefit
from using pure colors

• Tints
These are colors mixed with white. They convey a lighter, more peaceful, and less
energetic feeling than pure colors. They’re also considered more feminine. Companies in
the health, spa, and beauty industries could benefit from using these colors.

• Shades
 These are colors mixed with black and are effective in communicating mysterious, dark,
evil, or dangerous moods. Shades can work well with gradients when used with either a
pure color or lighter shade.

The Meanings of Colors

Certain colors are tied to cultural, emotional, and social

connotations. Here are some meanings of colors in the western
world. Tints and shades can help influence the feelings that
color conveys. For example, a darker shade of blue would
convey more security and integrity. Lighter shades of blue
would convey more tranquility and peace.