How COLOURS

Impact Our Life

By :
Aayushi Sheth
Navin Moily
Deepak Tripathi
Manasi Nivate
Rutvi Shah
What are colours ?
colour is an expression of light. Certain
materials absorb and reflect specific
wavelengths of visible light, which results
in objects taking on a certain colour to
the human eye.
• Hue: A pure pigment.

• Tone: Hue with just grey added.

• Tint: Hue with just white added.

• Shade: Hue with just black added.

Colours and their
relationship with
emotions
 Evoking Emotions with colours
• Colours and their emotional associations are rooted in our cultural
upbringing.
• Warm colours - Evoke higher arousal emotions, such as love, passion,
happiness, and anger.
• Cool colours - Are linked to calmness, sadness and indifference.
Colours influence Consumer Behaviour
Smart brands pick their colours based on
colour psychology.
• Dell : Trust and Strength
• Tropicana : Health
• Baskin Robins : Creative
• Mac Donalds : Joy
• Lego : Excitement
• Fanta : Friendly Mood
Strategic Branding
Colours increase brand recognition by 80 %
 Strategic Marketing

Discounted Pricing Congruity Stand Out of the Crowd Luxury

Men and women see the colour red
differently.
Women have better ability to perceive the red
and orange colours.

Red is the first colour a baby sees.

How colours can affect the
workspace
Why are colours important at
workplace?
• colours have an ability to connect
people to an organizational brand or
vision.
• colours have a tangible effect on how
people act, react and even feel.
Most popular office colours

• Blue
• Green
• Red
• Yellow
• White
Blue Workspaces

• Best booster for productivity.

• Invokes orderliness
• Confidence and calmness.
• Improves concentration
Green Workspaces

• Evokes a soothing mood and feelings of

balance and harmony.
• Inspires creativity.
• Helps staff think and speak clearly.
Red Workspaces

• Works well which involves nighttime

work.
• Boosts heart rate and more brain wave
activity.
Yellow Workspaces

• Promotes cheer.
• Fuels optimism and innovation.
• Appears more warm, happy, and fun.
White Workspaces
• Spaciousness and practically
compliments any colour it is combined
with.
• White ties space together or gives a
sense of neutrality.
• All-white walls make employees more
error-prone.
Some people have a phobia of colour
which is called as Chromophobia.
How colours can have
effect on the food
Psychological impact of colour of food
• When eating or drinking, most people take in
visual information first.
• Thus, it is said that ‘We first eat with our eyes
than with mouth’.
• Due to the assumptions we make about flavor, color
and Food perception are closely linked.are closely
linked.
Impact of colour on flavor
• Individuals make certain assumptions about
their meals’ taste using colour.
• Foods with a bright red colour can increase
perceptions of sweetness and decrease
perceptions of bitterness.
Impact of colour on
enjoyment of food
• People sometimes associate brighter-
coloured meals with good flavor and a
balanced diet.
• When an individual finds the colour of the
food appealing, they enjoy the food more.
Impact of colour on food
choices
• People are usually attracted to foods with
attractive colours than those with bland
colours.
• That’s why meals in white, pink, red, blue,
and other bright colours are more in
demand.
Yellow and Red together make you
hungry.

The colour Orange Came from the Fruit

Orange and not vice versa.
Influence of colour over
dressing and attire
 Finding your colour palette
“The best colour in the world is the one that looks good on you”
- Coco Chanel

• What colours work for you?

• Check your wardrobe.
• Start experimenting with warm, cool, muted and
vibrant tones.
Attraction, First Impressions and Self-
Confidence
Examples of traditional colours associating to different situational
settings :
• Traditional job interviews – black and/or white
• Creative professional interviews – bright colours
• First dates – pink or red
• Attending weddings – anything but white or black
Finding your perfect shade
• Red - Anger, love, passion, and power
• Black - Mystery, boldness, power, and elegance
• White - Peacefulness, cleanliness, innocence, and emptiness
Wearing black makes you appear more
powerful.
Chromotherapy
 What is Chromotherapy

• Chromotherapy is a technique of restoring of

the imbalances by means of applying
different types of coloured lights to the
body.
 History of Chromotherapy

• Some 2500 years ago, Pythagoras applied

colour light therapeutically.
• The pioneer of modern chromotherapy was
Niels Finsen of Denmark in 1877.
• It was mainly started in Egypt, China and
India during ancient times.
 Benefits of Chromotherapy
• Reduced swelling and decreased
inflammation
• Decreased muscle tension
• Regulated mood
• Improved sleeping patterns
• Anti- Aging benefits
• Accelerated healing
 Methods of Chromotherapy

• Through Light
• Through Screen
• Through Design
• Through Glasses
colour can help in athletic
performance.
Conclusion
colour affects your actions and reactions
throughout the day. It impacts your mental,
emotional and physical well-being. Most of us
are still blissfully unaware of the effects that
light and colour can have over our lives and
just accept it as ‘one of those things’.
Questions & Answers
Thank You