The Power Of Colors

Presented By :
• Rupasree Dey
• Rupika Barua
• Sahil Brahmbhatt
 Power OF Color
Color! holds power. The word itself brightens up your thought with
different colors. The color is the most beautiful visual experience .they can
also create a specific aura or energy in the atmosphere. Colors form an
integral part of our lives. The spectacular hues have varying effects on human
nature and mind.
 Color influences 85% of shoppers' purchase decisions.
 About  62-90% of the product assessment is based on colors alone.
 Colors increase brand awareness by  80%
Personalitity meaning Into
Colours
Colors I Significance
Vibrant, Passionate, Stimulating
Energetic, Enthusiastic, Fun

Friendly, Cheerful, Warm

Natural, Healthy, Peaceful
Trustworthy, Secure, Responsible
Successful, Wise, Royal
Exclusive, Prestigious, Luxurious
 The Healing Power Of Colors
The history of color theory Using Colors to Raise Color in Design
Awareness

 The first known theory of color

was developed by Aristotle
 Chromotherapy
Chromotherapy is a method of treatment that uses the visible spectrum of
electromagnetic radiation to cure diseases. It is useful in calming the
nervous system, treat insomnia and mental disorders such as schizophrenia;
stimulates production of white blood cells, eliminates toxins, heals
inflammations and sciatica.
Conclusion
Your Response To Color
Psychology of Color Affects Your Markerting and Branding