THE POWER OF COLORS

Presented By :
• Rupasree Dey
• Rupika Barua
• Sahil Brahmbhatt
 Power OF Color
Color! holds power. The word itself brightens up your thought with different
colors. The color is the most beautiful visual experience .they can also create a
specific aura or energy in the atmosphere. Colors form an integral part of our lives.
The spectacular hues have varying effects on human nature and mind.
 Color influences 85% of shoppers' purchase decisions.
 About  62-90% of the product assessment is based on colors alone.
 Colors increase brand awareness by  80%
Summary of Personalities Into Color

Colors Significance
Vibrant, Passionate, Stimulating
Energetic , Enthusiastic , fun

Friendly, Cheerful , Warm

Natural, Healthy , Peaceful
Trustworthy, Secure, Responsible
Successful, , Wise , Royal
Purity, Cleanliness , Innocence
 The Theory of Healing Power Of Colors
History of Color Theory Colors Raise Color in Design
Awareness
 The first known theory of color
In the design world, we can
developed by Aristotle. In observe how marketing and
1666, English scientist sir Isaac Color is a branding experts spend vast
Newton one who formulated powerful amounts of money and time
the laws of motion and tool used by in using color psychology to
universal gravitation and built organization influence your emotions and
s for perceptions of their
a practical reflecting telescope products and services.
and developed a theory of campaign
color . That’s create a messages.
emotional responses to color
vary culture to culture.
 Chromotherapy
Chromotherapy is a method of treatment that uses the visible spectrum of
electromagnetic radiation to cure diseases. It is useful in calming the nervous
system, treat insomnia and mental disorders such as schizophrenia;
stimulates production of white blood cells, eliminates toxins, heals
inflammations and sciatica.
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 In 2018 Power of
color , the role of 33%
gender perception.
• Color are most
attractive in guys.
Top 100
• Some colors are 29% Brands 28%
most attractive in
women .
• 56% men only
prefer to wear blue
13%
or black .
 Analyze The World’s Top Brands
Color theory can be used to communicate value , as well as to tell a product . When the coca-cola company
marked 125 years of offering great service , they used their classic , bold red to brand the campaign.
Your Response To Color
Learn
Preople and events from your past can cause you to like and dislike
certain colors in the present .

Geographic
The native colors of a geographic are you like can become your
preferred colors.

Inherited
Your endocrine system reacts a certain way to a color because of the
neurotransmitters your inherited from your partners.

Superstitious
Many people who like to dressed their own lucky color when they do
good deed by look in horoscope .
Conclusion