The Strategic Management Process of Group 1

An Analysis by Group 1

I. Company Name: Mang Inasal Philippines Inc.

II. Company Background:

Mang Inasal is a barbeque fast-food chain that serves food quickly. Mang Inasal serves
Pinoy foods such as chicken inasal, halo-halo, sisig, etc. It was founded in December
2003 by Edgar Sia II, a chairman of Double Dragon Properties. Mang Inasal is founded
in Ilo-ilo City and got headquarters in Luzon, Visayas, and Mindanao. As of the year
2010, Mang Inasal is a subsidiary of Jollibee.

III. Strategy Formulation:

i. Vision and Mission:

Vision: To be the preferred quick service restaurant of every Pinoy everywhere.

Mission: To consistently provide our customers with a great Pinoy dining experience.

ii. External Opportunities and Threats:

1. Opportunities:

a. Local Culture and Traditions: Regardless of the geographical status of Filipinos

they are able to consume Mang Inasal at any time of their lives. Filipinos are fond of
celebration and each occasion should be celebrated in this aspect of the Filipino’s trait of
being family-oriented sparks. Filipinos are also thrifty and expect the service that they
acquired as worthy of their payment. Mang Inasal adheres to Filipino traits and aims to be
always on the list of choices for everybody.

b. Cultural Diversity: The population of Filipinos regardless of cultural adherence

can consume Mang Inasal as they offer much variety of Filipino foods. Mang Inasal
grabs the opportunity to expand and serve both local and foreign consumers who want to
satisfy their curiosity about the food that Mang Inasal offers.

c. Philippines-an Agricultural Nation: the Philippines is an agricultural nation and

is rich in natural resources. Mang-Inasal has the means to use the rich quality of the
abundant natural resources.

d. Brand Acquisitions: There are local brands that can acquire or merge with
Mang Inasal. The said fast-food chain that lives up to its goal as a service provider in the
food industry can and will expand its business operations that can contribute to lessening
the unemployment rate of the Philippines by offering more jobs opportunities that
generate from acquiring the brand.

e. Urban Development: Some areas starting to develop and urbanized, especially

in the provinces. With that said Mang Inasal has the opportunity to expand its networks
and presence in those areas that do not have Mang Inasal yet. As the networks of stores
and presence increase, it also increases as well the market share of Mang Inasal.

2. Threats:

a. Foreign-owned and local SMEs: There are many local small and medium
enterprises and foreign-owned companies that compete in the market. These businesses
try to beat the performance of Mang Inasal and that is a threat to the incorporation. It
leads by this means that Mang Inasal should heighten their service and as much as
possible prevent being lousy and prevent mistakes with their service as it would ruin their
reputation, because competitors might take over the lead in the food industry.
 b. Global Financial Crisis: All corporate industries are affected by the financial
crisis. Mang Inasal is not exempted from this and it might negatively affect its sales if the
incorporation fails to differentiate the products that can the consumers choose them rather
than the competitor’s products.

c. Increase in oil prices: Humongous increase in oil prices is a threat to Mang-

Inasal as it can affect their materials and products to be produced. Mang Inasal should
deal with this threat not infamously by integration to lessen the costs and maximize their
raw materials in the midst of this threat.

d. Sanitary Issues Standards/Health and Safety: Mang Inasal in the food industry
and this threat is commonly encountered in the food industry. As part of the basic needs
of the consumers, Mang Inasal satisfies that need by maintaining sanitary standards and
avoiding the issues with it, as it might affect the loyalty of the consumers and the sales of
the incorporation as a whole.

e. Political Instability: This threat can make the economy unstable and Mang
Inasal is affected by this. As it can scare potential investors and be hesitant with the
expansion of the incorporation.

iii. Internal Strengths and Weaknesses:

1. Strengths:

a. Endorsements: Mang Inasal is known in all promotional advertisements. This

heightens the presence of the business to the public and can gain more and more
consumers that can increase the profit of the company.

b. Large Target Market: Mang Inasal serves a large target market regardless of
age. The incorporation has a huge opportunity to increase its consumers and earn even
more.
 c. Market leader in Barbeque fast-food chain: Mang Inasal is affordable and offers
many varieties of Pinoy foods that are suited to Filipino taste, with that stated Mang
Inasal became the largest fast-food chain in the Philippines.

d. Accessibility: Mang Inasal have many outlets around the Philippines. The high
visibility of Mang Inasal leads to the convenience to access their service and products.
This can make them satisfy consumers.

e: Strong Commissary System: Mang nasal ensures that every branch should
receive the ingredients needed to produce the products and satisfy the consumers. Proper
dissemination of raw ingredients is a need for every food business.

2. Weaknesses:

a. Filipino Culture: Mang Inasal is a local company and it means the food that they
produce and serve is suited to Filipino culture. This is the difference between Mang
Inasal compared to other fast-food chains that are globally competitive.

b. Unhealthy fast food: The products of Mang Inasal are delicious and affordable,
but customer behavior is affected as the market evolves. Many people are now picky
eaters and are conscious of their intake. Mang Inasal does not label its products that can
make it doubtful as a healthy food.

c. Brands under the Mang Inasal: There are brands that Mang Inasal Networks
acquire which could mean that more brands, more profit as Mang Inasal Philippines Inc.
offers options to choose to, but the competition with these brands is also inevitable.

d. Commissary Struggles: Mang Inasal do expand its network stores. This leads to
the realization that the incorporation will surely struggle to disseminate raw ingredients to
every branch in the country as those would lead to the scarce of capacity.

e. Lack Research for other countries: Mang Inasal is developed locally. The
incorporation tried to expand to the foreign markets, but failed as this could probably that
 Mang Inasal established a Filipino taste by offering pinoy style foods that cannot be
adopt easily.

iv. Long-Term Objective:

Mang Inasal aim to served palatable food, excellent customer service, and maintaining
hygienic environment that made them patronized by the consumers. They have choose
meticulously the local ingredients they put with a good quality on the food they offered
that people like aside from the good food they have also serve the customers with care
that made them exist until today and still growing.

v. Alternative Strategies:
The winning strategies that Mang Inasal has are they offer chicken inasal with soup and
of course their unlimited rice and the price off their products are lower than the
competition. They also use advertising, public relations, and word of mouth.

a. Penetration Strategies: Hire new product endorsers i.e. John Lloyd Cruz and Anne
Curtis, Second, organize a Mang Inasal Franchise Summit to attract potential
franchisees. Then lastly, Intensify social media marketing.

b. Market development is most suitable when there are new channels of distribution
will be available. An increase in several potential owners through franchising
receives a rate of 4 for the reason that the new franchisee will be able to provide a
new location for the Mang Inasal store.

c. Product Development Strategy: Build a smooth communication channel for faster

distribution of products from the supplier to the branches. Form a department for
auditing and evaluating the company’s financial statements and books of records.
Conduct re search through mobile and online surveys.
 d. Related Diversification Strategy: Adding more and healthier products to their menu
i.e. pinakbet, chopseuy, and laing.

vi. Strategy Selection:

a. Jollibee Foods Corporation purchased Mang Inasal in October 2010. Mang Inasal's
winning strategies include offering chicken inasal with soup and, of course,
unlimited rice, as well as pricing their products lower than the competition. They
also employ advertising, public relations, and word-of-mouth marketing.

IV. Strategy Implementation:

i. Annual Objective:

a. To serve delicious food and to make eating enjoyable for everyone.

b. To determine the type of production used by Mang Inasal.

c. To examine how they manage their manufacturing system.

d. To determine how they use their various resources.

e. To determine how they rent out their customer service.

So, in general, Mang Inasal's goal is to provide great-tasting products and quality
services to our customers in fast-food chains nationwide while maintaining a great Pinoy
ambiance.

ii. Policies
a. As parts of the country gradually relax restrictions on community quarantines, the
restaurant industry is preparing to resume dine-in services that had been halted due to the
prolonged lockdown.

b. People have been longing to eat at their favorite restaurants, but many are still fearful
and cautious.

c. Anyone wishing to enter the store must do so while wearing a face mask. Customers'
temperatures will be taken, and only those with temperatures of 37.5 degrees Celsius or
lower will be allowed to enter. At the entrance, there is also a footbath disinfection mat.
At any given time, only a certain number of customers are permitted inside the store.
Sanitizers are available for customers to use at the door entrance, counter table, and wash
area.

d. In accordance with Department of Trade and Industry guidelines, Mang Inasal requires
customers to fill out a Customer Health Form before entering the store.

e. Physical distancing is closely monitored for in-store safety, with floor markers setting a
one-meter distance for counter queues. Acrylic cash trays and acrylic barriers are used to
enforce contact-less payment. Meanwhile, foot knobs are used on restroom doors, and
regular facility disinfection and worker sanitation are part of Mang Inasal's stringent
safety protocols.

f. Even as they focus on intensive cleaning and sanitation of fixtures and facilities, the
store crew sanitizes the door and door handles every 30 minutes. Similarly, enhanced
safety protocols for food preparation and handling are being implemented in addition to
the already thorough procedures. These include the crew wearing a face mask, face
shield, and gloves; handwashing and sanitation every hour and as needed; and the
appointment of a Hygiene Ambassador – a crew member who wears an identifying
button pin and personal protective equipment and goes around reminding crew and diners
of the safety precautions. After each use, the Hygiene Ambassador cleans and disinfects
the tables.
 g. Mang Inasal, known for its bestselling nuot-sa-ihaw sarap Chicken Inasal, is one well-
loved Pinoy restaurant that has been preparing to welcome back its loyal customers.
Mang Inasal has implemented strict protocols to ensure delicious food and a safe dining
experience for their customers, knowing how much people have missed their favorite
Mang Inasal meals and seeking to allay their fears.

h. All of this demonstrates that Mang Inasal not only serves good food that many people
enjoy but also prioritizes the safety and well-being of its stakeholders.

iii. Employee Motivation:

Motivating Mang Inasal staff is difficult because their tasks are not, all the same, some
are difficult for them, but their motivation is to focus on their tasks in order to fulfill the
company's objectives.

iv. Resource Allocation:

Employees at the Mang Inasal business are motivated to work more for the company by
boosting their rewards. Mang Inasal offers chicken at a low cost with unlimited rice.
Mang Inasal has already constructed a facility to accommodate a growing number of
customers. Mang Inasal Philippines Inc. should always remember that they are breaking
barriers and competing in the market when developing their human resources. In keeping
with the company’s strategy of diversifying its products and services.

V. Strategy Evaluation

Even as they focus on intensive cleaning and sanitation of fixtures and facilities, the store
crew sanitizes the door and door handles every 30 minutes. Similarly, enhanced safety
protocols for food preparation and handling are being implemented in addition to the
already thorough procedures. These include the crew wearing a face mask, face shield,
and gloves; handwashing and sanitation every hour and as needed; and the appointment
of a Hygiene Ambassador – a crew member who wears an identifying button pin and
personal protective equipment and goes around reminding crew and diners of the safety
precautions. After each use, the Hygiene Ambassador cleans and disinfects the tables.
 i. Internal Review

Even as they focus on intensive cleaning and sanitation of fixtures and facilities, the store
crew sanitizes the door and door handles every 30 minutes. Similarly, enhanced safety
protocols for food preparation and handling are being implemented in addition to the
already thorough procedures. These include the crew wearing a face mask, face shield,
and gloves; handwashing and sanitation every hour and as needed; and the appointment
of a Hygiene Ambassador – a crew member who wears an identifying button pin and
personal protective equipment and goes around reminding crew and diners of the safety
precautions. After each use, the Hygiene Ambassador cleans and disinfects the tables.

ii. External Review:

1. Socio-cultural Factors

Mang Inasal, as a part of the barbecue fast food industry, can take advantage of the
increasing trend in this industry. These would help them generate higher income and
increase further its market share. It can also take this opportunity to attract more
customers and outnumber its competitors.

2. Technological Factors

Because of the new technologies that are discovered to grow more chickens than usual,
the supply of chicken would not be a problem for Mang Inasal since it is their major
product. The genetically refined chickens would also be bigger than the conventional
chicken which can be an advantage for Mang Inasal because they will be able to serve
bigger chickens to their customers. This would mean higher satisfaction for the
customers.

3. Legal Factors
 Mang Inasal, as a food establishment, should also abide by the laws provided in the
sanitation code. They should also maintain cleanliness in their different branches in order
to pass the sanitary test of the government. Sanitary standards are also important for the
customers of Mang Inasal since they want to ensure that the food, they are eating is safe.

iii. Performance Measurement:

Mang Inasal is very efficient in using its assets in generating sales, as its asset turnover
rating is +3. The firm’s liquidity rating is +6 because of marketability which made it
stronger by associating with Jollibee Food Corporation. Mang Inasal is now the leading
barbeque fast food industry, so it enables to gain more revenues each year with a rating of
+5. Mang Inasal should be doing well financing its available assets due to increases in
Operating Income Return on Investments. But Mang Inasal made financial sacrifices such
as borrowing money (also subjected to more interest expenses) and buying more financial
assets (expansion). The buying of 70% of Mang Inasal by Jollibee had the greatest impact
on Mang Inasal’s Financial Ratios (leading to decreases in all ratios except Operating
Income Return on Investments). But according to how Mang Inasal is doing in the first
quarter of 2012, Mang Inasal should be able to regain its financial growth in assets in the
next 5 years, unless affected by externalities. In the projected financial statements, Mang
Inasal is expected to have slower growth or decreasing growth as it faces new
competitors. But, by comparing the financial ratios of Mang Inasal with Chic-boy and
Reyes Barbecue, Mang Inasal is still leading in the barbecue fast food industry.

iv. Corrective Action:

As parts of the country steadily ease restrictions on community quarantines, the

restaurant industry is also preparing to resume dine-in services which have been placed
on hold because of the extended lockdown. Anyone who wants to enter the store must
wear a face mask. The customer’s temperature will be checked and only those below
37.5-degree Centigrade will be allowed to enter. A footbath disinfection mat is also
placed at the entrance. Only a limited number of customers are allowed inside the store at
any given time. Sanitizers are provided for customers at the door entrance, counter table,
and wash area for their use.