“THE ECONOMIC IMPACT OF

PURCHASING PRODUCT DURING

PANDEMIC IN SELECTED CONSUMER OF
MARAWI CITY”

A research paper presented to:

Mr. Mohammad Bariga
Faculty of MINDANAO ISLAMIC COMPUTER COLLEGE

Emie punud, Marawi City

In partial fulfillment to the requirements in applied economic

Presented by:
Norhanifah Mamoro Sood
January 30, 2022
Introduction
The world faced a unique challenge due to the COVID-19 pandemic. China was the first

country to face the mass spread of novel Coronavirus (Bennett, 2020) and promptly, the

virus started spreading across the world. On 11 March 2020, the coronavirus epidemic

was declared a ‘pandemic’ by the Director-General of the World Health Organization

(WHO, 2020). In the absence of a vaccine to curb the spread of the highly contagious

virus COVID-19, countries around the world were forced to take preventive measures in

the form of imposing social distancing and declaring country-wide lockdowns (Kaplan et

al., 2020). This restricted cross border travel, suspended production, and the global

supply chain came to a halt.

COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing

patterns of consumers. This global crisis was particularly notable because of globalization—

Pandemics like COVID-19 result in a disruption in the lifestyle and buying pattern of a

consumer and adversely impact of our country’s economy. Consumer purchase of

country’s own brand and the products manufactured in them

own country plays a vital role in the GDP of that country and help in revival of the

country’s economy

Th COVID-19 pandemic has slowed down the economy. The government of all countries

are looking for ways to help citizens, including deferring tax payments paying benefits to

help businesses, repaying wages, and making rent contributions in orders to mitigate
 the negative impacts on consumer living standards. It is evident that these changes have

affected consumer spending, real estate investment, financial pprovisionin and many

other areas of consumer life. Consumers, who include every natural person purchasing

goods and services, have changed their shopping behavior because of the current

situation. The fact that the situation regarding the new pandemic is uncertain and it is

not known how quickly it will pass has drawn consumers’ attention to expenditure,

especially on health, hygiene, and food.

This study focuses on the economic impact of purchasing during Pandemic in Selected

Consumer, which is how the pandemic have impact to the economy of MARAWI CITY

and how or what way of purchasing product to the selected consumer and how does

the consumer have impact or how does the purchasing change of a product.

The study is an attempt to answer research question base on three-part change impact

during Pandemic. First one, is Economy how the economy of MARAWI CITY has impact

during the pandemic. The second one, is the purchasing product during Pandemic how

does product or purchasing a product changes, The last one, is the consumer, which is in

this study it will know the perspective of selected consumer how they are purchase a

product and what is their perspective about the product they purchased.

Definition of Terms

The following terms were defined in accordance with their conceptual and operational

meaning to have working knowledge and better understanding of the study.

Pandemic. Occuring over a wide geographic area and affecting an exceptionally high

proportion of the population. (Meriam-webster dictionary).

Economy. The process or system by which goods and services are produced, sold,and

bought in a country or region. (Meriam-webster dictionary).

Product. Someond or something that is produced or influenced by a particular

environment or experience. (Meriam-webster dictionary).

Purchase. To buy (property,goods etc.) : to get something by paying money for it.

(Meriam-webster dictionary).

Consumer. A person who buys goods and services. (Meriam-webster dictionary).

Marawi City. Officially the islamic city of Marawi is a fourth class component city and

capital of the province of Lanao del Sur, Philippines. (Wikipedia).