SCENTED DIYAS

AND CANDLES
Team Magnifico
Members:-
Khushboo
Kritika Choudhary
Kumar Rishabh
Shauli Saha
Shuvasmita Nanda
Vishal Kumar Singh
 PRODUCT SELECTION
The Product was selected considering following major aspects:-

1. Festive Season
2. Price Point

3. Differentiation

4. Trending 5. Cost Efficient

 PRODUCT
Scented Coloured Diyas Scented Candles Glass Candles
PLACE
-The Place was considered based on two
criteria:-
• Nearby product sellers-
: The hawkers around us were selling flowers
and fruits promoting product differentiation and
diversification.
2. Opposite Bus Stand-
The stall was at eye level from the bus stop
making the products easily visible and
accessible.
PRICE
The Product was selected considering
three major aspects:-
Small Diyas - Rs. 40

Big Diyas - Rs. 70

Glass Candle - Rs. 120

Candles - Rs. 80
 PROMOTION
Direct Interaction
Pamphlets

Handmade Products

Sample Testing
F S ITEM QUANTITY PRICE

I T Small Diya
Big Diya
24+1(free)

14
12(pieces)*Rs 30= Rs60

14(pieces)*Rs10= Rs 140

N A Glass for candle 2 2(pieces)* Rs 39= Rs 78

A T Acrylic Colour and Brush

Candle Perfume
5 colours and 2 brush

4
Rs 175

2 perfumes( Sandal &

N E Rose)* Rs 70= Rs140
2 perfumes(Chocolate &
h)* Rs 60= Rs120
C M
I E Paraffin wax Approx 500 gram Rs 70

A N
Logo

Black Chart Paper

1 page (34 logos)

1
Rs 30

Rs 20
L
T Transparent packaging 3 set Rs 20
INCOME STATEMENT
PARTICULARS AMOUNT

Making Charges Rs 853

Total Sale Rs 2274

Net Profit Rs 1421