Professional Documents
Culture Documents
Chapter B4
Chapter B16
Learning Objectives
• Summarize major challenges of managing in the new
competitive landscape
• Describe the drivers of competitive advantage for a
company
• Explain how the functions of management are
evolving in today’s environment
• Compare how the nature of management varies at
different levels of an organization
• Define the skills you need to be an effective manager
• Understand the principles that will help you manage
your career
Surprising numbers
• In 2015, number of newly-established
enterprises: 94,754 with the capital of 601.5
thousand billion VND
• However, number of enterprises in difficulty that
must stop their business: 71,391; increasing
22.4% compared with the one at the previous
year, in which:
– 26,349 one-member limited companies
– 22,889 two-member limited companies
– 13,081 joint-stock companies
– 9070 private enterprises
– 2 partnerships
Managing in the New Competitive
Landscape
Globalization Technological
Change
Knowledge Collaboration
Management across
Boundaries
Managing for Competitive Advantage
Key Concept Definition
Innovation The introduction of new goods and
services
• Effectiveness
– Achieving organizational goals
Leading
Use influence to
motivate employees
12
Performing all Four Functions of
Management
22
Managing in Small Businesses and Nonprofit
Organizations
• Small businesses
– Role Differences
• Higher spokesperson & entrepreneur role
• Lower leader & info-processing role
• Non-profit Org.
– Role Differences: Higher spokesperson, leader & resource
allocator
– Source of Financial Resources
→ meeting donors interest
– Unconventional Bottom line
Not by dollars and cents→ What constitutes
RESULTS & EFFECTIVENESS? 23
You and Your Career
• Emotional intelligence
– Understanding yourself:
• Realizing your strengths and limitations
– Managing yourself
– Dealing effectively with others
You and Your Career
You and Your Career
Tips for Success
29
Technology-Driven Workplace
Types of E-Commerce
Business-to-Consumer (B2C )
Selling Products and
Services Online, e.g. Amazon
Consumer-to-Consumer (C2C )
Business-to-Business (B2B ) Electronic Markets
Transactions Between Created by Web-Based
Organizations, e.g. Ford, Dell Intermediaries, e.g. eBay
Exhibit 2.8, p. 63
30
Globalization
• Strong demand for • Strong demand for
products/services from all talent (Global talent
over the world pool)
Return to
original slide
Technological Change
• The Internet’s impact on globalization
– Increased speed of communication
– The Internet as a marketplace
Return to
original slide
Collaboration across Boundaries
• People in different parts of the organization
must collaborate with one another; often
times, across the globe.
Return to
original slide
Innovation
• Managers must adapt to
– Changes in consumer demand
– Changes in new competitors
Return to
original slide
Quality
• Quality standards are ever increasing!
Return to
original slide
Service
• Continually meet customer needs to
establish mutually beneficial long-term
relationships
Return to
original slide
Speed
• Speed involves rapidly
– Developing and getting products to market
– Responding to customer requests
Return to
original slide
Cost Competitiveness
• Managing costs requires efficiency
– Efficiency is accomplishing goals by using
resources wisely and minimizing waste
Return to
original slide
Managing Yourself
• Dealing with your emotions
• Exercising self-control
Return to
original slide
Dealing Effectively with Others
• Listening
• Showing empathy
• Motivating
• Leading