North American Solar Panel Water

Pump Market
(Major Focus on split fountains)

(Author) 10/16/23 (Company Name)

 NORTH AMERICAN SOLAR PANEL WATER PUMP MARKET

1. Industry analysis
The Global Solar Water Pumps Market reached a valuation of USD 1.80 billion in 2022. It is
projected to surpass USD 4.50 billion by 2032, progressing at a CAGR of 9.7% during 2023-
2032.1. On the other hand, the North America solar water pumps market accounted for USD
0.687 billion in 2021 and is expected to exhibit significant growth. The COVID-19 pandemic
has negatively impacted the global market, with a decline of -18.1% in 2020 as compared to
the average year-on-year growth during 2017-2019.

Solar Water Pumps Market Size to Surpass USD 4.5 Billion by (globenewswire.com)

Market Drivers

• Increasing dependency on renewable energy-based products is expected to drive the

solar pumps market over the forecast period.
• The supportive government incentives and tax rebates over the installation of solar
water pump systems2.
• Stringent government regulations to reduce carbon footprints into the atmosphere.

1
Solar Water Pumps Market Size to Surpass USD 4.5 Billion by (globenewswire.com)

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• Increased operational efficiency of solar panels and water pump systems brought by
Innovative technologies.
• Increasing Demand for Drinking Water in Public Places to Favor Market Expansion

Industry barriers and entry barriers

Capital costs

Capital costs, or the upfront developing and manufacturing solar pumps can be high. Higher
construction costs might make financial institutions more likely to perceive renewables as
risky, lending money at higher rates and making it harder for utilities or developers to
justify the investment. The costs associated with solar pump development and
manufacturing include research and development costs, manufacturing equipment costs,
and raw material costs.

Technology challenges

Solar pump technology is constantly evolving, and it can be difficult for new companies to
keep up with the latest trends. This is because solar pump technology is a complex field
that requires a deep understanding of renewable energy, engineering, and fluid mechanics.

Competition from established companies

There are a number of established companies that operate in the solar pump industry.
These companies have a strong track record and a loyal customer base. This can make it
difficult for new companies to compete against number of advantages over new companies,
including:

• Brand recognition: Established companies have a well-known brand name, which

gives them a significant advantage over new companies.
• Distribution channels: Established companies have established distribution
channels, which makes it easier for them to sell their products to customers.
• Customer base: Established companies have a loyal customer base, which makes it
easier for them to sell new products to their existing customers.

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Market segmentation

Based on pump type, the market is segmented into centrifugal pump and positive
displacement water pump, among others.

On the basis of driving force, the market is bifurcated into electric driven and engine driven.
By distribution channel, the market is categorized into direct sales and indirect sales.

Centrifugal pumps account for a large share of the market, as they are considered to be
highly energy efficient which reduces the short-term cost and also reduces the strain on the
energy systems. The size of the centrifugal pump is quite small, but the output produced is
same as the other pumps. Additionally, the output obtained is consistent and steady, which
is further increasing the demand for centrifugal pumps, ultimately leading to the growth of
the water pump market.

Industry Leaders
Alpine Corporation

https://www.alpine4u.com/

Alpine Corporation is a family-owned business founded in 1999 and a leading designer,

importer, and distributor of outdoor, home decor & seasonal products. They are a One-Stop-
Shop solution with a wide variety of products from Solar/ Non-Solar Stakes, Decor, to
Fountains, Birding, Furniture, Wall Decor, Pond and more. Their water pumps include
PAL2100, PAL4000, PAL5200, PAL6550, PAL8000 and PAL10300.

Wichita Pump & Supply Co

http://www.wichitapumpandsupply.com/

Wichita Pump & Supply Co is one of the best providers of premium-quality water pumps.
They manufacture pumps for drainage, irrigation, luxury fountain or swimming pool. Their
brands include Aermotor, Bell & Gossett, Berkeley, Burks, Chem-Tech, Jabsco, Simer, Little
Giant, Pulsafeeder, and Zoeller.

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Nass Solar Dc Pumps

https://www.solardcpumps.com/

North American Solar Solutions is an alternative energy company that manufactures,

designs and engineers alternative energy products for our distributors worldwide. In North
America N.A.S.S specializes in solar thermal and DC Pump systems and supplies complete
units and service parts in North & South America.

All the units are manufactured under ISO, Key mark, SRCC, CSA, UL & CE specifications and
all their thermal & Pump Systems units are warranted against for any manufacturing
defects. The primary company objective is to be a world-class market leader in Solar
Alternatives. Its brands include

Nass Solar Deep Well Pumpm #4 to #12, Nass #500 Solar Pool Pump, Nass #900 Solar Pool
Pump, Nass #1200 Solar Pool Pump, Nass #2200 Solar Pool Pump, Nass #2200X Solar Pool
Pump

Grundfos

https://www.grundfos.com/

Grundfos is the largest pump manufacturer in the world, based in Denmark, with more than
19,000 employees globally and an annual production of more than 16 million pump units,
circulator pumps (UP), submersible pumps (SP), and centrifugal pumps (CR). Grundfos also
produces electric motors for the pumps as well as electric motors for separate
merchandising. Grundfos develops and sells electronics for controls for pumps and other
systems.

Xylem

https://www.xylem.com/en-us/

Xylem is a global water technology provider helping customers solve the world's toughest
water challenges across utility, industrial, commercial, and residential markets worldwide.

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Over the last 100+ years, their unique combination of innovative products and services,
proven expertise, and unmatched customer support have been helping to create a more
water-secure and resilient world.

Across the water cycle, their innovative solutions use less energy, reduce operating
expenses, and support sustainability efforts.

What other traditional companies in the industry do

Traditional companies in the energy sector are reinventing themselves through a dual effort
to digitize their legacy businesses and create new enterprises. Top-performing companies
in various industries divide their capital evenly between transforming their core businesses
and developing new ones.

Traditional pump manufacturers such as Goulds Pumps, ITT Goulds Pumps, and Flowserve
also offer solar pumps in their product lines. These companies are competing with the
industry leaders listed above by focusing on developing solar pumps that are reliable,
durable, and easy to maintain.

Entrepreneurial teams doing well in this field

There are a number of entrepreneurial teams doing well in the solar pump industry in
North America. One example is SunWize Technologies (https://www.sunwize.com/) a
Canadian company that develops and manufactures solar pumps for irrigation and other
applications and has won numerous awards for its innovative technologies. The company
has manufacturing and distribution hubs serving the West Coast and Eastern US where it
offers complete photovoltaic power solutions from pre-assembled and custom-engineered
systems to the manufacture of specialty solar modules for OEM battery-operated products.
SunWize’s products are used by customers in over 50 countries around the world

Another example is SunEdison Infrastructure (https://www.sunedison.com/) is a US-based

company that is developing and deploying solar pumping systems for irrigation and other
applications. SunEdison Infrastructure has raised over $1 billion in funding and is one of
the fastest-growing companies in the solar pump industry.

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Similar products in the Market

Solar pumps and split fountains are a popular choice for garden water features, as they are
relatively inexpensive to operate and maintain. However, there are a number of other
similar products available on the North American market, including:

• Solar-powered birdbaths: These birdbaths feature a solar panel that powers a

small pump to circulate the water. This helps to keep the water clean and fresh, and
also provides a source of moving water for birds to bathe in.
• Solar-powered pond pumps: These pumps can be used to create a variety of water
features in ponds, such as fountains, waterfalls, and streams. Solar-powered pond
pumps are a great way to add visual interest and movement to ponds without having
to worry about running electricity cables.
• Solar-powered floating lights: These lights float on the pond surfaces and are
powered by solar panels. Solar-powered floating lights are a great way to add
ambiance at night, and can also be used to attract wildlife.
• Solar-powered misters: Solar-powered misters create a fine mist of water that can
be used to cool the air on a hot day or to add a touch of humidity to gardens. Solar-
powered misters can also be used to create a decorative effect in the garden or on
patio.

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Typical product analysis

The most popular category of split fountains in the North American market is residential
split fountains, with a market share of 35%. This is followed by commercial split fountains
(25%), industrial split fountains (20%), and outdoor split fountains (20%).

Most Popular Category Of Split Fountains In The North American

Market

Residential split fountains Commercial split fountains Industrial split fountains 4th Qtr

Category Percentage
Residential split fountains 35%
Commercial split fountains 25%
Industrial split fountains 20%
Outdoor split fountains 20%

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Sales Volume of Each Category for the Whole Year

60000

50000

40000

30000

20000

10000

0
Residential Commercial industrial Outdoor

Category Sale
volume
Residential 49000
Commercial 35000
Industrial 28000
Outdoor 28000
Note: All sales volumes were obtained from Amazon through the Amazon Seller Central API.

Analysis of the core advantages and disadvantages of the product

Advantages

• Solar pumping systems are versatile, and can be used across a wide range of
applications
• Uses control electronics that facilitate automatic operation
• Low maintenance and operating costs compared to traditional water pumping
systems

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• They are environmental friendly which is arguably its most significant advantage.
• A solar powered water pump system has a more extended lifetime than diesel-
powered water supply systems, which are prone to corrosion

Disadvantages

• Higher initial cost compared to traditional water pumping systems

• Solar technology is primarily weather-dependent

3. Customer analysis/target audience profile

The target users for split fountains are individuals who have an interest in home and
garden decor, specifically those who are looking to enhance their outdoor spaces. These
users are mostly homeowners or renters with outdoor areas like gardens, patios, or
balconies.

Target User Group Characteristics

• Homeowners and Renters: This include both homeowners with yards and renters
with outdoor spaces, as split fountains can be suitable for various property types.

• Age Group: Solar split fountain users may span various age groups, but there could
be a higher concentration of individuals in the 25-55 age range who are more likely
to invest in home and garden decor.

• Urban and Suburban Dwellers: Users can be both urban and suburban residents,
as people from both settings seek to improve their outdoor areas.

• Outdoor Enthusiasts: The target users are people with a genuine interest in
spending time outdoors, gardening, and enhancing their outdoor aesthetics.

• E-commerce Shoppers: Since your sales channels mainly rely on Amazon, your
users are likely comfortable with online shopping and have an Amazon account.

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Needs in User Usage Scenarios

Users of split fountains have the following needs in their usage scenarios:

• Aesthetic Appeal: Users want split fountains that enhance the visual appeal of their
outdoor spaces and create a relaxing atmosphere.

• Easy Installation: Users desire split fountains that are easy to set up without the
need for specialized tools or extensive technical knowledge.

• Durability: Users look for fountains that can withstand different weather conditions
and have a long lifespan.

• Low Maintenance: Users prefer fountains that require minimal maintenance and
cleaning.

• Customization: Some users may seek fountains that allow for personalization and
fit well with their existing decor.

Problems, Pain Points, and Dissatisfaction in the Scene

• Difficult Installation: Most users struggle with the installation process, leading to
frustration and delays in enjoying their fountains.

• High Maintenance: Fountains that are hard to clean and require frequent
maintenance can be a source of dissatisfaction.

• Limited Durability: Users may be disappointed if their fountains do not last as long
as expected, leading to a need for replacements.

• Limited Options: Users might not find the variety they desire in terms of design and
customization options.

• Cost: Some users may find split fountains to be expensive, which can deter them
from making a purchase.

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How to Address These Pain Points and Dissatisfaction, Users' Current Solutions

• Seeking professional installation help for difficult setups.

• Using water treatments and cleaning products to simplify maintenance.

• Replacing fountains periodically due to durability issues.

• Customizing their fountains using DIY methods.

• Comparing prices and looking for discounts or sales.

What's Wrong with Existing Solutions

• High installation costs for professional help.

• Frequent spending on maintenance products and cleaning services.

• Limited warranty or durability from existing products.

• DIY customizations may not always yield desired results.

• Lack of price transparency and affordability.

Better solution for users

• Easy and user-friendly installation guides.

• Low maintenance requirements and self-cleaning features.

• High-quality materials for durability, backed by a solid warranty.

• A wide range of design and customization options.

• Competitive pricing and transparent cost information.

Aspect of the Needs and Expectations of Users Should Be Focused On Solving

1. Easy Installation and Maintenance: Developing split fountains that are

exceptionally easy to install and require minimal maintenance can cater to the
largest audience. Users often encounter difficulties during installation and find
maintenance a chore, so simplifying these processes could be a key selling point.

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2. Durability and Warranty: Ensuring the durability of the fountains and offering a
generous warranty could alleviate user concerns about the longevity of the product.
This will also reduce the need for frequent replacements.

3. Design and Customization: Providing a wide range of design options and the
ability to customize fountains could attract users looking for unique and
personalized outdoor decor.

4. Affordability: Offering competitive pricing, transparent costs, and occasional

discounts can make the product more appealing to cost-conscious consumers.

SWOT Analysis

Strengths:

• The government’s aim to reduce reliance on conventional energy resources and

emphasize renewable energy generation across the region.
• Increasing favorable incentives from the government to encourage the installation of
solar water pumps.
• Solar water pump is a reliable water source in remote areas where electricity is not
readily available or reliable.

Weaknesses:

• Lack of awareness of solar pumps in rural areas hampers the growth of the solar
pump market.
• High initial investment cost can be a barrier for many potential customers.
• Solar pumps depend on sunlight, so they may not be as effective in regions with less
sunny days.

Opportunities:

• The government’s increasing focus on renewable energy generation presents an

opportunity for growth in the solar pump market.

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• Favorable incentives and subsidies from the government can boost the installation
of solar water pumps.

Threats:

• The financial situation of small farmers and accessibility to high-quality products

and services remain challenges in several countries.
• Lack of basic knowledge about the configuration and functions of solar pumps
creates challenges in daily operations and maintenance.

PEST Analysis:

Political Factors:

• Government policies play a crucial role in the growth of the solar water pump
market. Cohesive government policies, increasing need for alternative energy
sources, and increasing renewable energy generation are major factors driving the
market.
• Government subsidies to farmers and solar pump manufacturers, especially in
emerging economies, are expected to drive the solar water pump systems market.
• Supportive government incentives and tax rebates over the installation of solar
water pump systems are expected to drive the market.

Economic Factors:

• The Global Solar Water Pumps Market reached a valuation of USD 1.80 billion in
2022. It is projected to surpass USD 4.50 billion by 2032, progressing at a CAGR of
9.7% during 2023-2032.
• The North America solar water pumps market accounted for USD 0.687 billion in
2021 and is expected to exhibit significant growth.
• The COVID-19 pandemic has negatively impacted the global market, with a decline
of -18.1% in 2020 as compared to the average year-on-year growth during 2017-
2019.

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Social Factors:

• With the rise in demand for reliable and clean water supply and agriculture
activities, it is anticipated to increase the product demand in rural areas.
• The COVID-19 outbreak has resulted in disruptions of importing solar cells and
modules from Chinese companies.
• Increasing urbanization, the need for clean and potable water, shortage of electricity
and fuel, and rising demand for solar pumps in domestic applications are some of
the other factors that are estimated to fuel the market growth.

Technological Factors:

• Solar water pumps are one of the most capable applications of solar energy, which
can be effective in rural and remote regions.
• Submersible pumps, designed to pump water from deeper wells where surface
pumps cannot be used, are expected to drive the market.
• Advancements in technology, particularly in the design and manufacture of solar
panels, are influencing the performance and efficiency of solar water pumps.

5. Recommendations:

Industry Opportunities and Starting Points:

• Growth Potential: The solar water pump market is projected to grow significantly.
This indicates a strong market opportunity for solar panel water pumps.
• Agriculture Sector: There is increasing investment in agriculture applications,
suggesting a potential user group to target. Solar water pumps can be marketed as
an efficient solution for irrigation.
• Government Incentives: Government incentives and tax rebates over the
installation of solar water pump systems can be leveraged to promote product
adoption.

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• Off-Grid Applications: Explore opportunities in off-grid or remote areas where

traditional electricity supply is limited. Solar water pumps can provide a sustainable
solution for water supply in such regions.
• Water Scarcity Regions: Target regions facing water scarcity or unreliable water
sources. Position solar water pumps as an eco-friendly alternative that reduces
dependence on fossil fuels and minimizes environmental impact.
• Community-Based Projects: Collaborate with local communities, NGOs, and
government agencies to implement solar water pump projects. Community-driven
initiatives can create awareness, build trust, and drive adoption.

User Group Characteristics:

• DIY Enthusiasts: Some users prefer DIY solar water pump kits. Offering
customizable kits with various nozzles and tubing can cater to this user group.
• Environmental Advocates: Individuals and organizations that are passionate about
green energy solutions can be targeted. Emphasize the eco-friendly nature of solar
water pumps and how they contribute to reducing carbon footprint.
• Government and Non-Profit Organizations: These entities often undertake
projects related to water supply in underprivileged areas or disaster-stricken
regions. Solar water pumps can be an effective solution in such scenarios, providing
a sustainable and reliable water source.

Differentiation Strategies:
• Product Features: Offering unique features such as a high flow rate, battery backup,
or multiple nozzle options can help differentiate your products.
• Quality and Durability: Ensuring high-quality, durable products can set your brand
apart. For instance, using glass panels for better light transmittance and energy
conversion.
• Customer Service: Providing excellent customer service, including installation
guidance and after-sales support, can enhance customer satisfaction and loyalty.

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• Value-Added Services: Provide extra value through services like extended

warranties, free maintenance, or exclusive access to online resources and
communities.
• Customization Options: Offer personalized choices, like color variations, modular
components, or customizable settings to cater to individual preferences.
• Sustainability Focus: Emphasize eco-friendly features, such as using recycled
materials, energy-efficient designs, or promoting a carbon-neutral production
process.

Leveraging POPOSOAP Store:

• Product Listing: Ensure your products are listed with clear descriptions
highlighting unique features and benefits.
• Customer Reviews: Encourage customers to leave reviews to enhance product
credibility.
• Promotions: Consider running promotions or discounts to attract new customers.
• High-Quality Images: Use high-resolution images and videos to showcase your
products. This can help customers get a better understanding of the product’s
features and quality.
• SEO Optimization: Optimize your product listings with relevant keywords to
improve visibility on search engines. This can help attract more organic traffic to
your store.
• Social Proof: Highlight testimonials, case studies, or endorsements from influencers
in your industry. This can enhance trust and credibility in your brand.
• User-Friendly Interface: Ensure your online store is easy to navigate, with intuitive
categories and a simple checkout process. This can enhance the user experience and
potentially increase sales.
• Engaging Content: Create engaging content related to your products, such as blog
posts, how-to guides, or educational videos. This can provide value to your
customers and keep them engaged with your brand.
• Loyalty Program: Implement a loyalty program that rewards repeat customers.
This can encourage customer retention and increase lifetime customer value.

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Sources

• https://www.globenewswire.com/news-
release/2023/08/17/2726849/0/en/Solar-Water-Pumps-Market-Size-to-Surpass-
USD-4-5-Billion-by-2032-with-9-7-CAGR.html
• https://www.marketdataforecast.com/market-reports/north-america-solar-
pumps-market
• https://www.precedenceresearch.com/solar-pump-market
• 2023 Solar Incentives and Rebates by States (Ranked Top 9) (ecowatch.com)
• https://www.mckinsey.com/industries/oil-and-gas/our-insights/traditional-
company-new-businesses-the-pairing-that-can-ensure-an-incumbents-survival
• https://finance.yahoo.com/news/north-america-outdoor-drinking-fountain-
120000256.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuYmluZy5jb20v
&guce_referrer_sig=AQAAACiSe7VujkmyxZsJ47LUG9FVgG89fruloGf6-
29vgyXuUePftGikX-pUJCaQODmXc7X-
u2aGCxWXS1Fs3K662ws43sVRS_mytsP6JkSBW45gYzEiNMv3TBzTgkoR7RBHg7Tz
mZs3c1p4vEFJgSiVkiNVfdJU9b5WcO89QuoFkn7u
• https://www.ucsusa.org/resources/barriers-renewable-energy-technologies
• https://www.alliedmarketresearch.com/outdoor-drinking-fountains-market-
A16179

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