Mahindra Farm Equipment

Sector
Analyst Meet F17

Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved. 1

Industry volumes

582

493

118
104

Q4 FY16 Q4 FY17 FY16 FY17

Q4: F16 vs F17 F16 vs F17

Volume in “000
2
Industry Volume
Domestic Tractor Sales ('000)
700

634

600 582
536
551
500 527
493

480
400 400

318
300 304
302
264
227
200

176
161
100
F03 F04 F05 F06 F07 F08 F09 F10 F11 F12 F13 F14 F15 F16 F17

Industry recovered sharply from F16

Industry growth over last year: 18%. FES growth over last year: 23% 3
FES Domestic Tractor volumes

248

202

46
41

Q4 FY16 Q4 FY17 FY16 FY17

Q4: F16 vs F17 F16 vs F17

Volume in “000
4
34 years of Domestic Leadership

 Highest ever Market Share (42.7%)

 Highest ever MS gain of 1.8% points

5
Maintaining No. 1 position

43.00%
42.7%

42.0%
42.00%

41.4%
41.00% 41.4%
40.6% 40.9%
40.90%

40.00%
40.1% 40.0%

39.00%
38.90%

38.00%
F8 F9 F10 F11 F12 F13 F14 F15 F16 F17

6
MS Gain Enablers: Product Strategy

Mahindra YUVO Swaraj 742 FE

Mahindra 585 DI Mahindra Arjun Novo

49.9
7
Blockbuster success – YUVO
Delivered on its promise of More, Faster & Better

32hp | 35hp |40hp | 42hp | 45hp

 The YUVO HP range covers 70%-80% of the Industry

 Redefining image of Mahindra Tractors as technologically advanced
8
Pioneering Technology: Mahindra JIVO
Power I Performance I Profit

 24 HP 4 wheel drive tractor best suited for row crops & horticulture applications

 Multi-application suitability in crop care, land preparation, inter culture & vineyard spraying

9
MS Gain: Other Key Enablers

 Customer Centricity

 Strengthened Channel
 Continued focus on Quality

 Cost Management

10
Applitrac Business

Applitrac Revenue (Rs. Crs.)

216 218

F16 F17

11
Export Volumes
Highest ever tractor exports

14,583

11,545

F16 F17

12
Mahindra USA

REVENUE (USD Mn)

F16 F17

13
 FUTURISE

Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved. 14

 • Smart Farm Machinery
Farming 3.0 • Precision Farming
• Digital Platforms

• M&A
• Manufacturing Footprint
Globalisation • R&D Network
• Brand & Sales Infrastructure

15
Globalization Journey

FINLAND

USA TURKEY JAPAN

CHINA
ALGERIA

MEXICO EGYPT
INDIA

BRAZIL NIGERIA
KENYA

AUSTRALIA

S. AFRICA
Product Development (Tractors and/or Farm Machinery)
Note: Distributor sales in other
Manufacturing/CKD Assembly 25+ countries have not been
On-Ground Presence shown
16
Industry Outlook: F18

 Favorable Monsoon in F18

– IMD forecast: 96 % of the LPA

– Skymet forecast: 95% of the LPA

17
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