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  • FOM Pair Assignment Outline

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    Duwaina Dixon
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    The document provides an assignment to discuss factors that influence consumer buying behavior for clothes using Victoria's Secret as an example. Students are asked to identify elements of the buyer's black box model, including buyer characteristics and decision process, and give relevant examples of factors like culture, social class, and personal that affect clothing purchases. A summary of buyer behavior concepts is also required to explain why understanding consumers is important for marketers when opening a new store.

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    The document provides an assignment to discuss factors that influence consumer buying behavior for clothes using Victoria's Secret as an example. Students are asked to identify elements of the buyer's black box model, including buyer characteristics and decision process, and give relevant examples of factors like culture, social class, and personal that affect clothing purchases. A summary of buyer behavior concepts is also required to explain why understanding consumers is important for marketers when opening a new store.

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    © All Rights Reserved
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    2 views1 page

    FOM Pair Assignment Outline

    Uploaded by

    Duwaina Dixon
    The document provides an assignment to discuss factors that influence consumer buying behavior for clothes using Victoria's Secret as an example. Students are asked to identify elements of the buyer's black box model, including buyer characteristics and decision process, and give relevant examples of factors like culture, social class, and personal that affect clothing purchases. A summary of buyer behavior concepts is also required to explain why understanding consumers is important for marketers when opening a new store.

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    © All Rights Reserved
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    FOM Pair Assignment

    Chapter 5: Consumer Buying Behavior

    Victoria’s Secret is planning to open a production and sales outlet in Jamaica.

     Using the concept of the Buyer’s Black Box, identify and explain the different factors that

    influence a customer’s buying decision for clothes.

    1. Brief background of VS

    2. Overview of the buyer’s black box

    3. Identification of the elements of the buyer’s black box


    i. Buyers’ characteristics

    ii. buyer decision process

    4. Relevant factors that influence consumer buying decision for clothes

    i. Give appropriate examples relating to VS for each concept discussed.

     Why is knowledge of consumer buying behaviour important to marketers?

     Use appropriate examples for both elements of the Buyers Black Box

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