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  • Module I Assessment

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    Shariqua Fatima
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    When deciding the source for sportswear, I would consider issues like labor costs, transportation costs, quality control, trade policies, and sustainability. Counterfeit goods infringe on intellectual property, gray market goods bypass official distribution channels, and black market goods involve illegal activity. Private label brands allow retailers to control quality and pricing while generating more profit, but manufacturer brands may have stronger brand equity and appeal to customer loyalty for quality assurance. Grocery stores offer multiple private label tiers so customers can choose between quality and price.

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    Module I assessment

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    When deciding the source for sportswear, I would consider issues like labor costs, transportation costs, quality control, trade policies, and sustainability. Counterfeit goods infringe on intellectual property, gray market goods bypass official distribution channels, and black market goods involve illegal activity. Private label brands allow retailers to control quality and pricing while generating more profit, but manufacturer brands may have stronger brand equity and appeal to customer loyalty for quality assurance. Grocery stores offer multiple private label tiers so customers can choose between quality and price.

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    © All Rights Reserved
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    5 views1 page

    Module I Assessment

    Uploaded by

    Shariqua Fatima
    When deciding the source for sportswear, I would consider issues like labor costs, transportation costs, quality control, trade policies, and sustainability. Counterfeit goods infringe on intellectual property, gray market goods bypass official distribution channels, and black market goods involve illegal activity. Private label brands allow retailers to control quality and pricing while generating more profit, but manufacturer brands may have stronger brand equity and appeal to customer loyalty for quality assurance. Grocery stores offer multiple private label tiers so customers can choose between quality and price.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Module I Self Assessment

    1.Assume you have been hired to consult with The Gap on sourcing decisions for sportswear. What issues
    would you consider when deciding whether you should buy from Mexico or China or find a source within the United
    States?
    2. What is the difference between counterfeit, graymarket, and black-market merchandise? Is the selling of this type of
    merchandise legal? Do you believe that selling these types of merchandise should be allowed? Provide a rationale for your
    position. Would you purchase a counterfeit wallet? What about a counterfeit car part or prescription medication?
    3. What are the advantages and disadvantages of manufacturer’s brands versus private-label brands? Consider both the
    retailer’s and customer’s perspectives.
    4. Does your favorite clothing store have a private-label brand strategy? If yes, how does it build store loyalty? If no, how
    could a private-label brand create loyalty?
    5. Explain why a grocery store, such as Kroger, offers more than one tier of private-label brands within a particular
    product category.

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