Review on "Amazon Empire: The Rise and Reign of Jeff Bezos”

A Frontline PBS documentary, "Amazon Empire: The Rise and Reign of Jeff Bezos,"
released on February 19, 2020, focuses on Jeff Bezos, the company's founder and former CEO,
and examines the development of Amazon over its history. This documentary offers a successful,
in-depth analysis of Amazon's growth, challenges, and global influence in the market.

The documentary delves into the story behind the creation of Amazon, spearheaded by
Jeff Bezos, a prominent and affluent global entrepreneur. It highlights the company's remarkable
success, attributed to its unwavering focus on clients and its ability to adapt swiftly in response
to ever-changing market conditions. Additionally, it explores the perspectives of Amazon's
employees regarding operations, labor practices, and employee benefits. While facing criticism,
Amazon continues its exponential growth and maintains a dominant position in the e-commerce
market. Within Amazon's work environment, tension and high performance thrive as technology
is utilized to monitor employees. The success of a documentary lies in its ability to inform,
engage, and inspire. The journalist and filmmaker produced a well-informed documentary that
offered the perspective of groups affected by Jeff Bezos' Amazon empire and showed no favors
to either side. The documentary offers nuanced assessments of the company's growth and
challenges. There is also no complexity of language or complexity of thought. If the interviewee
mentions a novel concept, it has adequate background information for everyone to understand.
An example of this is when they discussed data collection. Lastly, it addresses customer
concerns, and the answers are provided properly, giving the viewers space for feedback.

Overall, this documentary provided a comprehensive analysis and is beneficial to ABM

students as it enhances their knowledge in the field of business. It serves as an additional
educational resource that can guide them throughout their learning and practical applications,
which can be a factor in their success later on.