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11/26/23, 1:48 PM Marketing Software by Salesforce Marketing Cloud - Salesforce.
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Marketing
We’re introducing new AI innovations to Marketing Cloud.

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Make every moment count with Marketing Cloud.
Get to know your customers through unified profiles. Personalize offers across any channel with AI. Build lasting relationships that drive business growth.
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11/26/23, 1:48 PM Marketing Software by Salesforce Marketing Cloud - Salesforce.com US
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See how top brands activate data and AI with Salesforce to grow customer relationships.
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Discover why Marketing Cloud is the #1 marketing platform.

Data that’s actionable
Data that’s actionable

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Customer Data Platform
Unlock the full value of your customer data so you can personalize every moment.
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Marketing Analytics
Optimize campaigns and spend with unified marketing performance data and AI insights.
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Personalization that scales
Cross-Channel Marketing
Increase conversion with relevant engagement across email, mobile, ads, and web.
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Marketing AI
Make smarter decisions, faster with intelligence baked into the platform.
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Personalization
Use trusted customer data and AI to make personalization that's truly personal.
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Marketing that’s connected
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Marketing Automation
Connect on the right channel, at the perfect time, for each customer and every campaign.
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Loyalty Management
Grow relationships by aligning marketing and loyalty around VIP customer experiences.
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Gartner named Salesforce a Leader in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs.
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Here’s what sets Marketing Cloud apart.
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28 %
ROI growth
Salesforce boosts marketing ROI by an average of 28% after implementation.*
27 %
higher value
Marketers using Salesforce see a 27% increase in customer lifetime value.*
31 %
more engagement
Marketing Cloud helps businesses grow customer engagement by an average of 31%.*
https://www.salesforce.com/products/marketing/?d=7013y000002EleFAAS&&msclkid=3e7007ee576d10259524628d5242c549&utm_source=bing&… 10/20
*Salesforce Customer Success Metrics
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Everything you need to maximize ROI.

From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.
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AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to
them.
Doug Martin
Chief Brand and Disruptive Growth Officer, General Mills
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Learn more about Salesforce for Marketing with free learning on Trailhead.
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Marketing Cloud Basics Einstein for Marketing Cloud Data Cloud for Marketing
Basics Basics
Explore our powerful suite of products and start
building your digital marketing strategy. Get to know the Einstein features in Marketing Discover the customer data platform for
Cloud. marketers and prepare for implementation.
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Analyst Report
Salesforce named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. See Why.
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Article
Get insights from 6,000 marketers on changing trends, priorities, and challenges defining the profession.
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Blog
Learn 3 ways marketers can use generative AI today to better connect with customers.
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Guide
Explore 5 interactive customer journeys that drive loyalty and ROI.

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Marketing FAQ
Why Salesforce for marketing?
Why do I need marketing software?
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Why Salesforce for marketing?
Why do I need marketing software?
What is Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver
personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. It helps make every moment count to
drive customer loyalty and more effective marketing outcomes.
What does Marketing Cloud do?
Marketing Cloud helps you make every moment count with the power of AI, data, and CRM. Marketing Cloud offers a connected suite of tools, natively built on the #1
CRM, for unifying and activating first-party customer data, managing and automating marketing campaigns across various channels, including email, ads, mobile, and
web, delivering real-time personalization, connecting lead generation and account-based marketing (ABM), and automating performance and spend insights to maximize
efficient growth.
What are the components of Marketing Cloud?
Marketing Cloud is comprised of five main capability areas for marketers. Each component focuses on specific aspects of digital marketing and collectively forms a
comprehensive suite of tools to manage and optimize marketing efforts. The key products within Marketing Cloud are Data Cloud for Marketing (customer data platform),
Personalization (real-time next best actions), Engagement (email, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales
alignment, lead generation, and ABM), and Intelligence (performance insights, analytics, and reporting).
What is marketing software?
Marketing software is a suite of tools and capabilities to help businesses manage and optimize their marketing efforts across various channels. Marketing Cloud allows
businesses to create, automate, and personalize marketing campaigns using email, social media, mobile messaging, advertising, and web channels. It offers features such
as unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics, and customer journey mapping. The software integrates
with Salesforce CRM via Data Cloud, enabling native data synchronization and a unified view of customer interactions. Marketing Cloud empowers businesses with the
tools they need to engage customers effectively, deliver personalized experiences, and drive better marketing outcomes.
What are the benefits of marketing software?
Marketing software offers numerous benefits to businesses, including automation of tasks, improved productivity, personalized customer experiences, enhanced
engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing
marketers to focus on strategic activities, while also enabling personalized interactions and targeted messaging. With powerful analytics, businesses can gain valuable
insights to optimize their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other
systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage
data-driven decision-making, and drive growth.
Does my business need marketing software?
If you run marketing campaign across multiple channels, marketing software can greatly benefit your business through automation, personalization, and data-driven
decision-making. Marketing software streamlines processes, improves productivity, enables personalized customer experiences, and provides valuable insights for
optimizing marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources, and
goals to determine which marketing software is most valuable to your business objectives.
How do I choose the right marketing software?
Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and
capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing
Try systems,
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and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the
software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits
within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business
needs.
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11/26/23, 1:48 PM Marketing Software by Salesforce Marketing Cloud - Salesforce.

We’re introducing new AI innovations to Marketing Cloud.

Make every moment count with Marketing Cloud.

Watch demo Explore AI

Try for free

Try for free

Try for free

Try for free

Try for free

Discover why Marketing Cloud is the #1 marketing platform.

Data that’s actionable

Try for free

Customer Data Platform

Personalization that scales

Marketing that’s connected

Try for free

Try for free

Here’s what sets Marketing Cloud apart.

Try for free

Everything you need to maximize ROI.

Try for free

Stay up to date on all things marketing.

Try for free

Read the story

Try for free

Module Module Module

Start learning Start learning Start learning

Keep up with the latest marketing trends, insights, and conversations.

Try for free

Try for free

Try for free

Read the blog

Try for free

Explore 5 interactive customer journeys that drive loyalty and ROI.

Ready to take the next step?

Try for free

What is Marketing Cloud?

What does Marketing Cloud do?

What are the components of Marketing Cloud?

What is marketing software?

What are the benefits of marketing software?

Does my business need marketing software?

How do I choose the right marketing software?

New to Salesforce? About Salesforce Popular Links

What is CRM? Our Story Manage Your Account

What is Salesforce? Newsroom New Release Features

Help Desk Software Blog Find or Become a Partner

Marketing Automation Software Careers CRM Software

Explore All Products Trust  Salesforce LIVE

Product Pricing Investors Newsletter Sign-Up

Privacy for Salesforce Products Give us your Feedback

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