SUMMARY OUTPUT

Regression Statistics
Multiple R 0.987999
R Square 0.976143
Adjusted R 0.959102
Standard E 1.947576
Observatio 13

ANOVA
df SS MS F Significance F
Regression 5 1086.372 217.2743 57.28218 1.583E-05
Residual 7 26.55137 3.793053
Total 12 1112.923

Coefficients
Standard Error t Stat
Intercept 7.755816 2.820108 2.750184
PRODUCT Q2.067252 1.061747 1.94703
DISTRIBUT 0.65072 1.13829 0.571665
PRICE -0.48724 1.536971 -0.317013
PROMOTIO 0.248164 0.869388 0.285447
CONSUMER1.818489 1.076096 1.689895
P-value Lower 95%Upper 95%Lower 95.0%
Upper 95.0%
0.028496 1.087321 14.42431 1.087321 14.42431
0.092572 -0.44338 4.577884 -0.44338 4.577884
0.585429 -2.040908 3.342348 -2.040908 3.342348
0.76048 -4.121599 3.14712 -4.121599 3.14712
0.783563 -1.807613 2.303941 -1.807613 2.303941
0.134895 -0.726074 4.363051 -0.726074 4.363051
SERIAL NO SALES PRODUCT QUALITY DISTRIBUTION PRICE
1 45 8 7 8
2 34 6 5 7
3 44 8 9 9
4 23 3 2 3
5 33 6 5 6
6 31 5 6 7
7 39 8 6 7
8 50 10 10 10
9 49 10 9 10
10 30 5 6 7
11 29 6 4 5
12 22 4 3 4
13 25 4 3 5

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.987999
R Square 0.976143
Adjusted R Square 0.959102
Standard Error 1.947576
Observations 13

ANOVA
df SS MS F
Regression 5 1086.37170665264 217.274341330528 57.2821806868138
Residual 7 26.5513702704375 3.79305289577678
Total 12 1112.92307692308

Coefficients Standard Error t Stat P-value

Intercept 7.755816 2.8201079590111 2.75018419350259 0.028496402948562
PRODUCT QUALITY 2.067252 1.06174670085999 1.94702979735891 0.092571652892818
DISTRIBUTION 0.65072 1.13828989282659 0.571664770813682 0.585429158266974
PRICE -0.48724 1.53697123794885 -0.317012776883164 0.760479512759528
PROMOTION 0.248164 0.869388456569816 0.285447001148393 0.783563236076639
CONSUMER PREFERNC1.818489 1.07609576490162 1.68989470822247 0.134895222293431
PROMOTION CONSUMER PREFERNCE
9 8
6 7
8 8
2 4
7 6
6 7
8 7
10 10
9 10
5 6
6 5
5 3
4 4

Significance F
1.582627004095E-05

Lower 95% Upper 95% Lower 95.0%

1.08732066085569
-0.443379534080245
-2.04090765521846
-4.12159898338616
-1.80761270069892
-0.726073604074808
Upper 95.0%
14.4243120048307 1.087321 14.42431
4.57788446172406 -0.44338 4.577884
3.34234811662294 -2.040908 3.342348
3.14711994312272 -4.121599 3.14712
2.30394135622069 -1.807613 2.303941
4.36305068137053 -0.726074 4.363051
SERIAL NO SALES PRODUCT QUALITY DISTRIBUTION PRICE PROMOTION
1 42 8 9 8 9
2 45 9 8 9 9
3 35 6 4 6 5
4 20 4 3 4 2
5 25 3 2 3 4
6 50 10 10 10 10
7 48 8 9 9 8
8 37 5 7 4 5
9 31 6 5 7 4
10 49 9 10 9 9
11 29 4 5 3 4
12 21 2 3 4 4
13 26 3 4 2 3
14 50 10 10 10 10
15 44 8 9 9 8
16 35 7 6 5 7
17 33 5 7 6 5
18 30 5 4 6 5
19 22 4 3 5 4
20 46 9 10 10 8
21 37 7 7 6 5
22 20 2 3 4 3
23 26 4 5 4 3
24 24 5 3 3 4
25 45 8 9 9 8
26 50 10 10 10 10
27 49 9 10 10 9
28 38 7 5 5 4
29 36 5 7 4 6
30 27 4 3 3 4
31 37 6 4 5 5
32 23 2 4 4 3
33 43 9 8 10 8
34 40 8 9 9 8
35 50 10 10 10 10
36 47 8 9 9 8
37 32 5 4 5 6
38 26 3 4 4 2
39 50 10 10 10 10
40 36 7 4 7 6
41 21 4 3 4 2
42 20 3 4 4 2
43 34 6 7 5 6
44 45 9 9 8 8
45 50 10 10 10 10
46 49 9 9 9 8
 47 32 6 4 6 5
48 20 4 5 4 3
49 28 3 4 3 2
50 30 5 4 7 6

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.968904459663446
R Square 0.938775851955713
Adjusted R Square 0.931818562405226
Standard Error 2.68970180416654
Observations 50

ANOVA
df SS MS F Significance F
Regression 5 4880.90218500519 976.180437 134.93 1.581E-25
Residual 44 318.317814994816 7.2344958
Total 49 5199.22

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 11.336844339197 1.29103420781952 8.78121143 3E-11 8.7349359
PRODUCT QUALITY 2.09760408905968 0.49698828830559 4.22063082 0.0001 1.09599
DISTRIBUTION 1.12439597066525 0.41948906263352 2.68039401 0.0103 0.2789713
PRICE -0.367654769889547 0.44961430392659 -0.8177115 0.4179 -1.2737929
PROMOTION 1.00069566089537 0.4944935018551 2.02367808 0.0491 0.0041095
CONSUMER PREFERENCE 0.095799583272755 0.49218910138031 0.19463979 0.8466 -0.8961424
CONSUMER PREFERENCE
8
8
5
2
4
10
8
4
4
10
2
2
4
10
8
5
5
4
2
8
4
2
3
2
8
10
10
4
5
2
2
3
8
8
10
8
3
2
10
3
3
3
4
8
10
9
 3
3
2
5

ignificance F

Upper 95% Lower 95.0%Upper 95.0%

13.938752819134 8.734936 13.93875
3.0992181701891 1.09599 3.099218
1.9698206253307 0.278971 1.969821
0.5384833192502 -1.273793 0.538483
1.9972818303073 0.004109 1.997282
1.0877415386892 -0.896142 1.087742