Shopee

Content
Shopee, an online retail platform, boasts a vast array of products sourced from diverse
brands and distributed through various independent sellers. One of its distinguishing features is its
competitive pricing, offering consumers cost-effective options, albeit occasionally at the expense
of product quality. While the platform's affordability attracts many, it's important to note that
Shopee's peer-to-peer marketplace model means that the individual store owners are responsible
for processing and fulfilling orders. This model can, on occasion, expose consumers to potential
risks such as counterfeit items, non-delivery, or issues related to the return and refund policy.
Purpose
Shopee's primary objective is to serve as an international online shopping hub in south east
asia, enabling customers worldwide to access an extensive catalog of products. The platform also
prides itself on offering a versatile range of payment options to enhance the convenience of the
shopping experience. However, it's worth emphasizing that Shopee goes beyond mere retail; it
aspires to be a comprehensive online marketplace, connecting sellers with consumers seamlessly.
Target Audience
Shopee caters to a broad and diverse audience. While it indeed appeals to the general
populace who prefer the convenience of online shopping, it has also strategically tapped into the
digital age by leveraging social media platforms. Shopee has established partnerships with
celebrities and leverages the Shopee Live application to foster real-time interaction between users
and sellers. Consequently, the platform not only resonates with traditional online shoppers but also
captures the attention of tech-savvy, socially engaged individuals who seek unique and interactive
shopping experiences.
Recommendations
To enhance Shopee's overall user experience and credibility, several measures could be
considered. Firstly, implementing a more rigorous policy to combat fraudulent activities and
protect consumers from scams is imperative. This would involve proactive monitoring, prompt
response to reported issues, and clear communication regarding security measures.
Secondly, while advertisements are essential for revenue generation, they should be
thoughtfully balanced to prevent overwhelming users. Advertisements that are overly intrusive or
irrelevant can disrupt the shopping experience and should be toned down strategically.
Lastly, a detailed shopping interface is a valuable recommendation. This entails providing
comprehensive product information, transparent reviews, and a user-friendly layout that facilitates
informed decision-making. By enhancing this aspect, Shopee can empower users to make
confident and well-informed purchases.
 Lazada

Content
Lazada, a major player in the e-commerce market, presents a vast assortment of products,
catering to a wide variety of consumer needs. Their extensive product listings encompass an array
of categories, spanning from food products to household appliances and cutting-edge digital
devices. Setting itself apart from its competitors, Lazada introduces Lazmall, a distinguished
shopping destination within the platform. Lazmall houses a plethora of international and local
sellers who are authorized distributors, granting access to a rich and diverse product catalog.
Presently, Lazmall proudly accommodates an impressive array of 32,000 brands, a testament to its
stature in the e-commerce landscape. These encompass not only industry giants but also local
retailers, ensuring a comprehensive shopping experience for all.
Purpose
Lazada's mission extends beyond mere commerce; it revolves around empowering online
users with an array of tools and services aimed at enhancing convenience and ensuring a secure
environment for both buying and selling. Notably, Lazada stands in stark contrast to its notorious
counterpart, Shopee, which has faced criticism for various fraudulent scams on its platform. One
of Lazada's key strengths lies in its robust payment protection system, meticulously designed to
safeguard users' interests. This system assures vigilant monitoring and execution of refund
policies, setting a precedent for trust and reliability in the realm of e-commerce.
Target Audience
Lazada's target audience encompasses individuals who seek the convenience and variety
offered by online shopping. However, Lazada has a particular focus on nurturing and supporting
small businesses in their journey to success. For these emerging entrepreneurs, Lazada provides a
remarkably convenient platform to showcase and sell their products. This strategic alignment
benefits both small business owners looking to establish their online presence and consumers
searching for unique and diverse offerings.
Recommendations
In line with the evolving trends in e-commerce, there are several noteworthy
recommendations that could elevate Lazada's user experience. Firstly, product listings should
include larger photos to cater to the mobile-centric preferences of its user base. Since many users
access the platform via mobile devices, optimizing the visual presentation of products can enhance
the shopping experience.
Moreover, following in the footsteps of Shopee's success, Lazada could consider
introducing celebrity-based live selling. This interactive approach allows celebrities to showcase
and endorse products in real-time, creating an engaging and entertaining shopping experience. This
addition could foster stronger connections between consumers and products, ultimately driving
sales and brand loyalty.

Members
EMMANUEL JOHN BARRETTO

JANN DANIEL (DUMRIGUE) FUENSALIDA

JOHANN ZACH LAGARDE

JOHN RAFAEL ALPAS

JOSEF RYAN CALLOS