RODA, ANGEILYN S.

BSA 1

Business : SHOPEE

Strategy : SELL MORE PRODUCTS

Execution : The mobile app provides a clean interface, easy-to-use design and quick links to each
feature of Shopee. The user-centered design and intuitive interface accommodate both the buyer’s and
seller’s experience from the beginning of their journey. It operates in a highly diverse environment and
its campaigns are hyper-localised to cater to the demands of each market. Localisation goes beyond
marketing campaigns and product categories. Shopee also actively partners with local banks in each
country for payment methods, as well as logistics partners to ensure seamless and cost-effective
shopping and delivery. And also, Shopee Live Chat is a built-in instant messaging feature that allows
buyer-seller engagement. Buyers can get replies from the sellers directly and quickly and it also enables
sellers to cultivate deeper relationships with their customers. Shopee also provides operational support
through Shopee Seller Centre. The centre provides seller’s access to a Seller Assistant tool that helps
manage their online store, help with inventory management, order tracking, and profit and loss
management. Shopee Guarantee was also set up to protect buyers by withholding payment to sellers
until the buyer receives their orders in an agreed-upon condition.