ASSIGNMENT SUBJECT: MARKETING MANAGEMENT

ANSWER 1:

Car rental companies have the potential to be the next big thing in the automotive sector. The
global economic crisis, rising fuel prices, maintenance work, and the growing threat of traffic
jams are some of the many reasons people put off planning to buy a new car. With car
rental/leasing companies popping up all over the world, owning a car is no longer necessary.
This gives customers even more flexibility in choosing the right vehicle in terms of seating
capacity, comfort, luxury and of course driveability for those who prefer to drive alone.
Customers can choose a car for their specific occasion. The exception is fast becoming the
rule, especially in big cities and semi-urban areas.
Marketing is the foundation of any business. Marketing can turn your business into an
established brand or, if done poorly, ruin it. For this reason, marketing plays an important role
in the success of a car rental company, unless you have the right marketing plan and execute
them well.
A marketing plan includes the 4 P's: product, price, place and promotion. For a car rental
business plan, Car zero’s marketing plan should include:

1. Product - In marketing strategy, the product is viewed as a source of value provided to the
customer rather than as a tangible product. Value for Car zero customers can be delivered in a
number of ways with car rental services such as – Insurance, GPS navigation, entertainment
systems, portable Wi-Fi, etc. For example, Car zero offers car-sharing services in addition to
leisure and business vehicle rentals.

2. Pricing - The price of your product is the cost to the buyer. Sellers want to charge as high
as possible, and buyers want to get it as cheap as possible. The price of the product is
compromised somewhere between the seller and the buyer.
Car Zero's service pricing impacts brand positioning, how users perceive the service, and
even rational cost-benefit analyses. If car zero services are undervalued, consumers may
question their effectiveness or think they are too good. On the other hand, if Car Zero
services are too expensive, especially compared to similar services offered by competitors,
consumers may question whether the prices are fair.
There are various pricing strategies that Car Zero can use to properly price its services. For
example: Cost Base Pricing, Value Base Pricing, Market Penetration Pricing, Market
Skimming Pricing, Good Value Pricing and so on.

3. Place - A Place is where buyers can find your product. From a marketer's perspective, this
is where you sell your product or service.
Place refer to Car Zero's car rental business. Record your Car Zero location and state how it
affects your success. For example, is the Car Zero rental location near an airport, garage, etc.
Discuss how Car Zero locations can ensure a steady flow of customers.

4. Promotion - The final part of your car rental marketing plan is the promotion section. The
best products and perfect pricing are not enough. Promotion includes any communication
tactics you use to inform people about your products or services. How Car Zero Gets
Customers to their location. Below are some of the promotional methods Car Zero can
consider:
- Advertising in local newspapers and magazines
- Reach local bloggers and websites
- social media marketing
- local radio ads
- Banner advertisements at local venues

Conclusion:
Marketing decides where the business of the company will go and how to attract the potential
customers. The 4Ps of the marketing also known as marketing mix are the four marketing
tools that are to be utilized for achievement of the target in the market and enhance product
sales/ services in the market. All the 4Ps are important aspects for implementation of any
marketing strategy. Thus, these 4Ps decide the fate of the marketing strategy of any company.

ANSWER 2:

Sports marketing is the particular application of marketing Standards and processes to the
marketing of sports items and non-sport items through their affiliation with a sports event.
Sports marketing differs from other types of marketing because it targets the consumer's
hedonistic (emotional) needs rather than functional or practical benefits. Consumers want to
feel connected to their team and as integrated as possible
Sports marketing is the additional outline to meet the viewer's needs and wants through the
exchange process. These strategies follow the traditional 4 P's of marketing in general:
product, price, promotion, and placement. There are three more “P’s” in sports marketing that
point to the fact that sports are viewed as a service. The additional 3 P's are People, Process,
and Physical Evidence. Hockey India’s marketing plan should include:

1. Product:
A product is something that satisfies a need or desire and is bought for it. It is easy to
imagine that the word product refers to a physically manufactured item. In any case,
the term product can moreover allude to the services, individuals, places, thoughts,
and benefits that a sports organization gives to viewers. Many sports organizations
offer services such as some form of physical activity, entertainment, or experiences.
 While there is often no physical product to take home, sports organizations may offer
intangible benefits such as lifestyles, social groups, and even belief systems. Products
also include designs, packages, and goods. Sports product packaging involves
presenting the product in the best possible way to persuade the chosen target group to
purchase. You have to present your product. However, the packaging of the sports
core product (the game or the event itself) includes communicating what to expect
from the product and providing information prior to purchase. For instance, Hockey
India's advertiser can different packages for family members or groups for games or
events. Alternatively, marketers package sports as social occasions and offer business
ticket plans.
2. Price:
A product's price represents what a consumer is willing to pay for sporting goods and
performance. The price should also reflect the value of the product. Prices are usually
considered monetary, but can include other things that the consumer must give up to
receive the product.
Price is the most visible and variable factor, especially due to sales, discounts, and
coupons. Developing a pricing strategy is critical to the success of any sports
organization, as it has a significant impact on the overall success of sporting event
planning. Moreover, pricing is directly influenced by external factors such as
government regulations, economic conditions, and politics. The challenge for Hockey
India marketers is to determine the right price for spectators. Product pricing can be
manipulated in a number of ways. Promotional pricing may be used: 2-for-1 game
tickets or 2-for-1 health club memberships, sportswear sales prices during the holiday
season, sports equipment sales prices for seasonal sports, or increased quantities price
reduction associated with.
3. Place:
Place refers to the physical venue of the sport product (stadium, arena), the point of
root for its distribution (sale of tickets at the sports arena, booking made over the
mobile using a toll-free number, or through the internet), the geographical area of the
market segments (international, domestic, local) as well as other routes that must be
considered in determining whether the product would be available to the potential
customers. The geographic location of the sport may have an impact on the marketing
strategy, either positively or negatively. To ensure a positive outcome, the sports
facility must have all the necessary features, such as convenient entry (road networks,
car parks) a pleasing physical attractiveness (well enough and adorned), cheerful,
comfortable, and functional surroundings (fast and easy access to concessions, clean
washrooms, a smoke-free and aroma environment), and comfortable and secure
environment (public safety and security personnel). How accessible a stadium is, how
attractive it is, how comfortable the seats are, whether there are modern amenities like
devices and screens, and how hygienic the stadium is are all significant factors for
sports fans. The stadium's perceived service quality rises in direct proportion to how
satisfied a sports fan is with this. Sports fans are more likely to pay more money and
 remain in the stadium more if they are satisfied. Additionally, they are more likely to
return frequently. These associations between the Stadium and sports fans' behavioral
intentions exist.
4. Promotion: Promotion can be defined as the process of making people aware of
something. Various methods may be used to obtain the attention of the customers in
order to inform them of something and/or enlighten them about the product/service.
Moreover, once the marketer has the attention of the consumer, the marketer must
retain it long enough to convey a message. In sports marketing, consists of a variety
of interconnected activities. All of these activities are created to encourage attention,
inspire customers' interest and awareness, and, of course, encourage people to buy
sporting goods. Promotion could be described as the technique through which sports
marketers communicate with customers in order to inform, convince, and inform them
about a good or service. The goal of promotion is to get customers to form a favorable
view about a sports good or service that is aligned with a predetermined competitive
strategy, and then to get them to try the good or service of the sport. Advertising,
sponsorship, public relations, licensing, personal contact, incentives, and
atmospherics are all components of sports promotions (also known as the sports
promotional mix).

Conclusion
Sport marketers in many segments of the sport industry are under pressure to boost product
sales in order to generate additional revenue for their organizations. This stress is a
challenging task. Sports marketers run the risk of emphasizing or misrepresenting their goods
in order to promote them because they are involved in trying to convince consumers to buy.
Sports marketers must recognize this danger and track their marketing strategies to make sure
that they communicate truthful messages and images regarding their product offerings that
are consistent with their organizations' core values presently and in the long term. To put it
another way, the sports marketer must create the right product at the right price, offer it in the
right place, and promote it using the right methods.

ANSWER 3(A):
Marketing is as important to a company's success as the quality of the products and services it
offers. A communication plan is a viable plan to get people aware of your business, generate
more leads, and increase customer retention. Visualize how you're executing your marketing
strategy and communications, who you're targeting, and when and where you're executing
your promotional plans.
A promotional mix is ​essential to an effective marketing strategy. The marketing
communications mix, also known as the promotional mix, is the specific combination of
advertising, public relations, personal selling, promotions, and direct marketing tools that
enable companies to engage consumers, persuasively communicate customer value, and
improve customer relationships. AMZ Movies uses all five of these communication tools to
persuade its customers-the existence and price of the product or service, the differentiators of
the product or service, where people can buy the product or service, and finally, how
consumers can effectively use of products or services.

1. Advertising:
Advertising is one of the most obvious examples of marketing communication, but it's
important to realize that advertising and marketing are not exactly the same thing.
Marketing is a broader term used to describe the collection of tools and approaches an
organization uses to promote its products and services. Advertising is non-personal
advertising of products and services. AMZ Films uses advertising as a key tool to
increase brand awareness. AMZ Movies uses emails, websites, banner ads, television,
radio, etc. to display promotions to large numbers of people. The pandemic has forced
AMZ Movies to reassess its current and future advertising and marketing campaigns.
AMZ movies should consider online advertising, which is very cost-effective.
2. Public relations: This type of promotion method determines how people
interact with the brand. AMZ Movies would attempt to build a strong and
attractive brand image by using PR through broadcast interesting news about
their activities in the media. Publicity isn't entirely under the control of the
company, however, as some reviews and websites may promote the brand
negatively. People will reward you with positive word of mouth, if AMZ movies
solve their issues.
3. Personal Selling: This is a one-to-one communication between a salesperson and a
prospect customer. Personal selling influences people's decisions to buy certain
products and services. Regardless of delivery method, it should target people within
your target audience. This can be done by mail or email. This is one of the most
effective ways to promote your brand. Direct marketing is also a way of building
relationships with consumers through targeted marketing content.
4. Sales Promotion: This is a series of short-term activities designed to encourage
immediate purchases. Promotions are campaigns that use time-sensitive offers such as
sales, discounts, and coupons to engage existing consumers and reach a wider
audience. Many companies make this a core part of their marketing efforts.
Promotions can also be used to raise the profile of the organization and attract new
customers and new markets. Sales promotions include promotions that are not part of
other components of the communication mix and are often designed to persuade
customers or prospects to act quickly, buy bigger and/or repeat. AMZ Movies
introduces movie ticket discounts and coupons to attract customers.
5. Direct Marking: In recent years, digital marketing has been in fierce competition for
both TV and newspaper advertising. The main attraction of digital marketing is the
personal connection brands create with their consumers. Brands with really great
campaigns can actually have a large digital following. AMZ movie may engage in
direct marketing via mail or the Internet, conveying the message that AMZ movies is
taking safety measures, post memes on social media to attract customers.
Conclusion:
As it is already known that marketing is an important aspect of any business. Promotional
mix, a type of marketing strategy that aims to sell its product / services and attract the
customers. Advertising, public relation, person to person communication, sale promotion
offers, digital marketing etc. are the marketing tools utilized in promotional mix to increase
the product sale and customers.

ANSWER 3(B):
Cinemas have been hit hard by the pandemic and have suffered losses as major studios
avoided theatrical releases of their streaming services. Presently those pandemics have been
lifted, individuals are showing interest in theaters. Consumers today have access to numerous
entertainment options. AMZ Movies competes with other Movie theaters with local, social
media, and streaming OTT platforms. A better digital marketing strategy helps AMZ Movies
attract the audience to their cinema. AMZ Movie has several tools available to reach
customers nearby through their devices. The main ones available are:

1. Email Marketing:
If you have an online ticket booking system and loyalty program, you already have the tools
you need to grow your mailing list. We use our database to deliver personalized email his
messages to customers informing them of upcoming releases, promotions and events. Select a
service provider to get started with email marketing. Then collect your email contacts and
upload the list to your system. To collect more emails, AMZ Movie added a call-to-action
opt-in form to his website, encouraging visitors to sign up for news, promotions and trailers.

2. Social media management:

Set up your company profile on popular social media platforms and engage with your
audience. Posting content regularly through your business account will increase your
visibility and credibility.
If you don't have time to log in and manage multiple social media accounts, sign up for a
platform that allows you to manage all your accounts in one place. You can use these tools to
create your content, schedule your posts, and track its performance. Use analytics to see
which posts are getting the most attention and create similar content to increase your
visibility. Examples: Post a meme about a new movie to attract your audience, or post a
creative poster

Tips for using digital tools for Theater marketing:

1. Local SEO: Before creating email campaigns or social media posts, make sure your
website follows local search engine optimization (SEO) guidelines. Local SEO helps
 customers in your area find you when they search for terms like "movies near me."
The first step in local search engine optimization is setting up a Google My Business
account.
2. Google My Business:
Google My Business is a free service provided by Google that allows you to manage
your information so that other users can find you through web searches and Google
Maps. Simply create your list and update your name, address, phone number, website,
and hours of operation. Confirm the list and it will be published. You can also use
Google My Business to read and respond to customer reviews and see how others are
finding you online. Improve search visibility with photos and promotional
information.
3. Social media promotion:
Social media platforms such as Facebook, Instagram, and Twitter offer paid
advertising opportunities that allow you to place posts in a potential customer's feed.
Set up your account in Facebook Ads Manager to create campaigns for Facebook and
Instagram. One is targeted by age group and location, the other by location and
interest. After the ad closes, we use analytics to see which one generated more traffic.
AMZ movies use these insights to improve user goals and social media messaging so
that AMZ movies get the best results from social media Ads.
4. Google Ads: By buying Google Ads, you can avoid the competition and land on the
first page of web searches as a sponsored listing. Use headlines and meta descriptions
to make your ads more effective. Headings are the blue parts of the list that catch your
eye. Include your theater name and a brief description of how you are different. The
meta description is a few lines of text that appear below the heading. Write a short
sentence about what makes you different from your competitors and why people
should visit your theater.

Conclusion:
AMZ Movie’s Marketing is an important part of getting people off the couch and into the
cinema. People are ready to go back to movie theaters, and a well-crafted marketing strategy
will help to reach the local audience. Start improving their local SEO and updating their
online database records. AMZ movie's existing mailing list can remind customers that they
are ready for business. Encourage new customers to register on their website. Once AMZ
movies start marketing, keep practicing and be prepared to welcome people back into the
theater.