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learning solution for the Principles of Marketing course. This bestseller only grows
stronger with each groundbreaking new edition, building on past milestones with
exciting new innovations. The all-new 2013 UPDATE continues the tradition of
After a long and distinguished career, Louis E. "Gene" Boone passed away just
MARKETING. Over the years, students and colleagues at the University of Tulsa,
the University of South Alabama, and other schools in the U.S., Australia, and
Europe were fortunate to be influenced by Gene's insights. Many marketing
instructors knew Gene through his distinguished career and remember the numerous
discipline and arguably the best and most creative business writer of his generation.
David L. Kurtz has taught at a number of major U.S. and foreign universities, and
have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese,
and Spanish. Dave has lectured extensively throughout North America, Europe,
Asia, and Australia. Dave attended Davis & Elkins College in Elkins, West Virginia
for four years, and was then accepted by the graduate business school at the
University of Arkansas, where he met Gene Boone. Gene and Dave became longtime
co-authors; together they have produced more than 50 books. In addition to writing,
Sponsored
Product details
Publisher : CENGAGE Learning Custom Publishing; 15th ed. edition (1 Jan. 2012)
Language : English
ISBN-10 : 1111579717
ISBN-13 : 978-1111579715
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