CEBU INSTITUTE OF TECHNOLOGY - UNIVERSITY

COLLEGE OF ENGINEERING & ARCHITECTURE

HUMAN-CENTERED
DESIGN METHODOLOGY

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DELA FUENTE
CANILLAS FLORES
DELOS ANGELES
COSCOS GIMPEROSO
ESCUTIN
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SUMMARIZATION OF THE DIFFERENT

TOOLS PER PHASE

Human-centered design is the cornerstone

of our work at IDEO.org, representing a
creative problem-solving approach. It
commences by focusing on the individuals
for whom you're creating, ultimately
resulting in custom-tailored solutions that
cater to their specific requirements. This
method emphasizes establishing a profound
understanding and connection with the
target audience, fostering a wealth of ideas,
constructing numerous prototypes,
presenting your creations to the intended
audience, and ultimately introducing your
groundbreaking solution to the world.
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PHASE 1: INSPIRATION

HOW DO YOU CONDUCT

AN INTERVIEW?

BODY LANGUAGE
Utilizing appropriate body language, maintaining eye contact,
and displaying facial expressions can increase your understanding
and foster deeper engagement. This upholds in comprehending
the experiences, requirements, and wishes of the individual you're
designing for.

THE FIVE WHYS

This is a valuable approach for delving into a person's beliefs
and motivations. By repeatedly asking "why" after a question, you
can dig out the underlying motivations and assumptions driving a
person's behavior.

INTERVIEW
Interviews are at the heart of the Inspiration phase. Engaging
directly in conversation is the most effective way to garner insight
into the hopes, desires, and aspirations of those you're designing
for.

GROUP INTERVIEW
These are conducted to ensure everyone's perspectives are
being heard, gather diverse opinions, and carefully consider the
composition of the group.

EXPERT INTERVIEW
Consulting with experts can provide rapid and in-depth
knowledge on a subject, offering essential insights into pertinent
history, context, and innovations.
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PHASE 1: INSPIRATION

HOW DO YOU CONDUCT

AN INTERVIEW?

EXTREMES & MAINSTREAMS

When selecting individuals to interview, target both the broad
mainstream and those at the extremes of the spectrum. Ideas
tailored for extreme users are likely to benefit the majority. Failing
to understand the needs of those on the fringes of your solution
will hinder the development of solutions that cater to everyone.
Moreover, conversing with extreme users can ignite your creativity
by exposing you to unique scenarios, innovative approaches, and
design possibilities that you may not have considered otherwise.

WHAT TOOLS CAN I USE TO

UNDERSTAND PEOPLE?

PHOTO JOURNAL
This is a direct and visual method to gain insight into someone's
daily life. It also empowers individuals to share their own stories.

CONVERSATION STARTERS
This technique aims to elicit reactions and initiate discussions. It
involves presenting various ideas related to a central theme to the
people you're designing for and observing their responses.
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PHASE 1: INSPIRATION

WHAT TOOLS CAN I USE TO

UNDERSTAND PEOPLE?

ANALOGOUS INSPIRATION
To gain a fresh perspective in your research, shift your focus
to a different context. This approach helps you isolate specific
elements from an experience, interaction, or product and apply
them to your current design challenge.

COLLAGE
Asking the individuals you're designing for to create and explain
a collage can provide insight into their values and thought
processes.

CARD SORT
This is a quick and effective way to stimulate conversation
about what matters most to the people you're designing for. By
presenting a deck of cards, each with a word or image, and asking
them to rank them in order of preference, you can gain valuable
insights.

GUIDED TOUR
Conducting a guided tour through the person's home or
workplace can reveal their habits and values more effectively than
a casual street conversation. This method is particularly useful
when conducting field research.

DRAW IT
Creating a quick sketch, graph, or timeline can bridge language
barriers and serve as a visual record of your research. It also helps
the person you're designing for organize their thoughts and can
stimulate ideas and discussions in a unique way.
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PHASE 1: INSPIRATION

WHAT TOOLS CAN I USE TO

UNDERSTAND PEOPLE?

RESOURCE FLOW
By organizing and visualizing how a person or family manages
their finances, you can gain insights into income sources,
expenditures, and opportunities for greater efficiency in the
system.

HOW DO I GET STARTED?

FRAME YOUR DESIGN CHALLENGE

Ensuring you have a clear frame for your design challenge sets
the foundation for organizing your thoughts and guiding your
solution development, especially in moments of uncertainty.

CREATE A PROJECT PLAN

Get organized, identify your strengths, and start outlining the
resources and steps needed to generate innovative solutions.

BUILD A TEAM
Assembling a diverse team of thinkers, makers, and doers with
various skills is essential for tackling any design challenge
effectively.
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PHASE 1: INSPIRATION

HOW DO I GET STARTED?

SECONDARY RESEARCH
In complex challenges, you may need more context, history, or
data than what a casual interview can provide. Engaging in
secondary research through online sources, books, or data
analysis can help you ask informed questions.

HOW DO I KEEP PEOPLE AT THE

CENTER OF MY RESEARCH?

RECRUITING TOOLS
Before engaging with the individuals you're designing for, it's
crucial to plan who to talk to, what to ask, and what information to
gather. This ensures a balanced representation of experts and
individuals with different backgrounds, behaviors, beliefs, and
perspectives.

PEERS OBSERVING PEERS

By observing how the community documents their lives, you
gain valuable insights. Empowering the people you're designing for
to participate in research themselves and share their experiences
can also be enlightening.
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PHASE 1: INSPIRATION

HOW DO I KEEP PEOPLE AT THE

CENTER OF MY RESEARCH?

DEFINE YOUR AUDIENCE

Understanding the needs, contexts, and history of your target
audience is crucial before delving into in-context research. This
initial understanding provides a solid foundation for your research.

IMMERSION
Immerse yourself in the lives and communities of the people
you're designing for. The Inspiration Phase emphasizes connecting
with them in person, where they live and work, to truly understand
their perspectives and experiences.
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PHASE 2: IDEATION

HOW DO I MAKE A
PROTOTYPE?

HOW MIGHT WE
Use the "How Might We" format to suggest that solutions are
possible and to encourage a variety of potential responses.

JOURNEY MAP
This tool helps you pinpoint and plan for crucial moments in
the product, experience, or service you're designing. It provides a
structured approach to consider the customer's experience with
your solution.

DETERMINE WHAT TO PROTOTYPE

Develop basic, simple prototypes not only to save time but
to focus testing on essential elements. This is especially helpful in
addressing initial questions about how your idea should function.

RAPID PROTOTYPING
A highly effective method to transform ideas into tangible
prototypes, facilitating learning through hands-on creation and
swiftly obtaining vital feedback from the intended users.

STORYBOARD
By visually mapping out components of your product or
service, you can gain significant insights. This process not only
aids in refining your concept but also unveils who will use it, where,
and how. The aim is to create a rough representation to help refine
the idea.
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PHASE 2: IDEATION

HOW DO I MAKE A
PROTOTYPE?

ROLE PLAY
A fast and tangible way to test an idea or experience is to take on
different roles and act it out. Role-playing serves as a type of
prototype that is relatively simple to construct and allows you to
quickly present an idea, experience, or product to the intended
audience.

HOW DO I KNOW IF MY IDEA IS

WORKING?

GUT CHECK
Generate numerous ideas, brainstorm, and discuss how to
develop them further. Some ideas may be set aside, while core
concepts are retained. Prioritize the most promising ideas for
further development.

GET FEEDBACK
Share what you've created to gather a range of reactions
and capture potential users' perspectives. This step is crucial for
pushing ideas forward.

INTEGRATE FEEDBACK AND ITERATE

Communicate the received feedback to the team and
brainstorm potential modifications to the idea. Reflect on the
feedback and make necessary adjustments.
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PHASE 2: IDEATION

HOW DO I KNOW IF MY IDEA IS

WORKING?

EXPLORE YOUR HUNCH

Articulate your hunch to the team and seek feedback.
Identify the best approach to explore the idea, remain receptive to
alternative perspectives, and document insights along the way.

HOW DO I MAKE SENSE OF

WHAT I’VE HEARD?

DOWNLOAD YOUR LEARNINGS

Extract key information gathered as a team. Group together
information for discussion and pay close attention. Document
these insights while they are still fresh.

SHARE INSPIRING STORIES

Exchange impactful stories from the field, focusing on the
"who, what, when, where, why, and how" questions. Organize and
categorize these accounts for each interviewee, and begin
envisioning solutions for improvement.

FIND THEMES
Condense ideas and search for recurring patterns among
categories. Rearrange and refine until satisfied with the best idea
for the design.
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PHASE 2: IDEATION

HOW DO I TURN MY LEARNINGS INTO

AN OPPORTUNITY FOR DESIGN?

BRAINSTORM RULES
Generate as many diverse ideas as possible while maintaining
focus on the topic. Gradually build towards identifying the most
promising ones.

BUNDLE IDEAS
Rearrange ideas to form more intricate solutions and begin
clustering components. Contemplate how the most effective
elements can coexist within a comprehensive solution.

CREATE A CONCEPT
Continue refining ideas until they crystallize into a defined
concept. Transition from identifying problems to generating viable
solutions and beyond.

DESIGN PRINCIPLES
These are fundamental guidelines for creating user-friendly
and enjoyable designs, representing the accumulated wisdom of
researchers in the field of design.

CREATE FRAMEWORKS
Establish visual structures that assist in organizing information
and ideas related to a problem, enabling more effective work on
the design.
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PHASE 2: IDEATION

HOW DO I TURN MY LEARNINGS INTO

AN OPPORTUNITY FOR DESIGN?

MASH-UPS
Combine and layer ideas with real-world examples to enhance
the quality of the design you're working on.

TOP FIVE
Group each researcher's top five ideas, then refine and
prioritize them to evolve the design.

CREATE INSIGHT STATEMENTS

Shape and distill ideas into three to five main insights that will
guide the path towards solutions.

BRAINSTORM
Engage in expansive brainstorming sessions to draw from a
wide knowledge base and generate a multitude of ideas, adhering
to the established brainstorming rules.
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PHASE 3: IMPLEMENTATION

HOW DO I ASSESS IF MY
SOLUTION IS WORKING?

DEFINE SUCCESS
Develop a project timeline to identify critical milestones for the
solution and establish a clear vision of what success entails.

MEASURE AND EVALUATE

Assess whether the solution has the desired impact and aligns
with your objectives. Understand what metrics are pertinent for
refining your solution.

HOW DO I MAKE MY CONCEPT

REAL?

LIVE PROTOTYPING
Stress-test your solution in real-world scenarios to further
refine and develop it.

PILOT
Establish specific metrics to track whether the outcome of
the solution aligns with expectations.
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PHASE 3: IMPLEMENTATION

HOW DO I PLAN FOR WHAT’S

NEXT?

BUILD PARTNERSHIPS
Identify key partnerships to secure funding and ensure
sustainable revenue for the design.

ROADMAP
Provide a structured timeline to guide researchers and
establish key milestones for the project.

SUSTAINABLE REVENUE
Implement strategies to sustain the design and ensure its
long-term success, with a well-developed partnership being a
critical component.

STAFF YOUR PROJECT

Assign specific team members tasks based on their
capacities and areas of expertise.

CAPABILITIES QUICKSHEET
Assess the feasibility of the solution to determine where
additional resources or expertise may be needed.

CREATE A PITCH
Refine and articulate your ideas for presentations, effectively
conveying the design to various stakeholders.

FUNDING STRATEGY
Secure initial funding to launch the design into the real world,
focusing on short-term financial approaches while considering long-
term sustainability.
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PHASE 1
METHODS USED:
BODY LANGUAGE
FIVE WHYS
INTERVIEW

BODY LANGUAGE
The researchers utilized appropriate body language,
maintained an eye contact, and displayed facial expressions during
the interview. This would help them foster deeper engagement to
the interviewees. It also upheld the comprehension of the
experiences, requirements, and wishes of the interviewees

See attached link for the interview.

FIVE WHYS
The researchers utilized the “Five Whys” methods to delve into the
interviewees beliefs and motivations with regards to our topic. The
following are the Five Whys:

1. Why do you choose these specific strategies, and what makes

them effective for you in managing stress?
2. Why do you believe these particular resources or networks are
beneficial, and how have they positively impacted your mental
well-being?
3. Why have you chosen to strike this particular balance, and
what motivates you to manage your digital life in this way to
safeguard your mental health?
4. Why do you think this support from a friend or peer was so
impactful, and what insights have you gained from this
experience that can be applied to promoting mental well-being
in college communities?
5. Why do you prioritize these specific strategies for physical
activity and a healthy lifestyle, and how have they contributed
to your overall well-being as a college student?
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PHASE 1
INTERVIEWS
Interviews are at the heart of the Inspiration phase. Engaging
directly in conversation is the most effective way to garner insight
into the hopes, desires, and aspirations of those you're designing
for.

The researchers conducted a face-to-face interview to the Cebu

institute of Technology - University college students regarding
their take and motivation on the “Mental Health and Well-Being of
College Students”. The following are the key questions of the
interview:

1. How do you personally manage stress and maintain your mental

well-being amidst the academic pressures of college?
2. Are there specific campus resources or support networks that
you find most helpful in addressing your mental health needs?
3. In what ways do you think technology and social media impact
your mental health, and how do you strike a balance in your
digital life?
4. Can you share a personal experience where a friend or peer
played a significant role in supporting your mental health, and
what lessons did you learn from it?
5. What strategies do you use to stay physically active and
maintain a healthy lifestyle while balancing your academic and
social commitments in college?

LINK TO VIDEO:
https://drive.google.com/file/d/1lNH5xEtv3myJZUaOsLXsyORtOE_
yDwWb/view?usp=drive_link
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PHASE 2
METHODS USED:
INSPIRING STORIES
HOW MIGHT WE?
CREATE A CONCEPT

INSPIRING STORIES

UTILIZING HOBBIES AS STRESS RELIEF

During the interview, a college student shared that utilizes

their hobbies, such as songwriting, to express their feelings and
cope with stress. They find out that using this kind of activity
provides an outlet for emotional expression. The process of writing
songs turned into a Deep relaxation that calmed both their mind
and soul. in the busy world of college, with all the deadlines,
exams, and everyday stress, which is harmful to our mental well-
being. This student found a way to deal with their problem and
make herself feel better. She loves making music and writing
songs to ease their minds and express their problems through
writing, It was like her own form of therapy. This story shows us
that even in the middle of a stressful academic journey, there are
ways to find peace and healing and doing things we love, like
singing, dancing, gaming, or any other hobbies can have a deep
impact on our mental well-being, helping us find inner peace and
emotional balance. It encourages all of us to explore our own
creative outlets to manage stress and take care of our mental
health.
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PHASE 2
INSPIRING STORIES

SUPORT SYSTEMS IN UNIVERSITIES

Most of the interviewees recommended the guidance center

as a valuable support system for addressing any academic
challenges and mental problems the student faces. Many have
shared stories that the University’s guidance center has been their
go-to place whenever students need help.

Aside from professionals, the guidance center also has peer

consultation in which they ask student volunteers to give advice
and listen to what other students are facing right now. This is very
helpful to all because students feel less pressured talking to peers
thinking that there is a shared understanding that is comforting
and supportive. It is also more accessible because students are
more likely to reach out to a peer before seeking a professional.

The guidance office also proved to be more than just a place

to get quick answers from because aside from understanding with
each student personally, they also offer advice tailored to each
student’s unique situation.

The importance of this story is a reminder to all that help is

always available to all, all you need to do is just ask. I know that
many students may hesitate to speak to anyone for reasons like
fear or judgement, but let us break the stigma and encourage
more people to seek help is first step in overcoming these issues.
In promoting this idea, it teaches us that taking care of one’s
mental health is just as important as taking care of our physical
health.
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PHASE 2
INSPIRING STORIES
KIEAN GABELA

In the halls of the (CITU), a second-year Psychology student, Keian

Grabela, was navigating the ups and downs of college life. Keian's
method of handling stress was straightforward yet effective - she turned
to her hobbies. She understood that students had lives outside the
classroom, and for her, creating music through songwriting was her
escape. It allowed her to express her emotions and deal with stress.
What made her strategy work was her self-awareness. Keian believed
that personal hobbies were the best coping mechanisms because you
knew how they affected you and what results to expect. Within the
college, the guidance center played a significant role. Keian appreciated
the sense of community it offered. It wasn't just about counseling; it was
also about interaction and understanding. The center's seminars and
webinars created a supportive atmosphere. Keian also acknowledged
the impact of technology and social media on mental health. She
recognized that social media could have both positive and negative
influences, from inspiring a better life to fueling jealousy and self-doubt.
Her advice was to be mindful of what you follow and its impact. Her
personal journey through college included a transition from being an
honor student to experiencing culture shock. During this time, she
unexpectedly found support from someone who provided valuable
insights and encouragement. It taught her the power of diverse
perspectives and experiences. Keian's message was simple - you're not
alone in your struggles. There are always people willing to listen,
understand, and silently support you. The importance of community and
support couldn't be overstated. When it came to physical well-being,
Keian emphasized the significance of sleep. She understood the
importance of a well-rested mind and body for academic performance. It
was a straightforward but often overlooked strategy that had a
significant impact on her overall well-being. Keian's story was a reminder
that in the midst of the challenges of college life, there were practical
ways to manage stress, embrace personal hobbies, access support
networks, and practice mindfulness in the digital age. Her journey
illustrated that with the right approach, it was possible to navigate
college life and safeguard your mental well-being.
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PHASE 2
HOW MIGHT WE?
How might we prioritize sleep if sleep is a primary coping
mechanism?
How might we balance stress eating?
How might we seek for advices in the guidance center if you
are not socializing and had confidence?
How might we distance ourselves from technology?

CREATE A CONCEPT

ENZONE: YOUR MENTAL HEALTH RESOURCE

CONCEPT:
Sharing stories from different POVs on how university students
cope up with their stress, and how they take care of their mental
health

DRAFT:
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PHASE 3
METHODS USED:
DEFINE SUCCESS
BUILD PARTNERSHIPS
ROADMAP

DEFINE SUCCESS
Mental illness is growing increasingly frequent, but many people are
still misinformed about it. The stigma associated with mental illness
prevents people from seeking help when they need it and discourages
others from obtaining treatment for themselves. Given the importance of
mental health in all aspects of one's life, it is critical to protect and
develop psychological wellness through suitable measures.

Online advocacy initiatives centered on raising awareness of new

laws or organizing political and social support. Our main goal is to launch
our website in order to use it as a medium to help others, to inspire
people on how to manage their mental stress and how to maintain a good
well-being by hearing other people's perspectives on how they dealt with
their problems and how they managed and took care of it.

In terms of organizational operations, we intend to form alliances with

professionals from various fields, such as psychologists and mental
health advocates, in order to broaden our audience and assist more
people in an organization.

External measures are also considered, include advocacy

commercials regarding mental health that employ marketing to support a
specific message or cause. Nonprofit organizations, companies, and
private advocacy groups can all provide funding for advocacy
advertising.

Promoting mental health awareness can be done in a variety of methods,

but they all have one thing in common: they want to help others.
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PHASE 3
BUILD PARTNERSHIP
IT EXPERTS:

Develop and maintain digital platforms and tools that can facilitate
the study of mental health, such as online assessments, data
analysis systems, and secure communication platforms.

PSYCHOLOGISTS:

They possess the expertise in understanding and diagnosing

mental health conditions and provide valuable insights into the
design and implementation of research studies, ensuring that they
are ethically sound and aligned with established psychological
principles.

MENTAL HEALTH ADVOCATES:

To raise awareness and promote the study's findings and help to

disseminate research outcomes, advocate for policy changes, and
contribute to reducing the stigma associated with mental health,
ultimately leading to improved support and resources for
individuals in need.

USERS:

Involving users, such as individuals with lived experiences of

mental health challenges, is vital for gaining a comprehensive
understanding of the subject. Their input can help shape research
questions, improve intervention strategies, and ensure that the
study outcomes are relevant and meaningful for those directly
affected.
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PHASE 3

ROAD MAP
The researchers provided a structured timeline to guide
themselves and would establish the key milestones for this
project.