Nama: syauqi akmal al hadziq

Nim :2306040040

Promoting a brand to famous sports players is a good idea but it must also be taken into account the
issue of advantages and disadvantages

First, promoting sports products using famous sports players is a good idea such as the example of
promoting football shoes to famous football players or brand products used by famous sports players,
these benefits include the first 1. Introducing Brands, Fans will follow sports players through their social
media. Known and popular sports players have hundreds of thousands to millions of followers. The
second is Building a Personal Brand and Credibility, which is an attribute used by sports players, usually
using certain brands. A product will usually be trusted and considered high quality when famous athletes
wear it. Opening New Customers, athletes help promote goods and services at a higher cost. His support
will support consumers and be loyal to a product. They will buy products over and over again even if
they use other marketing.

Second, everyone who will promote their products must also pay attention to the importance of the
relationship with the athlete, the brand owner must be active in ensuring that celebrities remain
involved and connected with their brand at all times, not only during the endors campaign or promotion
period, in controlling the promotion to the athlete, effective communication and risk management
strategies are highly used, the alignment between the athlete's image and the brand image. The
advantages when spreading our brand to athletes include increased visibility and credibility, positive
value associations, inspiration and motivation. If there are advantages, there must be disadvantages, the
disadvantages of proposing to athletes are image risk, high cost, dependence on athlete performance.

From the two paragraphs above, we can know that the brand owner and the promoted athletes must
work together in the program. None other than sports players or athletes who are believed to produce
the product must also be enthusiastic and totality in the activity. If we talk about the advantages and
disadvantages to athletes can vary depending on various factors, including athlete selection, and market
conditions. But the risk also exists especially if the athlete is involved in controversy or if his performance
has decreased and can be detrimental to the brand image and the impact of consumer trust. It is
therefore impossible to say in general whether the income gain is greater than the income loss, it is
important to analyze thoroughly before staking the athlete, including the evaluation of potential risks
and the calculation of investment costs against the expected benefits.

Broadly speaking, it can be concluded that there is no guarantee of income greater than losses when
sniffing to athletes.