The Digital Transformation of SMEs - © OECD 2021

Chapter 3 Figure 3.4. SMEs selling online can make a substantial share of their sales on online platforms
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The digital transformation of SMEs

FIGURE 3.4
TITLE SMEs selling online can make a substantial share of their sales on online platforms
SUBTITLE SMEs making at least 20% of their online sales on online marketplaces, share of all firms selling online, by firm size, 2019
SOURCE Eurostat, Community survey on ICT usage and e-commerce in enterprises (accessed in November 2020).
NOTES YES

Medium-sized
enterprises Small enterprises
Turkey 52 56
Italy 37 58
Medium-sized enterprises Small enterprises
Slovenia 37 42
Ireland 37 24 %
70
Germany 37
Lithuania 33 34 60
Spain 31 30 50
Greece 30 38 40
Luxembourg 30 30 30
Poland 29 45
20
Belgium 28 24
Austria 27 46 10
Netherlands 25 24 0
Average 24 29 y ly ia d y ia in e rg d m ia s e y e a l b lic n ia a ry n ia c rk o m d
rke Ita ve n e la n ma n u a n Sp a re e c o u o la n lg iu u str la n d ra g rwa ra n c rtu g d e a tv u b li ma la n
Norway 21 19 Tu r G e mb A r e No p u Esto u n g we L d
e p De n Kin g Fin
Slo Ir
Ge L it
h P Be th e Av F Po Re H S
x
Ne h kR d
France 20 31 Lu ec va ite
Cz Slo Un
Portugal 20 31
Czech Republic 20 16
Estonia 17 19
Hungary 15 17
Sweden 14 19
Latvia 13 28
Slovak Republic 11 16
Denmark 10 12
United Kingdom 7 17
Finland 7 12

Note: Data only cover firms with ten or more persons employed. Small firms are defined as with between 10 and 49 employees, and medium-sized firms as with 50 to 249 employees. The financial sector is not covered.