19BA01T PRINCIPLES OF MANAGEMENT

Course Outcomes

CO1 Organizes the elements of effective management. C4

CO 2 Designing the planning, organizing and control processes C5
CO 3 Create motivation techniques, team work and effective
communication C4
CO 4 Communicate effectively through both oral and written
presentation. C6
CO 5 Design the control process in Management C6

UNIT I - INTRODUCTION TO MANAGEMENT 9

Definition of Management — Science or Art — Manager Vs Entrepreneur — types of
managers -managerial roles and skills — Evolution of Management— Types of Business
organization — Sole proprietorship, partnership, company-public and private sector enterprises
— Organization culture and Environment — Current trends and issues in Management.

UNIT II - PLANNING 9
Nature and purpose of planning – planning process – types of planning – objectives – setting
objectives – policies – Planning premises – Strategic Management – Planning Tools and
Techniques – Decision making steps and process.
UNIT III - ORGANISING 9
Nature and purpose – Formal and informal organization – organization chart – organization
structure – types – Line and staff authority – departmentalization – delegation of authority –
centralization and decentralization – Job Design – Human Resource Management – HR
Planning, Recruitment, selection, Training and Development, Performance Management ,
Career planning and management
UNIT IV - DIRECTING 9
Foundations of individual and group behaviour – motivation – motivation theories –
motivational techniques – job satisfaction – job enrichment – leadership – types and theories of
leadership –communication – process of communication – barrier in communication – effective
communication –communication and IT.
UNIT V - CONTROLLING 9
System and process of controlling – budgetary and non-budgetary control techniques – use of
computers and IT in Management control – Productivity problems and management – control
and performance – direct and preventive control – reporting

TOTAL: 45 PERIODS
LEARNING RESOURCES :
TEXT BOOKS:
1. Andrew J. Dubrin, Essentials of Management, Thomson Southwestern, 9th edition,2016.
2. Samuel C. Certo and Tervis Certo, Modern management: concepts and skills, Pearson
education, 15th edition, 2019.
REFERENCES:
3. Harold Koontz and Heinz Weihrich, Essentials of management: An International &
Leadership Perspective, 10th edition, Tata McGraw-Hill Education, 2015.
4. Don Hellriegel, Susan E. Jackson and John W. Slocum, Management- A competency-based
approach, Thompson South Western,11th edition, 2008.
5. Heinz Weihrich, Mark V Cannice and Harold Koontz, Management- A global
entrepreneurial perspective, Tata McGraw Hill, 13th edition, 2010.
6. Stephen P. Robbins, David A.De Cenzo and Mary Coulter, Fundamentals of Management,
Prentice Hall of India, 2012.