WEEK-6 IN CLASS ASSIGNMENT 4%

NAME- PRABHJOT SINGH

STUDENT’S ID- 4529793

COURSE CODE- MKTG1320

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10 key takeaways from Steve Harrison's speech:

1. Locating experts: Present yourself as an expert in your field to increase your credibility
and credibility.
2. Effective self-promotion: Master the art of selling by selling yourself well and
demonstrating your expertise and value.
3. Book launch strategy: Learn Harrison's strategies for successful book publishing from
bestselling books like Rich Dad, Poor Dad and Chicken Soup for the Soul.
4. Content creation: Create valuable content that demonstrates your knowledge and
problem-solving abilities, establishing your authority.
5. Report: Create compelling stories to engage your audience emotionally, making your
message memorable and impactful.
6. Network connections: Build strong relationships within your industry, leveraging
connections to expand your influence and opportunities.
7. Target marketing: Identify your audience's needs and tailor your marketing efforts to
solve specific problems, increasing your appeal.
8. Adaptability: Stay informed about market trends and adapt your strategy to stay relevant
in the ever-changing business landscape.
9. Continuous learning: Invest in continuous learning and skills development to
continuously improve your expertise and stay ahead of the competition.
10. Persist: Accept rejection and failure as part of the journey and continuously improve your
approach based on feedback and experience.

IMPLEMENTATION:

I will focus on improving my online presence by sharing valuable content related to my

expertise. I aim to establish myself as a valuable expert in my field by leveraging social media
platforms and creating insightful blog posts. This best way will not only spread my knowledge
but also reach a wider audience, thus increasing the trust and confidence of potential contacts and
partners.

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