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online shopping several times / week and more (18-39 years
old in HCM and Hanoi)

12%

40%
24%

25%

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82% By gender
67% Male Female
58% 57% 55%
49% 49% 50%
36%
21% 26%
18%

77%
By gender
75% Youth Elderly
59% 55% 58%
50% 52% 49%
30% 25% 24%
18%

77%
By income
75% Low / Mid income
59% 55% 58%
50% 52% 49%
30% 25% 24%
18%

Price/ Promotion Good information / reviews Good / Quick delivery Variety of products Customer support Ease of use

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Good / Quick delivery Ease of use Customer support

68% 66% 65%

51% 50% 50%

28% 32%
27% 24% 20% 18% 14% 15%
13% 10% 13% 13% 11% 14% 13%

Variety of products Price/ Promotion Good information / reviews

Shopee Lazada Tiki Sendo Social Media (Facebook, TikTok, Instagram, Zalo,…) The Gioi Di Dong Dien May Xanh

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The ratio of online usage is higher for beauty, fashion and Mom &
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9%
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3%
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Mom&Baby Fashion
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