CONTENT

01 02 03 04
The Brand Brand Analysis Our Products Revenue & Net Income

05 06
Experience New Stratergy
ABOUT QUICKSILVER
1973 quiksilver was born,
Alan partnered with John Law to
produce Quiksilver’s first product,
the boardshort. They wanted to
make a living from their surfing
passion, setting up shop in Torquay,
Victoria. Their products quickly
became popular in the surfing
community, with famous surfers
wearing the Quiksilver boardshorts

The brand was quick to become a

90s sensation.
MOST POPULAR PRODUCT &
PAST MARKETING STRATERGY

McKnight and Hakman had no idea how the brand would

blow up across the US.
When they started it, they thought that it would merely
sustain their surfer lifestyle.
The brand gained so much traction that McKnight took a
loan from his father to expand the production of the
Quiksilver apparel.
The duo would price the boardshorts at a premium relative
to other brands such as Ocean Pacific. In a matter of days,
their first batch of inventory was completely sold out.
McKnight and Hakman reached out to more surf shops to
widen their distribution network.
OUR PRODUCTS
SISTER BRAND - ROXY

In 1990, Quiksilver launched its sister brand for young

women, Roxy.

The brand was shuttered after the 1991 surf industry

crash,It was differentiated from the main Quiksilver line "for
fear it would damage the men's brand", according to Randy
Hild, the company's senior vice president of marketing.

Roxy was chosen because it sounded like a punk band or

club (likely Roxy Music and The Roxy respectively), and is
also the name of the daughters of both CEO Bob McKnight
and founder Alan Green.

About 30% of Quiksilver's sales come from the Roxy line

REVENUE
REVENUE THROUGHOUT THE YEARS
WHAT WENT WRONG?
Overhead operations were widespread,
failing to derive economies of scale.

Manufacturing and design divisions were

geographically separated and not in sync,
leading to delays and backlogs.

They over-diversified their portfolio,

losing focus of who they were.
 NEW BUSINESS
MODEL FOR
QUICKSILVER
The company can go into online sales to
reach out to a larger no of customers,
Social Media, E-commerce or an App.

The company can further concentrate on

The company can explore new markets
brand-building of its new product lines
and sponsor emerging competitions
which are yet to gain popular attention.
where the sport is growing.

Loyality programs such as subscriptions,

Actively working on customer feedbacks,
gift vouchers on birthdays etc.
to understand their preferences, watch
and keep up with the competitors.
WHERE IS THE BRAND NOW?
https://www.boardriders.com/quiksilver/

Quiksilver emerged from bankruptcy in early 2016, and

the company once again became privately held, with
Oaktree Capital Management as the majority shareholder.

By the end of 2016, their retail presence had significantly

diminished after restructuring by Oaktree.

The company's name was changed in March 2017 to

Boardriders, Inc., and it is the owner of the Quiksilver,
Roxy, and DC Shoes brands. Boardriders purchased
Billabong International Limited in 2018.

In April 2023, Authentic Brands Group made a binding

offer to acquire Boardriders, Inc. for US$1.25 billion.
THANK YOU