THE EFFECTIVENESS OF SOCIAL MEDIA IN PROMOTING ONLINE BUSINESS

CHAPTER 1

RESEARCH PROBLEM

Finding the time to be active on social media, consistently creating great content

and having no awareness of your audience's needs or platform-specific trends.

SIGNIFICANCE OF THE STUDY

The findings of the study will benefit to these following specific people differently.

Entrepreneur: This research is applicable for entrepreneur where they were able to

get information about our research and to get strategies as well as the innovation o

their business. It will provide some knowledge on how social media can be effective

tool for their business.

Consumer: This study may be beneficial to the consumers in helping them find out

the advantages of using social media when buying products. Also, on how reliable

the social media in purchasing their desired products

Online user: They may be given a hint on how their time in using social media be

productive. They might be encouraged to try a business through the social media’s

help

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CONCEPTUAL FRAMEWORK

PROMOTING
SOCIAL MEDIA BUSINESS
ONLINE

Social media can help promote your business and connect with your customers

online. It offers an easy and low-commitment way for potential customers to express

interest in your business and your products

STATEMENT OF THE PROBLEM

This study aims to determine the effectiveness of social media in promoting

business online among the online sellers in Barangay Pipindan. Specifically, this

study will answer the following questions;

1.What is the profile of the respondents in terms of;

1.1 Age

1.2 Gender

2. What social media sites do you use regularly?

1.1 Facebook

1.2 Messenger

3. What are the most important factors for a business using social media marketing?

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4. How online sellers post their product to promote online business?

HYPOTHESIS

In this research, the researchers predict that social media is the helpful when

it comes to business. And also, the social media is the easiest way to promote their

business because 90% in the Philippines use the social media

DEFINITION OF TERMS

Conceptual Definition

Social Media – are computer-mediated technologies that facilitate the creation and

sharing of information, ideas, career interest, and other forms of expression via

virtual communities and network

Online Business – refers to any kind of business activity that happens over the

internet

Functional Definition

Social Media – used to market products, promote brands, connect to customers and

foster new business

Online Business – is any business on the internet that sells product, services or

advertising online

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SCOPE AND DELIMITATION

This study is about The Effectiveness of social media In Promoting the Online

Business of online sellers in Barangay Pipindan. That will be conducted thoroughly

using a survey research design. The target respondents are those online sellers with

a specific number of 30 people in Barangay Pipindan. This study discusses how

effective social media is in promoting online businesses

CHAPTER 2

REVIEW OF RELATED LITERATURE

Social media marketing is a way of companies to engage with consumers in

their efforts to further expand their business and connect with existing and potential

customers. Thus, one important aspect is customer engagement (Marie Kit, 2019).

According to Nair (2017), various social media offer knowledge about clients in a

smooth and affordable method. Social media communication enables networking,

interaction, and business promotion for millions of people. After conducting extensive

literature survey and reading books, and other resources, it was discovered that

social media is expanding its scope and inspiring many customers, as well as

marketers and manufacturers, to use it as a significant source of dissemination and

conformation (Dr. Ali Ghufran, Dhani Shanker Chaubey, Saijad Husain, August

2016). An online business and regular communication with your people are a

necessary regardless of your as an individual, a startup, a small business, or a large

corporation. This will require time and effort. Businesses are shifting their focus and

re-evaluating their traditional outreach strategies. The term "social media" will be

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defined in dictionaries and encyclopaedias as the social media trend fades into the

wide ocean of connected encounters, ushering in a new era of information,

accessibility, and encounters unrestricted by space, time, or physical barriers, Robi

Axiata Ltd, Coxsbazar, Bangladesh (2016). Regarding social media's usefulness for

marketing promotion, both men and women share the same viewpoint. According to

Bashar et al. 2012, organizations may use social media as a marketing strategy only

if they provide accurate and timely information about their goods and services both

on their media pages and in social media. To leave a good impression on customers'

minds, a company's social media profile must be updated daily. Dr. Moloy Ghoshal

(2019) defined social networking as one of the most popular technologies in use

today for businesses to become more noticeable to their intended audience.

Spending a short amount of time on social media and on a company’s, page has

been shown to significantly improve inquiries and revenue for businesses. While

using social media, businesses should be aware that it has two edges and can

quickly ruin their name in the market if not used carefully. The fact that social media

has the most users out of all the social media networks shows that it has a wide

audience for advertising. Online promotions are a key source of income for not just

social media companies but also other social networking ones, According to Nitin B.

Veer, Prafulla A, Pawar, Ashutosh Kolte (2019).

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 CHAPTER 3

METHODOLOGY OF THE STUDY

This chapter will examine the design and procedures that will be followed

during the conduct of the study. It will provide the method used and present the

study locale, sources of data, data gathering instrument, sampling technique,

procedure of the study, statistical treatment, timeline of activities, and barriers to the

success of the study. The population consisted of the residents of barangay

Pipindan. From Pipindan, Binangonan, and Rizal, the researchers desired to acquire

30 respondents.

RESEARCH LOCALE

The study will be conducted in an area where online marketing and social

media are highly recognized and used. The location of the study will be Barangay

Pipindan Binangonan Rizal, where thirty (30) respondents will be chosen randomly

by the researcher to represent the population of business owners who are using

social media marketing.

RESPONDENTS OF THE STUDY

The target number was consisted of 30 respondents. The respondents of the

study where in the Barangay Pipindan, Binangonan, Rizal. All respondents using

online business through social media.

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RESARCH DESIGN

The research study is a descriptive study that conducts survey and utilizes

questionnaires to the respondents to determine the effectiveness of social media in

promoting online business. The data gathered will be analysed and organized

RESEARCH INSTRUMENT

The survey questionnaire created by the proponents will be the primary research

tool used in this study. To ensure the accuracy of the information gathered.

CHAPTER 4

PRESENTATION ANALYSIS AND INTERPRETATION OF DATA

This chapter presents the data gathered, the results of the statistical analysis

done, and the interpretation of the findings. These are presented in tables following

the sequence of the specific research problem regarding the Effectiveness of Social

Media in Promoting Online Business

Number of Percentage of
Gender
Respondents Respondents
Female 24 80%
Male 6 20%
Total 30 100%
Table 1. GENDER AND AGE OF RESPONDENTS

According to the results of the questionnaire, most of the respondents were

female. From the total of 30 respondents, 24 were female (80%), whereas 6 were

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male (20%). Of those percentages, the survey revealed that 77% of the respondents

were under the age of 40, predominately female. The other 23% of the respondents

were over the age of 40. Table 1 shows the gender distribution of participants in the

study. Figure 1 shows the age of the participants.

Age of Respondents

16
14
12
10
8
6
4
2
0
17 -30 31 - 40 41 - 55

Figure 1. Age of Respondents

Table 2. SOCIAL MEDIA USAGE

Social Media used by Respondents

Facebook Messenger

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 sFigure 2. Social Media used by Respondents

In this second figure, out of 30 respondents considered in the study, 26

respondents chose Facebook as the social media platform with the highest number

of online stores that entrepreneurs mostly use. The others choose Messenger to

promote their online businesses.

Table 3: Descriptive Analysis of What the Participants Believe are Important

Factors for a Business Using Social Media

RATING RESPONSES

MOST IMPORTANT LEAST IMPORTANT Mean Standard

N
Rating Deviation
Variable 1 2 3 4 5
Consistency of Posts 21 2 4 0 3 30 1.73 11.5
Type of Content Posted 13 8 5 1 3 30 2.1 11.39
Customer Engagement 14 4 1 6 5 30 2.47 15.07
Online Promotes 13 5 4 4 4 30 2.37 12.33
Timing of Post 12 6 2 4 6 30 2.53 4.82

The participants were asked to rate what is most important for a business using

social media on a scale of 1 to 5, with 1 being the most important and 5 being the

least important. The variables in this rating question include consistency of posts,

type of content, customer engagement, online promotions, and timing of posts. A

descriptive analysis was conducted after tabulating the results of the question,

specifically focusing on the most important and the least important. The least

important factor was customer engagement, and the most important factor was

consistency of posts. The results are reflected in Table 3

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 Table 4. PROMOTING ONLINE BUSINESS

INDICATORS MEAN DESCRIPTION

I am creative in creating content 3.56 Often
I am consistent in posting my products online 4.34 Always
I post my product by category 3.13 Sometimes
I am giving promos to attract customers 3.13 Sometimes
I am tagging my social media friends to gain more customers 4.13 Often
Overall Weighted Mean 3.66 OFTEN

The table above shows the overall weighted mean of 3.66, which signifies that

entrepreneurs often promote their online businesses. The statements support, I am

tagging my social media friends to gain more customers, I am consistent in posting

about products online, I am tagging my social media friends to gain more customers,

and I am creative in creating content that has a weighted mean of 4.34, 4.13, and

3.56, respectively, which signifies the effectiveness of social media in promoting

online business. In the statements, I am giving promotions to attract customers, and I

post my products by category with a lower weighted mean of 3.13, which signifies

the effectiveness of social media in promoting online businesses.

CHAPTER 5

SUMMARY OF FINDINGS

The study's goal is to determine how social media platforms affect the

growth of internet businesses. Using social media for business is changing rapidly,

especially with Facebook and Messenger. This is because social media makes it

easier to hear what people, including your clients and rivals, are saying.

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 Base on the survey, online sellers are the most likely to use social media for

business. Affordable clothing, foods, footwear and beauty products are popular in

today's generation.

The summary of this research in the first table shows that most of the

respondents were female. While male were the lowest respondents in promoting

online business.

Out of the 30 respondents that were taken into account for the survey and are

represented in this second table, 26 respondents selected Facebook as the social

media platform with the most popular online retailers. The others decide to advertise

their web businesses via Messenger.

The third table shows the participants' rankings of the factors that are most

important for a business using social media. Customer engagement was the least

important factor, whereas posting consistency was the most important factor.

And the last table shows how entrepreneurs promote their businesses online,

having an overall weighted mean of 3.66 with the description "often'', which

demonstrates that using social media is an effective tool for promoting online

businesses.

CONCLUSIONS AND RECOMMENDATION

Businesses with a social media presence have the ability to significantly affect

business sales, according to observations made from survey responses from a

sample population. While some users may not actively engage in all of the business

propagandas that are made available to them via social media, The majority of

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participants are aware of their efforts take advantage of the opportunities that are in

their best interests. This research investigated the effect of social media in online

business. Primary data were collected by randomly distributing to 30 respondents.

After analyzing and interpreted all the data, the researchers found out that the social

media somehow affects the online business. Social media is important for small and

developing businesses to advertise and market their products. You can also develop

your brand by using social media as a marketing strategy. You can become a

successful online entrepreneur with the help of social media by applying some tips

and strategies to accomplish objectives. Any online networking sites, like Messenger

and Facebook, are easily accessible from mobile devices. One of the most useful

platforms for online business is Facebook, a factor that allows the owner to sell a

product to a large number of individuals.

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 APPENDIX

INSTRUMENT OF THE STUDY

EFFECTIVENESS OF SOCIAL MEDIA IN PROMOTING ONLINE BUSINESS

Name (optional): ________________________ Age: _____ Gender: _________

What social media sites do you use regularly? (Choose one that apply)
Facebook Messenger

In my opinion, what are the most important factors for a business using social media
marketing? Place a number between 1 and 5 beside each response by importance,
with 1 being the most important, and 5 being the important.
Consistency of posts
Type of content posted
Customer engagement
Online promotions
Timing of posts

Direction:
Below is the statement associated with the effectiveness of social media in
promoting online business. Please check each statement from 5 – 1 according to your
experience. Where in 5 is the highest and 1 is the least.

STATEMENT Never Rarely Sometimes Often Always

(1) (2) (3) (4) (5)
I am creative in creating content

I am consistent in posting my products

online
I post my product by category

I am giving promos to attract customers

I am tagging my social media friends to

gain more customers

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