Professional Documents
Culture Documents
10.1177/1094428104272000
Sandberg / KNOWLEDGE
TIONAL RESEARCH
PRODUCED
METHODS
WITHIN INTERPRETIVE APPROACHES
JÖRGEN SANDBERG
University of Queensland
A central focus for researchers within management and organizational sciences is pro-
ducing knowledge about human action and activities in organizations. Traditionally,
knowledge has been produced from quantitative or qualitative approaches within the
positivistic research tradition. However, during the past three decades, interest in qual-
itative approaches based on the interpretive research tradition has steadily increased in
management and organizational sciences (Alvesson & Sköldberg, 1999; Prasad &
Prasad, 2002; Zald, 1996), as well as within social sciences more generally (Atkinson,
Coffey, & Delamont, 2003; Denzin & Lincoln, 1994; 2000; Flick, 2002; Lincoln &
Denzin, 2003; Schwandt, 1994). The strong growth of interpretive approaches mainly
stems from a dissatisfaction with the methods and procedures for producing scientific
knowledge within positivistic research. Advocates of interpretive approaches claim
that those methodological procedures and claims for objective knowledge have signif-
icant theoretical limitations for advancing our understanding of human and organiza-
tional phenomena (Alvesson & Sköldberg, 1999; Denzin & Lincoln, 1994, 2000;
Lincoln & Denzin, 2003; Prasad & Prasad, 2002; Sandberg, 2001a).
Author’s Note: I would like to express my gratitude to Gloria Dall’Alba, Amedeo Giorgi, Ashly
Pinnington, Ron Weber, and the anonymous reviewers for their careful reading of, and valuable comments
on, an earlier version of this article.
Organizational Research Methods, Vol. 8 No. 1, January 2005 41-68
DOI: 10.1177/1094428104272000
© 2005 Sage Publications
41
42 ORGANIZATIONAL RESEARCH METHODS
ing research approaches as interpretive and qualitative, Giorgi (1994) found that prin-
ciples and concepts from phenomenological philosophy were often employed. On the
other hand, when justifying the results, methodological criteria from the positivistic
research tradition were most frequently used.
The problem with embracing positivistic criteria when justifying the results of
interpretive approaches is that they are not in accordance with the underlying ontology
and epistemology. In particular, validity and reliability are the criteria used for justify-
ing knowledge produced within the positivistic tradition. These criteria are based on
an objectivist epistemology that refers to an objective, knowable reality beyond the
human mind and that stipulates a correspondence criterion of truth (Kvale, 1989;
Salner, 1989). As Salner (1989) observed, the correspondence criterion of truth
implies that “facts are out there to which our ideas and constructs, measuring tools, and
theories must correspond” (p. 47). Common forms of validity in positivistic research
approaches, such as internal and external validity (Kvale, 1989, 1995), are used to
measure the extent to which our theories and instruments correspond to objective real-
ity. Similarly, a common criterion for establishing reliability within the positivistic
research tradition is whether scientific results can be duplicated under identical condi-
tions (Enerstvedt, 1989). If somewhat different results are achieved, the variation is
typically attributed to measurement error, such as influence from the context in which
the measurements were taken. In cases in which the results differ significantly from
one occasion to the next, they are considered to be unreliable. Reliability is said to be
established when repeated measurements of objective reality give similar results.
The ontological and epistemological assumptions underlying the interpretive
research tradition are distinctive from those of the positivistic tradition. The develop-
ment of the interpretive research tradition is often traced back to ideas from Weber
(1947/1964) that subsequently have been developed further by phenomenological
sociologists such as Schutz (1945, 1953), Berger and Luckmann (1966), Giddens
(1984, 1993), and Bourdieu (1990). However, the roots of the interpretive research tra-
dition are many, and it is not a single unified approach. The more influential
approaches are various forms of social constructionism (Berger & Luckmann, 1966;
Bourdieu, 1990; Giddens, 1984, 1993), critical theory (Alvesson & Deetz, 2000;
Habermas, 1972), ethnomethodology (Atkinson, 1988; Garfinkel, 1967; Heritage,
1984; Silverman, 1998), interpretive ethnography (Denzin, 1997; Geertz, 1973; Van
Maanen, 1995) symbolic interactionism (Blumer, 1969; Mead, 1934; Prasad, 1993),
discourse analysis (Alvesson & Kärreman, 2000; Foucault, 1972; Potter & Wetherell,
1987), deconstructionism (Derrida, 1972/1981; Kilduff, 1993), gender approaches
(Calas & Smircich, 1996; Harding, 1986; Keller, 1985; Martin, 1994), institutional
approaches (DiMaggio & Powell, 1983; Meyer & Rowan, 1977; Scott, 1995), and
sense-making approaches (Weick, 1995).
Despite the great variety of approaches, what unifies them is their phenom-
enological base, which stipulates that person and world are inextricably related
through lived experience of the world (Berger & Luckmann, 1966; Gadamer, 1960/
1994; Heidegger, 1927/1981; Husserl, 1900-1901/1970; Schutz, 1945, 1953).2
Hence, within interpretive approaches, the human world is never a world in itself; it is
always an experienced world, that is, a world that is always related to a conscious sub-
ject. Thus, the ontological and epistemological assumptions underlying the interpre-
tive research tradition reject the existence of an objective knowable reality beyond the
44 ORGANIZATIONAL RESEARCH METHODS
human mind. Instead, they stipulate that knowledge is constituted through lived expe-
rience of reality. Therefore, it would be inconsistent to justify knowledge produced
within this tradition using criteria based on an objectivist ontology and epistemology.
Many advocates of interpretive approaches have questioned not only the use of
positivistic criteria but also the research goal of achieving objective knowledge and
truth. The major challenge comes from rejection of positivists’ assumptions, namely,
the rejection of dualist ontology, objectivist epistemology, and language as an accurate
representation of objective reality (language as a mirror). I will first describe the gen-
eral meaning of these assumptions and then discuss why most advocates within the
interpretive research tradition reject them.
To assume a dualist ontology is to treat subject and object as two separate, inde-
pendent entities. A dualist ontology implies a division of research objects into two
main entities: a subject in itself and an object in itself (cf. Giorgi, 1994). For example,
corporate strategy is typically defined and described by seeing organization and envi-
ronment as two separate entities. First, the inherent qualities of the organization such
as its strengths and weaknesses are described, and then the inherent qualities of the
environment such as threats and opportunities that it offers are described (Smircich &
Stubbart, 1985).
To expound an objectivist epistemology is to stipulate that beyond human con-
sciousness, there is an objective reality. The qualities and the meaning we experience
are assumed to be inherent to reality itself. Objective reality is thus seen as given and
the ultimate foundation for all knowledge. Through systematic scientific observations
and careful monitoring of the extent to which our theories correspond to the particular
aspect of objective reality we are investigating, it is assumed that we will come closer
to this true picture of reality.
The assumption that language is a mirror of objective reality stipulates that lan-
guage can represent or, as Rorty (1979) argued, “mirror” reality in an objective fash-
ion. The relationship between language and reality is thus seen as a relationship of cor-
respondence. As it is assumed that language has the capacity to represent reality, it is
treated as a representational system available to the researchers in their endeavor to
describe reality objectively.
Advocates of interpretive approaches reject all three of the above assumptions for
several reasons. First, and most important, instead of assuming a dualist ontology that
implies a division of subject and object, advocates of interpretive approaches regard
subject and object as constituting an inseparable relation. As Giorgi (1992) noted,
There are not two independent entities, object and subjects existing in themselves
which later get to relate to each other, but the very meaning of subject implies a rela-
tionship to an object and to be an object intrinsically implies being related to subjec-
tivity. (p. 7)
As indicated previously, the problem of separating subject and object was origi-
nally pointed out by phenomenologists such as Husserl (1900-1901/1970), Heidegger
(1927/1981), Merleau-Ponty (1945/1962), and Gadamer (1960/1994) and then later
by a series of other researchers such as Schutz (1945, 1953), Berger and Luckmann
Sandberg / KNOWLEDGE PRODUCED WITHIN INTERPRETIVE APPROACHES 45
With the end of the possibility that we could think of ourselves as neutral spectators at
the game of knowledge, the central problem that has preoccupied the thought of
numerous researchers for the past few decades is that of “Now what are we going to do
with us.” (p. 878)
The dilemma interpretive researchers face can be stated in the following way: At
the same time as advocates of interpretive research deny the possibility of producing
46 ORGANIZATIONAL RESEARCH METHODS
objective knowledge, they want to claim that the knowledge they generate is true in
some way or another. But how can they justify their knowledge as true if they deny the
idea of objective truth? Does not the rejection of objective truth mean that advocates of
interpretive research approaches are forever condemned to produce arbitrary and rela-
tivist knowledge? This is unlikely because it does not follow from the rejection of ob-
jective truth that we cannot produce valid and reliable knowledge about reality. De-
spite the rejection of objective truth, as Wachterhouser (2002) proposed, we can still
“develop, apply, and retest criteria of knowledge that give us enough reliable evidence
or rational assurance to claim in multiple cases that we in fact know something and do
not just surmise or opine that it is the case” (p. 71).
Rejecting the idea of objective truth while claiming the possibility of producing
valid and reliable knowledge gives rise to two central questions: What criteria could be
used for justifying knowledge produced by interpretive approaches and, more funda-
mentally, on what basis can such criteria be developed?
One of the most common responses to the above challenge is what Smith and
Deemer (2000) called the quasi-foundationalist response. Advocates of this response
such as Hammersley (1990), Manicas and Secord (1983), Maxwell (1992), and Seale
(2003) accept the interpretive idea that knowledge claims are dependent on the person
who makes them. But to avoid relativism, they adopt a realist ontology, which regards
reality as independent. As Hammersley (1990) argued, just because we accept that
observation of reality is theory laden, “we do not need to abandon the concept of truth
as correspondence to an independent reality” (p. 62).
Accepting a contructionist epistemology and simultaneously adopting a realist
ontology give rise to a major challenge. This is so because as Smith and Deemer
(2000) argued, “any elaboration of criteria must take place within their commitment to
ontological realism on the one side and, on the other, their realization that they are obli-
gated to accept a constructivist epistemology” (p. 880). In other words, their truth cri-
teria need to take into account that knowledge claims are dependent on the perspective
of the person making the claims and that knowledge claims should correspond to
objective reality. According to Smith and Deemer, criteria such as plausibility and
credibility validity (Hammersely, 1990) and descriptive validity (Maxwell, 1992) are
successful in the first instance but fail in the second. They fail to demonstrate how they
reach an independent reality that would attain their criteria of validity “the kind of
force that will allow it to stand over and against or beyond a process of socially and
historically constrained judgements” (p. 883).
As Smith and Deemer (2000) noted, the quasi-foundationalist’s problem is similar
to that of their intellectual precursor, Popper (1959, 1972). Although Popper convinc-
ingly argued that observation of reality is theory laden, he retained the idea of an inde-
pendent reality as against knowledge claims that could be tested through falsification.
However, as several researchers have noted, it cannot be possible to carry out such a
validity check if observations are theory laden. “It is impossible to think of the com-
parison of a hypothesis with theory-mediated facts as the same as testing a hypothesis
against an independently existing reality” (Smith & Deemer, 2000, p. 883).
The quasi-foundationalists’assumption that observations are theory laden and their
assumption of an independent reality create a major inconsistency. This means that
they fall into the same problem of mixed discourse, which faces traditional positivism,
albeit in a more sophisticated form. It is consistent to justify knowledge produced
within interpretive approaches using quasi-foundationalist criteria within the bound-
Sandberg / KNOWLEDGE PRODUCED WITHIN INTERPRETIVE APPROACHES 47
Even if the life-world is objective both in the sense that it is a shared world and in the
sense that it transcends (exceeds) the subject, that is, its qualities are not qualities
within the subject, it is likewise inseparable from a subject, namely, the subject who
experiences it, lives and acts in it. The world is always there in the first person from the
perspective of my space and time here and now. (p. 72)
As Bengtsson points out, the life-world is the subjects’ experience of reality, at the
same time as it is objective in the sense that it is an intersubjective world. We share it
with other subjects through our experience of it, and we are constantly involved in ne-
gotiations with other subjects about reality in terms of our intersubjective sense mak-
ing of it. Consequently, the agreed meaning constitutes the objective, intersubjective
48 ORGANIZATIONAL RESEARCH METHODS
reality. Furthermore, the life-world is objective in the sense that it transcends the sub-
ject. This is because its qualities are not solely tied to the subjects’ lived experience of
it. At the same time, however, it is inseparable from the subjects through their experi-
ence of it. For example, most European countries have agreed to have daylight saving
and move the clock 1 hour ahead for the period from March to October. Daylight sav-
ing thus becomes an objective fact through this intersubjective agreement. Even if
some of us try to ignore the agreed daylight saving time, we encounter difficulty in do-
ing so because its consequences extend beyond our subjective experience of clock
time.
The phenomenological notion of consciousness as intentional (Husserl, 1900-
1901/1970) provides further specification of life-world as the basis of human action
and activities. At the same time, it has fundamental epistemological implications for
the interpretive research tradition. Epistemology—the theory of knowledge—refers
primarily to three central questions for the researcher. First, how can individuals
achieve meaning and thereby knowledge about the reality in which they live? Second,
how is this knowledge constituted? Third, under what conditions can the knowledge
achieved be claimed as true? (For further elaboration see, for instance, Chisholm,
1977.)
In general, intentionality means that individuals’ consciousness is not closed but
open and always directed toward something other than itself. More precisely, Husserl
(1900-1901/1970) argued that individuals’ various modes of consciousness such as
perceiving or imagining are always related to something, which is not consciousness
itself but intentionally constituted in a particular act of consciousness.3 For example,
“in perception something is perceived, in imagination something is imagined, in a
statement something is stated, in love something is loved, in hate something is hated, in
desire something is desired etc” (Husserl, 1900-1901/1970, p. 554). Figure 1 portrays
the intentional character of consciousness in more detail.
What appears when we experience the object in Figure 1? The object may present
itself as an umbrella. However, if we look at the object a little longer, the picture may
become something else. Perhaps a three-dimensional cube appears from the same
object as the umbrella. As foreshadowed in the discussion about Figure 1, it is not the
object itself, which is the content of the experience, but the meaning, which results
from the way we experience the object. The meaning, such as umbrella or cube, is thus
inseparable from both the object and we who experience it.
In our daily reality, we often ascribe the entire meaning of an experienced object to
the object itself; the object and the meaning, “umbrella” or “cube,” become the same
object. However, if all of the meaning relating to an object is placed outside ourselves,
we overlook the role of the subject in the process of constituting meaning. Achieving
meaning about the world demands that a subject be involved such that without an
experiencing subject, the meaning “umbrella” or “cube” would not appear from the
object. On the other hand, the meaning cannot be ascribed solely to the subject. As the
example in Figure 1 demonstrates, the qualities of the object transcend the subject, as
the meaning changes from umbrella to cube when a subject experiences the object.
Although the object transcends the subject, its appearance is dependent on a subject;
that is, it is intentionally constituted in a perceiving act as an umbrella or a cube. Thus,
the intentional character of consciousness has a constitutive power. It constitutes the
meaning of reality, that is, the meaning of reality that appears to us in our experience. If
intentionality is seen as the basic epistemological assumption underlying the interpre-
Sandberg / KNOWLEDGE PRODUCED WITHIN INTERPRETIVE APPROACHES 49
tive research tradition, what appropriate criteria could be used for justifying the
knowledge produced as true? Before addressing this question, possible theories of
truth that stipulate what truth is and when it is achieved within the interpretive research
tradition need to be explored.
Theories of Truth
The purpose of this section is not to discuss theories of truth in general (for such a
discussion, see, for instance, Allen, 1995). Instead, the aim is to explore theories of
truth that accord with the phenomenological assumptions of life-world and
intentionality. As pointed out in the introduction, the positivistic research tradition
makes use of the correspondence theory of truth. This theory is based on a dualist
ontology and objectivist epistemology treating reality as objective and knowable
beyond the human mind. Given a dualist ontology and an objectivist epistemology, the
correspondence theory of truth refers to the extent to which a statement made by a
researcher corresponds with the specific aspect of objective reality under investiga-
tion. Truth is achieved if the statement is a representation of objective reality. Based on
the assumption of life-world and the epistemological assumption of intentionality,
both Husserl (1931/1962) and Heidegger (1927/1981) rejected the idea of truth as a
relationship between the researcher’s statement and an objective reality. This is
because it overlooks the phenomenological insight about intentionality, that is, the
researcher’s intentional relation to the research object. Moreover, as the researcher is
intentionally related to the research object, the truth claim does not refer to an objec-
tive reality as such but to the specific meaning of the research object as it appears to the
researcher.
Within the interpretive research tradition, therefore, truth can only be defined, as
Lyotard (1991) claimed, “as lived experience of truth—this is evidence” (p. 61). But if
50 ORGANIZATIONAL RESEARCH METHODS
truth is confined to the researcher’s lived experience of truth, how can the researcher
claim that the knowledge produced is true? One possible way to attain or rather
achieve truth is in terms of intentional fulfillment. Intentional fulfillment is established
when there is an agreement between the researcher’s initial interpretation of the object
being studied and the meaning given in lived experience. The following example from
Heidegger (1992) can be used to illustrate truth as intentional fulfillment:
I can in an empty way now think of my desk at home simply in order to talk about it. I
can fulfil this empty intention in a way by envisaging it to myself, and finally by going
home and seeing it itself in an authentic and final experience. In such a demonstrative
fulfillment the emptily intended and the originally intuited come into coincidence.
This bringing-into-coincidence—the intended being experienced in the intuited as
itself and selfsame—is an act of identification. The intended identifies itself in the
intuited; selfsameness is experienced. (p. 49)
Following the idea of truth as intentional fulfillment, the general principle of truth in
the interpretive research tradition could be stated in the following way: Is the initial in-
terpretation of an object fulfilled in experience of it; that is, does the initial interpreta-
tion demonstrate itself to be based on the way the meaning of an object under investi-
gation presents itself to consciousness? If this fulfillment is experienced, then truth is
achieved. For instance, assume that the research object is socialization. Individuals
participating in a study may have been interviewed about their lived experience of be-
ing socialized into the organizations in which they work. As Heidegger (1927/1981)
showed, to be able to interpret lived experience at all, the researcher must have some
understanding of what socialization means. This understanding is the researcher’s ini-
tial interpretation of what socialization means to the individuals interviewed. While
reading through the transcripts, the researcher may experience a discrepancy between
his or her initial interpretation and the way socialization shows itself to consciousness.
In such a case, truth is not evident. Based on the first reading, the researcher formulates
a new interpretation and reads the transcripts a second time. This iterative process con-
tinues until the researcher experiences an agreement between his or her presumed in-
terpretation of socialization and the way the individuals’ lived experience of socializa-
tion shows itself to consciousness. Only then can truth be said to be achieved.
Truth as intentional fulfillment may appear to be identical to the correspondence
theory of truth through the analogous process of matching between the initial interpre-
tation of an object and the meaning given in experience of it. However, a fundamental
difference exists between these theories of truth. Within the correspondence theory,
the matching process takes place between two separate entities, that is, between the
researcher’s statements and an independent research object. By contrast, within truth
understood as intentional fulfillment, there is no separation between the initial inter-
pretation and the meaning given in lived experience, for this matching process does
not take place separate from the researcher. Instead, the matching process takes place
within the researcher’s lived experience of the research object.
Although Husserl and Heidegger agree on the general principle of truth as inten-
tional fulfillment, their views differ concerning when truth is achieved. In Husserl’s
view, it is achieved through perceived fulfillment, and in Heidegger’s view, through
fulfillment in practice (Lübcke, 1987). These different views can be illustrated by
Heidegger’s (1927/1981) example of investigating what a hammer is. From a
Husserlian perspective, the researcher would observe the hammer, for example, in all
Sandberg / KNOWLEDGE PRODUCED WITHIN INTERPRETIVE APPROACHES 51
its various modes, ranging from perceiving it on a table to perceiving somebody ham-
mering with it and to asking people about their lived experience of hammers and ham-
mering. If the researcher studies the hammer and allows it to appear on its own condi-
tions, then truth is achieved through perceived fulfillment. Following Heidegger, the
researcher would not only observe the hammer but also actively use it, hammering
with it in practice. Hence, from a Heideggerian perspective, it is first in the researcher’s
lived experience of using the hammer in practice that he or she can achieve true knowl-
edge of what a hammer is. In other words, truth is achieved through fulfillment in
practice.
A third form of truth that complements but at the same time challenges Husserl’s
idea of truth and also Heidegger’s to some extent is the idea of truth within deconstruc-
tion developed by Derrida. Deconstruction can be described as a radicalization of
philosophical phenomenology (Moran, 2000). Derrida questions that the meaning of
reality, what he calls text,4 can be experienced or interpreted in a coherent and
nonambiguous way. As Bernstein (2002) argued, Derrida has through his numerous
deconstructive studies successfully demonstrated that the meaning of reality is not pri-
marily coherent and unambiguous but, rather, is fundamentally indeterminate and
irresolvable.
Derrida is thus deeply skeptical toward the idea that we can reconcile the internal
conflicts and contradictions in texts and turn them into a coherent meaning system,
which to a large extent is presumed within many interpretive approaches (Derrida,
1989). Given the focus on and a belief in irresolvable contradictions and tensions in
texts, deconstruction can be seen to express a theory of truth as indeterminate fulfill-
ment. This requires that the researcher deconstructing a text must experience an inde-
terminate fulfillment of its meaning; otherwise, it will not have been properly decons-
tructed. As Derrida (1984) explained, “To deconstruct a text is to disclose how it
functions as desire, as a search for presence and fulfillment which is indeterminably
deferred” (p. 126).
Taken together, Husserl’s, Heidegger’s, and Derrida’s theories of truth can be seen
as complementing each other as a “truth constellation” within the interpretive research
tradition. How each theory of truth can complement each other will be further elabo-
rated when discussing possible truth criteria for justifying interpretive knowledge
claims.
illustrate how the proposed criteria can be used to justify knowledge produced within
interpretive approaches.
standing of their work, which constitutes human competence. It is the workers’ ways
of understanding work that form and organize their knowledge and skills into a dis-
tinctive competence in performing the work. But how can these knowledge claims be
justified as true within the theoretical and methodological interpretive perspective? In
particular, what criteria can be used to justify the knowledge claims as true according
to the proposed truth constellation? Below communicative, pragmatic, and trans-
gressive validity together with reliability as interpretative awareness are proposed and
elaborated as suitable criteria for justifying knowledge produced within interpretive
approaches. First, communicative validity is proposed as a criterion for establishing
truth as perceived fulfillment. Second, pragmatic validity is elaborated as the criterion
for establishing truth as fulfillment in practice. Finally, transgressive validity is
suggested as an appropriate criterion for establishing truth as indeterminate
fulfillment.
optimizer (O) provides one example of how the interviews in the Volvo study were
conducted as a dialogue with the intention of achieving communicative validity. It
illustrates how the interviewer, by getting involved in a genuine dialogue with the
optimizer, gradually arrives at a clearer understanding of what the optimizer means by
“tricks” and how they are used to avoid extra loops in the optimization process.
Producing quality work is not enough; it must be certified as being of high quality by
the right people. This privilege falls to the gatekeepers who control the discipline’s
formal evaluation system. These gatekeepers define what will count as important or
unimportant work and, in effect, determine what constitutes valid knowledge. (p. 509)
had understood them correctly, they went back and elaborated the specific statements I
had misinterpreted. The quote below illustrates how pragmatic validity is checked by
the interviewer appearing to misunderstand the optimizers’ statements about “tricks,”
suggesting there may be many more tricks. The optimizer then clarifies that it is also
about knowledge as well as tricks, which is consistent with what he said previously in
the interview.
O: You have to have those rules of thumb to be able to judge where to make the thrust (direct
your efforts) because we are always under time pressure, and it’s those small tricks [that
enable you to see links between the qualities of the engine].
I: But how have you acquired those small tricks?
O: You have to listen, and XY [colleague with competence 3] is that type of person, because
he is an old hand . . . you discuss with him.
I: Does he have more tricks then?
O: Yes, he has great many tricks, it’s obvious, well tricks, he has knowledge, he knows how it
works.
I: But tricks, does it mean that you know what to do?
O: Yes, yes, it isn’t really anything strange.
(1995) transgressive validity could be seen as one appropriate criterion for judging the
extent to which truth as indeterminate fulfillment has been achieved. Its primary aim is
to help researchers to become aware of their taken-for-granted frameworks.
Lather (1993) suggested three main ways to achieve transgressive validity. One
way is to use irony to interrupt and disturb our present interpretations in such a way
that we become aware of the codes that have guided us in producing them. A second
way is to search for differences and contradictions rather than for coherence in lived
experience. For example, in the Volvo study, I deliberately searched for differences
and contradictions by cross-checking my interpretation of each understanding of
engine optimization. I did so by reading through the transcript expressing a particular
interpretation and assessing it against the sense of an alternative perspective. I per-
formed this cross-checking until I believed I had found the most truthful interpretation
of each optimizer’s way of understanding engine optimization. This cross-checking
also led to clearer and more precise formulations of my interpretations. I eventually
reached a point at which, despite further cross-checking, each understanding of engine
optimization remained stable.
A third way to establish transgressive validity is related to the fact that the scientific
framework for producing knowledge within Western culture is often molded by and
saturated within a male imaginary. As a consequence, the female imaginary in terms of
specific lived experience and ways of being is to a large extent excluded. However, by
systematically recognizing not only male but also female lived experience, trans-
gressive validity can be achieved. This form of transgressive validity was not estab-
lished in the Volvo study because all of the 50 optimizers in the department of engine
optimization were men. The inclusion of women may have resulted in some additional
ways of understanding engine optimization. However, this result is unlikely to have
changed the main knowledge claim, namely, that our understanding of work provides
the basis for competence at work, as evident in subsequent studies that included
women (Dall’Alba, 2002; Sandberg, 2001b, Stålsby Lundborg, Wahlström, &
Dall’Alba, 1999).
To sum up, the proposed criteria of validity can be seen as a specification and elabo-
ration of how each theory of truth within the proposed truth constellation correct each
other. The main strength of communicative validity is its focus on meaning coherence,
stipulating that interpretations should be coherent with the empirical material investi-
gated. Although communicative validity enables researchers to achieve coherent
interpretations, it does not adequately check discrepancies between what the research
participants say they do and what they actually do. Pragmatic validity corrects that
weakness. A weakness in both communicative and pragmatic validity is that they do
not pay enough attention to possible contradictions, but this is corrected by trans-
gressive validity. On the other hand, the strong focus on contradictions, and tensions
make transgressive validity ill-suited to check for coherent interpretations: a weakness
that is corrected by communicative and pragmatic validity.
ogy, such as Derrida’s deconstruction.5 The aim of epoché is to ensure that the
researcher withholds his or her theories and prejudices when interpreting lived experi-
ence. The epoché does not mean, however, that the researcher must or can bracket all
previous experience (Giorgi, 1990; Ihde, 1977). To reiterate, as researchers, we inter-
pret the research object within particular disciplinary, theoretical, and methodological
perspectives. Rather, the point behind the epoché, as Giorgi (1990) expressed it, is “to
bracket that knowledge which is relevant to the issue at hand” (p. 71). That is, research-
ers should strive to retain themselves from routinely applying their known theories and
prejudices to be maximally open to the lived experience under investigation. Accord-
ing to Ihde (1977), phenomenological epoché requires “that looking precede judge-
ment and that judgement of what is ‘real’ or ‘most real’ should be suspended until all
the evidence (or at least sufficient evidence) is in” (p. 36). More specifically, epoché
consists of steps that can work as concrete guidelines for achieving the proposed truth
criteria throughout the research process. As phenomenology has been under continu-
ous development (Spiegelberg, 1976), there are a number of variations of phenomen-
ological epoché (Giorgi, 1990). In my use of the epoché, I will principally follow Ihde
(1977).
The first step suggests that the researcher should be oriented to how the research
object appears throughout the research process. Such an orientation enables the
researcher to be attentive and open to possible variations and complexities of lived
experience. For instance, in the Volvo interviews, I tried to achieve communicative
validity by constantly being oriented toward the ways in which engine optimization
appeared to the optimizers. Similarly, I tried to achieve pragmatic validity by asking
follow-up questions that encouraged them to elaborate on their experience of engine
optimization in practical situations.
The second step of epoché suggests that the researcher is oriented toward describ-
ing what constitutes the experience under investigation, rather than attempting to
explain why it appears as it does. One way to adopt a describing orientation is to ask
“what” and “how” questions rather than “why” questions (Gubrium & Holstein, 2000;
Sandberg, 1994). “Why” questions tend to encourage individuals to explain why they
experience the research object the way they do. “What” and “how” questions, on the
other hand, direct the individuals to the research object and what it means to them. In
the Volvo interviews, I used this strategy to encourage the optimizers to focus on
describing what engine optimization meant for them.
A describing orientation also helps the researcher to avoid generating interpreta-
tions that surpass the lived experience investigated. As soon as researchers surpass
what is given in their experience, they begin to explain and use their arsenal of theories
and models, which essentially are outside what is lived experience. In the Volvo analy-
sis, I tried to achieve the truth criteria by focusing on the ways the optimizers under-
stood engine optimization. I tried to maintain focus by holding back my own prior
understanding of competence and continually checking if my interpretations were
grounded in the optimizers’ description of their work.
Step 3 involves horizontalization, initially treating all aspects of the lived experi-
ence under investigation as equally important. Ordering some aspects into being more
important than others is likely to distract the researcher away from a truthful inter-
pretation of their experience. Horizontalization is critical in both collection and data
analysis. In the Volvo interviews, I initially strived to treat all interview statements as
equally important in combination with asking follow-up questions that required
Sandberg / KNOWLEDGE PRODUCED WITHIN INTERPRETIVE APPROACHES 61
the optimizers to elaborate on and be more specific about what they meant by their
statements. Similarly, in the analysis, I initially treated all statements as equally impor-
tant, which enabled me to be more truthful to the optimizers’ understanding of engine
optimization.
The fourth step implies a search for structural features, or the basic meaning struc-
ture, of the experience under investigation. This step is particularly important for
achieving communicative validity in analyzing data. Within philosophical phenomen-
ology, this step is carried out through the method of free imaginative variation. In
empirical interpretive approaches, free imaginative variation would mean that when a
first tentative interpretation of individuals’lived experience is achieved, the stability of
that interpretation must be checked. This is done by adopting different interpretations
when subsequently reading through the data. The variation in interpretations of the
data continues until the basic meaning structure of the lived experience being studied
has been stabilized.
This step is also central in achieving transgressive validity in the analysis. In the
Volvo study, I searched for structural features of the optimizers’ understanding of
engine optimization by cross-checking my interpretation of each optimizer’s under-
standing. As described previously, this cross-checking enabled me to formulate more
precise and clear interpretations of the optimizers’ ways of understanding engine
optimization.
Step 5, using intentionality as a correlational rule, consists of three separate, but
internally related, phases. The first phase involves identifying what the individuals
experience as their reality. The second phase is to identify how the individuals experi-
ence that reality. Finally, the constitution of the lived experience is fulfilled by integrat-
ing the individuals’ ways of experiencing with what they experience as their reality.
Using intentionality as a correlational rule was adopted throughout the analysis in the
Volvo study. I initially tried to acquire a general grasp of the optimizers’understanding
of engine optimization by reading each transcript several times. Second, I read all the
transcripts again, to systematically search for what each optimizer understood as
engine optimization. Third, I analyzed all the transcripts again, but now in terms of
how each optimizer understood engine optimization. The primary focus here was how
the optimizers delimited and organized what they understood as engine optimization.
Finally, I analyzed all the transcripts again, simultaneously focusing on what each
optimizer understood as engine optimization in relation to how they understood
engine optimization.
Taken together, each step in the epoché, from the most overarching principle of
holding back known theories and prejudices to the most specific principle of using
intentionality as a correlational rule, may increase the researcher’s chances of achiev-
ing the proposed criteria for justifying knowledge produced within interpretive
approaches. More specifically, each step in the epoché can be seen as a gradual specifi-
cation of how communicative, pragmatic, transgressive validity and reliability as
interpretive awareness can be achieved.
However, even if researchers enter into the phenomenological epoché and experi-
ence truth as intentional fulfillment satisfying the proposed criteria, errors may still
occur. There is no complete guarantee that the research object will show itself on its
own conditions to researchers’ consciousness. As Giorgi (1988) claimed, there are
“only checks and balances, and primarily the checks and balances come through the
use of demonstrative procedure” (p. 173). A thorough demonstrative procedure is,
62 ORGANIZATIONAL RESEARCH METHODS
Concluding Remark
The central aim of this article has been to provide a platform from which research-
ers can develop appropriate and shared criteria for justifying knowledge produced
within interpretive approaches. Based on phenomenological philosophy, it is argued
that although objective knowledge is untenable, it is still possible to make truth claims
consistent with the ontological and epistemological assumptions underlying the
approach to interpretative research. More specifically, the principal argument has been
that knowledge produced from interpretive approaches can be justified as true in rela-
tion to the ontological and epistemological assumptions underlying this research tradi-
tion. This was demonstrated first by explicating life-world and intentionality as the
basic assumptions underlying the interpretive research tradition. Second, based on
those assumptions, truth as intentional fulfillment, consisting of perceived fulfillment,
fulfillment in practice, and indeterminate fulfillment, was proposed. Third, based on
the proposed truth constellation, communicative, pragmatic, and transgressive valid-
ity and reliability as interpretive awareness were presented as the most appropriate cri-
teria for justifying knowledge produced within interpretive approaches. Finally, the
phenomenological epoché was suggested as a strategy for achieving these criteria.
It should be noted that because truth is always something unfinished within the
interpretive tradition, the criteria proposed do not enable researchers to generate abso-
lute truth claims. Instead, they give researchers the opportunity to produce more
informed and thorough knowledge claims in relation to their ontological and
epistemological assumptions. However, although the criteria proposed are generally
applicable for justifying knowledge produced from interpretive approaches, more
specific criteria need to be developed for justifying knowledge produced within the
diverse range of interpretive approaches. This will have to take into account other
aspects of justifying knowledge, such as the perspective taken, the research object, and
the researcher’s purpose in carrying out the research. Finally, the core assumptions of
life-world and intentionality together with the proposed truth constellation, it has been
argued, provide a coherent philosophical foundation for developing more specific
criteria.
Notes
1. When referring to philosophical phenomenology, I do not primarily mean Husserl’s
(1931/1962) descriptive phenomenology and his idea about a transcendental subject as the
foundation of all knowledge but rather the interpretive phenomenology developed after Husserl.
More specifically, if we look at how the various forms of modern phenomenology have been de-
veloped since Husserl, not even his closest colleagues accepted a pure and transcendental ego as
the foundation of all knowledge (Spiegelberg, 1976). It was primarily through Heidegger’s
(1927/1981) work Being and Time that Husserl’s transcendental subject was rejected by most
advocates of phenomenology. Heidegger’s work demonstrated above all that (a) a pure tran-
scendental subject standing above reality cannot exist because subjects are always situated in a
specific culture, historical time, and language that mediate reality and that (b) it is not possible to
Sandberg / KNOWLEDGE PRODUCED WITHIN INTERPRETIVE APPROACHES 63
produce objective descriptions of reality because the descriptions are always constituted by the
researcher’s preunderstanding of the particular aspect of reality under investigation. In other
words, researchers’ descriptions of reality are always based on their interpretation of the reality
described. Moreover, because both Gadamer and Derrida are profoundly influenced by
Heidegger’s thinking (Bernstein, 2002, p. 276), it can also be appropriate to see hermeneutics
and deconstruction as part of the ongoing development of philosophical phenomenology
(Moran, 2000, p. 436). Although Husserl’s transcendental philosophy has been heavily criti-
cized, modern philosophers such as Mohanty (1989) and social scientists such as Giorgi (1992)
have established a descriptive phenomenology closely based on Husserl’s work.
2. Given the great variety of research approaches related to the interpretive research tradi-
tion, there are naturally not only unifying themes but also significant differences and tensions
between the different approaches. See, for instance, Sandberg (2001a) and Schwandt (2003).
3. Husserl’s theory of consciousness may sound as far removed from a social constructionist
epistemology underlying most interpretive approaches. This is, however, not the case. As
Gubrium and Holstein (2000) argued, “Although the term construction came into fashion much
later, we might say that consciousness constructs as much as it perceives the world. Husserl’s
project is to investigate the structure of consciousness that make it possible to apprehend an
empirical world” (p. 488).
4. Derrida does regard not only written material such as books and journal articles as texts but
our entire social reality such as social practices and events in the sense that they are socially
constructed.
5. For example, Derrida (1999) said, “It is true that for me Husserl’s work and precisely the
notion of epoché, has been and still is implied. I would say that I constantly try to practice that
whatever I am speaking or writing” (p. 81).
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Jörgen Sandberg is a reader in management and director of research at the University of Queensland Busi-
ness School, Australia. His research interests include competence and learning in organizations, leadership,
and qualitative research methods, including their philosophical assumptions. His work has appeared in sev-
eral journals and books including Academy of Management Journal and Harvard Business Review. He is
currently writing a book for Sage about managing understanding in organizations.