Competitor Analysis

Features Brand People Satisfaction

Holiday Two payments method Bad to navigate Users don't trust in the App

Lacks of profile information, that

Book or swap house Users like the brand concept
Swap makes hard to trust
Many complains about the time to
Bad communication, conflicting
Paid Membership get answer from the host,
information.
sometimes the answer never comes.
It's possible to travel without a
Easy to create a profile The App searcher doesn't work well
Score house profile

Free trial to membership Inconsistent design Bad costumer service

Apple Store 4,7
Good marketing, bad service to
Different methods to get tokens Many bugs, the app is too slow
Play Store 3,7 make users stay in the app.
Trending regions and popular Articles with information about
Problems to cancel subscription
houses the app system and features

Direct competitors Features Brand People Satisfaction

Home
Home exchange community for
holidays and house swaps
Two payments methods :
Exchange GuestPoints (token), house swap
Membership is required, cost: 170E
Personal and home profile are
required
score
Non-reciprocal exchange with
Apple Store 4,7 GuestPoints
Service Plus, a package of services
Play Store 4,5 that help members travel
Human profile verification
Solid identity, icons consistency.
Easy to find information
Introductory material to teach
how to use the app
They communicate as a serious
company, friendly but always
polite.
Easy to navigate
Logo match with the thumbnail
Articles and newsletter about the
app, filtered by the user profile
Users like the brand concept
Users trust to put their information
Users feel safe using the App
An improvement can be seen on top
of technical complaints
They have a support team to answer
users complain
Good comments about users
experiences
Users want one way to translate
people profile and home description.

Same customer - different solution Features Brand People Satisfaction

World
World packers community to Users like the amount of host
Visual Identity need to improve
travel and volunteer with available
WP academy, certificates. Free and
Good communication Biggest volunteer travel community
Packers paid material
A lot of information on the main
Host and volunteer reviewed by Many safe measures for the
screen, making complicated to
the community volunteer
navigate
 Paid membership and insurance Exclusive discounts to active
Good assistance service
Score for travellers members
Support team in English, Spanish Introductory courses and help for
Help to made the first user travel
Apple Store 4,8 and Portugueses new travelers
Possibility to travel for free and get
Travel blog made by travelers IA isn't well building
Play Store 4,7 pocket money
Many complaints about the App:
3 types of program: Work Mandatory form to know the user some bugs (like people can't
exchange, Eco program and Make and filter what is interesting to the download pictures to their profile),
a real social impact user too many notifications and not easy
to navigate

Same customer - different solution Features Brand People Satisfaction

Couch
Users are unhappy, they don't like to
Free and paid accommodation
Simple design pay and the ask of money all the
with locals
time

Surfing Paywall to access the app Bad networking Users don't trust the app

The company is going through a

OId users are making bad reviews,
bad time, it was the pioneer in the
they miss the old app and
Meetups for travellers field, but nowadays it is not
community, the improvements and
reliable anymore due to bad user
asking fot money destroyed the app
experiences.
They don't talk about the "trust
A lot of bugs, app freezes all the
Charged subscription problem" with the community or
time.
Score new client
Users lose access to their profiles
Big community Many Ads
Apple Store 4,5 without warning
Looks like an abandoned App,
"Contribution" fee required to
they stopped improvements and Bad costumer service
login
Play Store 2,7 marketing
News users feel scammed because
Membership fee Bad to navigate
after pay, their accounts are blocked

Different customers - same solution Features Brand People Satisfaction

Airbnb
Global community of guests and
Solid information Users trust in the App
hosts

Excellent communication, the So many information, icons and

Curated collections of homes are
client is like a friend that like to filters, in some features like Airbnb
chosen for their style, location or
travel and the app has all the Experiences, the user interface need
nearby activities.
information to help to be improved.
Split stays, one trip across two Total price doesn't include fees, the
Newsletter and travel articles
homes user wants to see the total price
Many complains
without having toabout cancellation
proceed with the
Aircover free protection in travel Many filters options for searches policy and bad assistance from
purchase
Score airbnb
Host and guest verification, easy
Many security warnings Easy to navigate
Apple Store 4,7 to chat.

Experiences, it's possible to Different search way to find

Filters doesn't work well, users get
booking experiences in places, by icons, map or words.
frustrated.
Play Store 4,7 gastronomy, adventure, culture... Specific dates or not.

Rantings and reviews to host and

Support to new host Bad assistance to guest-host conflicts
guest profile
 Research the topic online. Think about your problem and see if
people are already writing about it.

House swapping has been around since before the internet, more limited and in an smaller scale, was hard to find some
international exchange. The internet changed the process of home exchange and has increased the number of offers and
places, today we have access to many international companiesworking worldwide, we choose some companies to compare
with Holiday Swap. Most of then are focused in an affordable way to travel, swapping houses, working for free stay or just
booking for free bedrooms/sofas in a travelers community to the night.
We are looking for competitors that has users looking to save on accommodation, travelers on a short budget, digital
nomads, and people looking for cultural experiences who prefer local homes to hotels.
These users usually like the idea of travel, swap home or stay at others places, but there is a lot of difficulty in trusting, so
the company's communication with the customer needs to be a communication that makes users feel safe, to put their
personal information, their addresses and bank details.
Customers want to travel, they want to live experiences and they will do so if they trust the company. They don't want to
take risks in foreign countries, without having the security that they will have a place to stay and that they will be supported
if something goes wrong.