CASE STUDY 8

MEMBERS:
LARA, BEA SANDRA M.

OFIANA, MARK KENNETH N

PARULI, JOHN CEDRIC A.

FRANCISCO, KHURTLY A

Data Sutram’s success in scaling their business can be summarized by their effective use of
strategic partnerships and leveraging the right channels:
1. Strategic Partnerships: Data Sutram established strategic alliances with businesses that
complemented each other, including marketing firms and data analytics companies. Through
these alliances, they were able to contact potential clients and leverage pre-existing networks.
2. Data Integration: Their adept integration of data solutions into widely-used corporate
software and platforms facilitates customers' adoption of their services.
3. Content Marketing: Data Sutram used content marketing to explain the advantages of their
data solutions to prospective customers. They received organic traffic as a result and were able
to further establish their authority in the industry.
4. Targeted Advertising: They employed targeted advertising on platforms like LinkedIn and
Google Ads to reach specific B2B audiences interested in data analytics and insights.
5. Customer Referrals: Satisfied customers were encouraged to refer other businesses to Data
Sutram. This word-of-mouth marketing helped expand their customer base.
6. Continuous Innovation: Data Sutram consistently updated and improved their offerings to
stay competitive in the dynamic data analytics market.
In essence, Data Sutram’s success in scaling their business can be attributed to their smart
strategic choices, leveraging partnerships and channels effectively, and staying at the forefront
of their industry through innovation.