Problem Statement: Enhancing User Engagement and Content Discovery on Scribd

Scribd, a subscription service offering access to ebooks, audiobooks, magazines, and more, faces the
challenge of engaging its users and enabling them to discover content that matches their interests
effectively. Despite its vast library of content, Scribd struggles to connect users with relevant material,
leading to a decline in user engagement and satisfaction.

One of the primary reasons for this challenge is the lack of personalization in the content
recommendations provided to users. Scribd's current recommendation algorithm relies heavily on
factors such as user history, popularity, and genre, resulting in generic suggestions that fail to capture
the unique preferences of individual users.

Furthermore, Scribd's content discovery tools are limited, making it difficult for users to navigate the
vast library of content and find material that piques their interest. The search function is often
ineffective, and there is a lack of curated collections or personalized recommendations based on user
interests.

To enhance user engagement and content discovery on Scribd, a more personalized and user-centric
approach is needed. This requires implementing a recommendation algorithm that goes beyond basic
factors and takes into account individual user preferences, reading habits, and interests.

In addition, Scribd should develop more sophisticated content discovery tools, such as curated
collections based on user preferences, personalized recommendations based on reading history and
interests, and advanced search filters that allow users to narrow down their search results.

By implementing these changes, Scribd can effectively address the current challenges in user
engagement and content discovery, leading to a more personalized and engaging experience for its
users.