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Kochersberger 1990
Kochersberger 1990
Staff Consolidation:
A Newsroom With A View
by Robert C. Kochersberger Jr.
Kochersberger teaches journalism in the Department of English at North Carolina State University,
Raleigh. He wishes to acknowledge the cooperation of the Raleigh Times and the News & Observer
in carrying out this study.
Kochersbergen Staff Consolidation: A Newsroom With A View — 27
Background
T his study was directed at the Raleigh situation. The News & Observer
Publishing Co., ovmer of the Raleigh newspapers, announced in July
1987 that editorial staffs were to be merged. The consolidation was effected
in November 1987.
Management said there were no plans to close the Raleigh Times, the
afternoon daily, which had a circulation of about 35,000, about one-fourth
that of the morning News & Observer.
Newsrooms are places notorious for gossip and gallows humor, and
reporters and editors of the Raleigh Times immediately speculated that the
consolidation was merely a preliminary to the actual closing of their
newspaper.
There also was concern over the assignments of beats and reporting
areas. At the time of the announcement, management said
that assignments would be made anew, with reporters and editors from
each newspaper getting equal consideration. Times staffers feared, how-
ever, that News & Observer people would be given preferential treatment.
28 — Newspaper Research Journal: Winter 1990
The Sxirvey
Results
who left during the year and people who were hired during the year were
not eligible to complete the second questionnaire.
While the return rate was somewhat disappointing, the responses did
permit statistical significance in tests of differences. Moreover, the principal
value of this study is in the comments from respondents; their individual,
personal, sometimes caustic and often emotional remarks provide the best
look into the minds of persons caught in the uncertainty of consolidation.
As respondents' ages
Correlations increased (the oldest was
63) their satisfaction
C orrelation analysis of the results
showed little in the way of sur-
prise, but did confirm several intuitive
with journalism apparently
waned, leaving a somewhat
glum picture of aging
notions of how the respondents would journalists believing that
tend to view the staff consolidation. years earlier they had made
For instance, there was significant the wrong career decisions.
(r=.4040, p=.Ol) correlation between
the statements "I like my job" and "I'm now working as hard as I ever have
in my current job."
A strong positive correlation (r=.6006, p=.OOl) existed between the
statements, "I fully understand the reasoning that went into the decision to
consolidate staffs" and, "A strong effort was made to clearly explain this
reasoning to me." There was a negative correlation between the "under-
stand reasoning" statement and "I plan to apply for work with other
newspapers in the next six months" (r=-.355O, p=.Ol) and a positive corre-
lation between it and "I believe there will be no firings or layoffs" (r=.4363,
p=.Ol). These findings should signal the importance of management's
making an utterly clear explanation of the consolidation.
One startling finding was the significant negative correlation between
respondent age and the statement, "I am glad I picked journalism as a
career" (r=-.3874, p=.Ol). As respondents' ages increased (the oldest was
63), their satisfaction with journalism apparently waned, leaving a some-
what glum picture of aging journalists believing that years earlier they had
made the wrong career decisions. It raises, too, the important issue of what
newspapers need to do for their staff members as they grow older, espe-
cially as journalism, in many ways, is a young person's game. If it seems
logical that senior, older journalists could provide insight and skill in the
newsroom — be valued residents of it — so why are they dissatisfied? This
is a subject for further research.
32 — Newspaper Research Journal; Winter 1990
A s nught be expected, reporters and editors from the Times had a good
deal to say, most of it negative, much of it emotional, some of it
positive. The publisher was praised and vilified. The consolidation was
seen, ruefully, as inevitable. The way it was carried out was criticized.
Newspapers considering their own staff consolidations — or any kind of
dislocating change — should note these respondents' comments.
One group of comments reflected some bitterness and anger. 'Tm very
unhappy and want out," said one. Other remarks: "I expect some people to
be forced out before too long because they don't fit the News & Observer
mold for reporters," "... I loved my job until the merger," "Committees for
employee input were a waste of time; management did not accept most of
their recommendations, and apparently had already made its own deci-
sions. Committees only prolonged the agony."
One group of responses from the Times dealt with the strong uncertainty
Kochersberger Staff Consolidation: A Newsroom With A View — 33
felt by its workers. "The uncertainty of the situation has a hold on everyone
and the paper has suffered in quality.... I don't know if there is any way to
reduce the uncertainty of situations like this, but it would help a lot to find
it." Some other comments:
"Many of us at the Raleigh I'm disappointed in the way
Times feel like we will re- the company is going about closing
ceive the leftovers after the the Times - mortally wounding it
best beats are assigned to and then letting it bleed to death.
News & Observer staff.... We Killing it outright would have been
felt like we had so little con- more honest - and would have left the
trol," "The timing of the an- community with an impression of
nouncement in July and the the Times as a strong newspaper,
wait to know our changing rather than a weak echo of
duties have been extremely the News & Observer.
stressful," and, "It has been
HELL since the merger, with everybody anxious and depressed. 'Way too
long between decision and action."
Some comments dealt with competition. One person said:
Another Times staffer said, "A community is better off with two under-
staffed yet competitive papers than with two 'efficient' non-competitive
papers."
I t wasn't surprising that fewer respondents from the News & Observer
added comments. They were part of the prevailing staff and did not feel
the threat the Times people felt. Some felt the consolidation would be good
for the News & Observer, one saying, "I'm generally pleased, for selfish
reasons. I believe the News &
"I know that reporters Observer's staff has always been too
and editors at the N&O small to do what it tries to do. Merger
have always been worried should help the N&O much more
about what stories the than it helps the Raleigh Times."
Times had.... When we Some of the other comments from
merge, that will all be lost. the News & Observer: "I'm looking
... There won't even be any forward to a possible easing of the
reason to work much for a stuffiness of the N&O newsroom
local news story." from infusion of relaxed PM types,"
"I believe the consolidation will im-
prove coverage," "I believe merger will be difficult for the two papers and
unhappy for some staff members."
Other comments dealt with competition: "I know that reporters and
editors at the N&O have always been worried about what stories the Times
had When we merge, that will all be lost There won't even be any
reason to work much for a local news story," and "I am concerned that the
disappearance of competitive news staffs will mean that some stories will
not be covered."
Some people from the News & Observer criticized how the changes were
made: "Because of the sudden nature of the announcement, which was
followed by weeks of confusion, it appeared the decision was made before
the plan for the merger was thought through," "Few people, even [the
editorial director] understand the real reasons for the merger," and "De-
spite the extensive committees, I think the merger was rushed ahead
without much study."
from the News & Observer reporters and editors over the year.
First, they were less likely (t=2.56, df=25.27, p=.O17) to agree that the
"staff consolidation has meant improved local news coverage for Wake
County." They also were more likely (t=-2.02, df=38.99, p=.O5O) to agree
with the statement that they know "others in my newsroom who have
accepted or applied for jobs with other newspapers since the merger."
Finally, News & Observer staffers were more likely (t=-3.09, df=37.67,
p=.004) to agree with the statement, "I fully understand the reasoning that
went into the decision to meant improved local news coverage for Wake
County."
There was one significant difference before and after for the Times
people. There were much less likely to agree (t=9.14, df=39.07, p=.OOl) that
"consolidation has meant improved news coverage for Wake County."
R eporters and editors from the Times had a variety of comments about
the consolidation, and several indicated that things had gone better
than expected. Some comments: "Things are not as bad as I thought they
might be," "I was surprised to find my job actually improved with the
merger," "In general, the merger itself went better than I expected. The
transition from two competing newspapers to one big happy staff was
pretty smooth."
No one who had previously worked for the Times, however, was com-
pletely positive. Some of those comments: "An interesting occurrence,
merger," "... life has improved for me personally, but I think the commu-
nity has lost out," "The relaxed atmosphere of the Raleigh Times, however,
has been replaced," "Compared to the Times, people in the merged
newsroom and cold and indifferent to community sentiment."
As in the pretest stage, respondents from the News & Observer were much
less likely than those from the Times to add personal comment. One
comment, however, did seem to sum up the differences between the
newspapers: "Things are better than expected. The real problem with the
merger is that attempt to keep the Raleigh Times alive. Wasted effort."
Finally, one former News & Observer reporter indicted the consolidation
because it was leading to delays in reporting news. "In a very few instances,
we've withheld what I perceive as spot news... for the sake of reporting it
later in a broader story." The reporter alleged that major information about
an important story was withheld for as much as six months to permit a
thorough investigation of the event and "make the package more powerful
(and more likely to win press awards)."
don't get scooped." A year later, this person said, "The merger creates a
new, more interesting, more challenging job for me so I am quite pleased
with it."
A 31-year-old editor wrote in the first survey that, "I expect some
people to be forced out before too long because they don't fit the News
& Observer mold for reporters," but a year later said, "People from the
Raleigh Times generally like their jobs better in that they work for a larger
newspaper and get more respect from sources, etc."
A 37-year-old editor wrote in the first survey, "I always considered this
an enlightened company... however I am quite disappointed in the way the
company is going about closing the times — mortally wounding it and
letting it bleed to death."
A year later the same sentiment came through: "I've slowly become
accustomed to the conditions imposed by the merger, but it's more like
getting through the grief process after the death of a friend than any real
enthusiasm for my new situation."
Conclusions
W hen newspaper staffs merge, one wins and one loses. There is a
"stronger" partner and a "weaker" one, and virtually regardless of
the way the consolidation is described, there is no way to avoid that reality.
This study suggests that it is the weaker staff that needs the most attention.
Results of this study make clear that because the weaker newspaper
knows it is the weaker newspaper, explaining that the consolidation is the
joining of two equal staffs is regarded cynically and not believed.
Far better, it seems, would be to work hard to ensure that individual
reporters and editors from the weaker newspaper are treated fairly and
with respect, making clear that they as individuals can be strong and
valuable while their newspaper was less so. Some other suggestions:
• Expect that no matter what is done, the staff of the weaker newspaper
is going to be more depressed, unhappy, dissatisfied and cynical than the
staff of the stronger paper.
• Plan the consolidation under some secrecy until it isclearly mapped out.
Early awareness of the plan would start the newsroom rumor mill grinding,
forcing management to make public the consolidation before it's firmly
planned.
Kochersbergen Staff Consolidation: A Newsroom With A View — 39
• Be honest about the reasons. Most of the time, it's going to be financial,
so don't tell staffers the consolidation is to provide a better news product.
Few will believe that.
• The dates on which specific aspects of the consolidation will occur
should be realistically selected, being mindful that carrjdng out the consoli-
dation quickly is a desirable
t h i n e . Do r e m e m b e r , TATI J. ^C
.. °, ,, . .. ... , When newspaper staffs merj^e,
though, that activities in- . ^j ^ T -^-^ T^ ° •
, P , ^ , one wins and one loses. There ts a
volvinc people can take « , « x J « 7 w
more time than might be ^^^^^^f Partner and a weaker' one,
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include for-
and virtually regardless
•-,«. consolidation
.
of the way
is described,
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there is
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n:\alized procedures for ^ ^
making new assignments
for the consolidated staff. This is particularly important for the morale of the
"weaker" staff. In the Raleigh example, there was widespread cynicism that
News & Observer people would get the better assignments without fair
consideration. Management should work affirmatively to place people
from the weaker staff into vital positions in the consolidated staff.
• It should include organizational charts that will explain, in clear,
graphic terms, what the new staff hierarchy and copy flow will be.
• Management must make it clear that it is willing and patient enough to
listen to whatever the staff has to say about the consolidation and, if
possible, to act on what is said. An off-premises, group discussion — with
a counselor but without management — could be helpful in enabling staff
members to blow off steam and worry out loud in a supportive setting.
In sum, the consolidation of newspaper staffs never will be easy, but
examples from Raleigh can suggest ways to make it as painless as possible.
Notes
1. See, for instance: Peter Benjaminson, Death in the Afternoon: America's Newspaper
Giants Struggle for Survival. (Kansas City: Andrews, McMeel & Parker, 1984); W.B,
Blankenburg, "Consolidation in Two-Newspaper Firms," Journalism Quarterly,
62:474-481 (1985); Marilyn S.Greenwald, "Life After Death," presstime, July 1987, pp.
12-17; and Gregory C, Lisby, "Commentary: Death Watch for America's Sister
Newspapers," Newspaper Research Journal, 7:27-33 (1986).
2. Lisby, op cit.