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  • 03 - 02 How To Analyze Competitor Data

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    Ravi Asyari
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    This document provides a template for comparing a company's products and benefits to three main competitors. The template includes sections to list various product features and benefits and allows scoring each competitor and the company itself on these attributes to identify strengths and weaknesses. The goal is to help with competitive analysis and product evaluation by analyzing competitor data.

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    03_02 How to Analyze Competitor Data

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    This document provides a template for comparing a company's products and benefits to three main competitors. The template includes sections to list various product features and benefits and allows scoring each competitor and the company itself on these attributes to identify strengths and weaknesses. The goal is to help with competitive analysis and product evaluation by analyzing competitor data.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    03 - 02 How To Analyze Competitor Data

    Uploaded by

    Ravi Asyari
    This document provides a template for comparing a company's products and benefits to three main competitors. The template includes sections to list various product features and benefits and allows scoring each competitor and the company itself on these attributes to identify strengths and weaknesses. The goal is to help with competitive analysis and product evaluation by analyzing competitor data.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Marketing Strategy: Competitive Intelligence

    with Deirdre Breakenridge

    Competitive Analysis Product Evaluation/How to


    Analyze Competitor Data
    Product Features Competitor #1 Competitor #2 Competitor #3 Your Company

    Product Feature A

    Product Feature B

    Product Feature C

    Product Feature D

    Product Feature E

    Product Benefits Competitor #1 Competitor #2 Competitor #3 Your Company

    Product Benefit A

    Product Benefit B

    Product Benefit C

    Product Benefit D

    Product Benefit E

    Marketing Strategy: Competitive Intelligence with Deirdre Breakenridge 1 of 1

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