GROUP 3

nike in
japan
Porter's Five Forces
Analysis
Competitive
Rivalry (High)
Local brands (Mizuno, Yonex, Asics)
Other foreign brands (Puma, Adidas, Reebok)
Products can be easily substituted
Products have little differentiation
Threats of
substitutes is high
1. Consumers can easily substitutes Nike product
from competitors company
2. Low switching cost
3. Consumers can use normal apparels instead of
active wear
4. Variety of substitutes products
 Power of buyers (Low)
Bargaining power of end-customers is low
(Nike has a very strong brand image and holds
an innovative product portfolio)
Counterfeit selling is low in Japan
38.8% of 4 popular sport brand belongs to nike
The most famous sport in japan in 2021 is
Baseball based on a survey, 32 percent of
people in Japan voted for Baseball. Nike
supplies various types of Baseball cleats which
Japanese people often buy from Nike.
 THREAT OF NEW ENTRANTS
(MOderate)
Many different However,
brands starting Significant
Nike has Nike is an
to do capital
customers established
sportswear and required to
shoes
loyal to their brand among
produce
(streetwear brand (brand the Japanese
products
culture trending) loyalty)
power of supplier (low)
The number of suppliers of Nike is high and they
are scattered throughout the world
easily switch to another
bargaining power of Nike’s suppliers is low
thank you