PREFINAL

PRODUCT MANAGEMENT

Name: __________________________ Date: ___________

IDENTIFICATION: identify the answer and write the answer space provider before the number. No
erasure (correction tape, double writing, etc.) 1 point each
1. This type of organization structure is usually divided by function and each function carries
out a specialized function. Function of organization
2. This type of organization needs an organization structure for achieving common goals – it
is structured hierarchically with a strong concept of subordination. Function of
organization
3. To arrange in a proper sequence. Or to arrange information is a logical sequence. Collated
4. Possession of the needed skills, knowledge or qualification. Competencies
5. He/she who coordinates the product development activities through interaction with
representatives from each function. Product manager
6. In this type of organization product development is treated as a project and structures and
information flows are designed in a manner that helps in the movement of people and
information expeditiously. Product Organization
7. He/she primarily responsible for managing their staff, ensuring correct procedures and
levels of quality are maintained, etc. Functional manager
8. Its purpose is to identify and drop poor ideas while selecting the right ones for
development as early as possible since the cost of product development rises substantially
at each successive development stage. Screening ideas
9. This is a comprehensive document that contains all the necessary data needed for
development of the product. CRD
10. These areas have personnel with varied skills, but those skills are grouped on their
similarities. Functional areas.
11. It occurs through rules and procedures, detailed specifications, shared traditions among
engineers and meetings. Coordination
12. Outstanding, or high ranking or important scientists. Eminent Scientist
13. Is a group of people with different functional expertise working toward a common goal.
Cross functional team
14. The ability of a substance to allow another substance to pass through it, product
dispenser. Permeability
15. To a large extent. Extensively
16. This was an option that used to be followed in earlier days when the prevalence of
electronic media was not so pervasive. Postal mail
17. This is usually done in the initial stages of the products development and when the
product is still in the conceptual stage of development and no firm description is available.
Verbal description
18. A gas that does not react with its surroundings of with the products that are packed in it.
Inert gas
19. Combined functioning of several parts in harmony with each other. Synergy
20. Something that is not required or something that is in excess. Rebundant
21. In these structures the project manager is usually more senior than the corresponding
person involved in product development in a functional structure. Product organization
22. It much more focused towards the customer and each product manager is responsible for
ensuring the success of the product. Product based company.
23. These organization attempts to ensure satisfactory control of products while utilizing
resources effectively and efficiently. Matrix Organization
24. Someone who tends to make moral judgements, or showing an attitude where judgements
about other things are made. Judgmental
25. One of the first units manufactured of a product, which is tested so that the design can be
changed, if necessary, before the product is manufactured commercially. Prototype
26. Something that can be measured accurately or something that can be mentioned as a
quantity. Quantifiable
27. Having a clearly defined structure, anything composed of parts arranged together in some
organized way. Structured
28. It closely follows the process of generating ideas. Concept testing
29. This type of surveys is the most common and by far the most effective method. Face to
face interaction
30. These are a set of customers (between 5 to 10 at a time) from the target segment. Focus
group
31. These are good places to talk to the customer since here we have a relevant customer.
Trade show booth
32. It is done so that the data collected during test marketing can be extrapolated for its use
over the entire territory. Test marketing
33. the test market may be chosen based on the application of the product. By application
34. The most significant that the company wants to reduce there are other non-monetary risks
also that they would like to reduce before any implementation. Monetary risk
35. This type is used both for consumer durables and industrial products. Test marketing by
informal selling
36. This type of test marketing is similar to the conventional test marketing except in that the
whole town would be taken for test marketing. Minimarkets
37. Consists of or includes. If the test market consists of actual stores means that actual retail
outlets are used. Comprises
38. The final combination of the 4Ps that the company is likely to follow in the final market.
Ultimate market-mix
39. To estimate by extending or projecting the known information. Extrapolated
40. Sufficient to satisfy a requirement or meet a need. Adequate
41. To spoil or destroy by wrong means, to corrupt. Subvert
42. Something through nothing can pass. Especially a fluid like air, water, etc. Impermeable
43. Items that are made acceptable by removing unacceptable features like germs, bacteria,
etc. Sanitized items
44. Something that cannot be tampered with, or something that we cannot tinker with to spoil
or harm the product. Tamper proof
45. Enough to meet a requirement or need. Adequate
 46. Must be able bear a collision with another object. Withstand impact
47. An authorization to carry out a certain task or function. Mandated
48. An important aspect of marketing since it carries out several marketing functions and helps
fulfill. Packaging
49. It is an important part of the marketing mix. Product development
50. helps the company achieve its business objectives while at the same time it enables the
company to stay ahead of the competition. Good product

ENUMERATION: Enumerate the following information needed in the question or statement below. No
erasure (correction tape, double writing, etc.)
1. Ways of capturing information with the customers.
(Surveys, feedback from retail outlets, feedback from customer service department, feedback
received directly from a customer writing to the company, clubs)
2. Protection of product innovation.
(Copyrights, patents, trademarks, industrial design rights)
3. List 10 ways in which ideas can be generated.
4. Concept development and testing process. (i. Define the purpose of the concept test ii.
Choose the target customer to survey iii. Decide the method of gathering information iv.
Communicate the concept to the customer v. Capture the customers response vi. Interpret
the results)
5. Future of Packaging. (Environment, globalization, energy, legal regulations, technology)
6. Requirements of the product to be packed and identify requirements. (Environmental
issues, End use the end use of the product is important while designing packaging, Shelf
life, Govt. Regulatory requirements, Transportation, Ensuring quality of delivery, product
display, marketing)