Case Study on Tata Nano

Case Study on Tata Nano:

Tata Nano is the name of the automobile produced by the Indian company Tata Motors.
Tata Nano is supposed to be one of the smallest and the cheapest automobiles in the
world, because its size is so small that it is considered to be the link between
the motorcycle and automobile. Tata Nano was introduced in Delhi in 2008 and it
astonished customers with its price. At that time the automobile cost 2500 dollars
and now it can be purchased for 1500 dollars, which makes Tata Nano the cheapest
mass produced car.

The automobile survived all the crash tests and meets all the norms and standards
of safety and is permitted for the mass production; no wonder today Tata Nano is
the most popular car in India due to its price and size.It is obvious that the
problem of overpopulation is too relevant in India and the solution to create a
small and affordable car helps to solve the problem of heavy traffic on the roads.
The success of the automobile is connected with its price and the low-cost
workforce in India. The majority of people do not have the opportunity to purchase
expensive cars, so Tata Nano is focused on the third and middle class customers and
produces more than 250 000 automobiles per year. The company plans to produce cars
for the USA and Europe