INDEX

1. Introduction to TRL Krosaki

2. Brief description about TRL Krosaki refractory Limited

3. Major areas of refractory market presence.

4. Strategic Business Unit

5. Market segmentation of TRL Krosaki

6.a. Marketing environment

6.b. Economic outlook

6.c Marketing performace

6. Marketing Strategy of TRL Krosaki

7. Reference

8. Conclusions

INTRODUCTION TO TRI KROSAKI

COMPANY PROFILE:

TRL Krosaki Refractories Limited (TRL Krosaki), is a Company incorporated in the year 1958 under the
name of ‘Belpahar Refractories Limited, which had set up its plant at Belpahar, Jharsuguda in 1959 to
meet the refractories requirement of steel, aluminium and copper industries of the country. It was
subsequently renamed as Tata Refractories Limited (TRL) in the year 1986.

TRL Krosaki is an integrated Management Systems (IMS) certified company and is the No.1
refractories manufacturing company in India. It manufactures a wide range of products like Basic,
Dolomite, High Alumina, Monolithics, Silica, Taphole Clay and RH Snorkel Refractories. The company
also provides technical services to its customers in the form of Refractories Management Services,
Refractories Engineering Services and Technical Support Services.

Krosaki Harima Corporation (KHC), Japan, which is a leading refractories player of the World, has
77.62% stake in the Company. KHC was established in 1919 and it accumulated technologies over 96
years which helps in providing solutions backed by latest technologies. ‘Krosaki Harima’ is an
associate of Nippon Steel & Sumitomo Metal Corporation, Japan which has a global ranking of being
the 2nd steel producer in the world.

The Company has two Associate Companies namely TRL Krosaki Asia Pte Limited, Singapore and
Almora Magnesite Limited, Almora, Uttarakhand, TRL China Limited, a refractories manufacturing
company in People’s Republic of China is a wholly owned subsidiary of TRL Asia Pte Limited.

The association with KHC has benefited the Company in accessing the latest technology and
diversified its products, thus increasing its potential to penetrate the world refractories market. KHC
and TRL Krosaki have jointly emerged as the 4th largest refractories manufacturer in the world.

5 Year Priorities

1. Aiming for excellence in Performance

2. Setting new benchmarks in Technical Services

3. Improving the quality of life

4. Enhancing Human Resources capability:

Guiding Principles

Integrity: We must conduct our business fairly, with honesty and transparency.

Respect: We must be caring, uphold humanity, and treat our colleagues, customers and partners
with respect and compassion.

Excellence: We must constantly strive to achieve the highest possible standards in our day-to-day
work and aim to achieve quality for the goods and services we provide.

Collaboration: We must work cohesively with our colleagues, customers and partners, building
strong relationships based on tolerance, understanding and mutual cooperation.

Responsibility: We must be responsible and responsive to the communities and environments in

which we work.