THE KARAKORUM INTERNATIONAL UNIVERSITY

ASSIMMENT: 2

SUBMITTED TO: PROFESSOR, ASIF

SUMMITTED BY: ADNAN
SUBJECT: P,MARKETING
REGISTRATION NO: 2022-KIU-BS1377
DEPARTMENT BBA 3RD
SECTION: B
DATE: 15-09-2023

 Select a company with at least more than five portfolios. Draw the BCG Matrix and place
each portfolio in respective quadrants as per your understanding. Justify your placement
also.
 GOOGLE

 Stars – YouTube :
YouTube is also a flagship product. Did you know that over 500 hours of
content is uploaded to YouTube every minute? Growth and expansion is touching
the sky for this one.

 Cash cows –
“Google searh & Ads ” : And as far as the Google search engine is
concerned, about 70% of the world’s population uses it. Thus, making it dominant
in the relative market share. Available on both desktop computers and mobile
devices, it is the browser of choice for many people: on all platforms.
 Question marks –
 “Drive & Docs” : Google Drive and Docs are one example. The demand
for data storage and protection has increased the market for cloud storage.
Google Drive and Docs have potential and high market growth, but face less
money back due to high market share of their competitor.

 Dogs –
“Google Play” : This product was not a total failure, in terms of ideas.
Google Video was launched in late January 2005 and 22 months later Google
bought YouTube for $1.65 billion. And now you find all the videos on YouTube,
hence the failure of Google Play video player to generate revenue.