Microsoft AI Transformation Partner Playbook

Partnering in
the age of AI
AI Transformation Partner Playbook
© 2023 Microsoft Corporation

Table of contents INTRODUCTION MARKET TOGETHER
Foreword 3 Demand generation 29
Partners make more possible 4 Marketplace 30
Case studies | Startup partners 32

OVERVIEW Case studies | ISV partners 37
AI strategic pillars 6 Case studies | Services partners 42
Microsoft Copilot 7 Azure GTM evidence initiative 47
Azure AI 8
Azure OpenAI Service 9 SELL TOGETHER
Responsible AI 10 AI sales assets 50
Azure Innovate | Partner Led 51

INNOVATE TOGETHER Sales guidance | Copilot 54
AI transformation 12 Sales guidance | AI 58
Skilling 13 Sales guidance | Infra and database 60
Access Azure OpenAI Service 15 Sales guidance | Analytics 61
AI Startups 16 Sales guidance | Apps 63
ISV Success 17
Monetize your IP | Blueprint for success 19
Monetize your IP | Partner stories 20
Monetize your services | Blueprint for success 22
Monetize your services | Partner stories 23
2
INTRODUCTION
Foreword
Partners make more possible

How to use this guide
OVERVIEW
AI strategic pillars The AI Transformation Partner Playbook is designed to empower you to build and grow your AI transformation practice. The “Overview” section introduces the Microsoft
AI strategic pillars. “Innovate Together” guides you through AI skilling through blueprints to monetize your IP and monetize your services. Use the “Market Together”
Microsoft Copilot
section to learn more about demand generation materials, Marketplace, and Azure OpenAI Service case studies to drive your customers’ imaginations. Finally, leverage
Azure AI
the “Sell Together” section to move the needle on customer opportunities with the latest sales assets, information on Azure Innovate, and sales guidance to help you
Azure OpenAI Service capitalize on the excitement around generative AI. The menu to the left is clickable, for easy navigation.
Responsible AI
No matter where you are in your AI transformation journey, the AI Transformation Partner Playbook will empower you to accelerate innovation and grow your AI practice.
INNOVATE TOGETHER
AI transformation
Skilling “While the role of Microsoft partners has always been

foundational to our shared success, the growth and adoption "We're thrilled to release the AI Partner playbook, offering practical insights and strategies to
Access Azure OpenAI Service
of new AI technologies has highlighted our partners’ capitalize AI Transformation opportunity. Together with our partners, we are pioneering
AI Startups
importance in empowering every person and every industry-leading AI solutions and services, powered by Microsoft AI, to unlock value across
ISV Success
organization on the planet to achieve more. We’ve created diverse industries and accelerate customers’ AI transformation.
Monetize your IP | Blueprint for success
this playbook to help drive your AI transformation practice The playbook empowers partners with proven practices to Monetize AI including building
Monetize your IP | Partner stories
and accelerate our shared success.” Microsoft’s Center of Excellence and copilots, building on top of their own differentiated
Monetize your services | Blueprint for success
Julie Sanford, VP, Partner GTM, Programs and Operations domain expertise, delivery capabilities, and intellectual property. As next steps, we are excited
Monetize your services | Partner stories
to build AI-driven future and create significant business, economic, and social value, together
MARKET TOGETHER
with our partners in this new era of AI.”
Demand generation
“AI is dynamically evolving at an unprecedented pace, quickly
Simran Sachar, Director Data & AI and Digital & App Innovation
Marketplace
transforming how our customers do business. The special
Case studies | Startup partners
relationship Microsoft has with our partner ecosystem fuels
Case studies | ISV partners this exciting momentum. Our partners, are at the forefront of
Case studies | Services partners helping to make AI real for customers - bringing responsibly “We continue to see phenomenal momentum across our industry powering AI innovation.
Azure GTM evidence initiative developed AI-driven solutions and services into the realm of Partners are the heart of that momentum for Microsoft, across services and solutions.
SELL TOGETHER everyday life. As a former Microsoft partner myself, tools like
As this nascent technology changes our shared industries and enables new possibilities in
AI sales assets this playbook were invaluable to building a Data and AI
every corner of the world, we too much adapt and shift to meet the new era. Leverage this
Azure Innovate | Partner Led practice. I hope you find it as valuable to your business.
guide to help you start your new AI practice, grow your existing practice, or fine-tune your AI
Together, we hold the potential to reshape industries, foster
Sales guidance | Copilot
Center of Excellence.
Sales guidance | AI
economic growth, and importantly, build a future where
technology benefits every individual and organization.” We couldn’t do it without you. To put it simply: partners make more possible”
Sales guidance | Infra and databases
Sales guidance | Analytics Dan Houdek, Data, AI, and Analytics Partner Ecosystem Marketing Lead Chris Shirley, Global Partner Strategy Lead - AI
Sales guidance | Apps 3
INTRODUCTION
Foreword

Microsoft AI partners make more possible
OVERVIEW
AI strategic pillars
Strategic partner themes AI use case Proof points | Economics | Evidence
Microsoft Copilot
Azure AI
Azure OpenAI Service AI Startups (B2B, B2C) Enhance patient 1 BeeKeeperAI.com, fully built on Azure, provides a healthcare-specific confidential compute platform for
Disrupting and transforming engagement or journey organizations wanting to validate and develop algorithms for patient care.
Responsible AI
business models
INNOVATE TOGETHER Real-time sustainable 2 Fashable.ai uses Azure Machine Learning and PyTorch to generate original clothing designs, helping fashion
AI transformation supply chains companies meet customer demand, get to market faster, and reduce clothing waste.
Skilling
Access Azure OpenAI Service Secure multicloud 3 BlinkOps.com, built using Azure OpenAI Service, helps companies overcome the challenges of talent scarcity and
environments operational efficiency with a no-code/low-code security automation platform, powered by generative AI.
AI Startups
ISV Success Human-like interactions 4 DeepBrain.io, powered by Azure OpenAI Service and ChatGPT, offers engaging, enhanced customer support
Monetize your IP | Blueprint for success experiences using AI avatars. The result is increased customer satisfaction and brand loyalty.
Monetize your services | Partner stories ISVs AI-powered apps 5 CallMiner expanded its use of Microsoft Azure AI and ML as a Microsoft partner to upgrade its offering and help
MARKET TOGETHER Monetizing AI IP— customers realize ROI across a range of use cases, elevating conversation intelligence from the contact center
SaaS apps, workflow to the C-Suite, including contact center efficiency, customer experience, and business performance improvement.
Demand generation
automation/business
Marketplace
process transformation AI-driven automation 6 ServiceNow announced integration with Azure OpenAI Service to add new generative AI capabilities
Case studies | Startup partners for the Now Platform to help deliver faster, more intelligent workflow automation.
Case studies | ISV partners
Case studies | Services partners
Azure GTM evidence initiative

Services AI apps 7 Partnering with EY on multiple generative AI use cases to help transform business process and industries.
The generative AI chatbot powered by Azure OpenAI Service as part of a next-gen payroll platform is expected to
SELL TOGETHER Monetizing AI services—
enhance both employee satisfaction (CSAT) and first contact resolution (FCR) key performance indictors (KPIs) by
AI sales assets boardroom, rooms of the greater than 50%, assisted by an initial result of 93% correct first-time answer ratio.
Azure innovate | Partner Led
house with advisories,
GSIs/SIs AI art of the possible, 8 Crayon delivered POC/MVP using Planetary Computer and Azure Machine Learning to address the challenge
MVPs of forest degradation in Mu Cang Chai forest for NGO Aiforgood Asia. The proof of concept utilized remote
Sales guidance | AI
sensing and ML to detect illegal cardamon cultivation in satellite imagery.
Sales guidance | Analytics

Overview
5
INTRODUCTION
Foreword

Leading the era of AI together
OVERVIEW
Investing to help you innovate, market, and sell your AI-powered solutions
Microsoft Copilot
Azure AI
With the world changing, technology advancing, and the potential for real, meaningful impact, the opportunity is yours to lead the
AI transformation. Microsoft is here to help take your organization and customers into the era of AI with the Microsoft Cloud.
Azure OpenAI Service
Responsible AI
We’ve invested in fueling AI innovation for years. Just as we’re trusted by AI leaders such as OpenAI, we’re ready to help you
INNOVATE TOGETHER leverage AI to accelerate and achieve your business outcomes.
AI transformation
Skilling

Power AI transformation with the Microsoft Cloud Partner success
AI Startups
ISV Success Connects to:

Empower everyone with a copilot to • Modern Work CSA conversation
Monetize your IP | Partner stories rediscover the joy of work • Biz Apps CSA conversation
• Security CSA conversation
• Azure CSA conversation
Innovate
together
Connects to:
Build your own AI-powered apps to
MARKET TOGETHER
Demand generation
Marketplace
deliver transformational experiences • Build and Modernize AI Apps solution play
• Cloud-Scale Analytics solution play

Connects to:
Case studies | Services partners Grow your business with an open and • Modern Work CSA conversation Sell Market
• Biz Apps CSA conversation together together
comprehensive copilot ecosystem • Security CSA conversation
SELL TOGETHER
AI sales assets
Azure Innovate | Partner Led

Connects to:
Sales guidance | Copilot Safeguard your business and data • Security CSA conversation
Sales guidance | AI with a trusted AI platform • Azure CSA conversation
• Responsible AI topic
Sales guidance | Apps

Microsoft Cloud Partner program + investments 6
INTRODUCTION
Foreword

A copilot for every Microsoft Cloud experience
OVERVIEW
Amplify human ingenuity with the AI-powered future of work
Microsoft Copilot
Azure AI
Responsible AI
INNOVATE TOGETHER
AI transformation
Skilling
Microsoft 365 Copilot Dynamics 365 Copilot Copilot in Power Platform
Access Azure OpenAI Service Works alongside you in Turbocharge your workforce Imagine it, describe it, and
AI Startups the apps you use every day. with a copilot for every job role. Power Platform builds it.
ISV Success

Learn more > Learn more > Learn more >
MARKET TOGETHER
Windows Copilot
Demand generation
Marketplace
Microsoft Security Copilot GitHub Copilot
Case studies | Startup partners Defend at machine speed The first centralized AI Increase developer productivity
Case studies | ISV partners with Microsoft Security Copilot. assistance on a platform. to accelerate innovation.
SELL TOGETHER
Learn more > Details coming soon Learn more >
AI sales assets
Azure innovate | Partner led
Sales guidance | AI

INTRODUCTION
Foreword

What is Microsoft Azure AI?
OVERVIEW
Hero partner offerings with everything you need in one place
Microsoft Copilot
Azure AI

Applications Partner solutions
Responsible AI
INNOVATE TOGETHER Business

users
AI transformation
Skilling Application platform

Access Azure OpenAI Service AI Builder Power BI Power Apps Power Automate Power Virtual Agents
AI Startups
ISV Success
Monetize your IP | Blueprint for success Scenario-based services

Monetize your IP | Partner stories Azure AI Services
Bot Service Cognitive Search Form Recognizer Video Indexer Metrics Advisor Immersive Reader
MARKET TOGETHER Developers and

Customizable AI models data scientists
Demand generation
Azure AI Services
Marketplace Vision Speech Language Decision Azure
OpenAI Service

ML platform Azure Machine Learning
SELL TOGETHER
AI sales assets
Sales guidance | AI

Almost 4,000 partners More than 10,000 partners More than 6,700 participants
transacting on Azure transacting on Azure AI from 1,600 partners registered for
OpenAI Service the first AI Bootcamp
INTRODUCTION
Foreword

What is Azure OpenAI Service? Infuse generative AI in your apps with the right integrations.
OVERVIEW
Azure Open AI Service allows developers to use large language
Microsoft Copilot
generative AI models for enterprise-grade applications. Developers
Azure AI
can apply these coding and language models to a variety of uses cases,
such as writing assistance, content generation, code generation, .
Responsible AI
summarization, and more.
INNOVATE TOGETHER
AI transformation With access to tools, services, and guidelines, we can support

Skilling empowering impactful AI practices to help you use AI responsibly while
preserving data privacy, transparency, and trust.
AI Startups
ISV Success
Monetize your IP | Partner stories GPT-4 ChatGPT DALL·E 2

Monetize your services | Blueprint for success (GA) (GA) (Preview)
MARKET TOGETHER
Demand generation
Generate and Generate and personalize Generate images
Marketplace
understand text conversations from text prompts
SELL TOGETHER Deployed in your Azure subscription, Some AI models custom- Enterprise-grade security with
AI sales assets
secured by you, and tied to your tunable with your data and role-based access control (RBAC)
datasets and applications. hyperparameters. and private networks.
Sales guidance | AI
Large, pretrained AI models to Built-in responsible AI to detect
unlock new scenarios. and mitigate harmful use.

INTRODUCTION
Foreword

Responsible AI
OVERVIEW
Build a future where AI advances and benefits society
Microsoft Copilot
As technology change accelerates, the work to govern AI responsibly must
Azure AI
keep pace with it.
Responsible AI
At Microsoft, we’re committed to the advancement of AI driven by principles
INNOVATE TOGETHER
that put people first, from assessment through development and deployment.
AI transformation
Skilling When building responsible AI and an AI practice, these principles ground

Access Azure OpenAI Service development and advancement so we can all build a future in which AI
AI Startups advances and benefits society.
ISV Success

Microsoft responsible AI principles
MARKET TOGETHER
Fairness: AI systems must be developed to treat all people fairly. Responsible AI resources
Demand generation Reliability and safety: AI systems must be designed to perform reliably Explore resources designed to help you responsibly
Marketplace and safely. use AI at every stage of innovation—from concept to
Case studies | Startup partners development, deployment, and beyond.
Privacy and security: AI systems must comply with privacy laws.
Inclusiveness: AI systems must be designed to address a broad range of Discover more >
human needs and experiences.
SELL TOGETHER Transparency: AI system behavior and functional components

AI sales assets should be understood so that people can identify potential issues Additional resources
or unintended outcomes.
• Discover the best ways to integrate AI into your business
Sales guidance | Copilot Accountability: People who design and deploy AI systems must be
Sales guidance | AI accountable for how their systems operate. • “Governing AI: A Blueprint for the Future” eBook

Innovate together
11
INTRODUCTION
Foreword

Investing in AI transformation today
OVERVIEW
The modern business advantage: Uncovering deep insights with AI
Microsoft Copilot
Organizations around the world have come to recognize AI as the transformative technology that enables them to gain real business advantage.
Azure AI
AI’s ability to organize vast quantities of data allows those who implement it to uncover deep business insights, augment human expertise, drive
operational efficiency, transform their products, and better serve their customers.
Responsible AI
INNOVATE TOGETHER
AI transformation The world is changing with new forces AI technology is here now— The potential for meaningful
Skilling driving innovation every day. not five years from now. business impact is real.
AI Startups
ISV Success

Microsoft is fueling AI innovation.
Decades of research Committed to advancing Secure from Reliability and performance Trusted by AI leaders
& development responsible AI the start at scale for large AI models like OpenAI
MARKET TOGETHER
Demand generation
Marketplace
Case studies | Startup partners With the Microsoft Cloud, we can help customers and partners harness AI to drive
value faster and shape the future of their industries. Infrastructure

Trusted
Azure GTM evidence initiative • Empower everyone with a copilot to rediscover the joy of work. Security Digital and app
innovation
SELL TOGETHER Microsoft
AI sales assets • Build your own AI-powered apps to deliver transformational experiences. Cloud
Azure Innovate | Partner Led Co

m pr ve
e h e n si
Sales guidance | Copilot • Grow your business with the most open and comprehensive copilot ecosystem. Business
applications
Data and AI
Sales guidance | AI
Sales guidance | Infra and databases • Safeguard your business and data with a trusted AI platform.
Modern work
In d u s t r y c l o u d s
INTRODUCTION
Foreword

Adding value to the organization
Become Microsoft Certified
OVERVIEW
Microsoft Copilot
Azure AI
Data Science and

Responsible AI
INNOVATE TOGETHER
AI Fundamentals AI Engineering
AI transformation
Machine Learning
Skilling
Access Azure OpenAI Service Understand core concepts Develop AI apps Train and manage
AI Startups and AI services with C# or Python machine learning models
ISV Success

• Understand core AI concepts including • Considerations for AI development • Understand ML basics
responsible AI
Monetize your services | Blueprint for success • Provision and manage Azure Cognitive • Train models with Azure ML
• Use low-code ML tools Services
• Work with data in Azure ML
MARKET TOGETHER • Use computer vision services • Process text
• Work with compute in Azure ML
Demand generation
• Use natural language processing services • Process speech
Marketplace • Optimize models with Azure ML
Case studies | Startup partners • Use decision support services • Build natural language models
• Deploy and consume models with
Case studies | ISV partners • Use knowledge mining/search services • Build conversational AI bots Azure ML
• Implement Computer Vision/OCR • Implement MLOps with Azure ML
and GitHub
SELL TOGETHER • Build document intelligence solutions
AI sales assets • Implement ML with Azure Databricks
• Implement knowledge mining
Sales guidance | AI
AI-900: Azure AI Fundamentals AI-102: Azure AI Engineer DP-100: Azure Data Scientist

INTRODUCTION
Foreword

Grow your expertise
OVERVIEW
Collection of learning resources
Microsoft Copilot
Azure AI
BEGINNER INTERMEDIATE ADVANCED
Responsible AI
INNOVATE TOGETHER
• What is Azure OpenAI Service? Features, • Offline training: Develop Generative AI • Learn more in the Azure OpenAI Service
access, key concepts, and more solutions with Azure OpenAI Service— Workshop: GitHub
AI transformation
Training | Microsoft Learn
Skilling • Offline training: Introduction to Azure • Open AI Cookbook
OpenAI Service • Offline training: Deriving business value
from AI | Transform your business with • Compare models and use cases
AI Startups • Videos: OpenAI Studio in Microsoft Microsoft AI | Microsoft Learn
Azure and Unlock new scenarios with Azure • Start experimenting and developing your MVP
ISV Success
OpenAI Service • How-to guides: Generate embeddings and • Get support and help
Fine-tune your model
Monetize your IP | Partner stories • Reading: Quickstarts, API reference— • 3-day on-demand technical depth skilling
Azure Cognitive Services Azure OpenAI • Tutorial: Embeddings and document search workshops with labs:
Servicer
Monetize your services | Partner stories • Azure OpenAI Service Technical • Innovate with AI using Azure OpenAI
MARKET TOGETHER • Solution Accelerators: Azure OpenAI walkthrough video and notebooks Service Models Technical Workshop
Service Solution Accelerators (coming soon)
Demand generation • Use your model for society’s benefit:
Marketplace • Explore the playground and Responsible AI • ML and ML-Ops with Azure Machine
Case studies | Startup partners customization: Azure OpenAI Studio Learning Service and Azure DevOps
• How your/your customer data is processed,
Case studies | ISV partners • Dive right in: QuickStarts used, and stored in Azure OpenAI Service: Workshop (coming soon)
Case studies | Services partners Data, privacy and security • Enlighten Your Apps with Cognitive
• Video: Document analysis Capabilities and AI Services Workshop
ADDITIONAL RESOURCES
SELL TOGETHER (coming soon)
AI sales assets
• Models to try out: GPT-3.5, GPT-4, and
DALL-E*
Azure Innovate | Partner Led • Build next-generation, AI-powered
*Depends on models approved in your subscription.
applications on Microsoft Azure Updated on May 1, 2023.
Sales guidance | AI
• Azure OpenAI ChatGPT announcement
Sales guidance | Analytics • Applied AI Tech blog – Revolutionize your

Enterprise Data with ChatGPT
14
INTRODUCTION
Foreword

Begin your Azure OpenAI Service access journey
OVERVIEW
Register for approval to access
Microsoft Copilot
Azure AI
Responsible AI
INNOVATE TOGETHER
AI transformation
Skilling
Apply Explore Questions
AI Startups
ISV Success
Monetize your IP | Blueprint for success Request access to Limited access to Limited Access FAQ
Monetize your IP | Partner stories Azure OpenAI Service Azure Open AI Service framework
MARKET TOGETHER To join the GPT-4 waitlist, existing

Demand generation Azure OpenAI customers can
Marketplace apply using this form.
SELL TOGETHER
AI sales assets

Use Azure OpenAI Service limited access text and code
and/or DALL·E 2 text-to-image models.
Sales guidance | AI

INTRODUCTION
Foreword

Building the future
OVERVIEW
Today, Microsoft is leading the way when it comes to AI technological advancement and More about Microsoft for Startups
Microsoft Copilot
mindshare, largely because we brought generative AI models to the masses. Through partnerships
Azure AI
with OpenAI and strategic startup organizations, Microsoft for Startups has attracted a portfolio
of bleeding-edge startups that are building and creating new businesses with foundation models
Responsible AI
and diffusion models.
INNOVATE TOGETHER
AI transformation Click below to connect with companies that are ready to get to work today on AI transformation.
Skilling
AI Startups
ISV Success
Monetize your IP | Partner stories Typeface Copy.ai Captions GradientJ

MARKET TOGETHER
Demand generation
Microsoft for Startups Founders Hub
Marketplace Snorkel AI Neuron7 Deeptune Pinecone Wallaroo.ai
Case studies | Startup partners The Microsoft for Startups Founders Hub
Case studies | ISV partners helps startups radically accelerate
Case studies | Services partners innovation by providing access to
Azure GTM evidence initiative industry-leading AI services, expert
SELL TOGETHER guidance, and the essential technology
AI sales assets AI Squared Synthetaic Fixie.ai Griptape needed to build a future-proofed startup.

Learn more about how Microsoft can help your AI startup grow.
Sales guidance | AI
Sales guidance | Infra and databases Discover more >


INTRODUCTION
Foreword

ISV Success | Build + Publish
OVERVIEW
Support your building, publishing, and selling software applications
Microsoft Copilot
Leverage the power of the Microsoft Cloud and the commercial marketplace to accelerate your
Azure AI
business. This offering, now generally available as part of the Microsoft Cloud Partner Program,
is designed to help you build, innovate, and grow sales.
Responsible AI
INNOVATE TOGETHER
Getting involved is easy
AI transformation
Skilling Build
AI Startups
ISV Success Have an app in B2B in focus

Monetize your IP | Blueprint for success development

ISV success
MARKET TOGETHER
Demand generation
Intend to publish in Join Microsoft
Marketplace
the marketplace AI Cloud Partner
Grow Publish
Program
Azure GTM evidence initiative What’s included

SELL TOGETHER
AI sales assets • Cloud sandbox • Find curated on-demand content tailored to Get your apps published on the
Azure Innovate | Partner Led • Developer tools
app building and publishing: code samples, Microsoft commerce platform as
client libraries, reference architectures, SaaS a transactable offer.
• 1:1 consults publishing tools, and more
Sales guidance | AI
Sales guidance | Infra and databases • A dedicated community to connect • Discover and attend office hours, events, and
with peers and Microsoft experts hackathons to speed your journey
INTRODUCTION
Foreword

ISV Success | Sell + Grow
OVERVIEW
Unifying programs to better support your success
Microsoft Copilot
To help reduce complexity and address the active building happening deeply across the
Azure AI
Microsoft Cloud technology stack, we’re unifying several programs into one.
M365 Benefits Program and ISV Connect are both now part of ISV Success.
Multiyear investments
Responsible AI
INNOVATE TOGETHER
AI transformation Microsoft 365 Benefits Program

Skilling
M365 benefits program participants now gain access to cloud licenses across the
Microsoft Cloud with Azure and Dynamics to compliment the M365 developer SKU they Year 1 | Free benefits
AI Startups
already enjoyed. They also gain access to best-in-class developer tools such as Visual
ISV Success
Studio and GitHub to accelerate building applications. Ongoing app development project
ISV Connect
Monetize your IP | Partner stories App is B2B in focus
Monetize your services | Blueprint for success ISV Connect participants now enjoy additional benefits to support them earlier in the
journey, as they build and publish apps such as 1:1 technical consults and best-in-class Intent to publish to marketplace
MARKET TOGETHER
developer tools. They also gain access to cloud licenses across the Microsoft Cloud with
Azure and Microsoft 365 to complement the D365 SKUs they already enjoyed.
Demand generation
Year 2+ | Fee-based
Marketplace

Core Package Expanded Package
Publish transactable and
Retail value US$126K US$146K drive transactions
SELL TOGETHER Performance None required Proven performance Meet performance bar
AI sales assets
Azure Innovate | Partner Led Commitment Publish Publish transactable

Pay fee
Sales guidance | AI Azure benefit $5K Azure $25K Azure
1:1 Technical consults 3 hours 50 hours

INTRODUCTION
Foreword

OVERVIEW
Collaboration between sales, practice, and delivery
Microsoft Copilot
Through collaboration and a willingness to share ideas, various members
Azure AI
of the partner community have provided insights on how to best monetize
your IP with the development of your own Azure AI Center of Excellence
Plan before you begin your CoE journey
Responsible AI
(CoE).
INNOVATE TOGETHER
AI transformation Discover their stories and take advantage of these insights as a blueprint
Skilling to help accelerate innovation and reach more customers.
Understand Responsible AI standards and invest
culturally across the organization.
AI Startups
ISV Success Focus on internal skilling and development to reduce

Monetize your IP | Blueprint for success the skills gap.
Common use cases customers are
Monetize your services | Blueprint for success Clarity on the outcome: Is it revenue, cost-savings,
Monetize your services | Partner stories exploring for Azure AI Service or operational?
MARKET TOGETHER
• Decision intelligence | Insights, production, supply chain Invest necessary time and resources for legal and
Demand generation
IP considerations.
Marketplace
• Sentiment analysis
Establish industry focused targets, enabling reuse
Case studies | ISV partners • Knowledge management and enterprise search and scalable IP.

• Claims processing
SELL TOGETHER
• Risk and compliance Build initiatives and practices Growth in your capacity
AI sales assets
to frame opportunities for enables new capabilities,
• Customer 360 analytics | Customer experience
the next 12 months with opening the door to
• Market share analysis differentiated solutions. co-sell opportunities.
Sales guidance | AI

INTRODUCTION
Foreword

Monetize your IP
OVERVIEW
The CoE story of Relativity
Microsoft Copilot
Azure AI
PURPOSE
Azure OpenAI Service LESSONS LEARNED WHEN BUILDING SOLUTIONS
Responsible AI From technology-assisted review to powerful analytics and visualizations, Relativity’s AI CoE focused
INNOVATE TOGETHER
on changing the shape of e-discovery. Combining the best of human knowledge with the most
advanced technology to create people-led AI—artfully designed to transform how organizations find, • Embrace pilots and explore
AI transformation
organize, and act on their data. generative text capabilities and
Skilling generate test data.
MODEL
AI Startups MODEL • Reduce harm through ethically driven
ISV Success
AI development, provide clear and
Injecting AI into the legal process is a delicate job and Relativity keeps people at the center of their understandable results, and be
AI development strategy. transparent about how the AI is built.

Relativity's Responsible AI principles
Monetize your services | Partner stories KEY CONSIDERATIONS
MARKET TOGETHER
Build AI with purpose that Champion privacy throughout the
Demand generation delivers value for our customers. AI product development lifecycle. • Evaluate growing the skills and
Marketplace resources to expand data engineering
practice.
Empower our customers with Place the security of our customers’ data
Case studies | ISV partners clarity and control. at the heart of everything we do. • Traditional skilling paths present
challenges due to the pace of change.
Ensure fairness is front and Consider embracing the culture of
Act with a high standard of
SELL TOGETHER center in our AI development. “learning by doing.”
accountability.
AI sales assets

SUCCEEDING IN THE MARKET
Sales guidance | Copilot SUCCEEDING IN THE MARKET
Sales guidance | AI
Streamlining review management Sentiment analysis leverages AI algorithms E-discovery translation that
with intuitive AI. to detect positive and negative tones and leverages the power of AI.
Sales guidance | Analytics other emotions within data.
INTRODUCTION
Foreword

Monetize your IP
OVERVIEW
The CoE story of SymphonyAI
Microsoft Copilot
Azure AI
PURPOSE
Responsible AI SymphonyAI’s AI CoE focus is a dedicated entity driving strategy, including generative AI capabilities, across
INNOVATE TOGETHER
various products. With a deep focus on industry-specific challenges, they’re pinpointing use cases where AI can
make the most impact and bringing AI capabilities into the people workflow to unlock productivity. • Willingness to experiment and create
AI transformation
hub teams with vertical expertise to
Skilling solve last mile customer challenges.
Access Azure OpenAI Service MODEL
MODEL
AI Startups • Emphasize building core tools on top
SymphonyAI applies decades of vertical experience to build data- and domain-specific models, developing of the Azure platform.
ISV Success
rapid ML pipelines with deep exploration to accelerate production and create highly targeted, useful
applications. By focusing on the fundamental datasets, algorithms, and models pretrained for specific domains • Invest the necessary time and
and applications, our verticalized approach allows for rapid scale from POC to enterprise production. resources to navigate long-form
Monetize your services | Blueprint for success text generation.
Rich AI for exploration
MARKET TOGETHER
and discovery KEY CONSIDERATIONS
Demand generation
Marketplace Precision AI SaaS

Case studies | Startup partners applications • Orchestrate the development of multi-
disciplinary teams within vertical team
segmentation to expediate scale.
Case studies | Services partners Enterprise AI
technology
• Act like a startup and emphasize
SELL TOGETHER self-teach to uplevel knowledge.
AI sales assets
Azure Innovate | Partner Led • Have a defined strategy for security

SUCCEEDING IN THE MARKET and user privacy and data.
Sales guidance | AI

Retail sales with Managing regulatory compliance, risk, Manufacturing production Manufacturing yield
AI-powered shelf fraud, AML, financial crime detection, optimization and asset life
intelligence investigation, and reporting
INTRODUCTION
Foreword

OVERVIEW
Driving strategies to where technology is evolving
Microsoft Copilot
Azure AI Through collaboration and a willingness to share ideas, various members of

the partner community have provided insights on how to best monetize your
services with the development of your own Azure AI Center of Excellence
Plan before you begin your CoE journey
Responsible AI
(CoE).
INNOVATE TOGETHER
AI transformation
Discover their stories and take advantage of these insights as a blueprint to
Skilling help accelerate innovation and reach more customers. Understand Responsible AI standards and invest to
utilize AI the right way.
AI Startups
ISV Success Develop an internal learning path with mentorship and

Common use cases customers are investments in skills development.
exploring for Azure AI Service


Evaluate investments in data engineering.
• End-to-end call center analytics
Understand how to address customer concerns related
MARKET TOGETHER
to IP, copyright, and legal implications.
Demand generation
• Customer 360 experience with hyper-personalization
Marketplace
Take advantage of the exponential value of combining
Case studies | Startup partners • Business process automation AI with generative AI advancements.

• Content generation
• Summarization of conversation logs, reports, analyst articles
SELL TOGETHER
Build initiatives and practices Growth in your capacity
AI sales assets • Classification, sentiment, entity extraction, search
to frame opportunities for enables new capabilities,
• Writing assistance the next 12 months with opening the door to
differentiated solutions. co-sell opportunities.
Sales guidance | AI • Conversational AI

INTRODUCTION
Foreword

Monetize your IP
OVERVIEW
The CoE story of LTIMindtree
Microsoft Copilot
Azure AI
PURPOSE
Responsible AI LTIMindtree’s AI CoE focus is around the framework of a centralized subpractice driving AI
INNOVATE TOGETHER demand generation, innovation, adoption, development, and governance of AI initiatives.
• Understanding Responsible AI
AI transformation
Outcome-focused | Innovate and evolve | Faster GTM | Next-gen workforce standards.
Skilling
Access Azure OpenAI Service • Clarity on the outcome: Is it revenue,

MODEL
MODEL
AI Startups cost-savings, or operational?
ISV Success
• Invest necessary time and resources
Clusters BFS Insurance TTH Retail Manufacturing Media, Entertainment, and Hi-Tech for legal and IP considerations.

Innovation Cognitive & AI Data Science Solution Gen AI Experts and Business Solutions
KEY CONSIDERATIONS
Monetize your services | Partner stories Council Architects Leads Tiger Teams Leads
MARKET TOGETHER
Demand generation Demand Knowledge • How will you measure the effectiveness
management management
Marketplace Process Incubation POD Realization POD Operationalization,
of your CoE and plan and define
Training and
strategy and ideation MVP development POD productionalizaton, Democratization metrics and KPIs?
Case studies | Startup partners and MLOPS learning
• What’s your CoE roadmap?
Case studies | Services partners Assets POD’s measurement Products and
KPIs
Algorithms Prebuilt models
accelerators
Feature stores One year/three years/five years.
SELL TOGETHER Governance AI Head

Cluster Innovation Training Virtual Community • How will investments be made while
Leads Champions Champions Leads
AI sales assets keeping aligned to the market?
• What’s your organizational readiness
SUCCEEDING IN THE MARKET and adoption plan?
Sales guidance | AI

Customer 360 analytics/service Pricing recommendation Demand Campaign
recommendation engine and margin optimization forecasting effectiveness
INTRODUCTION
Foreword

Monetize your services
OVERVIEW
The CoE story of TCS
Microsoft Copilot
Azure AI
PURPOSE
LESSONS LEARNED WHEN BUILDING SOLUTIONS
Responsible AI At TCS, an AI CoE has been established to drive the overall strategy and support acceleration of its generative AI
INNOVATE TOGETHER adoption. The CoE works to address industry-specific challenges and uncover opportunities with generative AI
• Hub-and-spoke internal readiness
AI transformation capabilities and solutions. The focus is on addressing real-world use cases that deliver business value.
program to develop a scalable
Skilling learning path.
AI Startups • Explore how to apply ML and deep

To support the enterprise adoption of generative AI, Retail: Create designs at a lower cost, automate learning historical lessons to increase
ISV Success
TCS has developed an approach based on a framework digital experiences for online shopping, enhance delivery capabilities and improve the
for DAIS: Discovery of the right focus area; Assessment marketing and promotions, generate trend overall quality for clients.
Monetize your IP | Partner stories analysis, and offer more personalized customer
of use cases; Ideation with the help of POCs to finalize
service.
use cases for pilots; and Strategy to adopt Azure • Invest in the necessary resources
OpenAI Service at scale. Utilities: Enhance efficiency, better assist field and skills for data engineering—in
MARKET TOGETHER engineers, improve maintenance and repair particular, data scrapping.
Banking and Financial Services: Mitigate risks and documentation, empower customers with AI-
Demand generation
enhance fraud detection, improve financial advisory powered virtual assistance, and create better
Marketplace capacity, automate back-office processes, expedite safety training. KEY CONSIDERATIONS
Case studies | Startup partners underwriting, generate documents faster, optimize
prices, enhance customer experience, and improve Hospitality: Streamline and personalize customer
services and content generation, develop • Ensure know-how to address customer
financial reporting.
AI-powered digital assistants to resolve issues, concerns with IP and copyright
Azure GTM evidence initiative Life Sciences and Healthcare: Improve patient improve results, and respond to customer implications as by-products of AI-
SELL TOGETHER outcomes with assistive clinical trial studies, suggestions, and cross-sell more intelligently. generated data.
streamline drug discovery, foster more personalized
AI sales assets
medicine, and enhance medical imaging. • Validate that customers in the early
stages of planning for a generative AI
SUCCEEDING IN THE MARKET journey understand the business value.
Sales guidance | AI

Claims processing and risk Natural language queries Sustainable supply Service desk
Sales guidance | Analytics and compliance leveraging enterprise chains and inventory intelligence
Sales guidance | Apps knowledge base forecasting 24
INTRODUCTION
Foreword

OVERVIEW
The CoE story of Crayon
Microsoft Copilot
Azure AI
PURPOSE
Responsible AI Crayon’s Data & AI practice was established to serve the increasing demand for data-driven businesses,
INNOVATE TOGETHER enabling customers to become data-driven enterprises by generating value from data with scalable
• Clearly understand and define with
AI transformation platforms and AI-powered solutions.
clients’ responsible AI standards and
Skilling how to implement them.
MODEL
AI Startups • Being too general is difficult; focus on
ISV Success
Crayon’s team structure is focused on enabling deep competency in strategic areas with experts in multiple becoming experts in certain areas.
domains: physics, biomedicine, computer science, statistics, engineering, and mathematics. This is combined with
deep expertise in applied AI projects such as predicative maintenance, demand forecasting, quality inspection, • Invest necessary time and resources
and human-pose recognition. in internal skilling to grow the practice.

KEY CONSIDERATIONS
MARKET TOGETHER
Demand generation
Marketplace • Understand the legalities around data

and establish trust and ownership.
• Build and test internally and reuse IP
to support scalability initiatives.
SELL TOGETHER • Orchestrate team development where

AI sales assets it makes sense.

Sales guidance | AI

Decision intelligence Computer vision Language technologies
Sales guidance | Analytics Supply chain optimization, production Scene analysis and inspection, Customer service insights,
Sales guidance | Apps process optimization, customer insights human recognition, document analysis document processing, cognitive search 25
INTRODUCTION
Foreword

OVERVIEW
The CoE story of Wipro
Microsoft Copilot
Azure AI
PURPOSE
Responsible AI Wipro’s Generative AI Center of Excellence was established by conducting research with leading academic
INNOVATE TOGETHER institutions; building accelerators and frameworks like WeGA (Wipro Enterprise Generative AI); developing
• Build initiatives in 12-month cycles to
AI transformation competency through Wipro AI Academy; and executing key pilot programs for clients. As the marketplace
maximize opportunity realization.
Skilling has transformed, there’s now continued focus on expanding and exploring use cases for generative AI and
developing individualized generative AI strategies. • Build and deploy AI responsibly to
AI Startups identify biases in data and algorithms
ISV Success MODEL and recommend actions to ensure
fairness, explainability, and
Wipro’s team structure is orchestrated with a heavy emphasis on data and segmented into specific workload- transparency of AI models.
targeted teams to help customers improve operations and create new products and services while gaining a
competitive advantage in the market.
Monetize your services | Partner stories KEY CONSIDERATIONS
MARKET TOGETHER
Demand generation • Identify the areas where generative AI

Marketplace can bring the most value to businesses.
• Create a platform for customer
engagement to keep customers
informed of the latest developments,
gather feedback, and share success
SELL TOGETHER stories.
AI sales assets
Azure Innovate | Partner Led • Identify top use cases with measurable
business returns.
Sales guidance | AI

Hyper-personalized customer Intelligent document Predictive asset Risk
Sales guidance | Analytics experiences through conversational AI processing management management
INTRODUCTION
Foreword

OVERVIEW
The CoE story of BJSS
Microsoft Copilot
Azure AI
PURPOSE
Responsible AI BJSS is expanding and growing its AI Center of Excellence, which serves as the conduit to define, innovate, and
INNOVATE TOGETHER support customers with responsible AI governance practices and principles. The CoE places a high priority on
• Need clear guiding principles for
AI transformation data privacy and security, ensuring that the data utilized in AI systems is handled responsibly and in compliance
governance, regulations, and
with relevant regulations and industry standards.
Skilling compliance.
MODEL
AI Startups MODEL • Understand ownership, roles, and
ISV Success
decision-making between those
Originated as a data science team more than seven years ago while doing AI in production, the team responsible for data and AI.

has evolved into a Center of Excellence focused on data and AI with resources tailored to data
engineers. BJSS can empower businesses to adopt AI at scale, enabling them to generate new revenue
Monetize your services | Blueprint for success KEY CONSIDERATIONS
streams, increase margins, and enhance customer satisfaction.
MARKET TOGETHER • Early in the customer journey, establish

Adopt AI: For customers new to AI, BJSS helps identify relevant opportunities and validates
Demand generation a relationship with security teams to
them through rapid experimentation, focusing on bottom-line impact.
Marketplace prevent downstream impacts or
Case studies | Startup partners Deliver value with AI: For customers confident in AI’s potential, BJSS develops intelligent blockage.
products using commodity/generative AI and builds minimum viable algorithms, facilitating
product development and productionization. • Understand data quality, access, and
where potential data silos may reside.
Azure GTM evidence initiative Scale AI: BJSS supports customers with a high AI maturity level, addressing challenges related to
SELL TOGETHER scaling AI initiatives. This includes modernizing existing systems, developing MLOps platforms, • Evaluate the importance of training to
AI sales assets and advising on operating models. close the skills gap for development
and deployment.
Sales guidance | AI

Customer experience and insights with Knowledge management Customer behavior Quality
Sales guidance | Analytics generative AI as the foundation and enterprise search and personalization assurance
Market together
28
INTRODUCTION
Foreword

Grow the pipeline
OVERVIEW
With ready-to-use co-marketing and campaign-in-box assets, we’re excited to help equip your Sales and Marketing teams with the
Microsoft Copilot
necessary resources, tools, and programs that accelerate your time to market and amplify your solutions to the right customers.
Azure AI
Azure OpenAI Service Take advantage of curated campaigns to grow awareness with customizable marketing materials and templates to help you
Responsible AI differentiate your organization.
INNOVATE TOGETHER
AI transformation
Skilling
Partner Marketing Center Digital Marketing Content OnDemand
AI Startups
Collections of digital marketing campaigns and GTM resources A simple, automated tool that provides partners with comprehensive
that allow deep customization of solution play content. digital marketing campaigns for each solution play.
ISV Success

Access > Access >
MARKET TOGETHER
Demand generation
Marketplace
SELL TOGETHER
AI sales assets
Sales guidance | AI

INTRODUCTION
Foreword

Microsoft commercial marketplace
OVERVIEW
Marketplaces help you get in front of customers wherever they are.
Microsoft Copilot
te
Azure AI • Engage with millions of Microsoft customers directly through our voca
h d
storefronts—AppSource and Azure Marketplace.
lis
A
Pub
Dep y
Responsible AI • Surface solutions to customers through in-product experiences,
like the Azure portal and Microsoft Teams.
lo
INNOVATE TOGETHER
AI transformation
• Scale through our ecosystem of over 400,000 Microsoft partners.
Skilling
• Activate our global sales force of over 35,000 sellers. These are Pu
people with CXO-level relationships across both technology and B u il d rc ha se
AI Startups lines of business in the world’s biggest companies. And with the
ISV Success changes we’re making for our own internal sellers, there has never
Monetize your IP | Blueprint for success been a better time to go to market and sell with us. Partners Customers
MARKET TOGETHER The commercial marketplace The commercial marketplace

Demand generation value for partners. value for customers.
Marketplace
Case studies | Services partners 130 % YOY 60 % YOY 238 % YOY

Reach customers Increase efficiency
Azure GTM evidence initiative increase in transactable marketplace
SELL TOGETHER deal size solutions billed sales
AI sales assets
Simplify sales Buy confidently

through Marketplace
Sales guidance | AI Unlock growth Spend smarter

INTRODUCTION
Foreword

Marketplace rewards | Part of ISV Success
OVERVIEW
The more you perform, the more you earn
Microsoft Copilot
Azure AI Gain the support to accelerate marketplace sales and unlock additional benefits as you grow.
Responsible AI
INNOVATE TOGETHER
AI transformation
Skilling
Access Azure OpenAI Service Marketing & Sales Benefits

AI Startups
ISV Success
Monetize your services | Partner stories Cloud credits to

MARKET TOGETHER
Listing optimization Featured placement To-seller webinar Support test drives close sales
Demand generation
Marketplace
Social promotion Featured blog Solution spotlight Cobranded content Guest blog post
Case studies | ISV partners $0 $25K $100K $500K $1M $4M

Awareness Demand gen Co-sell Lead development Sales enablement
SELL TOGETHER
AI sales assets
Azure Innovate | Partner Led Performance paths based on Marketplace billed sales, business applications solution value, or Teams app monthly active usage.
Sales guidance | AI

INTRODUCTION STARTUP PARTNER
Foreword

Accelerating healthcare AI
OVERVIEW
Secure collaboration platform for algorithm owners and data stewards
Microsoft Copilot
Azure AI
PURPOSE
Azure OpenAI Service CONNECTED SOLUTIONS
Responsible AI BeeKeeperAI was created to help speed the development of AI in healthcare. It required access
INNOVATE TOGETHER
to new security solutions capable of creating a Zero Trust confidential computing platform where Microsoft Azure
prying eyes are blocked from seeing sensitive health data and in-development algorithms.
AI transformation
Azure Confidential Computing
Skilling
AI Startups SOLUTION
WHY WE’RE EXCITED
ISV Success
BeeKeeperAI worked with Microsoft to access Intel SGX through Azure confidential computing to
• Built fully on Azure.
create the smallest attack surface for a highly secure and HIPAA-compliant Azure framework.
Monetize your IP | Partner stories Customers use BeeKeeperAI to access and collaborate on data without having to move the data • Confidential computing
Monetize your services | Blueprint for success or use synthetic or de-identified data. The data is encrypted end to end. framework ensures neither the
Monetize your services | Partner stories data nor the AI model is ever “in
MARKET TOGETHER the clear.”
IMPACT
Demand generation
BeeKeeperAI is creating a new process for achieving generalizability and FDA approval for nascent • Strong founding team with long-
Marketplace
healthcare AI. Because its system disallows human access to patient data, it has been able to reduce standing Healthcare industry
access to data required to meet the generalizability standard by as much as 18 months. experience.
Azure GTM evidence initiative Access through Azure Marketplace >

SELL TOGETHER
AI sales assets
Sales guidance | Copilot “Microsoft creates the perfect intersection of a cloud platform trusted by the Healthcare sector that’s
Sales guidance | AI demonstrated its focus on security by delivering the smallest attack surface solution with Intel SGX and
Zero Trust infrastructure.”
Mary Beth Chalk, Cofounder and Chief Commercial Officer, BeeKeeperAI

Foreword

Reimagining the future of fashion design
OVERVIEW
Meet customer demand, get to market faster, and reduce clothing waste
Microsoft Copilot
Azure AI
PURPOSE
Responsible AI Fashable is on a mission to use AI to change the world, starting with an unlikely subject: clothing design. The
INNOVATE TOGETHER
fashion industry is a leading contributor of carbon emissions, with 21.6 billion lbs. of textile waste polluting Microsoft Azure
American landfills every year. Fashable looked to Azure Machine Learning and PyTorch to improve
AI transformation
sustainability in fashion while driving down costs and time to market.
Azure Machine Learning
Skilling

SOLUTION
AI Startups
WHY WE’RE EXCITED
ISV Success
Using Azure Machine Learning, an enterprise-grade service for
• Offers the ability to create an
Monetize your IP | Blueprint for success the end-to-end machine learning lifecycle, and PyTorch, an
entire collection and help brands
Monetize your IP | Partner stories open-source machine learning framework, Fashable created an gauge consumer interest and
Monetize your services | Blueprint for success AI algorithm that ingests data from multiple sources like social market online without wasting a
Monetize your services | Partner stories media or commerce and retail sites to learn about trends, single scrap of fabric.
MARKET TOGETHER styles, and clothing types. It can then generate dozens of
Demand generation original designs and visually augment them in real time. • Brands can also use their digital
Access through Azure Marketplace > designs in the metaverse. In a
Marketplace
IMPACT joint initiative with Microsoft and
Meta, Fashable is generating
Designers can take designs to social media to A/B test directly with customers, helping gauge realistic content for ecommerce
interest and forecast demand before going into production. With Fashable, designers can create sites.
innovative collections in minutes, market them directly to customers, and forecast demand
SELL TOGETHER without wasting a single scrap of fabric.
AI sales assets
Sales guidance | Copilot “PyTorch and Azure Machine Learning are the perfect match for our
Sales guidance | AI research team goals, saving time to create disruptive innovation.”
Sales guidance | Infra and databases Orlando Ribas Fernandes, Cofounder and CEO, Fashable

Foreword

Automating cybersecurity workflows to streamline operations
OVERVIEW
No-code/low-code security automation platform, powered by generative AI
Microsoft Copilot
Azure AI
PURPOSE
Responsible AI Blink is building the future of security operations, allowing organizations to build security apps with
INNOVATE TOGETHER
no-code automation and "shift-left" or to implement earlier security and operations workflows. Azure OpenAI Service
AI transformation
Skilling
Access Azure OpenAI Service SOLUTION WHY WE’RE EXCITED

AI Startups
Blink Copilot helps security teams generate any • Offers access to over 5,000
ISV Success
simple or complex workflow instantly. Generative AI automations to help customers
makes it possible to build workflows without writing build faster and protect their
Monetize your IP | Partner stories code or needing to be an expert in target operations better.
Monetize your services | Blueprint for success applications. With native integrations for hundreds of
• Integrates with Azure OpenAI
Monetize your services | Partner stories platforms and thousands of APIs, including Azure,
Service as a core component for
MARKET TOGETHER AWS, CrowdStrike, GitHub, Microsoft Teams, Okta,
Blink’s no-code engine.
Demand generation PagerDuty, Slack, GitLab, Orca Security, JumpCloud,
Marketplace Ermetic, Fortinet, Grafana, Google Cloud, Jamf,
Case studies | Startup partners SentinelOne, Wiz, ServiceNow, Kubernetes,
Snowflake, Jira, Terraform, and Sumo Logic.
Case studies | Services partners Access through Azure Marketplace >
SELL TOGETHER IMPACT
AI sales assets
By automating security, IT, and DevOps processes, Blink helps enterprises overcome the
challenges of talent scarcity and operational efficiency. Teams of any size can build any no-code/
low-code or code security automation using generative AI.
Sales guidance | AI

Foreword

Secure and intelligent conversational AI
OVERVIEW
Autonomous customer and employee experience with human-like interactions
Microsoft Copilot
Azure AI
PURPOSE
Azure OpenAI Service CONNECTED SOLUTION
Responsible AI Yellow.ai was formed with the passion to transform the way customers interact with brands and in the
INNOVATE TOGETHER
belief that memorable conversations are at the heart of every meaningful brand engagement. Azure OpenAI Service
AI transformation
Skilling
Access Azure OpenAI Service WHY WE’RE EXCITED

SOLUTION
AI Startups
• Utilizes natural language
ISV Success Enabled by a generative AI-powered dynamic research techniques to solve
Monetize your IP | Blueprint for success automation platform, Yellow.ai delivers problems such as lack of
Monetize your IP | Partner stories conversational experiences via dynamic AI sufficient data, false positives
Monetize your services | Blueprint for success agents that help enterprises achieve higher with no-code platform.
customer satisfaction and employee
engagement. With a customer-centric • Addresses the evolving needs of
MARKET TOGETHER
approach and innovative solutions, the team the customer engagement
Demand generation
of experts at Yellow.ai aims to create architecture to support shifts in
Marketplace
actionable outcomes for enterprises and their customer and organizational
Case studies | Startup partners requirements.
customers and employees while continuously
pushing the boundaries of what’s possible.
Azure GTM evidence initiative Access through Azure Marketplace >

SELL TOGETHER
AI sales assets IMPACT


Trusted by 500+ global enterprises, the Yellow.ai platform builds chatbots as AI-workers for enterprises
to self serve on-demand for customer support, sales, marketing, commerce, HR, and IT. Enabling chat
Sales guidance | AI
and voice interactivity within a website, mobile app, or third-party platform, Yellow.ai helps improve CX,
save costs, and increase conversions while improving self-service functionality.

Foreword

Automating cybersecurity workflows to streamline operations
OVERVIEW
No-code/low-code security automation platform, powered by generative AI
Microsoft Copilot
Azure AI
PURPOSE
Responsible AI DeepBrain AI, a leading conversational AI startup in South Korea, specializes in video synthesis with a focus
INNOVATE TOGETHER
on creating realistic AI avatars that enable businesses to automate and enhance customer interactions and Azure OpenAI Service
increase operational efficiency. The company has secured a strong presence in the market across industries,
AI transformation
including Media, Finance, and Retail. Microsoft Azure
Skilling
AI Startups SOLUTION
WHY WE’RE EXCITED
ISV Success
DeepBrain’s revolutionary media synthesis technology enables the • Using AI technology in a
creation of AI avatars capable of responding to natural language responsible way with tools
questions. By capturing video of a human model in a studio and to combat potential malicious
training a machine learning system, DeepBrain generates real- use of video synthesis.
time avatars with synchronized lip, mouth, and head movements.
MARKET TOGETHER Broadcasting companies, for example, use this technology to • Leveraging Azure cloud and
cognitive services delivery
Demand generation create AI news anchors with a synthesized voice and face.
to customers.
Marketplace
Case studies | Startup partners Access through Azure Marketplace >

IMPACT
Case studies | Services partners By providing a reliable and accurate speech-to-text (STT) engine to seamlessly convert a user’s voice into the
Azure GTM evidence initiative written word, DeepBrain AI customers can provide engaging and interactive customer support experiences
SELL TOGETHER using AI avatars with increased customer satisfaction and loyalty.
AI sales assets
Sales guidance | Copilot “Azure OpenAI Service and advanced technology allows us to provide an
Sales guidance | AI unparalleled experience, enabling us to create compelling videos from
text and deliver an innovative AI-driven interview service.”
Eric Jang, Founder and CEO, DeepBrain AI

INTRODUCTION ISV PARTNER
Foreword

AI powers conversation space to better support customers
OVERVIEW
Unlocking the value of contact centers and improving customer experiences
Microsoft Copilot
Azure AI
SOLUTION
Responsible AI CallMiner is a leader in conversation intelligence—understanding the element of interaction between an
INNOVATE TOGETHER enterprise and any of its customers in any form. That could come from a phone call, an email chat session, Azure OpenAI Service
a direct message, messaging app, or social/web mention.
AI transformation
Azure Speech to Text
Skilling CallMiner takes these conversations, analyzes them, and conveys insights to business leaders. Since
Access Azure OpenAI Service businesses want to understand their customers better, they needed an easy solution to eliminate pain
AI Startups
points and make the entire customer journey easier for everyone.
BENEFITS
ISV Success

• Mining unsolicited feedback in
customer interactions

• Empowering super agents to guide
Monetize your services | Partner stories customer experience
MARKET TOGETHER
Demand generation
• Minimizing call deflection
Marketplace
• Improving first-call resolution
Case studies | ISV partners • Optimizing agent training

Azure GTM evidence initiative • Automating quality assurance (QA)

SELL TOGETHER
Access through Azure Marketplace >
AI sales assets
Sales guidance | Copilot “By combining the expertise of CallMiner’s world-class Data Science team and platform with the power
Sales guidance | AI of Microsoft Azure, we’re staying on the cutting edge of AI in the conversation intelligence market.
As we continue to grow our footprint as a Microsoft partner, we’re helping more organizations uncover
Sales guidance | Infra and databases deeper insights and intelligence from their customer interactions than ever before.”
Jeff Gallino, CTO, CallMiner
Foreword

Combating global financial crime with AI
OVERVIEW
Mitigating the greatest revenue challenges in financial crime prevention
Microsoft Copilot
Azure AI
SOLUTION
Responsible AI SymphonyAI is a leading enterprise AI software company that provides high-value solutions for digital
INNOVATE TOGETHER
transformation. Its AI-powered applications are designed to meet the unique needs of businesses across a range Azure OpenAI Service
of industries, including Retail, Consumer Packaged Goods, Manufacturing, Media, IT/Enterprise Service
AI transformation
Management, and Financial Services. In Financial Services, SymphonyAI offers a portfolio of products to help Azure Cognitive Search
Skilling banks detect crime and financial investigators do their jobs more effectively.
Azure Applied AI Services
AI Startups
ISV Success
BENEFITS

• Reduce false positives, transform
your transaction filtering processes

• Smart, streamlined customer
MARKET TOGETHER screening
Demand generation
Marketplace • Holistic risk insights, dynamic risk

assessment
• Holistic visibility of money
laundering and crime
SELL TOGETHER
Access through Azure Marketplace > • Optimize agent training
AI sales assets
• Automate quality assurance (QA)

“Azure OpenAI Service helps us deliver the performance and reliability to increase the pace of innovation
Sales guidance | AI and build even more effective software. This combination means we can deliver to our customers the
most advanced AI solutions so they can compete effectively in rapidly changing markets.”
Sales guidance | Analytics Sanjay Dhawan, CEO, SymphonyAI

Foreword

Revolutionizing product development
OVERVIEW
AI helps automate workflows across industries
Microsoft Copilot
Azure AI
SOLUTION
Responsible AI Modern Requirements helps its customers optimize their requirements processes through automation and is
INNOVATE TOGETHER
dedicated to offering all the essential requirements tools needed to effectively manage projects throughout their Azure OpenAI Service
life, reduce time to market, and improve project quality. The company focuses on industries like Healthcare, Financial
AI transformation
Services, Automotive, Aviation, and Government. They all share the need for regulatory compliance and a solution to Azure DevOps
Skilling provide workflows. There was also a gap in the common understanding of requirements among stakeholders.
AI Startups BENEFITS
ISV Success
• Save time, reduce cost, and double
productivity for project managers,
Monetize your IP | Partner stories developers, QAs, and BAs.
Monetize your services | Partner stories • Enhance requirements workflow and

improve the quality of requirements.
MARKET TOGETHER
Demand generation
• Simplify requirements management
Marketplace
tasks like converting requirements
Case studies | Startup partners data into use cases, user stories, test
Case studies | ISV partners cases, and Gherkins.
SELL TOGETHER
AI sales assets
Sales guidance | Copilot Alleviates workflow and data Automates many phases in the Enables human-like content,
Sales guidance | AI
management pain points as all product development lifecycle while preserving data privacy
information is stored in a single that are mundane and allows and security.
source of truth in Azure DevOps. users to focus more on the
Sales guidance | Analytics analytical and collaborative tasks.
Foreword

Modernize customer experience with immediate cost savings
OVERVIEW
Unlocking the value of contact centers and improving customer experiences
Microsoft Copilot
Azure AI
SOLUTION
Responsible AI Zammo is on a mission to help businesses engage and transact with customers through conversational
INNOVATE TOGETHER
AI interactions that are secure, scalable, highly accessible, and simple to create regardless of size, Azure OpenAI Service
industry, or IT skill set.
AI transformation
Azure Cognitive Search
Skilling

Microsoft Azure
AI Startups
ISV Success
BENEFITS
• Manage content for all channels
in one location.
• Secure your invocation name
(voice domain name).
MARKET TOGETHER
Demand generation
• Deliver multilingual capabilities.
Marketplace • Deliver deep transactional capabilities
by connecting to APIs and backend
systems.
Case studies | Services partners • Increase accessibility.

Azure GTM evidence initiative • Save major cost and time compared to
SELL TOGETHER
Access through Azure Marketplace > complex and siloed IT app dev projects.
AI sales assets
• Increase satisfaction for customers and
Azure Innovate | Partner Led staff who are freed up from routine
Sales guidance | Copilot communications.
“Zammo’s solution and rapid prototyping capability helps democratize customer
Sales guidance | AI adoption of Azure OpenAI because customers can go live quickly with a very • Benefit from immediate ROI.
powerful tool. The age of manually curating knowledge bases is over.”
Sales guidance | Analytics Stacey Kyler, Product Manager, Zammo

Foreword

Accessing data from anywhere with the help of AI
OVERVIEW
Drive growth and modernize for efficiency
Microsoft Copilot
Azure AI
SOLUTION
Responsible AI Informatica’s Intelligent Data Management Cloud (IDMC), powered by AI, connects, unifies, and democratizes data
INNOVATE TOGETHER
to advance business outcomes. Customers can access their data to solve real-world problems in seconds leading to Microsoft Azure
decreased operational costs, improved data access and literacy to end users, and increased business revenue.
AI transformation
Microsoft Azure AI
Skilling Informatica IDMC on Azure is a cloud-native data management platform that enables customers to visualize,
Access Azure OpenAI Service analyze, and collaborate with their data regardless of location or platform. Informatica addresses customers’ critical Azure Synapse Analytics
data management challenges, enabling them to rapidly discover and integrate high-value data into Microsoft.
AI Startups
ISV Success
BENEFITS
• Enhance workforce productivity
through self-service data access.

• Boost revenue and profitability with
more accurate AI models.
MARKET TOGETHER
Demand generation
• Increase agility with 360-degree views
of your data across the business.
Marketplace
Case studies | Startup partners Cloud-native API- and microservices-based Secure • Drive operational efficiency with
Maximizes the efficiency Uses a modern architecture for Provides the highest level simplified workflows.
of your enterprise cloud optimal performance and of cloud security certifications
Case studies | Services partners • Protect data privacy and ensure
workloads. resiliency. and attestations.
regulatory compliance.
SELL TOGETHER
AI sales assets

“To drive data and analytics, you need a strong, scalable engine for data management, which is provided
Sales guidance | AI by Informatica and the analytics platform provided by Azure. The complementary solution brings data
management and analytics together, which helps drive business outcomes.”
Sales guidance | Analytics Gopi Sankaran, VP of Strategic Cloud Ecosystems, Informatica

INTRODUCTION SERVICES PARTNER
Foreword

Modernizing employee care for payroll
OVERVIEW
Addressing growing complexity of payroll data
Microsoft Copilot
Azure AI
Azure OpenAI Service SOLUTION CONNECTED SOLUTIONS

Responsible AI
INNOVATE TOGETHER EY Tax is committed to improving the client experience with advanced technologies and Azure OpenAI Service
generative AI that allows for greater conversational capabilities and the ability to parse
AI transformation
extremely large volumes of content faster leading to better outcomes for all stakeholders. Microsoft Azure
Skilling
Data and AI EY’s chatbot answers payroll
ISV Success
strategy The generative AI chatbot is expected
questions from employees across •
to enhance both employee satisfaction
Co-sourcing Generative AI 159 countries and in 49 languages.
analytics and (CSAT) and first-contact-resolution
Monetize your services | Blueprint for success and ML Responsible AI (FCR) key performance indictors (KPIs)
by greater than 50%, assisted by an
EY | Microsoft initial result of 93% correct first-time
MARKET TOGETHER
capabilities answer ratio, based on proof-of-
Demand generation
EY anticipates that the technology concept (POC) findings.
Marketplace Data Data
will be able to answer more than
• Access to foundational model to
workload engineering 80% of payroll questions and save
Case studies | Startup partners analyze and critique the vast
modernization employers over half the current compliance data contained within EY
Data
Case studies | Services partners analytics
costs of addressing those queries. global payroll regulatory library.
Azure GTM evidence initiative • Connect high volume of data elements
SELL TOGETHER in different languages and country-
AI sales assets
specific information to provide real-
time visibility, controls, and insights.

“We can train a foundational model using a practice’s knowledge and then help surface deep
Sales guidance | AI insights, and also support knowledge discovery using bots and copilots. That is, I think, the
future of this capability, not just for payroll, but for all kinds of knowledge worker practices.”
Sales guidance | Analytics Ken Priyadarshi, Global Tax Prompt Engineering Leader, EY Tax
Foreword

Using natural language processing to improve safety management
OVERVIEW
Leveraging AI-infused analytics
Microsoft Copilot
Azure AI
SOLUTION
Responsible AI Downer Group partnered with Microsoft and IT services specialist Crayon to build an AI-powered health, safety, and
INNOVATE TOGETHER environment management system. By applying natural language processing (NLP), a branch of AI that uses software Azure Machine Learning
to comprehend human text or speech, Downer Group’s safety reports and documents are tagged with the safety
AI transformation
controls mentioned in each one. A machine learning model garners insights from the Azure data lake and an Azure Data Lake
Skilling
application programming interface (API) makes the insights accessible to users. The ultimate goal is a solution that
Access Azure OpenAI Service helps prevent problems before they happen.
ISV Success
• Enable real-time targeted corrective
action generation to prevent incidents
Monetize your IP | Partner stories before they happen.
• Enhance the capability to categorize,
A model that produced up to 80% analyze, and report on data to enable
MARKET TOGETHER accuracy when identifying controls in better prioritization of corrective and
preventative action.
Demand generation management system documentation–
Marketplace achieved in only five weeks. • Enhance frontline planning and
Case studies | Startup partners decision-making using data analytics
and AI.
SELL TOGETHER
AI sales assets

“If we can efficiently consider complex sets of events with material consequences at scale—
Sales guidance | AI circumstances we haven’t seen before—then we can start to identify when the holes in the
Swiss cheese are lining up for a big event in the real world, and act to prevent disaster.”
Sales guidance | Analytics Dr. Mathew Hancock, General Manager of Zero Harm Risk, Downer Group
Foreword

Branded generative AI for global product ecommerce publication
OVERVIEW
Leveraging current shopper data and delivering greater scale
Microsoft Copilot
Azure AI
SOLUTION
Responsible AI Capgemini‘s generative AI offering enables enterprises to leverage
INNOVATE TOGETHER the capabilities of foundational models to better monetize their own Azure OpenAI Service
data, thus unlocking better and more efficient business potentials.
AI transformation
Microsoft Azure
Skilling
ISV Success
• Increased productivity and efficiency.

• Improved accuracy and quality,
resulting in better cost savings.
Monetize your services | Partner stories • Leveraging external data capabilities

on in-house data.
MARKET TOGETHER
Demand generation Use data as organizational • Driving competitive advantage

Marketplace DNA for tangible business through personalization.
Case studies | Startup partners outcomes. • Harnessing capabilities of
Case studies | ISV partners best-in-class foundational models
with transparency and trust.
SELL TOGETHER
AI sales assets

Sales guidance | AI

Foreword

Enabling generative AI for industry and business use cases
OVERVIEW
Securely and responsibly transforming knowledge work
Microsoft Copilot
Azure AI
SOLUTION
Responsible AI PwC and Microsoft are using Microsoft's OpenAI services to create the future of knowledge work by enabling
INNOVATE TOGETHER generative AI (GenAI) for specific industry and business use cases built on a foundation of trust. Reimagining the Azure OpenAI Service
way we work with Azure OpenAI Service, generative AI is amplifying knowledge work to unprecedented
AI transformation
efficiency, enabling customers to scale further, work faster, reduce costs, and create new business models. Microsoft Azure
Skilling
Access Azure OpenAI Service Transforming knowledge work to help drive value
ISV Success Regulatory text classification in financial services: Regulatory rules are correctly identified 80-95% of
• Safeguard data and securely deploy
Monetize your IP | Blueprint for success the time and policy review time can be reduced by more than 50%. Use cases include ESG and tax and responsible AI with a proven
Monetize your IP | Partner stories audit reporting. governance model.
Safety automated narrative generation in manufacturing: ~90% touch-time savings for 250,000 • Stand up and scale GenAI with
cases of inventory a year. assessment, discovery, integration,
MARKET TOGETHER deployment, and monitoring.
Demand generation Inclusion exclusion criteria generation across industries: Our approach performs at an accuracy level • Transform knowledge work to drive
Marketplace of ~78% where no automation existed previously. value realization for enterprise
Case studies | Startup partners businesses and their IT groups.
Negation detection in Life Sciences: Generating templated clinical trial inclusion/exclusion criteria
to help drive patient enrollment and trial success, improving the precision of one model pipeline from • Responsibly drive 50% to 90%
73% to 94%. productivity improvements in
repetitive tasks such as knowledge
capture, process automation, and
SELL TOGETHER Insurance pre-authorization in Healthcare: Effectively create pre-authorization letters with optimal
content generation.
AI sales assets approval rates for patient insurance claims, targeting more than 70% time savings.
Text summarization and synthesis for marketing content: Reducing human hours that go into
enhancing search engine metadata on a monthly basis as the AI-generated outputs can serve as a
Sales guidance | AI starting point.

Foreword

Engaging, intelligent voice application
OVERVIEW
Voice-based conversational system
Microsoft Copilot
Azure AI
SOLUTION
Responsible AI BJSS’s Azure OpenAI Conversational Speech-to-Speech enables users to interact with a conversational
INNOVATE TOGETHER generative AI using their voice and hearing the reply via speech synthesis. The project is intended to Azure OpenAI Service
demonstrate how easy natural language conversation can be made with large language models like GPT-4,
AI transformation
using voice recognition to capture and voice synthesis for AI responses. Azure Cognitive Services
Skilling
AI Startups Speech recognition: This is the process of converting speech into text. The project uses Azure Speech BENEFITS
Service to recognize speech from a microphone and send the voice input to Azure OpenAI Service. Azure
ISV Success
Speech Service supports over 100 languages and dialects and has features like noise cancellation, speaker • Performs sentiment analysis on the
Monetize your IP | Blueprint for success identification, and conversation transcription. Azure OpenAI Service using the Azure
Monetize your IP | Partner stories Text Analytics service to detect the
Monetize your services | Blueprint for success Azure OpenAI Service: The project uses Azure OpenAI Service to access a powerful language processing tone and emotion of a text and assign
model that can generate natural language. Azure OpenAI Service is a cloud-based platform that allows a score for the sentiment.
you to use OpenAI models without any coding or infrastructure. You can deploy custom models or use
MARKET TOGETHER pretrained models for various tasks like text generation, summarization, classification, sentiment analysis, • Streamlines the ability to interact
Demand generation and more. effortlessly with an AI model.
Marketplace • Provides the user their own personal
Speech synthesis: This is the process of assistant that can talk in natural
converting text into speech. The project uses language and provide relevant
Case studies | ISV partners Azure Speech Service to synthesize the text information.
Case studies | Services partners response from OpenAI and replay it to the user
Azure GTM evidence initiative using speech synthesis. Azure Speech Service can
produce natural-sounding speech in more than
SELL TOGETHER
70 languages and voices and has features like
AI sales assets
neural voices, prosody control, and custom voices.
Sales guidance | AI
Sales guidance | Infra and databases Access today on GitHub >


INTRODUCTION
Foreword

OVERVIEW
Content engine that creates best-in-class case study Making it easier to nominate
Microsoft Copilot
assets to support Azure ISV and Partner efforts and amplify stories by
Azure AI
publishing evidence in our
Microsoft catalogs and
This initiative is geared towards showcasing successes showcasing across channels
Responsible AI
across all of Azure. We want to get connected to share and events.
INNOVATE TOGETHER
the latest AI customer evidence stories.
AI transformation
Skilling Our approach focuses on key priority areas, including:

AI Startups • Operationalizing the process

ISV Success
• Driving Azure solution play integrations Operationalizing the process
Monetize your IP | Partner stories • Creating best-in-class content inclusive to increase efficiency and span
Monetize your services | Blueprint for success of accessibility, D&I, branding, and legal of control over the quality and
requirements timeliness of deliverables.
MARKET TOGETHER
Demand generation
Marketplace Don’t delay! Submit your AI evidence stories and let us

Case studies | Startup partners help amplify reach and awareness.
SELL TOGETHER
Best-in-class storytelling
Questions? AzureGTMEvidence@microsoft.com
with a focus on more
AI sales assets
compelling human and
representative storytelling.
Sales guidance | AI

INTRODUCTION
Foreword

OVERVIEW
Tell your unique Azure story that communicates
Microsoft Copilot
your values and culture to peers and customers
Azure AI
Responsible AI
INNOVATE TOGETHER
AI transformation
Skilling
AI Startups
ISV Success
MARKET TOGETHER
Demand generation
Marketplace
Case studies | Startup partners Video case study Written case study Quotes
SELL TOGETHER
AI sales assets The Azure GTM Evidence team will publish on Microsoft channels and amplify to increase reach.
Sales guidance | AI
Sales guidance | Infra and databases Nominate: aka.ms/evidencesubmission


Sell together
49
INTRODUCTION
Foreword

Accelerate your success
OVERVIEW
Partner access to unlock new sales opportunities
Microsoft Copilot
Azure AI
Azure OpenAI Service Microsoft AI transformation for Data & AI Industry

Responsible AI partners DREAM Demos
INNOVATE TOGETHER
Gain direct access to Microsoft AI sales Realistic clickable demos based on actual
AI transformation acceleration content and leverage pitch customer engagements that cover a
Skilling decks, infographics, demos, and more to range of industry scenarios in story form.
Access Azure OpenAI Service inspire and delight your customers with These can be used to help both BDMs
the possibilities of Microsoft AI. and TDMs envision how to bring Data &
AI Startups Access > AI to life in their organization. Access >
ISV Success
Monetize your services | Blueprint for success Industry partner Azure Data & AI Partner
Monetize your services | Partner stories activation kit Sales Acceleration Program
MARKET TOGETHER Access critical resources and information Access to sales assets, video guidance,
Demand generation designed to help partners articulate best practices, and presentation resources
Marketplace
Microsoft’s Data & AI industry value that will guide you in shaping a business-
proposition and accelerate Azure Data & first sales model that focuses on the
AI Services growth through engagement Microsoft Azure Data & AI solution area
Access > Access >
Case studies | ISV partners with BDMs and TDMs. and its core sales plays.
SELL TOGETHER
AI sales assets
Additional resources Azure OpenAI Service pricing overview
BDN customer-facing demo | Access >> Optimize costs with a pay-as-you-go consumption model,
and a price per unit for each model. Explore more >>
Sales guidance | AI Conversation analysis for call center scenarios | Access >>
Azure OpenAI Service code samples | Access >>

INTRODUCTION
Foreword

Azure Migrate and Modernize | Azure Innovate
OVERVIEW
Unprecedented investments in partner incentives:
Microsoft Copilot
Hero partner offerings to turn vision into impact with Azure
Azure AI Azure has been investing in our partner ecosystem for decades, but with customers’
cloud adoption needs rapidly evolving, we wanted to find new ways to empower each of
Azure Migrate and Modernize
Responsible AI you to turn vision into impact. • Migrate and secure Windows Server and SQL Server
INNOVATE TOGETHER
Earlier this year, we launched the Azure Migration and Modernization Partner Led • Migrate SAP
AI transformation
program to help accelerate the digital transformation of organizations across industries. • Migrate enterprise apps
Skilling
Hundreds of partners, and thousands of customers, have leveraged that offer in the last
several months—but we’re just getting started! • Migrate Linux estate
AI Startups
• Migrate Oracle
ISV Success We’ve heard your feedback to simplify our incentives, align investments to customer
Monetize your IP | Blueprint for success offers, and focus on where we can have the most impact together. • Innovate with HPC, AI infrastructure
Based on overwhelming demand, partner feedback, and with the next wave of AI

transformation upon us, we’re thrilled to announce: Azure Migrate and Modernize | Azure Innovate
Azure Innovate.
MARKET TOGETHER • Power business decisions with cloud-scale analytics
Demand generation
• Build and modernize AI apps
Marketplace
Case studies | Startup partners • Accelerate developer productivity

Case studies | ISV partners Accelerate with Maximize your Activate across more (coming soon)
Case studies | Services partners comprehensive earning opportunities scenarios and • Accelerate innovation with integration services
offerings customers (coming soon)
SELL TOGETHER
Increased deal velocity Rich investments for End-to-end coverage of
AI sales assets with assessments, pilots, every stage of the customer needs from
Azure Innovate | Partner Led tooling and technical best customer journey. migration to AI innovation.
practices.
Sales guidance | Copilot Consolidated incentives Built for all, from SMB to Learn more and nominate today>
Sales guidance | AI Fast time to value with for self-serve, easy access enterprises, SIs, and ISVs.
seamless and automated in Partner Center.
approvals.

INTRODUCTION
Foreword

Azure Innovate Partner Led | Build and modernize AI apps MVP
OVERVIEW
AI strategic pillars ENGAGEMENT SUMMARY
Microsoft Copilot Azure Innovate helps accelerate customer digital transformation and supports partners in delivering innovation
projects. In this engagement, partners will deliver a minimum viable product (MVP) to build new or modernize Learn more and nominate today>
Azure AI
existing customers’ apps using Azure application, database, and AI services. The partners are required to
perform specific milestones in the project through the following activities:
Partners should use the following Microsoft guidance/tools in
Responsible AI • Identify one or more customer applications and define business needs for innovation for that app using delivering the services: Responsible and trusted AI, cloud
INNOVATE TOGETHER Azure app, data, and AI services. adoption, and well-architected frameworks
• Perform MVP deployment of application(s) on Azure.
AI transformation
• Based on the outcome of MVP, develop a comprehensive deployment plan.
Skilling

PARTNER ELGIBLITY AZURE INNOVATE INCENTIVE PAYOUT
AI Startups
Partner agreement
ISV Success
Offer Eligibility Partner payment*
Microsoft Cloud Partner Program agreement (Planned Azure consumption in year 1)
Monetize your IP | Partner stories Program enrollment Innovate MVP Suggested project size: >$25K/year $8,000–$10,000 Pre-sales
Microsoft Commerce Incentives
No Azure credits available for these engagements
Partner requirements *See Microsoft Partner Commercial Incentives Guide for offer full details and requirements. Above project sizes are the planned
MARKET TOGETHER Azure specialization in any of the following: Azure consumption in year 1, measured from project completion. Partner payment amounts may differ by country/Market A, B.
Demand generation • Kubernetes on Azure
Marketplace • AI and machine learning in Azure Definition: Below mentioned activities must
Important: There are no limitations in Azure Innovate Partner Led for
Case studies | Startup partners • Build and Modernize AI apps on Azure different licensing types (EA, CSP, etc.) be completed for your customer engagement
to be considered fully delivered:
Case studies | ISV partners Customer criteria: Majors, SMC-Corporate, and select SMB customers
with a valid TPID detected by Microsoft internal systems (Strategic • Detailed solution architecture leveraging
Case studies | Services partners SUPPORTED ENGAGEMENTS
accounts aren’t eligible) apps, data, and AI services on Azure
Earning type: Free • Comprehensive deployment plan to
SELL TOGETHER Azure Analytics modernize or build new applications
AI sales assets
Engagement term: July 1, 2023 through June 30, 2024 leveraging apps, data, and AI services on
Build & Modernize AI Apps Maximum earning opportunity: US$10K per customer TPID, per Azure
location, per partner
Microsoft reserves the right to reject future
Sales guidance | AI engagements or remove partners from Azure Innovate if
Sales guidance | Infra and databases the Azure Run Rate (ARR) is found to be inaccurate when
verified against the size of opportunities submitted.

INTRODUCTION
Foreword

Azure Innovate Partner Led | Build and modernize AI apps deployment
OVERVIEW
AI strategic pillars ENGAGEMENT SUMMARY
Microsoft Copilot Azure Innovate helps accelerate customer digital transformation and supports partners in delivering innovation
projects. In this engagement, partners will build new or modernize existing customers’ apps using Azure Learn more and nominate today>
Azure AI
application, database, and AI services. The following patterns or their combinations are supported:
• Containerization of applications Partners should use the following Microsoft guidance/tools in
Responsible AI
• Build and replatform apps on Azure PaaS delivering the services: Responsible and trusted AI, cloud
INNOVATE TOGETHER • Infusing apps with AI capabilities adoption, and well-architected frameworks
AI transformation • Modernization of underlying application data using SQL and NoSQL cloud databases
• Set up of Azure security services to support the workloads may be included in the scope
Skilling

PARTNER ELGIBLITY AZURE INNOVATE INCENTIVE PAYOUT
AI Startups
Partner agreement
ISV Success
Offer Eligibility Partner payment*
Microsoft Cloud Partner Program agreement (Planned Azure consumption in year 1)
Monetize your IP | Partner stories Program enrollment Innovate XS (Aug 1) Post-

Project size: $10K–$25K/year $4,000–$5,000
(Build & Modernize AI Apps only) sales
Monetize your services | Blueprint for success Microsoft Commerce Incentives
Post-
Partner requirements Innovate Small Project size: >$25K–$125K/year $12,000–$15,000
sales
MARKET TOGETHER Azure specialization in any of the following:
Post-
Demand generation • Kubernetes on Azure Innovate Medium Project size: >$125K–$250K/year $28,000–$35,000
sales
Marketplace • AI and machine learning in Azure
• Build and Modernize AI apps on Azure Post-
Case studies | Startup partners Innovate Large Project size: >$250K–$500K/year $40,000–$50,000
sales
No Azure credits available for these engagements
Case studies | Services partners SUPPORTED ENGAGEMENTS
Azure GTM evidence initiative *See Microsoft Partner Commercial Incentives Guide for offer full details and requirements. Above project sizes are the planned
Azure consumption in year 1, measured from project completion. Partner payment amounts may differ by country/Market A, B.
SELL TOGETHER Azure Analytics
AI sales assets
Build & Modernize AI Apps Important: There are no limitations in Azure Innovate Partner Led for different licensing types (EA, CSP, etc.)
Sales guidance | Copilot Customer criteria: Majors, SMC-Corporate, and select SMB customers with a valid TPID detected by
Microsoft reserves the right to reject future Microsoft internal systems (Strategic accounts aren’t eligible)
Sales guidance | AI engagements or remove partners from Azure Innovate if
the Azure Run Rate (ARR) is found to be inaccurate when Earning type: Free
verified against the size of opportunities submitted. Engagement term: July 1, 2023 through June 30, 2024

Maximum earning opportunity: US$50K per customer TPID, per location, per partner 53
INTRODUCTION
Foreword

The AI-powered future of work Built on Microsoft’s
OVERVIEW
Transform individual productivity comprehensive approach
Microsoft Copilot
Azure AI
Responsible AI
INNOVATE TOGETHER
Security Compliance Privacy Responsible AI
AI transformation
Skilling

Microsoft 365 Copilot
AI Startups
Works alongside you in the apps
ISV Success
you use every day embedded across Data-driven continuous improvement drives more
Microsoft 365 apps. fulfilling work for employees, increases retention,

and positively impacts bottom line results.
MARKET TOGETHER
Assess
Demand generation
Marketplace Large language models Your data Microsoft 365 apps
Case studies | Services partners In-app assistance | Cross-app intelligence

SELL TOGETHER
Take
AI sales assets

Measure
Sales guidance | Copilot Helping customers redefine the way they work impact action
Sales guidance | AI
with AI, using a powerful copilot in Microsoft 365.

INTRODUCTION
Foreword

The AI-powered future of work Drive mission and alignment
OVERVIEW
Boost employee engagement and • Generates outcome-
Microsoft Copilot
organizational productivity focused goals
Azure AI
• Motivates teams to
achieve more
Responsible AI
INNOVATE TOGETHER
• Removes barriers
for leaders
AI transformation
Copilot in Microsoft Viva

Skilling
AI Startups Measure engagement and productivity

ISV Success
Next-generation AI for fast, accurate,
and personalized answers and insights • Spots trends sooner
Monetize your IP | Partner stories based on the context of your business. • Pinpoints root causes
• Analyze employee
sentiment in real-time
MARKET TOGETHER
Demand generation
Marketplace Security Compliance Privacy Responsible AI

Case studies | Services partners Built on Microsoft’s comprehensive

Enable a high-performance workforce
Azure GTM evidence initiative approach to AI • Prepares
SELL TOGETHER employees faster
AI sales assets
• Democratizes
information
Sales guidance | Copilot Accelerate workforce insights and boost employee
• Summarizes
Sales guidance | AI
engagement with next-generation AI. knowledge

INTRODUCTION
Foreword

Turbocharging the workforce
OVERVIEW
Copilot experiences for every role, every function, every line of business
Microsoft Copilot
Azure AI
Responsible AI Dynamics 365 Copilot

INNOVATE TOGETHER
AI transformation
Skilling

Sales Marketing Service
AI Startups
ISV Success
Recap sales meetings Generate content ideas Create customer responses
Monetize your IP | Partner stories Craft customer emails Create audience segments Enhance self-service bots

Simplify customer insights
MARKET TOGETHER
Demand generation
Supply Chain Operations

Marketplace
Case studies | Services partners Predict disruptions Create product descriptions

SELL TOGETHER
AI sales assets

Copilot works within Dynamics 365 alongside business professionals to help
them create ideas and content faster, complete time-consuming tasks, and
Sales guidance | AI
Sales guidance | Analytics get insights and next-best actions—just by describing what’s needed.
INTRODUCTION
Foreword

New business opportunities How customers can prepare
OVERVIEW
The road to AI-powered productivity to lead the new AI era with us
Microsoft Copilot
Microsoft 365 Copilot
Azure AI
Azure OpenAI Service Bringing the power of next-generation AI to work. Introducing Microsoft 365 Copilot CUSTOMER CTA CUSTOMER CONVERSATION
Responsible AI —your copilot for work. It combines the power of large language models (LLMs) Get your data estate Learn how migrating your data to Azure
INNOVATE TOGETHER with your data in the Microsoft Graph and the Microsoft 365 apps to turn your AI-ready with Azure can give you the foundation for better
words into the most powerful productivity tool on the planet. AI experiences.
AI transformation
Skilling Business impacts to your customers Build intelligent app Learn how to build AI-powered
Access Azure OpenAI Service experiences with Azure AI applications for your organization
Grounded in Microsoft 365 Copilot has real-time on Azure.
AI Startups
your customers’ business data access to both your customers’ content
ISV Success and context in the Microsoft Graph. Increase developer Learn how GitHub Copilot can drive 55%
productivity with GitHub greater productivity for developers.

Comprehensive Copilot inherits your customers’ security,
security, compliance, and privacy compliance, and privacy policies set up Increase seller productivity Learn how AI capabilities enable
Monetize your services | Blueprint for success in Microsoft 365. with Viva Sales personalized coaching and intelligence
for sellers.
MARKET TOGETHER Architected to protect Data never leaves its secure partition and Learn how Microsoft 365 brings together
Get ready for Copilot with
your customers’ data is never used for training purposes. identity, applications, management,
Demand generation Microsoft 365
security, and your enterprise data so
Marketplace
Integrated into the Word, Excel, PowerPoint, Outlook, you can be AI-ready.
Case studies | Startup partners apps your customers use every day Teams, and more.
Additional resources
Individual user and admin The user decides what to use,
always in control modify, or discard. Microsoft 365 Copilot and security for partners
SELL TOGETHER
Road to Microsoft 365 Copilot Partner Guide
Designed to As Copilot learns about processes,
AI sales assets learn new skills it can perform more sophisticated Copilot Partner FAQ
tasks and queries.
Azure Innovate | Partner Led Get started with Microsoft 365 Copilot
Sales guidance | Copilot Data, Privacy, and Security for Microsoft 365 Copilot
Sales guidance | AI Key question to ask your customers: “Looking for a ready-to-use copilot?”
GitHub Copilot | Your AI pair programmer
If yes, then guide them towards Microsoft Copilot solutions. Dynamics 365 Partner Hub (including Power Platform)
Sales guidance | Apps If no, then evaluate a Build scenario. Microsoft 365 Copilot blog 57
INTRODUCTION
Foreword

Azure AI
OVERVIEW
Customer journey
Microsoft Copilot
Discover the recommended steps and actions to accelerate customer adoption of Azure OpenAI Service
Azure AI
Responsible AI STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5
MCEM
stages
INNOVATE TOGETHER Listen & Consult Inspire & Design Empower & Achieve Realize Value Manage & Optimize
AI transformation
Skilling • AI executive briefing complete • AI capability roadmap • Rapid prototype completed • MVP delivered • Transition and IP reuse capture
Outcomes
Access Azure OpenAI Service • Qualified customer AI opportunity • Ideation of AI workshop completed • MVP architecture designed • Production launch plan signed • Expand workloads and identify
off and launched new use case(s)
AI Startups • Target use cases identified • Security and Responsible AI
approval
ISV Success

• Era of AI briefing with the copilot • Leverage the DREAM Demo-in-a-Box to • Work with the customer to design • Incorporate Security and • Evaluate insights and actions
Monetize your IP | Partner stories strategy, co-innovation, and showcase the use cases. and deliver the prototype. Responsible AI principles and against the business objectives
Responsible AI: tools in MVP
• Capture the use case implementation • Leverage the Solution Accelerators • Revise future roadmap of new
Monetize your services | Blueprint for success https://aka.ms/aiforpartners
roadmap. Use Azure OpenAI Service for the top use cases to showcase • Create mutual scale deployment use cases
Monetize your services | Partner stories • Present the AOAI L100 pitch deck pricing guide to size and prioritize use the prototype. plan: a) GPT capacity plan, b) Data
• Enhancement of deployed
to key business and technical cases. & AI services scale out, c) Latency
MARKET TOGETHER • Establish responsible and ethical use cases
stakeholders: and scalability checks, d) User
Actions
https://aka.ms/aiforpartners AI governance via AI Standards. feedback on MVP, e) Security and

Demand generation • Record the reusable and
Governance, and f) Change/ model
• Industry specific use cases through repeatable assets
optimization plan
Marketplace Data & AI industry partner • Feed back the repeatable IPs into
activation kits
Case studies | Startup partners solution accelerators
Case studies | ISV partners • Provide feedback on bugs/gaps

in Microsoft product/services to
Case studies | Services partners you Microsoft seller
Azure GTM evidence initiative • Introduce incident management
process
SELL TOGETHER
AI sales assets
• Customer needs and outcomes • Finalize and confirm the Azure • Baselined business case • Outcomes and baseline • The customer continues to govern
Azure Innovate | Partner Led defined OpenAI Service roadmap of use metrics met and monitor the Azure AI
• Pipeline milestone commitment
cases with the customer implementation with the right skills
criteria
• Key stakeholders identified • Implementation into business

and controls
Exit
• Agree on the use case for prototype • Implementation roadmap

processes and workflows
Sales guidance | AI • Qualify the engagement and start • Evangelize the success with your
the process of AOAI access for the Microsoft seller and through the
customer through the Azure Azure GTM evidence initiative
Sales guidance | Analytics OpenAI Access form

INTRODUCTION
Foreword

Azure AI | Azure OpenAI Service solution accelerators
OVERVIEW
Expedite time to realize value
Microsoft Copilot
Through various partner engagements, we’ve identified four key patterns that are gaining traction for Azure OpenAI Service.
Azure AI
Take advantage of this opportunity to explore and discover how you can capitalize on the AI opportunity.
Responsible AI
INNOVATE TOGETHER
AI transformation Internal Enterprise ChatGPT GitHub | Azure OpenAI embeddings

Skilling Enables safe access to ChatGPT on internal
and external data.
AI Startups
ISV Success
Monetize your IP | Partner stories Contact Center Agent Assist

GitHub | Customer Service
Monetize your services | Blueprint for success Enables customers to quickly deploy an integrated platform Conversational Insights with Azure
to structure data from agent conversations and immediately OpenAI
start extracting insights from customer conversations.
MARKET TOGETHER
Demand generation
Marketplace

Document Intelligence
Case studies | ISV partners GitHub | Business Process
Provides a platform to enable unstructured data to Automation Accelerator
Case studies | Services partners be abstracted into the business process.
SELL TOGETHER
AI sales assets
Azure Innovate | Partner Led Orchestration for Intelligent Apps

Sales guidance | Copilot Integrating intelligence transcends a simple chat interface
and permeates every aspect of the end-user experience, GitHub | Project Miyagi – Envisioning sample
Sales guidance | AI
utilizing enriched data to generate personalized for Copilot stack
interactions and effectively address individual needs.

INTRODUCTION
Foreword

Integrated data and AI platform to maximize value of data
OVERVIEW
Microsoft Intelligent Data Platform
Microsoft Copilot
Azure AI
It’s clear that the fragmentation that exists today between databases,
analytics, and data governance products must be addressed. Additionally,
Azure OpenAI Service Make your data and AI management even more powerful and
data engineers, data scientists, and business analysts struggle with the
comprehensive with a single, flexible platform for databases,
Responsible AI complexity of making data integration, data warehousing, machine learning
analytics, AI, and data governance.
INNOVATE TOGETHER operations, and business intelligence work together.
AI transformation
Move beyond the cost and complexity of point solutions with a unified data
Skilling
and AI platform. Adapt rapidly, add layers of intelligence to apps, generate
Access Azure OpenAI Service predictive insights, and govern all your data—wherever it resides. Microsoft Cloud
AI Startups
Dynamics 365 • Microsoft 365
ISV Success Power Platform

Accelerate innovation
Improve productivity with automation and AI—and
focus your resources on creating business value.
Data governance
MARKET TOGETHER
Demand generation
Marketplace Achieve agility

Analytics
Case studies | Startup partners Anticipate change and empower faster decision-
making with an integrated data platform.
Operational databases
SELL TOGETHER Build on a trusted platform

AI sales assets Protect and govern your data with the security and
Azure Innovate | Partner Led privacy controls required in today’s digital world. Microsoft Intelligent Data Platform
Sales guidance | Copilot SQL Server • Azure SQL • Azure Cosmos DB • Azure Synapse Analytics
Azure Databricks • Power BI • Microsoft Purview • Azure AI
Sales guidance | AI

INTRODUCTION
Foreword

The data platform for the era of AI
OVERVIEW
Microsoft Fabric
Microsoft Copilot
Azure AI
The end-to-end, unified analytics platform that brings together all the data and
analytics tools that organizations need.
Responsible AI Fabric integrates technologies like Azure Data Factory, Azure Synapse Analytics, and
INNOVATE TOGETHER Power BI into a single unified product, empowering data and business professionals
alike to unlock the potential of their data and lay the foundation for the era of AI.
AI transformation
Skilling
AI Startups
ISV Success

Unify the data estate Manage powerful AI models
Establish an open and lake-centric Accelerate analysis by developing
hub that helps data engineers AI models on a single foundation
connect and curate data from without data movement—reducing
MARKET TOGETHER different sources—eliminating the time data scientists need to
Demand generation sprawl and creating custom views deliver value.
Marketplace
for everyone.
Case studies | ISV partners “Microsoft Fabric reduces delivery time by removing the
overhead of using multiple disparate services. By
consolidating the necessary data provisioning,
Azure GTM evidence initiative transformation, modeling, and analysis services into one
Empower everyone in the business Govern data across the organization
UI, the time from raw data to business intelligence is
SELL TOGETHER
Innovate faster by helping every Responsibly connect people and data significantly reduced. Fabric meaningfully impacts
AI sales assets person in the organization act on using an open and scalable solution Ferguson’s data storage, engineering, and analytics
groups since all these workloads can now be done in the
Azure Innovate | Partner Led insights from within Microsoft 365 that gives data stewards additional same UI for faster delivery of insights.”
Sales guidance | Copilot apps, such as Microsoft Excel and control with built-in security,
Microsoft Teams. governance, and compliance. George Rasco, Principal DBA, Ferguson
Sales guidance | AI

INTRODUCTION
Foreword

New business opportunities
OVERVIEW
Bringing customer data into the era of AI
Microsoft Copilot
with Microsoft Fabric
Azure AI
Azure OpenAI Service Microsoft Fabric is powered by AI

Responsible AI
Enabling a comprehensive analytics
INNOVATE TOGETHER Infused with Azure OpenAI Service at every layer, Fabric is designed to help platform for you to help your customers
AI transformation
customers unlock the full potential of their data, enabling developers to leverage the
Skilling
power of generative AI against their data and assisting business users to find • Significantly reduce costs, improve
insights in their data. collaboration, and simplify purchasing.
AI Startups
With Copilot in Fabric in every data experience, users can use conversational
ISV Success language to create dataflows and data pipelines, generate code and entire functions,
• Avoid data silos, data duplication,
Monetize your IP | Blueprint for success build machine learning models, or visualize results. and vendor lock-in.

Customers can even create their own conversational language experiences that • Empower business users and create a
combine Azure OpenAI Service models and their data and publish them as plug-ins. data culture.
MARKET TOGETHER Copilot in Fabric builds on our existing commitments to data security and privacy in
Demand generation the enterprise. Copilot inherits an organization’s security, compliance, and privacy • Accelerate time to market by
Marketplace policies. Microsoft does not use organizations’ tenant data to train the base harnessing AI.
Case studies | Startup partners language models that power Copilot.
SELL TOGETHER Sign up for the Microsoft Fabric free trial

AI sales assets
Sales guidance | AI

INTRODUCTION
Foreword

The secret (data) weapon for intelligent apps
OVERVIEW
Azure Cosmos DB
Microsoft Copilot
Azure AI
Develop high-performance applications of any size or scale with a fully managed and
serverless distributed database supporting open-source PostgreSQL, MongoDB, and
90% of enterprise apps
Apache Cassandra. Get automatic and instant scalability with SLA-backed, single- will embed AI by 2025.*
Responsible AI digit millisecond reads and writes and 99.999 percent availability for NoSQL data.
INNOVATE TOGETHER Deploy and scale applications with distributed PostgreSQL using the latest version, Azure Cosmos DB is used to store all ChatGPT
tools, and extensions. results. The database was able to rapidly—
AI transformation
and seamlessly—scale as the service’s active
Skilling user base took off.
AI Startups
ISV Success

Guaranteed performance Simplified developer experience
Unparalleled performance at any Fast, flexible app development with
scale with instant, limitless elasticity, free dev/test options, multiple
fast reads, and multi-region writes SDKs, and support for open source
MARKET TOGETHER anywhere in the world. PostgreSQL, MongoDB, and
Demand generation Apache Cassandra.
Marketplace

Mission-critical ready Fully managed and cost-effective "We chose Azure Cosmos DB because of its global
SELL TOGETHER distribution and ability to handle heavy seasonal bursts,
Ready for mission-critical Pay for only what you use with a like Black Friday. We can distribute our data models to be
AI sales assets applications with 99.999 percent cost-effective, responsive, and fully near the microservices they're serving—wherever that is
Azure Innovate | Partner Led availability, continuous backup, managed serverless database that in the world.“
Sales guidance | Copilot and enterprise-grade security. scales elastically with your app.
Bob Strudwick, Chief Technology Officer, ASOS
Sales guidance | AI
Sales guidance | Apps *IDC report 63

INTRODUCTION
Foreword

OVERVIEW
Enable customers to build intelligent apps with Azure Cosmos DB
Microsoft Copilot
Azure AI
Responsible AI
INNOVATE TOGETHER
AI transformation
Skilling
AI Startups
ISV Success
MARKET TOGETHER
Free-of-charge experience that Discover how customers can set up Learn and build new skills
Demand generation
allows customers to experiment workloads for speed and by exploring learning paths
Marketplace with Azure Cosmos DB. performance in cost-effective ways. and modules.

Explore tutorials and onboarding
SELL TOGETHER Try Azure Cosmos DB Start learning journey
best practices
AI sales assets
Sales guidance | AI

INTRODUCTION
Foreword

Innovate, deploy, and operate Kubernetes seamlessly
OVERVIEW
Azure Kubernetes Service
Microsoft Copilot
Azure AI
Azure Kubernetes Service (AKS) offers the quickest way to start developing and
deploying cloud-native apps in Azure, datacenters, or at the edge with built-in, code-
85% of organizations will
to-cloud pipelines and guardrails. Get unified management and governance for on- embrace a cloud-native
premises, edge, and multicloud Kubernetes clusters. Interoperate with Azure security,
approach by 2025.*
Responsible AI
INNOVATE TOGETHER identity, cost management, and migration services.

AI transformation
Skilling How will you help them

Access Azure OpenAI Service be successful?
AI Startups
ISV Success

Simplified operations Enhanced developer productivity
Automated management and End-to-end developer productivity
scalability of Kubernetes clusters for with debugging, CI/CD, logging,
enterprise-grade container and automated node maintenance.
MARKET TOGETHER orchestration.
Demand generation
Marketplace “Our development time is 30 percent lower now,

Case studies | Startup partners and our cost savings are in the 50 percent range
with our Azure Kubernetes Service environment.”

Aaron Minkovich, Chief Technology Officer, Manulife
Enterprise-grade security Multiplatform support
SELL TOGETHER
Advanced identity and access Support for Linux, Windows Server, and
AI sales assets management to monitor and IoT resources with AKS deployment on
Azure Innovate | Partner Led maintain container security for the infrastructure of your choice using
Sales guidance | Copilot governance at scale. Azure Arc.
Sales guidance | AI
Sales guidance | Analytics *Top strategic technology trends for 2022: 12 trends
shaping the future of digital business, Gartner, 2022.
INTRODUCTION
Foreword

OVERVIEW
Enable customers to build intelligent apps with Azure Kubernetes Service
Microsoft Copilot
Azure AI
Responsible AI
INNOVATE TOGETHER
AI transformation
Skilling
AI Startups
ISV Success
MARKET TOGETHER
Get started experimenting with Implement enterprise-grade Learn and build new skills
Demand generation
Azure Kubernetes Service (AKS) best practices when designing by exploring learning paths
Marketplace with a free Azure account. AKS solutions. and modules.
SELL TOGETHER Try Azure Kubernetes Service Explore best practices and architectures Start learning journey
AI sales assets
Sales guidance | AI

INTRODUCTION
Foreword

Give developers the advantage of AI
OVERVIEW
GitHub Copilot
Microsoft Copilot
Azure AI
Azure OpenAI Service GitHub Copilot is an AI pair programmer that uses a custom OpenAI GPT-3.5-
Responsible AI based large language model (LLM) to suggest code and entire functions in real
INNOVATE TOGETHER time, right from your editor. By avoiding the need for web searches, GitHub Copilot
AI transformation improves developer productivity and happiness, reducing disruptions, improving
Skilling
flow, and increasing the amount of time a developer spends doing satisfying work.
Developers using GitHub Copilot
AI Startups
ISV Success Increase developer productivity

Improve satisfaction by focusing on
88% 87% 77%
real problems.
Monetize your services | Blueprint for success have faster exert less mental effort spend less
Monetize your services | Partner stories completion. on repetitive tasks. time searching.
MARKET TOGETHER
Accelerate innovation
Demand generation
Prototype and innovate more rapidly.
73% 60% 59%
Marketplace

Bridge skill gaps
Case studies | Services partners stay more are more fulfilled are less frustrated
Learn new languages and techniques. “in the flow.” with their job. when coding.
SELL TOGETHER
AI sales assets
Sales guidance | AI
Start a free trial Sign up for Chat Discover the blog to learn more

INTRODUCTION
Foreword

Helping developers stay “in the flow” throughout the entire SDLC
OVERVIEW
GitHub Copilot
Microsoft Copilot
Azure AI
Responsible AI
2
INNOVATE TOGETHER
AI transformation
1
Skilling
Analysis
AI Startups
ISV Success

Planning
3
Monetize your IP | Partner stories Design
GitHub Copilot tomorrow
6
MARKET TOGETHER • Refactoring code (code translate)

GitHub Copilot today
4
Demand generation • Reviewing code (code explain)
Maintenance
Marketplace • Documentation
• Convert comments to code
5
Implementation • Autofill for repetitive code
GitHub Copilot tomorrow • Show alternatives
Azure GTM evidence initiative • Unit testing Testing and

SELL TOGETHER • Finding code errors Integration
AI sales assets • Debugging
Azure Innovate | Partner Led • Code review
Sales guidance | Copilot • AI pull requests
Sales guidance | AI

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Partnering in

© 2023 Microsoft Corporation

Foreword 3 Demand generation 29

Partners make more possible 4 Marketplace 30

Case studies | Startup partners 32

AI strategic pillars 6 Case studies | Services partners 42

Microsoft Copilot 7 Azure GTM evidence initiative 47

Azure OpenAI Service 9 SELL TOGETHER

Responsible AI 10 AI sales assets 50

Azure Innovate | Partner Led 51

AI transformation 12 Sales guidance | AI 58

Skilling 13 Sales guidance | Infra and database 60

Access Azure OpenAI Service 15 Sales guidance | Analytics 61

AI Startups 16 Sales guidance | Apps 63

Monetize your IP | Blueprint for success 19

Monetize your IP | Partner stories 20

Monetize your services | Blueprint for success 22

Monetize your services | Partner stories 23

Partners make more possible

Skilling “While the role of Microsoft partners has always been

Partners make more possible

Monetize your services | Blueprint for success

Case studies | Services partners

Azure GTM evidence initiative

Sales guidance | Analytics

Sales guidance | Apps 4

Partners make more possible

Access Azure OpenAI Service

ISV Success Connects to:

Case studies | ISV partners

Azure Innovate | Partner Led

Sales guidance | Apps

Partners make more possible

Azure OpenAI Service

Monetize your IP | Blueprint for success

Monetize your IP | Partner stories

Monetize your services | Partner stories

Azure GTM evidence initiative

Azure innovate | Partner led

Sales guidance | Copilot

Sales guidance | Infra and databases

Sales guidance | Analytics

Sales guidance | Apps 7

Partners make more possible

Azure OpenAI Service

INNOVATE TOGETHER Business

Skilling Application platform

Monetize your IP | Blueprint for success Scenario-based services

Monetize your services | Partner stories

MARKET TOGETHER Developers and

Case studies | ISV partners

Case studies | Services partners

Azure Innovate | Partner Led

Sales guidance | Copilot

Sales guidance | Infra and databases

Partners make more possible

AI transformation With access to tools, services, and guidelines, we can support

Monetize your IP | Blueprint for success

Monetize your IP | Partner stories GPT-4 ChatGPT DALL·E 2

Case studies | ISV partners

Case studies | Services partners

Azure GTM evidence initiative

Sales guidance | Copilot

Sales guidance | Apps 9