Professional Documents
Culture Documents
Classified Advertisements
The word 'advertisement' refers to public notice. This section of short Ownership details: doctor/lady driven, one hand driven, first hand,
composition deals with newspaper advertisements. second hand.
Classified Advertisements Licence, Plate Number
As the term 'classified' implies, such advertisements are grouped into Kilometres run
categories or classes as per the subject matter. viz: 'For sale', 'Situation Insurance details
Vacant', 'Lost and Found', 'Matrimonials', 'To Let' etc. Price expected
These advertisements are very brief and written in a peculiar style. Of Contact number and address
course there are no restrictions by the newspaper, most advertisers Time of contact (optional)
keep their advertisements brief and to the point. Their main objective
Loan status, nil or due
being to convey more by paying less.
The word limit for classified advertisement is 50 words. Format
Points to Remember for Various Advertisements No complete sentences
For Sale/To Let Use small phrases
Avoid helping verbs (is, am, are, has, have etc.)
Name of locality, area covered (property), suitability,
Write within a rectangular box in 50 words.
Rent expected,
Terms of contract, lease/rent, Sample 1
Facilities: power connection,telephone connections,parking, wash- You want to sell your house. Write a suitable advertisement for
rooms, proximity to business shopping area.
the classified column of the Hindustan Times. Word limit not
Lost more than 50 words.
Description of the article tost
Date, time and location of loss House for Sale
If recovered/found where to contact A newly built house for immediate sale. in 210 sq. yards. Two
Reward promised bedrooms with attached bathrooms. drawing room. dining-
Found cum-lobby, open kitchen. spacious garage. near central market
Descriptionof the article found, withhold important details for Laipat Nagar, Delhi, price 75 tac interested parties to contact
identification of the real claimant Rohit Nanda 99350XXXXX.
Invite the owner to claim by identifying
Contact number Sample 2
Vehicle for Sale You are a retired peson. Draft an advertisement seeking a Jobin
Make of the vehicle (Maruti/Honda) private sector.
Model (Swift Dzire/Honda city) Job Wanted
Year of manufacture Senior officer recently retired from education department
Colour wants suitable placement in private sector with a dignified
Accessories: stereo, radials, AC salary package.Box: 3509XX FX
Condition: excellent, accident free The Times of India
Mileage
Multiple CHOICE QUESTIONS
QL Which aspect of a product is a
customer not required to know Q 8. 'Situation Wanted'advertisement is written by:
in an advertisement?
•a. About the product a. an employer
b. Age of seller
c Advantagesof the product d. Value b, a job-seeker
for money c. a candidate looking for a place for accommodation
Ans. (b) Age of seller
Customers need to know three points d. a person looking for tenants for his/her property
about a product.They Ans. (b) a job-seeker
are: about the product. advantages
of the product over
other similar products and the value A person looking for tenants for his/her property writes this
for money that the
product provides. type of advertisement.
a, Situation Vacant b. Situation Wanted
Q2. Which of these is not a characteristic of an advertisement?
a. Inspire a customer c. For Sale d. To Let
b. Arouse a desire
Ans. (d) To Let
c Discourage the buyer d. Convince the buyer
Ans. (c) Discourage the buyer Q10. AdvertisementFor Sale is written in an attempt to sell:
Any advertisement has these four characteristics: An a. property b. assets
advertisement must inspire a customer, must arouse a c. office goods d. All of these
desire. must convince the buyer about the quality and it Ans. (d) All of these
must motivate the customer to actually go and buy the Q 11. What is the word limit for writing an advertisement?
product. a. 40 b. 50
c. 60 d. 70
Q3. Whichof these media is not used for advertisement?
Ans. (b) 50
a. Newspapers b. Magazines
Q12. What is the correct order for the following 'Sale of Propery
c. Billboards d. Notebooks
advertisement?
Ans. (d) Notebooks
l. Available first floor DDAflat atAshok Nagar,M0 bedrooms
Seven types of media are used for advertisement.They are: with attached bathroom, modular kitchen, drawing etc.
newspapers, magazines. billboards. direct mail, radio. TV.
ll. Located near main market, metro station atwalking disunce.
cinema and internet. Ill. For Sale
Q4. The choice of medium of advertisement depends on the IV. Interestedparties contact: ML GoyaL.Ph-011-272)OOO(
contents of the message. V. Price negotiable:
a. true b. false a. l, Ill, ll. IV. V b. Ill. l, Il, V. IV
c. not sure d. may or may not be true c. Ill. l. V. Il, IV d. Ill. ll. l. V. IV
Ans. (a) True Ans. (b) Ill. l. ll. V. IV
The statement is true. The choice of medium of
advertisementdepends on the contents of the message.
Q13.Find the correct order of the following 'Sale of vehicle'
advertisement.
customer whom the advertisement wishes to attract and
the money available for the advertisement. I Contact Mr.
Q5. Basic principles of advertisement remains the same for Il. Recently serviced, insurance for current year done.
different mediums. Expected price not below 2.40 lacs
a. true b. false Ill. For Sale
c. not sure d. may or may not be true IV. Available white Maruti Swift Dzire, 2018 Model in excellent
Ans. (a) True working condition, 65,000 km run, average 12 km/litre,
The statement is true. Basic principles of advertisement self driven, music system-Panasonic, black leather seat
remains the same for different mediums. An advertisement covers, other accessories intact.
in a newspaper would be different from that in a magazine. b. ll. Ill. l. IV
a. Ill, Il, IV. I
Q6. Which of these contain no illustrations? c. Ill. IV. ll. I d. Ill. l. ll. IV
a. TV
Ans. (c) Ill. IV. Il, I
b. Magazine
c. Classified advertisements Q14. Which of the following is the characteristic of a classified
d. Cinema advertisement?
Ans. (c) Classified advertisements a. Being two vague or wordy
Classified advertisements are small and one column wide. b. Use the same descriptive characteristics for each
These advertisements contain no illustrations. advertisement
c. Makefull sentences
Q7. Which type of advertisement is written by an employer who
d. The language should be according to the audience we are
is looking for the services of a person in his organisation?
a. Situation Vacant b. Situation Wanted referring to
c. For Sale d. To Let Ans. (d) The language should be according.to the audience we are
Ans. (a) Situation Vacant referring to
56 MASTERWND CHAPTERWISE QUESTION BANK
Q 15. flat No. 12,Seva Nagar,Pune.Ground floorwithtwobedrooms Q 21. There is a classified ad in the Times of India as:
having attached bathroom, car parking available, park facing, Situation Wanted
best location, low maintenance charges and reasonable price' A well-qualified, experienced Hons graduate in history, good
This is a kind of classified advertisementfor: communication and interpersonal skills. Salary negotiable.
a. Situation Vacant seeking a job; age—28 years; hardworking,specialised in
b. For Sale history of Medieval India, familiar with places of historical
c. For Purchase interest in Delhi, Agra and Jaipur; CONTACT: Sonia
d. Accommodation Wanted
Ans. (b) For Sale
What is the error in this advertisement?
Q 16. In a 'Situation Wanted' case of classified advertisement, which a. Personal details such as age and specialisation are
Wpe of words must be used? mentioned in the end.
a. Good enough to attract the people b. Post of vacancy is not indicated
b. Indicative of personality and communication skills c. Both a. and b.
c. Explaining information about the topic d. Perks including opportunities for growth are not mentioned.
d. Mentioning about the personal details Ans. (c) Both a. and b.
Ans. (b) Indicative of personality and communication skills Q22. A travel agency wants office assistants. Here is an incomplete
Q17. 'Independenthouse at City Light Road to be used as draft of an advertisementfor the classified columns of the
officer-cum residence, a medium-sized, preferably the comer Bharat Times.
one, fully fumished and ready to move in. Reasonably priced.
Interested may contact Karan Kumar: 4564)000(. travel agency. Minimum graduate, fluent in
Which of the following kind of classified advertisement is this? English with pleasing personality, computer literate. Age
a. Situation Wanted b. To Let below 30 years. (iii) Salary commensurate with
c. For Purchase d. For Sale competence and experience. Contact Birla Travels, D 56,
Ans. (c) For Purchase Nehru Place, New Delhi.
Q 18. You are very much qualified and experienced in the art of Complete the advertisement using the correct option.
dance and music in western culture and are over-anxious a. (i) Vacancy (ii) Wanted office assistant for a (iii) Please come
to teach this art to the girl students.You will draft an in person
advertisement for publication in a local daily beginning with: b. (i) Situation Wanted (ii) Wanted office assistant for a
a. Situation Wanted (iii) Experience O - 1 year
b. Sale and Purchase c. (i) Situation Vacant (ii) Wanted office assistant for a
c. Accommodation Wanted
(iii) Experience O - 1year
d. To let
d. (i) Situation Vacant (ii) Wanted office assistant for a
Ans. (a) Situation Wanted (iii) Please come in person with resume
Q 19. While drafting To Let' advertisement, one must focus on: Ans. (c) (i) Situation Wanted (ii) Wanted office assistant for a
a. classify the terms and conditions (iii) Experience O —1 year
b. write down the particulars of property. price range and Q 23. See this classified ad carefully and find out what is missing?
present condition
c. location and other facilities if any Property for Sale
d. All of the above HOUSE FOR SALE, at Mapusa Goa, spacious three bedrooms,
Ans. (d) All of the above D/D servants quarters, fully furnished, well-maintained lawn
Q 20. You have lost a library book issued in your name. You want and car parking facilities, Best location, Reasonable price
to write a classified advertisementgiving the appropriate a. Selling price b. Surroundings
description of the book and the particulars of the bus you c. Contact details d. Location
travelled by the day you lost it. What will you write in your Ans. (c) Contact details
advertisement in the beginning? Q24. Shivani Bodh is running a paying guest accommodationfor
a. Write the name of the placement time and date where the working women. She places an advertisement in the classified
book was lost columns of a newspaper listing the facilities provided by her
b, Write down the relevant particulars of the book lost and which include an attached bathroom, a separate entrance and a
give its description. reasonable rent. Complete the following advertisement for her.
c. Mentionthe correspondence address or the person to be Paying Guest Accommodation
contacted. Available (i) on a single/sharing basis. (ii)
d. Write down the type of classified such as 'Lost or Found' Ground floor (iii) Fully fumished
before giving description. rooms with attached bath, Reasonable rent.
Ans. (d) Write down the type of classified such as 'Lost or Found' Contact: Shivani Bodh.
before giving description. A 90/1.Aleo. Manali,
English Core Class 12 |Term-1 1 57
a. (i) deluxe paying guest
accommodation
(ii) suitable for working men Q 27. Amarof 18/237 B, Amira Kadat. Srinagar wants to sell his car
(iii) with separate entrance and plans to buy a new one. Help him draft an advertisement
for the sale of his old car to be placed in the classified
b. (i) deluxe paying guest
accommodation columns of the Kashmir Daily.
(ii) suitable for working
women
(iii) with separate entrance
2015 Model, light blue car. (c) .
c (i) an accommodation
New tyres and seat covers. Expected price of
(ii) suitable for working women
3.5 lakhs. Only genuine buyers (e)
(iii) with common entrance
d. (i) an accommodation Choose the most appropriate option:
(ii) facilities for working women Plot for Sale (ii) Area for Sale
(iii) with common entrance Vehicle for Sale (iv) Vehicle for Purchase
Ans. (b) (i) deluxe paving guest accommodation Ans. (iii) Vehicle for Sale
(ii) suitable for working women Swift Dzire available for sale
(iii) with separate entrance Available for purchase
(iii) Available for rent
Q25.You'rethe editor of a national daily and come across an
advertisementrelated to sale of householdgoods. (iv) Swift available for sale
The title Ans. (i) Swift Dzire available for sale
of the ad is 'Household Goods For Sale'. While reading
the 12,000 km capacity
advertisement,you find out 'Poor working condition.
Prices 12,000 km single owner-driven
as per the need'. Evaluate the sentence for any problem.
(iii) 12,000 km average
a. conditionand asking price are not correlated
Self-driven
b. sentence is not drawing the reader's attention
Ans. (ii) 12,000 km single owner-driven
c. statement is not describing the perfect situation
(d) (i) Stereoavailable (ii) Kenwood stereo
d. there is not proper use of the sentence as required
(iii) Old music player (iv) Seat belt
Ans. (c) statement is not describing the perfect situation
Ans. (ii) Kenwood stereo
Q26.TanushreeBajaj, who was recently allotted a plot in Shimla,
(e) (i) Contact:Amira
would Like to sell it. Draft an advertisement for her for the
(ii) Contact: Amira Kadal, Srinagar
classified columns of the Hindustan Times.
(iii) Contact: Amar, B—AmiraKadal, Jammu
(iv) Contact: Amar. 18/237 B, Amira Kadal, Srinagar
. in residential area. 200 (c) Ideal Mob:999999XXXX
location, (d) park facing. Contact Tanushree Baiaj.
Ans. (iv) Contact: Amar, 18/237 B. Amira Kadal, Srinagar
3, Vasant Marg, Vasant Vihar, New Delhi on week days only
Mob:999999XXXX
between10 a.m. and 7 p.m. Phone: 267XXXX.
Q 28. MrSunil Gupta lost his passport while travelling in a bus from
Choosethe most appropriate option: Sector 20 to Sector 14, Chandigarh. Draft an advertisement
FOR SALE (ii) FOR PURCHASE to be placed in the 'Lost and Found' section of the classified
columns of a newspaper.
(iii) VACANT (iv) SALE. SALE
Ans. (i) FOR SALE.
Area vacant in Shimla Indian. No. A 320001 (c) . „ on
Plot in Shimla 1st May on PTC route from Sector 20 to Sector 14.Chandigarh,
approximately 10 a.m. (d) Sunil Gupta. 3 BC.
(iii) Vacant plot
Gautam Nagar. Chandigarh. Phone: 645XXXX. (e) .
Land lying vacant
Ans. (ii) Plot in Shimla Choose the most appropriate option:
metre square (a) (i) FOUND (ii) LOST
sq. yards
(iii) TO LET (iv) LOST AND FOUND
sq. km
(iii) (iv) cm square
Ans. (ii) LOST
Ans. (i) sq. yards
(b) (i) VISA (ii) Passport
Ideal plot (iii) PAN NO. (iv) PAN CARD
Commercial plot Ans. (ii) Passport
(iii) Parking area (c) (i) in Chandigarh (ii) in Sector 20
(iv) Residential area (iii) in name of Sunil Gupta (iv) in Sector 14.Chandigarh
Ans. (ii) Commercial plot Ans. (iii) in name of Sunil Gupta
58 1 MASTERWND CHAPTERWISE QUESTION DANK
(d) (i) those who find (e) (i) Promisingreward
(ii) finder (ii) Contact soon
promised
(iii) finder may contact ("i) Suitable reward
(iv) Price available
(iv) contact promised
Ans. (iii) finder may contact Ans. (iii) Suitable reward
Letter Writing
developing the letter
Letter writing is the most common form of written communication. • Create a context for
the subject matter viz the issue of child
It is a means of connecting people. Letter is better than a tete- • Give details of possible ways to eliminate
labour—itscauses, effects and
phonic conversation, as it gives deeper, better and more creative
the same,
expression of thought than a conversation on phone. The advent of
(e) Job application
digitat communication like e-mail has added to the popularity and is
job application to exposethe
usefulness of letters. Writing letters is an art which everyone must • The main purposeof a
employer Therefore.to Win
best in you. to impress the
develop and master with continuous practice. tetter should be writtenin
the confidence of the employer.
Letters may be categorised into two major types: should be simple, brief and include every
a lucid manner. It
(i) Informal or personal letters which we write to our close should clearly state the job for which you
essential detail It
friends and relatives. what you have to offer
are applying and
(ii) Format letters which include: accompanied by a
• Such an application is generally
> Business letters or official letters (for making enquiries. detailed bio-data/resume/curricutum
vitae (C.V.)as it is
registering complaints, placing orders. asking for and variously known, which contains the applicant's personal
giving information and sending replies).
details. academic details and the professional details,It
Letters to the editors of newspapers (highlighting some should be attached separately with the application.
social or political issue. giving suggestions).
> Applicationfor job. Format of a Formal Letter
Formal Letters Sender's Address:
350.
As the term indicates,formal letters are written in a thoroughly
Sonigara Laurel
formal style. The language of a formal letter is impersonal and ob-
Wakad Chowk
jective. Therefore, no informal expressions or greetings are used.
Pune
You have to be straightforward and to the point. Letters to govern-
ment officials, business entrepreneurs, editors, colleagues, subor- Date:
dinates fall under this category. The following few tips may help in 2 January, 20XX
writing format letters. OR
(a) To the government official January 2, 20XX
•Initiate the letter with self-introduction followed by the Name/designation and complete address of the recipient:
purpose of writing The Manager
• Mention clearly what you want to be done R.R. Enterprises
• Make request for necessary action Abu Lane
Meerut
(b) To boss. colleague or subordinate
Subject:
• Show due respect but do not flatter
Salutation:
• Clearly mention the purpose e.g.,asking for a promotion
Sir/Madam.
or seeking action on a proposal or making enquiry, etc.
Body:
(c) To business house
• Always be polite even if you are making a complaint
Content: It is the soul of the letter. It contains all the
• Keep your tone pleasant information or news the writer wishes to share with the
• Quote reference number, order number. cheque/demand receiver.Sentences should be short and crisp. Do not
draft number, file number. code or ID numbers etc, as the forget to start a new paragraph for a new point.
need be Complementaryclose or subscription:
• Convey your message in brief and meaningful way Yours truly. or Yours faithfully.
(d) To the editors Signature
• Begin witha reference to new events—recent development, Name
etc Designation
English Core Class 12 |Term-Il 59
Sample Despite taws made by the govemment banning the use of
Letterto the editor of the Hindustan loudspeakers and DJs after a particular time. people seem
Times complaining against to turn a deaf ear to what the governmenttells them.
rising level of noise pollution.
Marriage processions titt late night in the middle of the
606. cities and DJs loud music are all sources of noise which
Harmony Apartments have an adverse effect on old and the ailing members
Aundh of society. Students are the main victims especially
Pune during examination days. Not only does it affect health
16 February. 20XX of the people but also their behaviour.It causes ailments
tike hypertension. insomnia (sleeplessness). hearing
The Editor
impairment and what not.
The Hindustan Times
It alt speaks volumes of ill-planning on the part of the
New Delhi
government. Rules made must be implemented earnestly.
Subject: Concern over Rising Level It is hoped that this concern if published in your reputed
of Noise Pottution
Sir. newspaper wilt awake the authorities from their slumber
Through the column of your and the needful will be done at the earliest possible
esteemed newspaper.
Yours truly.
I wish to draw the attention Of the concerned
authorities Anoop Mahant
towards the rising noise pollution in our cities.
Article Writing
Writingan article is not at all an easyjob. It is a skill in itself saw the steepest fall in the presence of people between the
which involves creativity, wide range of vocabulary, knowledge months of February and March compared to the presence between
of the subject and above all a student's expressional skills. For January and February. At the same time, there was a considerable
mastering this skill one needs to develop a reading habit—reading increase in traffic from residences which indicates that more peo-
newspapers,magazine articles, etc. For writing a good piece of ple were staying at home. Due to the restrictions on railway, road
article, the following tips may help a student: and air traffic, people attached with different work places stayed
Title of the article should be catchy, thought provoking and home to work online. Visit to national parks, beaches and public
descriptive. It should usually contain 4-6 words, but it can be a gardens reduced drastically.
single word or a phrase or even a sentence. In most cases, the title The outbreak of drastically spread Covid-19 has brought the entire
is given in the question. world to a standstill. While the world waits for its remedy, health
The body of an article should be cohesive. It should be well experts advise that the best way to control the spread is to stay
structured e.g. a distinct beginning— the middle and then the indoors and maintain social distance. So, in order to control the
conclusion. The words, sentences and paragraphs should flow in a pandemic,the government of India announced its first stage of na-
natural and coherent manner leading to the main thought of the tional lockdown for 24 days from March 22 to April 14.
article. Given the rising numbers of confirmed cases and deaths in the
Divide the article into 3-4 paragraphs each touching the single country, the lockdown was extended to May 3. This was the sec-
thoughtline. ond round of lockdown. The Government had to assure adequate
Writeyour article with a definite purpose. Before you plunge into supply of food and shelter for the underprivileged citizens, espe-
the main stream, make sure whether you are writing to inform cially the unorganised working sector (the worker) and daily wage
people to persuade them, to entertain them or to convince them. labourers.
The clarity of purpose will ensure clarity in the choice of your style. As many stood on the frontline—the doctors, policemen, drivers
Quite often, enough information is given in the question statement and grocery shop owners—fighting against the virus, the govern-
and in the verbal/visual inputs which accompany it, which needs only ment needed to do everything for the safety, of the real corona
interpretation,editing and expansion of sentences.So students warriors.
can very smartly utilise the same. The extended lockdown had both positive and negative implica-
Do not forget to write the name of the writer which is mentioned tions on the people and society at large. As the global economy
in the question. You may write it on top, just below the title or at was now facing the worst recession, the impact was experienced by
the end. But it must be written because you get value point for it. all.
With only essential commodities being produced, there was a neg-
Sample
ative impact on both the supply and demand side of the market
To check the spread of Corona Virus Disease (Covid-19) the
chain, with a fall in GDP and rise in unemployment. Large scale in-
Indian Government declared the countrywide Lockdown for 24 dustries like automobiles, steel and cement were badly hit.
days which extended to 19 days more, then for fourteen days more Despite the negative impacts. there is a brighter side of the lock-
and so on Write an article on how this lockdown influenced down as well.
the life of the people. (Word Limit 120-1SO words) The lockdown contained and reduced the number of Covid-19 in-
Impact of Lockdown on People in India fections and gave enough time to the infected patients to recover
By: Shruti XII-A and break the chain of this invisible enemy.
To check the spread of Covid-19 pandemic, several countries took Since, the first lockdown began on March 22, there has been a fall in
to imposing lockdown. Universally speaking, as a result of the lock- the pollution level—cleaner air and improved quality of river water.
down, 'public mobility has declined sharply', a google report finds. The lockdown has transformed people into disciplined, law abiding
In India, retail and recreational places like malls and cinema halls citizens which was a challenge for the government.
64 1 MASTERWND CHAPTERWISE
through the internet. facebook and blogs. The uprising young Ans. (ii) holding anti-corruption drives
citizens need to join hands as one and battle against corruption. • made people aware about the same
They (d) .. more so in rural areas and equip them create curiosity among the people
with knowledge about this burning issue. Recently the name (iii) need to spread knowledge about corruption
of Anna Hazare has become synonymous with combating (iv) need to spread awareness
corruption so the youth of India have an idol among them Ans. (iv) need to spread awareness.
whom they can follow.The dedicatedefforts of the honest ,