Professional Documents
Culture Documents
Consulting Team:
- Jaroslav Cuculiza
- Carlos Enrique Eguees Dubuc
- Axel Adriel Peluso Nieto
- Brian Zurita
Table of Contents
I. The Challenge ...................................................................................... 3
II. Opportunity ......................................................................................... 3
III. Market Analysis ................................................................................... 5
A. Global Market and Players: ................................................................. 5
B. Direct Competitors and Market Share: ................................................ 6
C. Target Market Segment Strategy: ........................................................ 7
IV. Costumer Description .......................................................................... 8
V. Product and service in the market ....................................................... 8
A. Cash Process: ....................................................................................... 8
B. Digital Process ................................................................................... 10
VI. The Solution ...................................................................................... 11
A. Steps of the Process: ......................................................................... 11
B. Roadmap/Future Plans ...................................................................... 13
VII. Organization and Management ......................................................... 14
A. Organizational Structure.................................................................... 14
B. Head Office Team .............................................................................. 15
C. Management team in-country........................................................... 16
VIII. Financial Projections and Metrics ...................................................... 18
A. Assumptions: ..................................................................................... 18
B. Financial Statement: .......................................................................... 18
IX. Appendixes ........................................................................................ 20
X. Reference .......................................................................................... 24
I. The Challenge
The current infrastructure for cross-border remittances is a relic from a
previous era. The high cost associated with the existing legacy systems for
international transactions has opened an opportunity to capitalize on the current
system's inefficiencies. Currently, there is no quick, cost-effective way of securely
sending digital remittances across borders.
A remittance of an international transaction between two peers, in most
cases, can be in the form of a payment for a good or a service or the form of a gift.
The two main channels of sending international remittances are banks and money
transfer operators. The fundamental issues associated with the two central
international remittances are high transaction fees, long transaction periods, lack
of transparency in exchange rates, and reliance on manual processes and physical
locations.
II. Opportunity
Given the shortcomings in traditional banking processes, this is the key to
opening yourself to the world. It will allow you to receive and make international
payments, get immediate access to capital, and cash out from an ATM.
Every person will move money across 200 countries and 150 currencies. An
innovative payments platform is built on top of the outdated banking
infrastructure, separating the end-user from the complexity of cross-border
payments.
We propose a unique market solution, using stable coins to send the money
through a dApp.
An example
Made the remittances between countries cheaper. Today, the customers pay
a fee to send the money between 3% to 7%, and when the receiver cashes the
money out, the exchange rate is 5% less. Resulting in a total impact of ~ 10%, that
person will only receive ~90%.
From the point of view of developed countries, this amount could be meager.
Still, you must consider that the average minimum wage in Latin America and the
Caribbean is US$ 265 (appendix for information by countries).
Remittances Evolution
Real Migrant remittance inflows (US$ Bn) Forecast Migrant remittance inflows (US$ Bn) Anual Growth
1,400 30%
1,200 25%
20%
1,000
15%
800
US$ BN
10%
600
5%
400
0%
200 -5%
0 -10%
Source: World Bank staff calculation based on data from IMF Balance of Payments Statistics database and
data releases from central banks, national statistical agencies, and World Bank country desks.
There will be 15.6 million users by 2025 and close to $1.3 trillion in value by
2030. The leading players in the remittance market can be divided into two
different groups: Banks and MTOs. The main international players are JP Morgan
Chase Co, Bank of America, Citibank, and Wells Fargo in the banking sector. While
in the money transfer sector, the leading players are: Western Union, Transferwise,
Finablr, Ria, Remitly, and MoneyGram.
Source: SaveOnSend
Source: SaveOnSend
A. Cash Process:
The process is based on the cash economy. The sender goes with cash from
his work to a remittances company. Typically, the remittance company does not
have a brick-and-mortar store; it is a franchise. The sender gives the money to the
teller; the remittance system provides the customer’s fee. The sender has two
options: discount the value of the money sent or pay an extra amount.
When processing the transactions, the teller asks the sender for his bio
information and the receiver. Then the teller gives the sender the transaction
invoice is where the transaction code is. The transaction code is needed to
withdraw money. The sender provides the code to the receiver. Depending on the
country’s KYC laws the bio information asked to change.
The receiver with the code in hand goes to a remittances store (could be own
or third-party) to ask for the money. In third-party stores, the frequent problem is
that the store does not have US dollars, they primarily have the currency of the
country. Therefore, the only way that the person could ask for the money is the
country’s currency. In which the platform of the remittance company defines the
FX.
B. Digital Process
This process is built over a transaction from account to account. The sender
and receiver must have an account in a bank. In this case, the sender and the
receiver must enroll in the app with the information of the account and an email.
Once the two sides are enrolled, the sender goes to the app, defines the
amount to send, and inputs the receiver’s email. At this moment, the sender and
receiver receive an email with the transaction. The fee charged to the sender will
be added to the amount sent.
The receiver receives the money in the currency of the account included. If
the account is in the national currency, the digital remittance company will
exchange and then deposit the funds in the account. If the account is in the same
currency as the one sent, the receiver will receive the amount sent.
1. How will the accounts be funded in the countries for paid remittances:
a) The sender and receiver create an account in the wallet for sending money,
using his email and mobile number.
b) The way of sending money will be using stable coins
c) When the sender inputs the amount of money to be sent, there will be a
charge to the EOA defined.
d) The sender will buy stable coins considering the fee's charge for sending the
money.
e) The sender decides to whom to send the stable coins.
f) The sender could get the information from his contact list, since the mobile
number will be included and validated, this is the way to send the money.
g) The receiver sees the money received in his wallet.
h) To withdraw the money could be a deposit in an account that he selected,
use the wallet to buy things in stores, and go to an ATM and pick up the
money.
B. Roadmap/Future Plans
Once deployed and have transactions with customers, there appears the
next vertical.
A. Organizational Structure
Is define a functional organization structure in a level different than C-suite,
due that the resources and positions will be
To manage the remittance operation, we need to have one central structure.
The main structure will define the company strategy corporate governance, contact
the investors and shareholders, and support the country's operations.
De organizational structure proposes for the company is:
Board
Legal Risk
CEO
In the case of the country operation, we will have a very light structure that
will deploy the strategy in the country, manage the local operation, execute legal
country legal definitions, and define the tax country tax strategy.
De organizational structure for the country will be:
Country
Head
Finance &
Treasury Commercial Marketing Legal
Accountant
The four founders will be board members, including the investors and
shareholders. The board will report to areas responsible for the law and risk
execution in every company’s definition. The two areas are
1. Legal: Have the HQ and countries implement the legal, compliance, and
regulatory definition.
2. Risk: Accountable for the credit, operational, and technological risk.
Define the cyber security process to protect the customers and the
company.
The four founders are part of the management team, and they will be
appointed as:
1. CEO: Responsible for accomplishing the net profit and defining the
business strategy.
2. COO: Responsible for the country's operations and marketing strategy
3. CFO: Responsible for tax, financial, and investment strategy
4. CTO: Responsible for operational back-office and IT.
In 5 years, team members will be included in different periods that will be
managers and analysts, the areas that will be developed.
1. Below the COO
• Country operations: Responsible for the net profit of each country
Total Headcount 10 33 38 52 66
The deployment of the country will be in phases. At the end of the year the
total number of countries will be:
A. Assumptions:
Based on the market remittances growth that was 8% from 1981 up to now,
we have developed the following assumptions
B. Financial Statement:
Considering these assumptions and the growth of the market, based on the
average and a regression made, the results at the end of the 5th year will be
US$ Bn
5year world forecast $ 1,161
Volumen Proyect $ 12
Market Share 1.00%
IX. Appendixes
Appendix 1: Minimum monthly wage in selected Latin American countries in
2022(in U.S. dollars)
Average $265
Venezuela $2
Brazil $214
Argentina $233
Peru $233
Colombia $244
Mexico $256
Panama $365
Chil $411
Ecuador $425
ANOVA
df SS MS F Significance F
Regression 1 0.00 0.00 0.16 0.69
Residual 40 0.25 0.01
Total 41 0.25
Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
Intercept (0.7281) 2.02 (0.36) 0.72 (4.81) 3.35 (4.81) 3.35
Migrant remittance inflows (US$ million) 0.0004 0.00 0.40 0.69 (0.00) 0.00 (0.00) 0.00
Appendix 4: Headcount by area and positions at the end of each year for the
Head Office
Head Office Year 1 Year 2 Year 3 Year 4 Year 5
CEO - Founder 1 1 1 1 1
COO - Founder 1 1 1 1 1
CFO - Founder 1 1 1 1 1
CTO - Founder 1 1 1 1 1
Marketing Manager 0 1 1 1 1
Marketing Analyst 1 1 1 1 1
Treasury Manager 0 1 1 1 1
Treasury Analyst 0 1 1 2 3
Finance Manager 0 1 1 1 1
Finance Analyst 0 1 1 2 3
Accountant Manager 0 1 1 1 1
Accountant Analyst 1 2 2 3 4
Developer Manager 0 1 1 1 1
Developer Analyst 1 2 2 3 4
UAT Manager 0 1 1 1 1
UAT Analyst 1 2 2 3 4
Operation Manager 0 1 1 1 1
Operation Analiyst 1 2 2 3 4
Investment Manager Traditional Asset0 1 1 1 1
Investment Analyst Traditional Asset0 1 1 2 3
Investment Manager BlockChain Asset 0 1 1 1 1
Investment Analyst BlockChain Asset0 1 1 2 3
Legal 1 2 2 3 4
Others 0 5 10 15 20
Total Headcount 10 33 38 52 66
X. Reference
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WwtcmVtaXR0YW5jZXMtdG8tc2V0LXJlY29yZC1pbi0yMDIxLXdpdGgtbGF0a
W4tYW1lcmljYS1qdW1w
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latin-america-and-the-caribbean-98880
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Statista. (n.d.). Digital Remittances - Worldwide. Retrieved February 27, 2022,
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Statista. (2022a, February 2). Latin America: minimum monthly wages in 2022, by
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