Online retailer comparison

Introduction
Gaming is a fast-growing industry which gathers millions of consumers that, only in 2019,
provided companies with 152.1 billion of dollars in revenue (Newzoo, 2019). The earnings of
videogame-related producers, such as computer factories, game developers and console
manufacturers have evolved hand in hand with retailers that enable the sale and delivery to
the final customer.
These retailers sell the diverse articles according to the different profiles of gamers; most of
them focus on the casual and well-round gamers, whose frequency of playing can vary from
the most infrequent ones to those who spend several hours a day. However, sites like
Amazon or Best Buy do not target the hardcore players, those who have a deep concern
about the quality of their experience and prefer to play in a computer that offers
customization and a more powerful gameplay than consoles (Manero, Torrente, & Freire,
2016).
In this report, we will develop a 7-step comparison between iBuyPower.com, a website
focused on selling every single component required to build and customize high-end gaming
computers and, as a benchmark, Best Buy, the only electronics retailer positioned in the top
10 e-commerce websites in the United States (Clement, J., 2018). We have selected the
North American version of the websites so that the experience is comparable.

1. User experience and stability

2. Coverage steps of the customer journey
Now, we will analyse the website following the steps reviewed during the course Digital
Retail & E-Commerce (2020):
- Awareness
iBuyPower ensures an important visibility of their campaigns with a banner that covers
almost the entire home page, while Best Buy relies on giving more space to the search bar
and sharing the banner position with a selection of the top-selling products.
On the rest of the website, iBuyPower focuses more on the product’s image, presenting less
articles per page but with bigger images; our
- Consideration
iBuyPower ensures an important visibility of their campaigns with a banner that covers
almost