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ABSTRACT
Britannia Industries Limited is an Indian company specialized in food industry,
part of the Wadia Group headed by Nusli Wadia. Founded in 1892 and headquartered in
Kolkata, it is one of India’s oldest existing companies and best known for its biscuit products.
The company sells its Britannia and Tiger brands of biscuits, breads and dairy products
throughout India and abroad. Beginning with the circumstances of its takeover by the Wadia
Group in the early 1990s, the company has been mired in several controversies connected to
its management. However, it still has a large market share and it is profitable. In Institutional
Users: (sweet shops, restaurants, hotels, canteens, Offices, Hospitals etc). The awareness level
of Britannia dairyProducts in bulk users is around 90% but only 30% are using Mother dairy
milk. The preference of purchasing milk by the bulk users is mainly quality, price and timely
availability. The reasons for not using t not using by the bulk users are, higher price that is not
meeting the competitors rate as bulk user are very price sensitive. Other dairies are providing
higher margin. In case of canteens contract some of them. prefer credit purchasing which is
against company’s norms and policies.
Key words: Dairy Products, food industry, Tiger brand
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PAPER PRESENTATION ON BRITANNIA

Introduction
Britannia Industries is one of India’s leading food companies with a 100 year legacy and
annual revenues in excess of Rs. 9000 Cr. Britannia is among the most trusted food brands, and
manufactures India’s favoritebrands like Good Day, Tiger, Nutri Choice, Milk Bikis and Marie
Gold which are household names in India.

Britannia's portfolio
Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, andDairy products
including Cheese, Beverages, Milk and Yoghurt.
Britannia is a brand which many generations of Indians have grown upwith and our brands are
cherished and loved in India and the world over. Britannia products are available across the
country in close to 5 million retail outlets and reach over 50% of Indian homes.

Company’s contribution
The company’s Dairy business contributes close to 5 per cent of revenue and Britannia
dairy products directly reach 100,000 outlets. Britannia Bread is the largest brand in the
organized bread market withan annual turnover of over 1 Lac tons in volume and Rs.450 crores
in value. The business operates with 13 factories and 4 Franchisees sellingclose to 1 mn loaves
daily across more than 100 cities and towns of India . We have a presence in more than 60
countries across the globe. Our international footprint includes presence in Middle East through
local manufacturing in UAE and Oman, are the No 2 biscuit player in UAE with a strong
contention to leadership and have a similarly strong market position in the other GCC countries.
We are also the market leaders in Nepal and are in the process of investing a manufacturing
facility in the country.

it still has a large market share and it is profitable. In Institutional Users: (sweet
shops, restaurants, hotels, canteens, Offices, Hospitals etc). The awareness level of Britannia
dairyProducts in bulk users is around 90% but only 30% are using Mother dairy milk. The
preference of purchasing milk by the bulk users is mainly quality, price and timely
availability. The reasons for not using t not using by the bulk users are, higher price that is not
meeting the competitors rate as bulk user are very price sensitive. Other dairies are providing
higher margin. In case of canteens contract some of them. prefer credit purchasing which is
against company’s norms and policies.
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Britannia's principles
Our foot print spreads across North America, Europe, Africa and SouthEast Asia through
exports and we are investing in a state- of- the- art facility in Mundra SEZ, Gujarat, to service the
exports markets. Our strategic expansion plan is based on the principle of ‘One new market a
year’. We plan to expand through local operations in Africa and Southeast Asia in the coming
years. Britannia takes pride in having stayed true to its credo, ‘Eat Healthy, Think Better’. Having
removed over 8500 tonnes of Trans Fats from products, Britannia became India’sfirst Zero Trans
Fat Company. Over 50% of the Company’s portfolio is enriched with essential micro- nutrients
which nourish the body.
The company set up the Britannia Nutrition Foundation in 2009, and began working
on public private partnership to address malnutrition amongst under-privileged children and
women.Brand Britannia is listed amongst the most trusted, valuable and popular brands in
various surveys conducted by prestigious organizations like Millward Brown, IMRB, WPP
Group and Havas MediaGroup to name a few.

Awards
Our relentless focus on quality and freshness have won us prestigious accolades including
the Golden Peacock National Quality Award and theRamakrishna Bajaj National Quality Award.
However, the award that we cherish the most is the one given by our consumers. Britannia is
recognized as one of the most trusted, valuableand popular brands among Indian consumers in
various reputed surveys.

Conclusion
Thus, Milk collection centres have to be within a 100-km radius of processingplants.
Shah did not specify the amount needed to secure the back-endof Britannia’s dairy business, but
estimated said the investment in setting up collection centres around Ranjangaon is likely to be in
crores.The dairy line in this mega food park may come up around 2021.
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NEWSPAPER REPORT
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JOURNAL
By Avishek Rakshit,
August 18,2019
Brittania Industries plans to scale up sourcing milk across India after thedairy products line in its
Ranjangaon plant in Maharashtra becomes operational.
The company has 25-30 milk centres in Maharashtra that collect up to25,000 litres of milk daily.
It is expanding to have hundreds of such centres around the Ranjangaon plant.
The milk collected will be used to support its value-added dairy products, like cheese,
business, as the company has decided not toenter the liquid milk business.
Believes by direct sourcing milk will help it innovate and roll out qualityvalue-added dairy
products quickly. “It will be scaled up to hundreds ofmilk collection centres in the western part
of Maharashtra in the coming days and eventually, we will have to go beyond Ranjangaon to
other milk surplus states to source milk,” Gunjan Shah, the company’s vice president of sales
and head of dairy business, told Business Standard.
Milk collection centres have to be within a 100-km radius of processingplants. Shah did not
specify the amount needed to secure the back-endof Britannia’s dairy business, but estimated
said the investment in setting up collection centres around Ranjangaon is likely to be in crores.
The dairy line in this mega food park may come up around 2021.
Shah said while the company will bear part of the investment directly tomanage the supply chain,
partners, primarily in the logistics front, can be engaged.
“We will have greater control over quality of the milk and therefore wewill also be able to develop
new products faster”, he told this newspaper.
After coming up with cheese earlier, and then milkshakes in the last year, Britannia is expected
to roll out yogurt and yogurt drink by Diwalithis year.
“We have the distribution muscle and it allows us the strength to spread very fast. We are in
around 4-5 lakh touchpoints. The Winking Cow brand (milkshakes) itself has helped us increase
this (distribution)base by 2.5 times,” he said.
The company is of the view that in the past few years, the processed milk products market has
witnessed sustained growth due to increased urbanisation, rising disposable income and
proliferation of retail outletsbeyond metro cities. While packaged liquid milk will remain a key
driverof the industry growth, value added dairy products are expected to witness healthy growth
and the overall organized sector’s contribution is expected to increase to 30 per cent of the
industry by 2023.
Shah added that changing lifestyles is leading to a shift from home- made traditional dairy
products like ghee and curd to packaged forms and the increasing awareness of nutrition and
health benefits of variousdairy categories like cheese and yoghurt is driving the growth in this
space.
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INTERNET SOURCES
Britannia Industries Limited is an Indian company specialised in food industry, part of the
Wadia Group headed by Nusli Wadia. Founded in 1892 and headquartered in Kolkata, it is one
of India’s oldest existing companies and best known for its biscuit products. The company sells
its Britannia and Tiger brands of biscuits, breads and dairy products throughout India and
abroad. Beginning with the circumstances of its takeover by the Wadia Group in the early 1990s,
the company has beenmired in several controversies connected to its management. However,it
still has a large market share and it is profitable.
Brittania can cut costs for some period of time followed immediately bystrong advertising. As
we have seen during the research that most of institutions give most preference to the margin
provided to them on milk products .As the quality and taste and availability of Britannia dairy
Products. Britannia dairy Products are best in market and local Dairy give companies good
margin to them, Price remains the main criteria ofinstitutional Dairy sales. Can start schemes
like cash prizes or foreign trips on scratching the barcode on the packet. Locate the institutions
using competitor’s and provide them attractive offers to increase the market share so that at least
the big competitors will not try to expand.Mergers and Acquisition in the Dairy industry with
local players help the company in . increasing its distribution network and Market share .
Efficiency in distribution Remove communication barriers and misconceptions between the
Institutions and distributors by effective communication with institutions time to time.
The final outcome of the project is that the parameters which hinder the sale of Dairy are Price,
Quality, Service and Taste. Milk market is a totally unpredictable market and theorganisation
should be over-cautious of any complaints that come into milk as it includes the sentiments of a
mother for her kid and she wouldnot prefer to give anything to her kid for which she is not100%
satisfied.So the company should take every step possible to contain these problems which in
some way or the other affects the sale of Mother Dairy and its retailers. Limitations of the study
since the study is done inonly region of Chandigarh Mohali , Zirakpur, these results cannot be
generalised on whole North region basis. Shopkeepers also tend to hidesome facts and figures
due to some reasons which can hinder the results we get from this survey. Still a lot can be done
to make the whole system efficient.
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VOCABULARY
1. Manufacturer-A person or company that makes goods for sale.
2. Organizations: an organized group of people with a particularpurpose, such as a
business or government department.

3. Surveys-The act of surveying; a general view.

4. Expand-To change (something) from a smaller form or size to a largerone; to spread out or
lay open.

5. Partnership-The state of being associated with a partner.

6. Malnutrition-A lack of adequate nourishment.
7. Leadership-The capacity of someone to lead others
8. Legacy-An amount of money or property left to someone in a will.
9. Outlets-A vent or similar passage to allow the escape of something.Example: A food outlet.

10.Vitality-The state of being strong and active; energy.Example: She is full of vitality.
11. Accolades-An expression of approval; praise.
12. Savoured- The specific taste or smell of something .
13. Privilege-a special right, advantage, or immunity granted or
availableonly to a particular person or group.
14. Industry: Organization
15. Positive: affirmative information
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.
QUIZ QUESTIONS
1. Which country is Britannia industries? Britannia Industries
Limited is an Indian company

2. Who owns Britannia Industries?

Britannia industries limited is owned by Wadia Group headed by NusliWadia.

3. Where is Britannia headquarters?

Britannia headquarters is located in Bengaluru.

4. When did Britannia company started in India?Britannia

company started in India is at 1918.

5. Who is the CEO of Britannia? Varun Berry

is the CEO of Britannia.

6. How many Britannia Industries are there in India?

The business operates with 13 factories and 4 franchisees selling closeto 1 mn loaves daily across
more than 100 cities and towns of India.

7. What is unique about Britannia?

Britannia becomes one of the leading Indian bakery brands byspecializing in bakery and dairy
products.

8. Who is the HR of Britannia?

Arindam Chakraborty is the HR of Britannia.

9. Is Britannia debt free company?

Carrying virtually no net debt, Britannia Industries has a very light debtload indeed.

10. How many factories Britannia have?

The business operates with 13 factories and 4 franchisees.
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BIBLIOGRAPHY
https://www.slideshare.net/deepshikha280/britannia-project-report
http://britannia.co.in/about-us/overview https://www.mikestewart.ca/open-home-
report/Britannia-
Beach-Real-Estate/872185/
http://britannia.co.in/
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OPEN HOUSE REPORT

1. Who are the customers of Britannia?
Customers of Britannia are people from all age groups who prefer tohave snacks and healthy
delicacies on day-to-day basis.

2. What is unique about Britannia’s Business Model?

Britannia becomes one of the leading Indian bakery brands by followingsome unique strategies. It
has 13 factories located all over the country and has 4 franchises.

3. How does Britannia advertise?

Britannia employs various strategies in its promotional marketing mix, including television
commercials, print advertisements, and billboards. Britannia has negotiated deals with
celebrities to market its brand.

4. What are the strategies of Britannia?

In the international business, Britannia’s strategy is to achieve growth and market share by
increasing presence among the Indian diaspora, develop new products to recruit local ethnic
clusters and establish localoperations in fast growing emerging markets like contract
manufacturing, acquisitions, joint ventures etc.

5. What are the objectives of Britannia?

“In certain categories, we will have to launch new brands but in certaincategories, we can extend
our current brands as well,” said Britannia Industries MD Varun Berry.

6. Who is the owner of Parle G biscuit?

Vijay Chauhan is the patriarch of the family that controls ParleProducts, best known for its
popular glucose biscuit, Parle G.

7. How does Britannia company work?

Britannia Industries Limited is a food company, which is engaged in themanufacture of Biscuits,
Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. The
Company operatesthrough the Foods segment, which comprises bakery and dairy products.

8. What type of industry is Britannia?

Britannia Industries is one of India’s leading food companies with a 100 year legacy and annual
revenues in excess of Rs. 9000 Cr. Britannia is among the most trusted food brands, and
manufactures India’s favoritebrands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie
Gold which are household names in India.

9. What is the vision of Britannia company?

Developing a stable client base with significant repeat business. A flexible and innovative
approach towards the needs of our clients; aware of emerging trends and technological
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breakthroughs. A lucid yetcommanding approach to project management that promotes clarity

and timeliness.

10. Does Britannia gobbles contain egg?

Britannia Fruit Cake has soft and delicious cake slices with the goodnessof little fruit bits, milk,
and eggs. With the best all-natural ingredients, each bite gives a mouth-watering flavour.
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OBSERVATION REPORT
1) Topic- Diary Milk
Presented by – Pavithra. K

Date of presentation: 17-02-2022

Cadbury Diary Milk was first introduced in the early 1900s. Cadbury Dairy Milk chocolate is one
of the major success stories for Cadbury andone of the world’s most famous chocolate brands.
Chocolate confectionery is sold internationally under Cadbury name and includes power brands
such as: • Cadbury’s Dairy Milk • Cadbury’s Time Out •
Picnic and • Roses.
In the confectionery market, Cadbury’s global market share has grownthrough acquisition and
organic growth. Cadbury focus on generating cash flow and making efficient use of capital is
also allowing it to makeinvestments in new businesses and assets. Cadbury takes into account
the growing health concerns of consumers worldwide as a serious threat to their product.
Cadbury considers Nestle one of the competitive threats to its market shares.
For Cadbury innovation remains one of the key elements to the
company’s success with new brands catering for changing tastes and life styles. Identifying
these changes in taste and lifestyle and matchingthese with quality product with strong brand
values will mean that newproduct development will continue to be an integral part of the
Cadbury’s business strategy.
Cadbury enjoys a good reputation worldwide and its profits are increasing year by year. The
organization has strong ethical values and an ethical mission statement Cadbury posses strong
leadership positionin confectionary markets.
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2) Topic- Sports and Games

Presented by- Sindhupriya . I
Date of presentation: 18-02-2022
Games and sports are found in early human history and appear to be cultural universals. But
types of games and sports are not randomly distributed in the world’s cultures. Cross-cultural
research has found that type of games and sports vary in some very predictable ways–theyare
related to social and political complexity, to how children are raised, and aggressive sports are
related to warfare.
Sport is about organizing collective efforts and performance. Sport is about managing
excellence, coaching and developing tactics as well asstrategies. Sport also has its own
mechanisms of organizing social differences. The competitive aspects of sport imply practices
of in- andexclusion.
Playing sports teaches lessons of life, such as teamwork, accountability,self-confidence,
responsibility, and self-discipline. Sports in school helpprepare students to face the challenges
of life. They enhance physical and mental abilities of students and help them achieve the goals
of their life.
Games and Sports are very necessary of life. It provides the best exercise to the body. The shade
body becomes active physical exerciseis very important for digestion. In this way games and
sports not only fresh the mind but improve digestion, ill in the hung with pure air.
Games and sports make the students active and fresh. It also teachesstudents the value of
discipline.
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