B.

AKHIL
F20002
FOOD AND AGRI BUSINESS ENVIRONMENT
BRITANNIA
Britannia Industries Limited is an Indian food and beverage company.
[2]
 Founded in 1892 and headquartered in Kolkata, it is one of India's
oldest existing companies. It is now part of the Wadia Group headed
by Nusli Wadia. The company sells its Britannia and Tiger brands
of biscuits, breads and dairy products throughout India and in more than
60 countries across the world.[3] Beginning with the circumstances of its
takeover by the Wadia group in the early 1990s, the company has been
mired in several controversies connected to its management. However, it
does enjoy a large market share and is exceedingly profitable,

PRODUCTS-
Britannia's product portfolio includes Biscuits, Bread, Cakes, Rusk,
and Dairy products including Cheese, Beverages, Milk and Yoghurt.
Its brand portfolio includes Tiger, Marie Gold, Good Day, 50:50,
Treat, NutriChoice and Milk Bikis.

POLICIES-
Britannia will make a concerted effort to increase positives like
dietary fiber, wholegrains, fruits, vegetables, seeds, nuts, pulses, dairy
and protein sources in its product portfolio to contribute positively an
individual's daily nutritional requirements. Britannia is a pioneer in food
fortification in India.
The policy is to produce finest and safest quality products
They had sourcing a policies on health and safety and policy on human rights.

QUALITY CERTIFICATIONS
They have been certified uNo. 23, GIDC Estate, Jhagadia, Village-Randedi
District- Bharuch,Gujarat - 393110 India has established and applies a Food
Safety Management System for Manufacturing (Baking) and Packing of Biscuits
(Category : ISO 22003:2013 C IV) An audit was performed, Report No. 50444
Proof has been furnished that the requirements according to ISO 22000:2005
are fulfilled.
FSSAI CERTIFIED.,
KOSHER CERTIFIED

AWARDS-
1. INTERNATIONAL AWARD FOR FOOD AND BEVERAGES
2. KASHALAKAR MEMORIAL AWARD
3. BRAND QUALITY AWARD
4. APEDA EXPORT AWARD
5. MERA DELHI AWARD ETC,.

QUALITY CHECK-
They had done processes and system for quality check and their
manufacturing facilities are complaint with international food safety
standards like GMP AND GHP and they invested in advanced equipment
and process for conducting online x-ray check , metal detection and
scanning of ingrediants to ensure food safety , this process are critical for
analysing physical, chemical and biological safety and control.
And they also use best in class machinery for manufacturing and packaging.

MARKET SHARE-
1.The company has an estimated market share of 38% across the food
products category. ...
2. It also has famous products across other categories such
as Britannia rusk, cheese cubes, ghee, etc.
3.The company's Dairy business contributes close to 5 per cent of
revenue and Britannia dairy products directly reach 100,000 outlets.

DISTRIBUTION-

COMPANY MANUFACTURING UNIT

>>>>FORWADING>>>>AGENTS>>>>>DISTRIBUTORS>>>>>>
RETAILORS >>>>>CONSUMERS.

SUBMITTED BY
B.AKHIL.