Advocacy – is a way of expressing views, opinions, concerns information access and

on establishing to all one’s rights and responsibilities through any possible means
or ways.

Social Media – (according to TechTarget network, as posted by Margaret Rouse) is a

collective term for website applications which focus on community-based input,
communication, interaction, content-sharing and collaboration.

EDSA (People Power Revolution)- The People Power Revolution lasted from
1983 to 1986. During a radio broadcast of Radyo Veritas, Cardinal Sin encouraged the
Filipinos to help end the regime of then President Ferdinand Marcos. A major protest
took place along EDSA from February 22 to 25, 1986 involving two million Filipinos from
different regions and sectors. These include civilians, political parties, the military and
religious groups.

EDSA II. - This was also known as the 2001 EDSA Revolution which happened during
January 17 to 21, 2001. It was fueled after 11 prosecutors of then President Joseph
Estrada walked out in the impeachment trial. As a result, the crowd in EDSA grew over
the course of few days through text brigades. Like the first People Power Revolution,
Edsa Dos would not have been successful without the text brigades.

Million People March. - This was a series of protest that mainly took place in
Luneta Park from August 22 to 26, 2013. There were also several
demonstrations that happened in key cities in the Philippines and some
locations overseas. It condemned the misuse of the Priority Development
Assistance Fund (PDAF). The organizers and promoters of the Million People March
used Facebook and Change.org as their media. They use social media for campaign

Yolanda People Finder. - Recent storms in the Philippine history gave birth to
the people finder database powered by Google. During typhoon Yolanda,
the people finder was a vital tool for people across the globe to track the
situation of their relatives. This proved to be successful and is now adapted
by more organizations to help people track relatives during calamities.

Change.org is dubbed as the “world’s platform for change” where anyone from the
online community can create a petition and ask others to sign it.

Concept Paper- Concept papers are summaries of projects or issues that

contemplate interests, experience and expertise that commonly serves as a purpose of
delivering an in-depth discussion of a certain topic that a person has a strong position
on. The terms "concept paper”, “proposal" or “abstract” are often used interchangeably
as they can be used for the same function.
S.M.A.R.T

S- SPECIFIC- (What do you want to do or want to achieve?) Set a real goal that is
direct, detailed and meaningful.

M- MEASURABLE- (When will you know when you reach it? What are the signs of
your success?) – Make sure that you goal is trackable and quantifiable. Defining your
own definition of “success” will aid you to estimate your current achievement level on
reaching your specific goals.

A- ATTAINABLE- (Is it possible for you to reach your goal?) Work towards a goal that
is challenging but possible and doable.

R- REALISTIC- (Are your current skills enough to reach your goal?) Knowing yourself
is the key to your success.

T- TIME BOUNDED- (When exactly do you plan to accomplish it?) Give yourself a
deadline. Every goal should have a target date to finish. Having deadlines motivates
oneself to do more efficiently and helps you to be focused in reaching your goals.

5 PARTS OF THE CONCEPT PAPER

TITLE PAGE- will serve a lot in terms of getting the audience interest, so make sure
to have a short but a catchy and interesting title of your chosen topic.

INTRODUCTION- This element of concept paper serves as the most important part
of your concept paper. You must keep on pursuing an adding value to convince the
reader about your project’s mission and vision.

PURPOSE- This element of concept paper includes the reasons why your chosen
project or advocacy campaign is worth all the time effort and money.

DESCRIPTION- This element of concept paper includes all the necessary

information, data and details about your project. This element talks about the steps and
procedure on how you will do things properly.

SUPPORT- This element of concept paper contains your budget needed for the
project. Every project needed funds to be published and materialized their certain
cause, thus support from a sponsor/s necessary to be consider.

CONTACT INFORMATION- The element of concept paper that includes information

on how the you can be contacted. These includes the following (but not limited to): a)
name/s of the creator/s, b) address, c) phone or telephone number, d) email address,
and e) website.
RESEARCH- is defined as the creation of new knowledge and/or the use of existing
knowledge in a new and creative way so as to generate new concepts, methodologies
and understandings.

AUDIENCE PROFILING- is the process of defining exactly who your target audience
is by unifying and analyzing their behaviors across multiple platforms and touchpoints.
(Steve Klin, 2018).

1. DEMOGRAPHICS- is one of the methods in audience profiling that defines

not only the population of your audience but also the work that they do. It also tells
where they live, their gender, age, income level, religion, ethnicity, education level, and
knowledge level.

2. PSYCHOGRAPHICS- is the classification of people according to their

personal characteristics, lifestyle, attitudes, social class, aspirations, values, tastes,
activities and interests and other psychological criteria.

INFOGRAPHICS- is “a visual representation of information or data”. But the sense of

an infographic is something to be more specific and gradually represented. An
infographic is composed of set of collection of various imagery, charts, and text that
gives an easy-to-read and easy-to-understand synopsis of a certain topic or issue.

1. Canva– a simple design

platform that allows user to produce amazing and professional looking graphic designs.
Canva offers various features to the users including a simple drag and-drop functions
and bunch of collection of images, graphics, and fonts that you can choose from the
different templates on site.
2. Easelly- an online web-based infographic maker platform used by student,
educators and businesses. Easel.ly is a web tool that assists users on creation and
designs of infographics online giving users an ease to create their graphics in simple
and intuitive experience.
3. PicktoChart - a cloud-based application that allows users to easily create
infographics. Users can create different interactive infographics, maps, charts, videos
and hyperlinks. Piktochart delivers various icons, images, fonts, and other design tools.
4. Venngage- a consistent online infographic design application that empowers users
to easily create infographics, graphs, and charts. Venngage also offers vast array of
graphic options such as clipart, icon, and customizable templates and themes.

DESIGNING SOCIAL ADVOCACY- According to Modern Sculpture Artists (MSA),

a design is a plan or specification for the construction of an object or system or for the
implementation of an activity or process, or the result of that plan or specification in the
form of a prototype, product or process. The verb to design expresses the process of
developing a design.
1. Inform – Transform into an informative purpose in producing your advocacy.
One main purpose of media is to inform the people of what is the real situation
of the society. Voice out your thought in increasing understanding and making
meaningful knowledge to share with others. Communicate with the audience
with your heart. (e.g. Documentaries, News, Vlog and etc.)
2. Inspire – Infuse your advocacy and learning with a sense of meaning and
purpose to motivate and uplift your audience. Make their viewing worthwhile,
alive, and healthy on their eyes. Create new possibilities and desire to be
taken. Inspire them to take actions. (e.g. Advocacy Video, Inspirational
Video/Film, Endorsements, Testimonials and etc.)
3. Educate – Empower your audience with the proper knowledge. Make them
aware and impart learning through your advocacy. To educate your audience
means engaging them into a wise, hopeful, and respectful cultivation of
learning and application. (e.g. Vlog, DIY Video, Tutorial and etc.)
4. Entertain – Ignite wonder, awe, and entertainment through learning.
Learning is not always being serious, but it becomes more adequate if the
person is enjoying while doing it. Give your advocacy an entertainment value.
(e.g. Musical/Lyrical Video, Short Film, Viral Videos and etc.)

FAIR USE- means you can use copyrighted materials without a license but only for
certain purposes. These includes commentary, criticism, reporting, research, and
educational purposes

CREATIVE COMMONS- an American non-profit organization devoted to expanding

the range of creative works available for others to build upon and share legally. The
organization has released several copyright-licenses known as Creative Commons
licenses free of charge to the public.

COPYRIGHT- or author’s right is a legal term used to describe the rights that creators
have over their literary and artistic works.