General Vlogging Tips

1. Set A Goal

If you want to be successful in vlogging it’s important to set a goal. If you don’t know
what you want to achieve with your vlogs you don’t know the steps you need to take
to get there.

What is it that you want to accomplish with your vlogs? Do you want to get over your
camera shyness, get better at video editing or do you want to reach 10.000 subscribers
and get sponsorships?

Set a few small short-term goals and some bigger long-term goals so you know what
you are working towards and can adjust when necessary.

2. Find Your Passion

A lot of people are creating vlogs based on what they think will get the most views.
This is a huge mistake which will prevent you from ever becoming a popular vlogger!
You can try to fake enthusiasm at first but after a few vlogs your viewers will see that
you don’t really like what you are doing. It will also become increasingly difficult to
get yourself motivated to vlog if you have to talk about things you don’t enjoy talking
about!

Find your passion and create your vlogs around that passion. Your passion can be
fitness, fashion, gaming or any other hobby or sport.

3. Select A Niche

Try to find a niche for your vlogs that you are passionate about, is big enough to
attract viewers and subscribers and isn’t extremely competitive.

Of course your passion and your niche should overlap so you also enjoy creating
videos about this topic.
4. Understand Your Audience

It’s important to understand who your (potential) viewers are and what they like and
dislike. How old are they, what are they passionate about, are they male, female or
mixed?

Once you have a good idea of who your audience is you can better tailor your vlogs to
your audience.

5. Consistency

Consistency is key if you want to become a popular vlogger. Almost every popular
vlogger with many subscribers has been on YouTube for at least a few years. Some
have even been on YouTube for 10+ years! Even after all those years they still
regularly upload quality videos.

Be consistent in when you upload, how much you upload and in the quality of your
vlogs so your viewers know what to expect. You will not get many subscribers if you
suddenly stop uploading for a month.

6. Add a Regular Theme Or Segment To Your Vlogs

Most vloggers have a recurring ‘thing’ in their vlogs that they are known for or that
their viewers love. This can be a unique way to start or end the vlog but it can also be
something that you do regularly.

This regular ‘thing’ in your vlogs can also be something that you do a lot in your
vlogs or something your audience asks for. For example, popular vlogger Casey
Neistat, regularly bought a $1 pizza and that became a regular segment. He also did
‘mail time’ one or twice a week when he would open packages sent by viewers.

Another popular vlogger, Jon Olsson, answers one of his viewers’ comments every
single vlog.

7. What Can You Cut Out?

Most vloggers only think about what they can add to their vlogs but never think about
what they can cut out. Ask your viewers to leave a comment with feedback or check
your analytics to see if there is a certain part in your vlogs where a lot of viewers stop
watching.

It might be hard to cut out certain parts of your vlogs, especially if they have been a
part of your vlog for a long time, but it will make your vlogs better.

8. Follow Trends and Participate

Always try to stay up-to-date with the latest trends and participate in them as early as
possible. Videos around a popular trend are much more likely to go viral than a
regular vlog so this might help to grow your YouTube channel.

Trends can also include actualities like holidays.

9. Focus on Quality (Not Quantity)

Make quality the primary focus of your vlogs. Many vloggers try to stick to a daily
vlogging schedule even though they don’t have enough footage to make an
entertaining vlog everyday. Always focus on making high-quality vlogs that your
viewers will enjoy watching, even if that means you only upload 1-2 videos a week.

10. Upgrade Your Hardware

Don’t be afraid to invest in yourself and in your YouTube channel. Upgrade your vlog
camera, pick up a new microphone or try some new editing software.

Always focus on improving your vlogs in terms of quality.

11. Tell a Story

Humans like stories. The most successful vloggers understand this and try to tell a
story with their vlogs instead of a compilation of random clips. Try to take your
viewers through your day with your vlog.
This doesn’t mean that you have to film every meal and every minute but when you
film in different locations, show a part of the journey. Most vloggers record a clip in
location A, then in location B and put the clips together during editing. Good vloggers
like Casey Neistat also film walking out the door, getting in the car and arriving so
your viewers feel like they are with you during your day.

12. Keep Uploading

Whatever you do, just keep uploading. This part is so incredibly important because
most beginning vloggers give up when their channel doesn’t grow as fast as they’d
like.

Keep going, you never know when your big break might come 🙂

Tips For Recording Your Vlog

Here are our best tips for when you are recording your vlogs.

13. Make The First 15 Seconds Count

The human attention span is getting shorter each year. Research shows that the
average attention span in 2015 is 8.25 seconds (down from 12 seconds in 2000). This
is even shorter than the attention span of a goldfish!

So if you want your viewers to watch your vlogs to the end you need to make the first
15 seconds of your video count. The best way to do this is by making them curious
about what is going to happen in your video. Tell something interesting or show a
glimpse of what is going to happen later in the vlog in the first 15 seconds after the
video starts.

14. Be Unique and Stand Out

There are already so many vloggers out there and there are new vloggers starting
everyday so you need to find a way to stand out from the crowd. There are many ways
to differentiate yourself from other vloggers like your editing style, what you do or
talk about in your vlogs or even who you are as a person.
15. Be Yourself

Vlogging is very personal and being yourself is very important. Don’t try to pretend to
be someone else and do things you don’t enjoy because you think it will get you more
views or get you sponsorships.

Be true to yourself and let your personality shine through in your videos.

16. Talk to The Camera Like Your Talking To Your Friends

A good way to make your vlogs more personable and connect with your audience
better is to try to pretend like you are talking to your friends instead of a camera. This
helps you talk in a more relaxed, spontaneous manner that is also more enjoyable and
personable to watch for your viewers.

17. Use The Right Tone and Words

Always try to talk in a friendly and enthusiastic manner like you are excited to share
what you are saying and doing. If you vlog about a certain topic that you are
extremely knowledgeable about try to avoid jargon as your viewers might not be as
knowledgeable in that area. If they don’t understand what you are talking about they
will click away to watch another video.

Also don’t be afraid to use humor in your vlogs. People watch vlogs for their own
entertainment so make them enjoyable to watch!

18. Look at The Lens Instead of The Screen

Having a camera with flip screen can make vlogging much easier since you can see
yourself and know if you are fully in frame. Having a flip screen camera works great
but it’s very tempting to look at the screen instead of the camera lens. When you are
not looking at the camera lens it will feel like you are not truly talking to your
viewers.
Tips For Promoting Your Vlog

Promotion plays a big role in the success of your YouTube channel. You won’t
magically gain a million subscribers overnight after you post your first vlog so you
need to promote your YouTube channel to grow. Here are our best tips for promoting
your vlogs.

19. Commenting on Vlogs And Blogs

A great way to promote your channel is to participate in the conversations in your

niche by commenting on blogs and vlogs. Participating in the conversation does not
mean spamming or shameless self-promotion!

Leave insightful comments that contribute to the discussion, constructive feedback or

your own viewpoint/opinion. When others in your niche regularly see you
commenting and participating in discussions they are more likely to check you out.

It’s also a great way to build a relationship with other vloggers, bloggers and
influencers in your niche.

20. Use of Social Media

Use the power of social media and other similar platforms to promote your vlogs and
YouTube channel. Share your content on Facebook, Twitter, Instagram, Snapchat and
any other social media websites you use.

You can also post on websites like Medium, Quora, Tumblr etc.

21. Collaborate With YouTubers

Once you’ve build an audience you can also collaborate with other YouTubers to
cross-promote each other to your audiences. This works best when you collaborate
with YouTubers with a similar sized and type of audience.
A vlogger with 200.000 subscribers doesn’t want collaborate with a vlogger with 200
subscribers because it’s not mutually beneficial. So find a channel with a similar
amount of subscribers.

22. Keep Hustling

It can take a long time before you gain any traction in your niche and on YouTube. It
can be very demotivating to put in a lot of effort to create vlogs and promote them and
only gain a few subscribers but don’t give up yet.

Getting started is the hardest part of your journey. Once your channel gets bigger it
will rank better in YouTube and you’ll grow faster with less effort. Just keep hustling
for the initial growth!

23. Build Your Brand

Simply put, your brand is who you are, who you want to be and who people perceive
you to be.

This isn’t limited to your channel name. Everything you do is part of your brand.

Your videos: how to look, how they are edited..

You: What you do, what you look like, how you talk..

Your channel: Titles, thumbnails, information..

The way to build a brand is consistency in these areas.

24. Complete Your YouTube Profile

Make sure you’ve completed your YouTube channel to enhance your brand and rank
better in YouTube.
Add your social media accounts, write a channel description, add a channel thumbnail
and banner, create a channel trailer. This helps make you look more professional and
help your channel grow faster.

25. Video Titles and Thumbnails

Once your video goes live you only have two ways to convince users browsing
YouTube to click on YOUR video. The title and the thumbnail.

Getting these two right can be difficult but it’s worth it to spend time on. Try to make
the viewers curious about your video so they want to watch it (without being
misleading!). Making your video titles misleading can actually get you banned from
YouTube while abusing the custom thumbnail system might mean your thumbnail
privileges get revoked, so make sure you follow YouTube’s guidelines.

Keep your title short, to the point and try to include keywords you want the video to
rank for.

26. Look for Feedback

There is always room for improvement. You can learn how to improve your vlogs in
two ways.

First, listen to the feedback your viewers give you. Read their comments and see what
they like and dislike about your vlogs. You can also ask your viewers what they want
to see you change in the vlogs to make them better. Your viewers will really
appreciate that you value their opinion.

The second method is to check your YouTube analytics report. You can get a lot of
valuable information by going into Creator Studio and look into things like the drop
off point. The drop off point is where your viewers stop watching the videos. If they
stop watching after 15 seconds, try improving your intro. If they stop watching at the
precise moment you vlog about a certain topic, stop including footage about that topic
in your vlogs.
You can find the drop off point of your videos by going into your account > Creator
Studio > Analytics > Audience Retention. Remember that this information is only
valuable once your audience is big enough. If you only have 50 viewers this data can
be skewed because of the small sample size.

27. Try Other Mediums

Just because vlogging is your main medium doesn’t mean you can’t do anything else.
You can also start blogging, live streaming or build an audience on social networks
like Instagram. This is an opportunity to attract a new audience and you can promote
your vlogs to that audience when it grows.

28. YouTube Fan Finder

Not too many vloggers seem to know about this but YouTube has a program called
Fan Finder. Fan Finder allows YouTubers to create an ad for their channel, upload it
to YouTube and then YouTube will find potential fans to promote your channel to. It
doesn’t get much easier than that!

To learn more about Fan Finder you can go to www.youtube.com/yt/fanfinder.

29. Call-To-Action

At the end of your vlogs always ask viewers to like, share, comment and subscribe if
they liked the video. A lot of viewers will forget to do so if you don’t remind them to
do it.

When you receive a lot of likes, comments and subscribers on a certain video
YouTube will see that the video is well received. This can have a positive impact on
your ranking in suggested videos and search.

30. Use Royalty Free Music

YouTube’s contentID program will automatically check if you use any copyrighted
songs and will take action if you use any. This can mean you are unable to monetize
the video, the audio will be muted but after three strikes they can also ban your
account.

To prevent any of this from happening you should always use royalty free music in
your vlogs. Don’t know where to find that? Check out our article on how to find
music for your vlogs.

31. Test, Test, Test

And our final tip is to just keep on testing. Keep trying new things: long videos, short
videos, different topics etc.

Don’t be afraid to try out new things. Evaluate and adjust if necessary. Use feedback
in the comments and YouTube analytics to analyze the success of these changes.

Hopefully these tips and tricks were helpful for you!

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