BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS

SEPTEMBER 2023

MPU3223_V2

ENTREPRENEURSHIP 2

MATRICULATION NO : 970529106508001
IDENTITY CARD NO. :
TELEPHONE NO. :
E-MAIL :
LEARNING CENTRE : Shah Alam Learning Cente
 TABLE OF CONTENTS

1.0 INTRODUCTION TO SELECTED COMPANIES 2

1.1 SHOPEE 2
1.2 MALAYAN BANKING BERHAD (MAYBANK) 3

2.0 EFFECTS OF BUSINESS NETWORKING 4

3.0 BUSINESS NETWORKING CAPABILITIES OF THE SELECTED COMPANIES 6

3.1 SHOPEE 6
3.2 MALAYAN BANKING BERHAD (MAYBANK) 7

4.0 BUSINESS NETWORKING THAT CONTRIBUTES SIGNIFICANTLY TO THE SUCCESS OF THE

SELECTED COMPANIES 9

4.1 SHOPEE 9
4.2 MAYBANK 12

5.0 CONCLUSION 17

6.0 ONLINE CLASS PARTICIPATION (OCP) 18

7.0 REFERENCE 21

1
1.0 Introduction To Selected Companies

1.1 Shopee

Shopee, a Singapore-based technology company, is a prominent online marketplace in

Malaysia and Southeast Asia. Launched in 2015, Shopee provides a streamlined mobile
app, frequent discounts, and tailored features for sellers and buyers. The platform's rapid
prominence in Malaysia is attributed to its streamlined mobile app, which allows local
merchants to list their merchandise.

Shopee's mission in Malaysia is to make online buying easy and trustworthy for
Southeast Asian consumers, strengthening the local economy by connecting consumers
and merchants through a convenient online marketplace.

The platform caters to the specific requirements of the Malaysian market, with
investments in Malaysia allowing the company to grow its product categories and
introduce innovative innovations like Shopee Mall, ShopeePay, and Shopee Live. The
brand's massive marketing efforts and events, such as the 9.9, 11.11, and 12.12 shoppin.

2
festivals, have made Shopee a well-known brand in Malaysia, offering significant
discounts, special offers, and fun activities.

1.2 Malayan Banking Berhad (Maybank)

Maybank, established in 1960 as the first Malaysian bank owned by local investors, has
since become a prominent Southeast Asian financial institution. The bank's mission, as
outlined in Maybank - Our Mission, is to enhance the quality of life for its customers,
employees, and communities. The bank's global expansion began in the 1980s and 1990s,
opening branches and subsidiaries in Southeast Asia, resulting in its growth as a major
regional financial institution.

Maybank's mission is to humanize financial services across Asia by being at the heart of
communities, understanding the needs of people and businesses, and fostering economic
growth and sustainability. The bank is dedicated to providing creative solutions,
developing top talent, and conducting business honestly and transparently.

Throughout its history, Maybank has diversified its business, expanding into new areas
such as Islamic finance, asset management, and insurance. As one of Malaysia's most
extensive and all-encompassing financial institutions and the wider Southeast Asian

3
region, Maybank is distinguished by its breadth and depth of product and service
offerings, satisfying a diverse range of customers' monetary requirements.

2.0 Effects Of Business Networking

Business networking offers several advantages, including increasing brand visibility and
awareness. By expanding their network, businesses can reach a wider audience and
establish connections with individuals and organizations that may have been inaccessible
through traditional marketing methods. This extended reach allows companies to connect
with a broader range of potential clients, collaborators, and shareholders, ultimately
enhancing their brand's exposure and offerings.

Establishing a strong brand requires cultivating credibility and trust through business
networking. Participating in a well-known and respected network can boost a company's
credibility with potential customers, collaborators, and investors. Affiliating with industry
associations, professional businesses, or reputable networking groups can significantly
increase a company's credibility. These groups typically have high membership
requirements, and acceptance signifies adherence to best practices, enhancing the
company's reputation.

Another benefit of participating in business networking opportunities allows companies

to explore growth options beyond their current geographic boundaries. By establishing
connections with professionals and businesses globally, businesses can expand into new
markets. Engaging with international contacts through globally connected business
networks, trade events, or industry-specific forums provides valuable insights into native
customs, regulations, consumer habits, and market shifts. This understanding is crucial
for developing well-informed market entry strategies.

Through networking, businesses can access a pool of passive applicants who might not be
actively looking for new job prospects but might be interested in them if the correct offer
is made. Most of the time, passive candidates are professionals with a high level of
expertise and years of experience who might be valuable additions to the business. This
4
tactic might be helpful for companies that want to find and hire people who share their
core beliefs and goals.

In conclusion, modern business is interconnected and dynamic, making business

networking crucial for success and growth. It not only enhances a company's visibility
and reputation but also provides access to opportunities that can spur growth, stimulate
innovative ideas, and ensure sustainability. In today's dynamic business environment,
networking offers numerous options for companies.

5
3.0 Business Networking Capabilities Of The Selected Companies

3.1 Shopee
Shopee's ability to network professionally allows it to build collaborations with
influential people, a move designed to boost the app's and its brand's visibility online.
Through influencer marketing, Shopee could form partnerships with people with
significant online sway. This may entail negotiating parameters such as salary, the scope
of labor, and the length of the partnership. A solid foundation for any partnership can be
found in a written collaboration agreement outlining each party's responsibilities and the
expected outcomes of the relationship.

Furthermore, Shopee's seller outreach and onboarding process relies heavily on the
platform's business networking features, which allow the company to actively engage
with potential sellers and persuade them to list their products on Shopee. Shopee should
make an effort to expand its offline and online seller base. They are free to seek and
contact vendors that might stock items of interest to the platform's target market. These
efforts utilize online mediums and in-person gatherings, expos, and sales teams. For
instance, with the Shopee Growth Programme, all local sellers are eligible to boost store
performance and sales with a one-week free trial of the highly popular Shopee Rebate
Now where buyers enjoy 10% off from Jan 9 to 15. “In addition, local marketplace
sellers can claim up to RM100 Free Ads credit for two months to enhance their store
visibility and traffic between January to March,” Shopee said (Shopee: Sellers Optimistic
About E-commerce Opportunities in 2023,2023).

To ensure that users are protected most effectively, the Shopee business networking
teams may collaborate with external vendors, attorneys, and other business partners.
They can guarantee that the policies are comprehensive, open, and fair to both parties. As
part of its collaborative strategy, Shopee can update and improve its buyer protection

6
standards by actively involving its seller community. This method guarantees that
regulations are fair and consider the tangible elements of the seller's business.

Lastly, in the framework of seller verification, the next action in Shopee's business
networking capabilities will involve implementing comprehensive systems to certify
the legitimacy of merchants on its platform. The Shopee networking teams actively
recruit legitimate merchants who can deliver high-quality goods and services. They
should implement rigorous vetting procedures for any potential sellers they come across.
Some examples of these procedures are verifying identities and ensuring legal standing.
This ensures that merchants are who they claim to be and that their businesses are
legitimate entitie.

3.2 Malayan Banking Berhad (Maybank)

In market research and intelligence, Maybank's business networking capabilities entail
working with third-party partners like market research organizations and business
intelligence providers to gain access to high-quality data and insights. Through its
extensive network, Maybank can collaborate closely with its preferred partners on
commissioned, individualized research initiatives. Data, consumer insights, and
competition information vital to the bank's goals (such as market expansion or product
development) can be gathered via such initiatives.

The next point is that Maybank can use international trade chambers as an entry point
to connect with local and global enterprises. As members, Maybank's business
networking teams participate in the events, meetings, and projects of foreign trade
chambers and chambers of commerce. Maybank can benefit from affiliations made
through these chambers if it decides to enter a new market or grow its current operations
there. Maybank can meet local businesspeople there who might become customers,
vendors, or joint venture partners.

Additionally, Maybank could team up with educational institutions to launch

various initiatives and connections that boost the bank's exposure to new

7
generations of talent. Maybank may partner with institutions to create internship
opportunities for graduates. Students can get invaluable employment experience in the
financial services sector through participation in these programs. In exchange, Maybank
can scout out new talent and develop its interns so that it may hire the best of them after
they graduate. In addition, Maybank can organize networking events for students to meet
banking and financial sector professionals or work alongside educational institutions to
conduct such events. These events allow students to establish connections and
discover potential career paths.

Finally, Maybank could form partnerships with organizations promoting equal

workplace opportunity. Networks, advocacy groups, and other organizations that aim to
promote diversity and inclusion in the workplace fall under this category. Maybank can
benefit from these collaborations by expanding its pool of qualified applicants to include
members of traditionally underrepresented groups, such as women, people of color,
people with impairments, and members of the LGBTQ+ community. As a result,
Maybank can expand its pool of qualified applicants from whom to choose and thereby
benefit from a more diverse set of viewpoints, expertise, and life experiences.

8
4.0 Business Networking That Contributes Significantly To The Success Of The
Selected Companies

4.1 Shopee
Shopee, a renowned e-commerce platform, has achieved remarkable success using
diverse business networking tactics and initiatives. Shopee has engaged in various
marketing collaborations, such as partnerships with celebrities and influencers.
These partnerships have facilitated the expansion of brand exposure and the acquisition
of new users for the platform. This shift is reflected in Shopee's recent events aimed at
empowering influencers, such as Shopee House, a bimonthly gathering place for artists to
communicate, connect, and get to know one another, and Shopee Masterclass, an in-depth
training session for those who want to become successful on Shopee. Within this virtual
program, creators engage in sessions where they share their knowledge (ANNUAR,

2023).
Pic Source:Shopee | Shopee influencers strengthen niche for online selling
9
The success of Shopee's seller outreach and onboarding plays a significant role in its
business networking strategy. They organize webinars, training sessions, and
instructional programs to enhance merchants' e-commerce skills. This contributes to
sellers' success on the platform and nurtures a sense of community within the Shopee
ecosystem. In addition, Shopee has established virtual seller communities and forums

where experienced sellers can exchange their insights, exemplary methods, and advice
with fresh newcomers. The network influence enables the rapid and effective learning
and integration of new merchants into the platform.
Pic Source:Shopee | Shopee Webinar (numerous intructional programs offered to the
sellers)

Shopee's ability to successfully design and uphold buyer protection measures is critical
to the company's ability to earn the trust and commitment of its user base. These practices
play a crucial role in the company's overall performance by guaranteeing a safe and
secure online shopping experience for buyers. The Shopee Guarantee was introduced as
one of the measures the e-commerce platform has implemented to ensure the safety of its
customers. A feature that ensures the safety of its users by delaying the vendor's payment

10
until the customer confirms that they obtained their order. The payment is typically
processed after the customer selects "Order Received" or the Shopee Guarantee period
ends. (What Is Shopee Guarantee and How to Extend It in Malaysia? - Ginee, 2021).
According to a recent survey performed by Shopee, 90% of Malaysians prefer using
Shopee for secure online shopping. This preference is indicated by a rating of 9 out of 10
on a satisfaction scale. Shopee has promoted this survey with the hashtag
#ShopSafeWithShopee. According to the report, 80% of Malaysians believe that Shopee
offers the most effective assistance in dealing with fraudulent activities during online
buying (Malaysia, 2023).

Pic Source:Shopee | Overview of Shopee Guarantee

11
 Pic Source:Zawya | Shop Safe With Shopee Survey Infographic

Lastly, verification of sellers is an integral part of Shopee's business networking because

it affects the trust and safety of the site directly. Making sure that sellers are genuine and
trustworthy is essential for buyers to feel confident. Government officials work with
Shopee to make sure that sellers are legal. This relationship helps ensure that sellers are
legitimate businesses that follow the rules in their region. It also shows that the platform
is serious about following the law. For example, the Malaysian Pharmacist Society
(MPS) and Shopee have worked together to make a verification certificate for Shopee
pharmacy sellers. (MOU Between MPS and Shopee - MPS Young Pharmacist Chapter,
2020). In this way, customers may check that their pharmacy-related purchases, like
vitamins and medicines, come from a legitimate source.

4.2 Maybank
Maybank's success in building relationships with other businesses is an integral feature
of the bank's approach to business networking. Working together, they identify the
specific financial issues impacting each organization. The bank can better develop and
provide individualized banking services, such as loans, working capital financing, trade

12
financing, and cash management through these connections. As a result of forming
strategic alliances to launch new goods and improve existing ones, Maybank Group's
business competitiveness has improved. For instance, the Maybank Group increased its
commercial competitiveness by forming strategic alliances to launch new goods and
enhance the quality of existing ones. (Izham, 2023)

Pic Source:TM | Accelerating growth through key partnerships

Maybank's participation in international financial networks, like SWIFT (Society for

Worldwide Interbank Financial Telecommunication), enables the smooth facilitation of
global transactions. This streamlines the procedure of international money transfers,
enhancing client efficiency and minimizing the likelihood of mistakes. This is crucial for
catering to global clients, multinational companies, and individuals involved in
international endeavors. Maybank utilizes international financial networks to provide
clients with various foreign exchange services, such as currency conversion and hedging.
This is particularly crucial for businesses involved in global trade and individuals who
frequently travel or work overseas. For instance, Malayan Banking Bhd (Maybank) uses
SWIFT gpi (international payments innovation) to offer faster, more convenient, and
secure cross-border remittances, including same-day overseas transfers of money to
beneficiary accounts at banks under the platform (for trades obtained within the banks'
cut-off time and with credit confirmation). It is the first local bank to offer SWIFT gpi
and join 160 major global bank groups in over 200 countries. (Chaudhry et al., 2020).
13
Maybank's collaboration with academic institutions would be another example of
successful business networking. Through its partnerships with educational institutions,
Maybank offes internships to students and give them valuable work experience. As
evidence, Universiti Utara Malaysia (UUM) and Malayan Banking Berhad (Maybank), a
collaboration established by signing the MoU between UUM and Maybank, are expected
to promote the country's development, progression, and reformation.

Pic Source:TheBorneoPost | Nora (second left) and Ahmad Bashawir (second right)
shake hands at the MoU signing ceremony between Maybank and UUM.

This partnership will likely be good for both sides, leading to the sharing of information,
the growth of talent, the fostering of new ideas, and economic growth. Prof. Dr. Mohd
Foad Sakdan, the university's top administrator, said, "In terms of talent development, the
industry has expanded its opportunities by offering industrial training programs that
enable students to gain practical experience and work in a real-world setting." This
14
method makes students more marketable by helping them develop skills relevant to the
workplace. This strategic engagement also promotes economic growth and innovation by
bringing together institutions and industry to commercialize research discoveries,
produce new goods and services, and create jobs," he said. (MOU BETWEEN UUM AND
MAYBANK PROVIDES POSITIVE IMPLICATIONS IN HIGHER EDUCATION, 2023)

Lastly, working with groups that promote diversity and inclusion helps Maybank hire
and keep a broad staff. This diversity introduced various viewpoints, ideas, and abilities
to the organization, enhancing creativity and innovation. Collaborations with these
organizations often involve initiatives to foster an inclusive workplace culture. This
success can be seen in Maybank's joint venture in the 2020 Bloomberg Gender-Equality
Index (GEI), which shows that businesses are dedicated to being open about gender
reporting and working to improve women's rights (Maybank and Bursa Malaysia Join
the Bloomberg Gender-Equality Index to Show Commitment to Advancing Women in the
Workplace," 2022).

Maybank put a lot of work into the Maybank Group's Inclusiveness and Diversity
Agenda (GIDA), and their dedication was evident at the top. Women hold 38% of top
management positions and 46% of management positions. This results from programs
and initiatives that have been run since 2009. Since 2014, these have been tracked by
Maybank's GIDA framework, followed by measures shown on the Group EXCO report.
For example, this openness in Maybank Investment Banking Group (Maybank IBG)
selected Dato' Ami Moris as its new chief executive officer on October 1, 2018. Maybank
IBG became ASEAN's most prominent stockbroking firm and was named Best Broker in
Southeast Asia for eight years in a row while she was in charge. In Malaysia, Dato' Ami
led the company from the bottom ten to the top three, and it was consistently voted the
best brokerage (The Star, 2018).

15
Pic Source:TheEdgeMalaysia| Former CEO of Malayan Banking Berhad (Maybank)

16
5.0 Conclusion
Cultivating a strong network is crucial for businesses to gain accessibility, a reputation,
and expectations. Accessibility involves acquiring physical and mental assistance, while
reputation refers to the power of a business owner to influence others' choices based on
their skills. Expectations can make it easier or more challenging for a company to achieve
its goals. Strategic networking helps business owners determine their goals and objectives
by connecting with others. Entrepreneurs should assess their current situation and long-
term goals before diving into networking. Client-centered networking allows
entrepreneurs to share information without worrying about cost and time, attracting new
customers while maintaining existing ones.

Building a solid and respected brand requires developing credibility and trust through
business networking. Engaging in renowned and esteemed networks can enhance a
company's legitimacy among prospective consumers, partners, and investors. Belonging
to industry associations, professional organizations, or prominent networking groups can
showcase commitment to best practices and public display of those practices.

Furthermore, business networking offers the advantage of venturing into untapped

markets. By fostering relationships with experts and enterprises worldwide, firms can
acquire vital knowledge about native traditions, regulations, consumer behaviors, and
market fluctuations. Acquiring this knowledge is essential for formulating educated
market entry plans.

On the other hand, business networking allows businesses to connect with potential job
candidates who may not be actively seeking new employment but could be enticed by a
compelling offer. These applicants are typically highly skilled professionals with
extensive expertise and several years of experience who could provide substantial value
to the firm.

To sum up, in today's interconnected and dynamic corporate environment, networking is

essential for success and expansion. The benefits it provides go beyond simple
17
introductions and casual conversations, affecting a company's exposure as well as its
reputation and the prospects it presents.

6.0 Online Class Participation (OCP)

18
19
20
7.0 Reference

 Annuar. (2023, january 26). Shopee influencers strengthen niche for online selling .
Themalaysianreserve.com. Retrieved october 17, 2023, from
https://themalaysianreserve.com/2023/01/26/shopee-influencers-strengthen-niche-for-
online-selling/#:~:text=the%20shopee%20masterclass%20is%20a,its%20inception
%20in%20august%202022.
 Seller education hub. (n.d.). Https://seller.shopee.com.my/edu/article/17072
 Sea group. (n.d.). Sea group. Https://www.sea.com/products/shopee
 Maybank - our mission. (n.d.).
Https://www.maybank.com/investment-banking/sustainability/our_mission/
index.html
 What is shopee guarantee and how to extend it in malaysia? - ginee. (2021, november
22). Ginee. Https://ginee.com/my/insights/shopee-guarantee/
 Milo, e. (n.d.). Shopee malaysia prevents scams with shopee guarantee.
Https://news.ecinsider.my/2016/02/shopee-malaysia-prevents-scams-with-shopee-
guarantee.html
 Izham, f. (2023, july 6). Celebrating success : how maybank is leading digital
transformation in banking sector. Tm one.
Https://www.tmone.com.my/resources/think-tank/article/celebrating-successhow-
maybank-is-leading-digital-transformation-in-banking-sector/
 Malaysia, s. (2023, october 12). 9 in 10 malaysians choose shopee for safe online
shopping. Ace times. Https://www.zawya.com/en/economy/global/9-in-10-
malaysians-choose-shopee-for-safe-online-shopping-xth0wham
 Mou between mps x shopee - mps young pharmacist chapter. (2020, november 4).
Mps young pharmacist chapter. Https://mpsypc.com.my/publications/mou-between-
mps-x-shopee/
 Chaudhry, a. F., aniol, h., & shegos, c. J. (2020).
Https://www.consultant360.com/article/consultant360/congenital-hypothyroidism-
due-thyroid-agenesis. Consultant. Https://doi.org/10.25270/con.2020.05.00011

21
 Mou between uum and maybank provides positive implications in higher education.
(2023, june 13). Https://www.uum.edu.my/news-highlights/mou-between- uum-and-
maybank-provides-positive-implications-in-higher-education
 Bursa malaysia and maybank join the bloomberg gender-equality index, recognizing
commitment to advancing women in the workplace. (2022, january). In bursa
malaysia (no. 1579662605). Bursa malaysia. Retrieved october 22, 2023, from
https://www.bursamalaysia.com/sites/5bb54be15f36ca0af339077a/content_entry5c11
a9db758f8d31544574c6/5e27bcdd39fba27a621251b9/files/
bursa_malaysia_and_maybank_join_the_bloomberg_gender-equality_index.pdf?
1579662605
 The star. (2018, october 1). Ami moris new ceo of maybank kim eng group.
Https://www.thestar.com.my/. Retrieved october 23, 2023, from
https://www.thestar.com.my/business/business-news/2018/10/01/ami-moris-new-ceo-
of-maybank-kim-eng-group/

(reference: 207 words, table of content: 65 words)

22