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CONVERSION May involve

Changing a noun to a verb AFFIXATION


‘operationalise’ = operation Adding an
(noun) + alise extra part

Foreign phrases
To sound more
Clichés
intelligent -> can
‘at the end of the day’ alienate reader
Euphemisms and create
‘bring to the table’
‘elephant in the room’ distance between
Adds unnecessary
producer and
words that lack real ‘shot a puppy’
receiver ‘bon
meaning Can be so euphemistic appetite’
meaning is lost

Changed meaning
Acronym and initialisms
‘Market place ‘
‘AFLO’ = another f…
learning opportunity
Allow employees to
mock management
speak

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