"CHALLENGES IMPACTING MARKETING STRATEGIES OF SMALL

BUSINESSES IN BARANGAY SOUTH, GENERAL SANTOS CITY"

________________________________________________________________

A Basic Research
Presented to
The
Faculty of the Basic Education Department
CRONASIA FOUNDATION COLLEGE, INC.
General Santos City

________________________________________________________________

In Partial Fulfillment of the Requirements for the

SENIOR HIGH SCHOOL GRADE 11 ABM STRAND

________________________________________________________________
______

By:

ODI
 QUESTIONNAIRE
PART I - Introduction: Thank you for participating in this survey. Your
responses will help us understand the challenges faced by small business
owners in Barangay South, General Santos City. Please indicate your level of
agreement with the following statements using the Likert scale.
5- Strongly Agree 4- Agree 3- Neutral 2- Disagree Strongly 1- Disagree

INDICATOR 5 4 3 2 1
Economic Challenges
1. Economic conditions have adversely affected my
business in the past year.
2. I find it challenging to secure financing or loans for my
business.
3. Fluctuations in consumer demand have posed
challenges to my business's stability.
4. Rising operational costs have impacted my business's
profitability.
5. I am confident in my ability to adapt my business
strategies to economic challenges
Competition Challenges
1. Increased competition in the area has affected my
business's market share.
2. I regularly monitor and analyze the strategies of my
competitors.
3. Changes in consumer preferences have required
adjustments to my product or service offerings
4. My business actively seeks innovative ways to
differentiate itself in the market.
5. I believe my business can withstand competitive
pressures and thrive
Customer Behavior Challenges
1. Shifting customer behavior, such as online shopping,
has affected my business.
2. My business uses customer feedback to adapt to
changing preferences.
3. Building and maintaining customer loyalty has been
challenging.
4. Building and maintaining customer loyalty has been
challenging.
5. My business actively engages with customers through
digital channels.
SOURCES: Morgan, (2021). "Small Business Resilience in
Times of Economic Uncertainty." Journal of Business and
Economics, 10(3), 215-230.
 QUESTIONNAIRE
PART II- Introduction: Thank you for participating in this survey. Your responses
will help us understand the marketing strategies employed by small businesses.
Please indicate your level of agreement with the following statements using the Likert
scale.

5- Strongly Agree 4- Agree 3- Neutral 2- Disagree Strongly 1- Disagree

INDICATOR 5 4 3 2 1
Product or Service Innovation
1. My business regularly introduces new products or
services to the market.
2. We gather customer insights to inform
product/service development.
3. Our innovations align with customer preferences and
market trends.
4. We effectively communicate the value of our
innovations to customers.
5. I believe product/service innovation is a key driver of
our business success.
Customer Relationship Management

1. My business actively builds and maintains strong

customer relationships.
2. We use customer data to personalize marketing and
communications.
3. Our customer support and service are responsive and
customer-centric.
4. We gather feedback and reviews to improve our customer
experience.
5. I believe strong customer relationships are a competitive
advantage for our business.
Advertising and Promotion
1. My business invests in various advertising channels,
such as print, radio, or online ads.
2. Our promotional efforts effectively reach our target
audience.
3. We track the performance of our advertising and
adjust strategies as needed
4. Our advertising messages resonate with customers
and convey our brand identity.
5. I believe our advertising and promotion efforts
positively impact our brand visibility.
SOURCES: Hult, G. T. M., Hurley, R. F., & Knight, G. A. (2004).
Innovativeness: Its antecedents and impact on business
performance. Industrial Marketing Management, 33(5), 429-438..
STATEMENT OF THE PROBLEM
1. What is the level of Challenge in terms of?

1.1 Economic Challenges;

1.2 Competition Challenges;

1.3 Customer Behavior Challenges?

2. What is the degree of marketing strategies employed by small

businesses in terms of?

2.1 Product or Service Innovation;

2.2 Customer Relationship Management;

2.3 Advertising and Promotion?

3. Is there a significant relationship between the level of Challenge and

the degree of marketing strategies employed by small businesses?